EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES                                       Sept. 15, 2009

Here is a list of potent...
EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES                                     Sept. 15, 2009




 3 Net Wise, Inc. (3NW)...
EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES                                     Sept. 15, 2009




 Institute of Allied Me...
EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES                                        Sept. 15, 2009

Departments/external co...
EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES                                       Sept. 15, 2009

Moxee LLC is an emerging...
EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES                                     Sept. 15, 2009

Stryker Neuro Spine ENT $7...
EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES                                       Sept. 15, 2009

Independent Study Only (...
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Here is a list of potential projects for Management Lab (MLab ...

  1. 1. EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES Sept. 15, 2009 Here is a list of potential projects for Management Lab (MLab). Please note that students may consider projects from this list, on the Student Project Opportunities web site, or propose a cross functional project he or she has sourced. All projects must be approved by Faculty. Students register for the MLab class and cite their first, second and third preferences before the first class; in past years, students received their first or second choice. This is a 1-credit course that may be counted toward a major (except Finance) related to the project. MMM students must receive approval from the MMM Program Directors to use MLab to meet the Integration Project requirement. COMPANY PRIMARY FOCUS 1. 3 Net Wise, Inc. Marketing Plan 2. American Access Group Distribution Channel, Hispanic Market 3. Feinberg Medical School at Northwestern Financial Modeling & Business Strategy 4. Global Health Initiative Supply Chain Tracking System 5. Institute of Allied Medical Professions Strategy & Marketing Plan 6. Intellisys Marketing/Branding & Innovative Web Design 7. Japanese Culture Institute Nonprofit Startup 8. KONE, Inc. Business Plan 9. Mark Shale (3) Merchandising Pricing Promotion 10. MesaWare Marketing Strategy 11. Museum of Science & Industry TBD 12. Northshore Chamber Orchestra Marketing & PR 13. The Meadows Club Marketing/PR 14. Moxee LLC Marketing Plan 15. O’Tech Corporation Supply Chain 16. SnapHawk (2) Sales & Marketing Financial Modeling 17. StrollerMama, Inc. Marketing Plan 18. Stryker Neuro Spine ENT Strategic Analysis 19. Triangle Printers Marketing Plan 20. Waterstone Consulting Marketing Strategy/Plan Company and project information follows. Kellogg School of Management Asst. Dean Michele Rogers myrogers@kellogg.northwestern.edu 1
  2. 2. EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES Sept. 15, 2009 3 Net Wise, Inc. (3NW), founded in 2000 (VA), develops and markets a proprietary and patent-pending (Method and Apparatus For Sharing Medical Information) Telemedicine software system dedicated to the monitoring and management of chronic diseases. The Company has developed a best-in-class web based Telemedicine portal that eliminates the barriers of time and distance to provide primary care to a patient anywhere and everywhere. Telemedicine marketing research and plan, including contacting various medical entities regarding their interest in telemedicine reimbursement, as well as statistics of the number of patients who could be serviced via telemedicine in the state of Illinois American Access Group (AAG) Fast-growing, entrepreneurial and profitable company underwrites and distributes non-standard auto insurance primarily to the Hispanic communities in Illinois, Nevada, Indiana, Arizona and Texas. AACC employs a dual channel distribution model, using a captive agency as well as third party independent agencies. AAG’s mission is to respectfully deliver the most convenient and accessible auto insurance to the Hispanic community. AAG has decided to pursue a third distribution channel by marketing to, capturing and retaining Hispanic business via a comprehensive web based program. Students will be asked to take a multi-disciplined approach that will include demographic research, marketing, finance, and corporate strategy skills, to develop a comprehensive marketing and distribution strategy, including a comprehensive financial model, focused on individual consumers and 3rd party agents/agencies within the Hispanic Community. Global Health Initiative Supply Chain Tracking System http://www.kellogg.northwestern.edu/research/ghi GHI is a partnership between private industry, non-profit donors and academia to develop products that address health issues facing underserved communities around the world. Medical product and technology companies donate proprietary intellectual property (IP) that improves treatment of diseases. Academic partners provide scientific talent and managerial expertise to develop IP and take the products to market. About 25% of hospitals’ operating budget is related to the supply chain which can be the difference between life and death in resource limited settings. The projects is to develop a model for tracking information and inventory in the health systems of resource limited settings, focusing on order fulfillment, quality control, epidemiological data tracking and service and maintenance of medical equipments. The team will be involved in framing the problem, structuring how they will solve the problem, identifying potential partners and recommending strategies to recruit these potential partners. Kellogg School of Management Asst. Dean Michele Rogers myrogers@kellogg.northwestern.edu 2
  3. 3. EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES Sept. 15, 2009 Institute of Allied Medical Professions Organization offers degree and certificate programs for post secondary schools for training Medical Imaging Technologists (Ultrasound, MRI, Cardiovascular, Radiography, Radiation Therapy, Nursing). Assist CEO in developing business plan to be presented to PE companies for opening 40-55 locations to train technologists. Assist with developing a marketing and strategy plan for expanding in the Northeast. Evaluate the company’s organizational structure & operations and to determine if they can be made more efficient, especially in the area of financial reporting. Japanese Culture Institute This newly formed non-profit corporation is an educational center for the study of Japanese culture designed to foster mutual understanding and facilitate the exchange of information about Japanese culture through exciting programs, including classes, publications, lectures, retreats, youth training, and other educational activities. Assist organization in startup including: leadership and governance, fund raising and marketing, grant research and writing as well as financial management. KONE, Inc. A global leader in elevators, escalators and offers innovative solutions for modernization and maintenance. KONE’s objective is to offer the best people flow experience by developing and delivering solutions that enable people to move smoothly, safely, comfortably and without waiting in buildings in an increasingly urbanizing environment. Assess and develop the business plan for utilizing mass communications in retaining current customers, expanding current coverage with an existing customer and facilitating customer meetings for potential new customers. Mark Shale MARK SHALE A privately held Chicago based clothier sells high end men’s and woman’s clothing has 3 retail stores in the Chicago area: 900 N. Michigan Ave; Oakbrook shopping center; and Northbrook Court Target customer is mid twenties and older that seek to be dressed in a fashionably classic manner. Annual revenue is approximately $25 million and competes with Niemen Marcus, Bloomingdales, Barney’s, Neopolitan, Nordstrom’s, etc. Mark Shale was acquired out of Chapter 11 bankruptcy, on August 1, 2009 by a new investor group seeking to develop the online business, and scale the brand and store footprint prospectively. Targeting the launch of a new ecommerce web site, and associated email marketing programs on September 24, 2009. Kellogg School of Management Asst. Dean Michele Rogers myrogers@kellogg.northwestern.edu 3
  4. 4. EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES Sept. 15, 2009 Departments/external contacts with which students will interact during the course of this project: Executive management, merchandise buyers, store management, web merchant, outside creative firm, CFO, and accounting department. A) PROMOTIONAL PROGRAMS Assess current and past promotional activities, and work with CEO to develop promotional/media strategy and campaign prioritizing various alternative media opportunities (advertising, email marketing, web marketing, sports/ celebrity endorsements, physical mailings, face book, blogs, and other new media outlets) with focus implementation within next 6 months to drive traffic to stores and web site. B) MERCHANDISING Assess current merchandising and work with CEO to develop merchandising strategy and associated implementation plans. Address: 1 category, store space, and supplier profitability; 2 web channel, as well as, physical store channels, 3 existing favored designers/suppliers, as well as, private label, the Mark Shale label, and specialty designer programs. Evaluate current and recent merchandising activities, and recommend prospective activities/programs for both the physical stores, and the web channel, considering the following key objectives: 1- intended brand identity; 2 competitive positioning; 3 financial metrics including revenue, profitability, and return on capital; 4 recommendations for increased revenue, and profitability going forward. C) PRICING FRAMEWORK AND STRATEGY Evaluate current pricing and prospective approaches for product pricing both in store and on the web. Work with CEO to develop recommendations, frameworks, models for product pricing with an eye to growing customer visits, sales revenue, and overall company profitability. Evaluate and recommend improvements to the company’s processes for setting retail price points initially, and prospectively (mark downs) based on various factors (such as, time, season, inventory levels, competitive actions, demand observed, etc), consistency with the company’s chosen brand identity, and resultant economic impact. Develop the go forward pricing strategies, and associated implementation plan addressing: 1 channel profitability (web channel, as well as, physical stores); 2 pricing of designers/suppliers, as well as, private label, the Mark Shale label, and specialty designer programs; 3 competitive actions, and considerations; and, 4 Mark Shale’s chosen brand identity. The MLab team will be expected to evaluate current, and recent past pricing, and recommend prospective activities/programs for both the physical stores, and the web channel, considering the following key objectives: 1 intended brand identity; 2 competitive positioning; 3 achievement of customer traffic objectives; 4 financial metrics including revenue, profitability, and return on capital going forward. Kellogg School of Management Asst. Dean Michele Rogers myrogers@kellogg.northwestern.edu 4
  5. 5. EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES Sept. 15, 2009 Moxee LLC is an emerging designer, manufacturer and Internet retailer of footwear and accessories for women and children under the Moxee brand. Moxee focuses on creating innovative designs that enhance the functionality and fashion of established products with international appeal. Assist Moxee in developing marketing strategy and marketing plan to launch several innovative footwear products and related accessories both domestically and internationally. O’Tech Corporation (http://otechcompounds.com/home.htm) Privately held high-quality manufacturer of thermoplastic (PVC) compounds, houseware items, and automotive accessories. O’Tech is a major supplier to wire and cable manufacturers, the footwear industry, and to profile extrusion industries around the world. O’Tech’s annual revenue is approximately $20 million. Evaluate and address the overall design of O’Tech’s supply chain, materials acquisition, and customer pricing processes in the context of O’Tech’s enterprise wide objectives. SnapHawk (SnapHawk.com) specializes in Internet advertising; specifically, search engine marketing and analytics for small- and mid-sized businesses. SnapHawk® professionally develops, implements and manages performance across all major search-ad networks, including Google, Yahoo and Microsoft. The company approach is from the point of view of top management and business owners. Project 1: Sales/marketing strategy and execution. Execute and Implement/Develop marketing and sales opportunities, from lead generation to building a sales pipeline. Define market entry strategy, email marketing, social media marketing, community networking, business development. Implement Web 2.0 technologies and communications. Project 2: Create financial model to attract investors, conduct due diligence, create investment criteria, plan for deal structure and negotiations. Develop the entire process and criteria for angel (or other) investing. Create sales materials for the purpose of enticing outside investors. Create a list of specific investors that are interested in SnapHawk’s industry and business. Develop plan to engage potential investors. StrollerMama, Inc. is an online retailer that sells high end strollers and accessories, car seats and baby products. The StrollerMama warehouse is in Beachwood, OH and we also have an onsite showroom that is open 6 days a week for local customers. Develop marketing plan for the company; Analysis of sales and profitability based on geographic areas, including local versus national sales/profits/expenses; Recommendation regarding effectiveness of certain specific marketing spends, if possible (SEO, paid search, affiliate marketing, etc.) Kellogg School of Management Asst. Dean Michele Rogers myrogers@kellogg.northwestern.edu 5
  6. 6. EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES Sept. 15, 2009 Stryker Neuro Spine ENT $7B medical technology company with products in orthopaedic implants; craniomaxillofacial and spinal implant systems; bone cement; bone growth factor; surgical equipment and navigation systems; endoscopic, communications and digital imaging systems. Provide strategy and analysis for the endoscopic sinus surgery market to gain insight into the market, Stryker’s position, and the potential repositioning of our existing product offering in order to drive growth and sales. Develop potential acquisition strategy for the ENT marketplace and alternative manufacturing strategies to accelerate growth. Triangle Printers, Inc/BrochureBuddies.com Ecommerce division of high quality, award winning Family owned single-source supplier manages projects from concept to completion. Focus on lower cost, high volume production of rack cards and rack brochures to the Tourism, Hotel and Leisure Industry (THL Industry) Develop marketing plan for BrochureBuddies.com comprised of market research and brand evaluation including creative brief to develop the unique selling proposition and campaign recommendation. To Be Further Developed for Fall 2009 Feinberg School of Medicine, Simulation Technology and Immersive Learning, Develop financial model and business strategy for state-of-the-art Medical Simulation center. Representative (NU physician) in Atrium on Sept. 17. Museum of Science & Industry TBD with CFO North Shore Chamber Orchestra Marketing and PR to increase the audience, resources, personnel, and financial development to create affordable concerts for the Community. The Meadows Club (Rolling Meadows) Marketing and positioning project as the Club has a spectacular Banquet Hall and facilities including state of the art restaurant, MESAWARE Company manufactures all ONEIDA flatware and other stainless steel cookware and chafing dishes in U.S. and India. CEO Sam Ramesh seeks marketing strategy, positioning, etc to increase awareness, profitability and consistent business. Intellisys: WEB design and marketing consulting company operating in both India and in U.S. looking for a marketing/branding plan and innovative Web design. Waterstone Consulting Co. Roger Nelson: Ex Deputy Chairman of E&Y Marketing strategy/plan to secure better and diverse clients In need of financial and general management consulting. Kellogg School of Management Asst. Dean Michele Rogers myrogers@kellogg.northwestern.edu 6
  7. 7. EXPERIENTIAL LEARNING PROJECT OPPORTUNITIES Sept. 15, 2009 Independent Study Only (Not for MLab course) Blax, Inc. Blax Black Bleach is a laundry additive to keep your black clothes black and help restore your faded black clothes back to that original color. Project: Marketing & Strategy for one product company. Can this product be sold to consumers? or to laundry service companies? Uniform company? Other ideas on how to monetize this product? In sum, how and what strategy might be needed to get this product to market? Kellogg School of Management Asst. Dean Michele Rogers myrogers@kellogg.northwestern.edu 7

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