MIT Slo an E x ecutiv e E duc ation
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  • 1. MIT Sloan Executive Education June 7–12, 2009 Corporate Strategy innovation@workn nn
  • 2. Corporate Strategy An intensive, week-long program led by MIT’s most senior faculty and designed to help senior corporate leaders gain insights into the way companies secure and sustain a competitive position in today’s knowledge-based global economy. Program Overview The MIT Edge To survive and prosper today, companies must think about strategy in new ways. They MIT’s internationally renowned faculty must shift their attention from product to customer and create competitive positions are forward thinkers who bring decades based on the structure of customer relationships independent of the product. Traditional of expertise through their research, competitive strategies focus on product differentiation. But traditional approaches teaching, and consulting activities. They do not produce optimal results or lead to the new sources of profitability that the believe that professional competence connectivity of a networked economy offers. Anchored in the Delta Model—a unique is fostered by coupling teaching with strategic management framework developed at the MIT Sloan School of Management— rigorous research focused on real-world this innovative program introduces participants to a fresh approach to business problems. strategy development and strategic management, and provides powerful insights into business profitability. Professor Arnoldo Hax, an expert in strategic management and operations research, wrote the book on discovering The Corporate Strategy program clarified new sources of profitability in the knowledge-based economy. His Delta the essence and implementation of strategy Model for securing and sustaining a competitive position in today’s market- as no other course has. Professor Hax’s place has been widely hailed as a new driving force in corporate strategy approach is fresh, practical, and powerful. development and customer bonding. I will never look at strategy, my customers, or my competition in the same way again.” Terry Peltes President and Chief Executive Officer > http://www.imd.ch Certus Corporation, U.S.
  • 3. Program Benefits The Learning The program integrates perspectives from multiple disciplines to enable Experience companies to create, capture, and deliver value. Participants will leave the program prepared to: Conceptual material combined with specially designed workshops give participants hands- • TURN late-breaking research into successful new strategies on, practical experience with corporate • TAKE ADVANTAGE of a new set of strategic options as distinct sources strategic thinking using the Delta Model. Two of profitability full afternoons will be devoted to a workshop • MEASURE the value created by each strategic option on strategic planning. A formal and systematic • ALIGN the interface of strategy and execution to achieve operational methodology will be presented to allow for excellence the development of key strategic tasks. Upon • IDENTIFY the organizational capabilities required in a knowledge-based completion of the program, participants will global economy be able to put the Delta Model to work to • TRANSFORM global presence into global competitive advantage develop a strategic agenda for their own • UNDERSTAND the implications of organizational culture and strategy organizations. The small class size fosters on leadership opportunities for rich interaction with faculty • RECOGNIZE key issues in corporate governance and performance and among peers. Alumni of the program form evaluation a network of colleagues who continue to • OPTIMIZE the organization’s financial strategy exchange ideas long after the program ends. Program Outline OVERVIEW OF STRATEGIC MANAGEMENT THE MAJOR STRATEGIC TASKS: ORGANIZATIONAL BEHAVIOR, CULTURE, • Key developments in the fields of STRATEGIC WORKSHOP AND LEARNING corporate, business, and functional • The selection of strategic positioning • Defining and measuring organizational strategies • Customer segmentation and culture • Guiding strategic thinking in a business customer value proposition • The relationship between organizational organization • The mission of the firm structure and strategy • Michael E. Porter’s Five Forces Model • The strategic agenda of the firm • Managing organizational culture • The Resource-Based View of the firm • Lifecycle stages of organizations FINANCIAL THEORY AND FINANCIAL • The Delta Model STRATEGY EXECUTING STRATEGY WITH IT: • The critical role of finance in strategic MANAGING THE IT PORTFOLIO STRATEGY IN THE GLOBAL SETTING management • Aligning IT assets with business strategy • The extension of strategic analysis • Capital investments triggered by • Benchmarking IT effectiveness frameworks to a global setting strategic decisions • IT governance • The international transferability of • The creation of economic value as the competitive advantages fundamental purpose of strategy MACROECONOMIC ISSUES AND STRATEGY • Configuration and coordination • Option pricing theory • The macroeconomic environment of activities to realize competitive • A comprehensive framework for advantages addressing macroeconomic issues • Strategic implications of exchange-rate • Bringing macroeconomic issues shifts and government interventions into the strategic dialogue
  • 4. Who Should Attend This program is designed for senior-level managers from leading organizations around the world, who understand that success in the emerging knowledge-based global economy will depend on “ Practical! Applicable to any company no matter what size or country. All building radically different organizational capabilities. top executives must attend Titles of past participants have included: Executive Vice President and Chief Financial Officer to improve their skills Head of the Corporate Development Division Director of Research and Innovation and knowledge in Business Strategist Corporate Strategic Manager corporate strategy.” Managing Director Chief Executive Officer Pedro J. Uribe Director of Strategy and Business Development Enterprise Sales Manager Market Risk Manager Microsoft Corporation, Colombia Vice President, Strategic Planning Market Intelligence Manager Director, Portfolio Strategy Management Functions Vice President, Operations Director, Corporate Business Development Strategy/Planning 13% Finance 13% Business Strategy Analyst Chief Operating Officer Business Director, Customer Operations Development 11% Manager, Technology Strategy and Planning Director, Network Planning and Optimization Manufacturing/ Operations 7% The benefits of the program are reinforced when three or more executives from the same organization attend. Companies are Project Management 5% encouraged to sponsor cross-functional team participation. General Management 28% IS/IT 4% Research/Development 3% Organizations of past participants have included: Marketing/Communications 3% Other 13% 3M Company Microsoft Corporation Avaya, Inc. NASA Danfoss National Reconnaissance Empresas Polar Office Fidelity Investments Northrop Grumman Industry Sectors The Goodyear Tire & Rubber Corporation Aerospace/Automotive/ Company Oracle Corporation Oil/Gas 9% Transportation Equipment 9% Herman Miller, Inc. Philips Semiconductors Computers/Peripherals/ Software 11% Hewlett-Packard Company PricewaterhouseCoopers LLP Military 9% IBM Royal Dutch Shell plc JPMorgan Chase & Co. Siemens AG Telecommunications MeadWestvaco Technicolor Inc. Services 4% Banking/Financial Mercedes-Benz USA, LLC Verizon Communications Inc. Insurance 4% Services 12% MetLife The World Bank Government 4% Electrical Equipment/ Appliances 4% Construction 3% Management Consulting 3% Other 25% Scientific/Technical Services 3%
  • 5. “ The Corporate Strategy program is both intellectually stimulating and fabulously enjoyable. The faculty are truly world-class, and the students are top-notch and extremely diverse. A great course!” John D. Pinder Director, Corporate Strategy Northrop Grumman Corporation, U.S. Program Facts Duration: One week Dates: June 7–12, 2009 Location: MIT Endicott House (MIT’s Executive Conference Center) Dedham, Massachusetts, U.S. Cost: $8,580 (covers tuition, all program materials, lodging, and meals) Special pricing available to companies sponsoring three or more participants. Apply online at: http://mitsloan.mit.edu/apply > http://mitsloan.mit.edu/execed
  • 6. Faculty The faculty team planned for Corporate Strategy includes: Arnoldo C. Hax, Alfred P. Sloan Professor of Management Roberto Rigobon, Associate Professor of Economics, studies Emeritus, is the faculty leader for the program. He is widely international economics, monetary economics, and development acclaimed for his research, publishing, and consulting in the economics. In international economics, Rigobon focuses on the fields of strategic planning, management control, operations causes of balance-of-payments crises, financial crises, and the management, and operations research. He has taught in propagation of them across countries. In monetary economics, executive education programs around the world and consults he has studied how the Federal Reserve changes its interest-rate regularly to multinational organizations. His most recent book, policy when there are shocks to the stock market. with Dean Wilde, is The Delta Project: Discovering New Sources of Profitability in a Networked Economy. John Van Maanen, Erwin H. Schell Professor of Organization Studies, researches occupations characterized by dispute, Donald R. Lessard, Epoch Foundation Professor of International frustration, anger, and ambiguity, and studies people the old- Management, studies international corporate strategy and fashioned way—by living with them. Among the groups he has finance with an emphasis on risk and knowledge management studied ethnographically are Gloucester fishermen, Disneyland in multinational firms. Among his many publications is his much- ride operators, U.S. patrol officers, and London detectives and talked-about book with Roger Miller, Strategic Management their supervisors. His recent writings examine the social history of Large Engineering Projects: Shaping Institutions, Risks, of ethnographic understanding of work organizations and the various and Governance. ways in which particular occupation identities take shape and change work settings. Stewart C. Myers, Gordon Y Billard Professor of Finance, conducts research on the theory and practice of corporate Peter Weill, MIT Sloan Senior Research Scientist, is director of finance. His book with R.A. Brealey, Principles of Corporate the Center for Information Systems Research (CISR), whose Finance, has been the bible of graduate-level courses in mission is to perform practical empirical research on how corporate finance since it was first published in 1981; it is enterprises generate business value from IT. Weill’s research now in its seventh edition. centers on the role, value, and governance of IT enterprises in areas such as portfolios, infrastructure, risk management, and architecture. Executive Education Programs and Executive Certificates MIT Sloan Executive Certificates are awarded to participants who have completed four or more open enrollment programs within a four-year period. Certificates are offered in three areas of concentration and provide executives with the opportunity to tailor their education plans to meet their own career development needs. Visit http://mitsloan.mit.edu/certificate for more details. STRATEGY AND INNOVATION MANAGEMENT AND LEADERSHIP Massachusetts Institute of Technology • Building, Leading, and Sustaining the • Business Dynamics: MIT’s Approach to MIT Sloan School of Management Innovative Organization Diagnosing and Solving Complex Office of Executive Education • Corporate Strategy Business Problems 238 Main Street, E48-501 • Developing and Managing a Successful • Entrepreneurship Development Program Cambridge, MA 02142-1046 Technology and Product Strategy • Fundamentals of Finance for the U.S. • Driving Strategic Innovation: Achieving Technical Executive Breakthrough Performance Throughout • International Management Program Phone: +1 617 253 7166 the Value Chain* • Leading Change in Complex Organizations Fax: +1 617 253 6773 • Innovation, Strategy, and Leadership for • Managing Technical Professionals email: sloanexeced@mit.edu Japanese Managers and Organizations • Reinventing Your Business Strategy • Strategic Marketing for the Technical http://mitsloan.mit.edu/execed Executive TECHNOLOGY, OPERATIONS, • Understanding and Solving Complex AND VALUE CHAIN MANAGEMENT Business Problems • Developing a Leading Edge Operations Strategy • IT for the Non-IT Executive • Managing Complex Product Development Projects • Product Design, Development, and Management • Supply Chain Strategy and Management * Offered jointly with IMD