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GBUS 600.doc

  1. 1. GBUS 600 Analysis of Contemporary Organizations SUBJECT TO CHANGE! Time and Place: Tuesdays 7:00 to 9:45 p.m. BB 4117 and some Saturdays. Instructors: This class is team taught by Office E-mail Phone Richard W. Moore, JH 4205 818-677-2416 Professor of Managmeent William W Roberts JH 4248 818-677-4582 Professor of Economics (email communication preferred) Course web site: Additional information may be posted at: Grades are posted at: Course Description GBUS 600 is an interdisciplinary course that introduces new graduate students to the field of business. The course focuses on the nature of organizations and the interrelatedness of the functional areas of business. The intellectual and historic roots of management theories are explored through readings of primary source materials. Students will develop communication and research skills through individual and group projects that focus on organizations and their environment. Learning Objectives: By participating in this course students will: 1. Understand the intellectual strandards of the MBA program. 2. Develop a basic understanding of business strategy at the industry and company level. 3. Understand how the different functional areas of business work together to achieve success. 4. Write effectively in a business context. 5. Make effectrive presenatations in a busisness context. 6. Develop research skills needed to succeed in the MBA program. 7. Develop the skills to work successfully in teams.
  2. 2. The Approach The course uses a variety of methods to achieve its learning objectives. Lecture will be held to a minimum. The focus will be a experiential learning through: business simulations, team projects and presentations, and individual work. Expectations A purpose of this class is to orient students to the expectations of graduate education. With that in mind you should pay careful attention to the expectations described here. • Classes will begin promptly. Students should arrive prepared to discuss the assigned readings. • All papers are due at the beginning of class on the due date. Emailed or faxed papers will be accepted if they arrive before the start of class. • Students and faculty will treat each other in a collegial manner at all times. • Working cooperatively in teams in an important part of the MBA curriculum and a skill on which students will be evaluated. • Students must attend both Saturday sessions to pass the class. • Plus/minus grading will be used. • All students should be familiar with the COBAE standards regarding academic honesty found at: Readings: Required: Thompson, Arthur A., Stappenbeck, Gregory S., & Reidenback, Mark A., The Business Strategy Game, Competing in a Global Market Place, 2008 edition. (You need to wait until teams are assigned to subscribe.) Anand, V., Ashforth, B.E. & Joshi, Machendra (2005). Business as usual: the acceptance and perpetuation of corruption in organizations. The Academy of Management Executive, Vol 19, n.4, p9-23. Collis, D. & Rukstad, M.G. (2008). Can you say what your strategy is? Harvard Business Review. Reprint R0804E Corts, K.S. & Rivkin, J.W. (2000). A note on microeconomics for strategists. Harvard Business School, 9-799-128. Handel, M.J. (2003). Sociology of organizations: Classic, contemporary and critical readings. Newbury Park, CA: Sage Publications Hirsh, S.K. & Kummerow, J.M. (1998). Introduction to type in organizations. Palo Alto, CA: Consulting Psychologists Press, Inc. Katzenbach, J.R. & Smith, (2003). The discipline of teams. Harvard Business Review, July- August. Reprint R0507P Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review. Reprint R0801E
  3. 3. Tufte, E.R (2008) PowerPoint Does Rocket Science--and Better Techniques for Technical Reports Corrupt Techniques in Evidence Presentations Lousy PowerPoint presentations: The fault of PP users? A number of the above articles are from the Harvard Business Review. Click on the link below to order the Harvard Business Review course materials. Wall Street Journal Daily (We will have a student rate subscription form available at the first class meeting.) Recommended For Help With Writing and Referencing Lanham, R. A. (1992). Revising business prose (3rd ed.). New York: Macmillan Publishing Company. ISBN 0023674652. Publication manual of the American Psychological Association (4th ed.). (1994). Washington, D.C.: American Psychological Association. ISBN 1557982414. Available online The Writing Lab at Purdue University. The OWL at Purdue: Free Writing Help and Teaching Resources (online). Available: American Psychological Association. 2003. Electronic reference formats recommended by the American Psychological Association (online). Available: The Writing Center at the University of Wisconsin, Madison. (2006) Writer’s Handbook (online). Available: (Aug. 28, 2006). Assignments All assignments must be completed on time to pass the course. More information about many assignments is available on the website. • List server sign-up- Required Not Graded- Individual Subscribe to the graduate list server. To do this, send an email to Your message will read: subscribe csunmba-l (note: the last figure is a lower case “L,” not the number 1. I know it’s ridiculously confusing. It wasn’t my idea.) The Graduate Office limits the messages they send to those they consider important. Please do not send messages to this list. If you need a message to go to all MBA students, please contact the Graduate Office for assistance.
  4. 4. • MBTI - Self Assessment- Required Not Graded- Individual Complete the MBTI instrument and bring it to class with the booklet. • Wall Street Journal Assignment – Graded- Individual (5%) Most classes will begin with a discussion of the weeks business related events as reported in the WSJ. All students should be prepared to discuss the week’s events as written up in the WSJ. Each student will have an opportunity to lead one discussion. In addition in the week the student leads the discussion, he or she will choose recent business news which affects either their current company or the industry their team is studying. The student will write a two page analysis of the events identifying the key implications for their company or industry. The report will be in memo form. Hard copy in class and electronic copy sent to and: • Power Point Assignment – Required - Individual Complete the tutorial on-line: Effective Use of Power Point On-line tutorial Send an email to Richard Moore (richard.moore@csun,edu) describing three things you learned about effective Power Point presentations you didn’t know before. • Strategy Simulation- Graded- Team (15%) • Economics Case- Team-Graded (7.5%) This is a team assignment that utilizes basic macro and micro economic analysis, some statistics, and incorporates an ethical component. Your team has been hired to analyze the situation and make recommendations regarding the issues raised. Your team will provide: 1. A cover letter or a transmittal memo. 2. An executive summary. 3. A business report that incorporates your team’s analysis. NOTE: This is a business report. It needs to be short and to the point. Statistics should be used to support your analysis and recommendations. The statistics are NOT the report. The set of documents will be submitted in both hard and electronic copy. Grading is based upon content as well as writing. The case, along with related information, will be posted at: Hard copy in class and electronic versions to and
  5. 5. • Management Paper - Graded Individual (7.5%) Each individual will take one of the required readings from the management classics and analyze it by answering the following questions: (1) How does this reading contribute to the larger stream of management thinking, (2) How are this author’s ideas the same as or different from previous or contemporary management thinkers (need references to at least two other articles from the book), (3) What is the value or lack of value of this article for managers today. Maximum length 3 double spaced pages. • Industry Analysis Paper- Graded Team (20%) In teams students will use Porter’s model of industry analysis to analyze an industry of their choosing using the best publically available data from primary and secondary sources. Maximum length 20 pages double spaced, not counting tables and figures. After teams choose an industry, they must make an appointment to “pitch” their proposal to one of the faculty members. • Industry Analysis Presentation – Graded Team (10%) Each team will present the results of its industry analysis to the class in a professional panel presentation, with supporting visual aids. Presentations will be 20-30 minutes. • Company Paper- Graded Individual (20%) Each individual will provide a company’s strategic analysis for a company in the industry their team studied. The analysis will use with the best publically available data from primary and secondary sources and must include at least one interview with a manager in the company. It may be a phone interview but face to face is preferred. Maximum length 5 pages not counting tables, charts, and appendices. • Class Contribution/ Peer Assessment- Graded Individual (15%) You make this class a success through your participation. It is through engaging with the course material, the instructors and other students that you learn and contribute to the learning of others. Class contribution will be evaluated on a class-by-class basis and points will be posted on the course WebCT site ( The instructors will assign a class participation grade based on the following criteria: A to A- Exceeds expectations, student is always well prepared, raises relevant issues and points, is respectful of other students, encourages others to participate, plays a leadership role in his or her team and in the class as a whole.
  6. 6. B to B+ Meets expectations, student is always prepared, makes relevant responses to questions raised, is respectful of other students and is an effective team member. B- or Less Does not meet expectations, is not always prepared, sometimes can not make a relevant response to questions, is not respectful of other students, discourages others participation, is not an effective team member. Each team will set team member expectations for its members. Members will evaluate each other performance based on those expectations. Faculty will weigh these peer evaluations in assigning a grade for you contributions to the class. • Grades and information regarding this course will be posted on the course website: and Access to the later (which will post your grades) is through the use of your CSUN email address and associated password. The webCT site gives your grades ONLY, along with statistics regarding the class. • Directions for Submitting Assignments ALL written assignments will be submitted in both hard and electronic format. Electronic versions will be sent to: . In addition, all papers will be submitted to . This is an electroinc site, estabilshed for this course, to assess your unique contributions. This site is: The course is GBUS 600 F 08. The course id is: 2346605. Password: bill This is ONE submission per team or one for each individual submission. Additional infromation will be given in class.
  7. 7. GBUS 600 Tentative Course Outline Date Topic/ Readings Assignments 8/28 Course introduction Collect Cards with personal info Individual Introductions from students Bafa Bafa Exercise Course Overview WSJ Assignment Dates Made 9/2 Strategy Introduction Complete and Score MBTI Working in Teams and MBTI Workshop based on your behavior at Read: Hirsh, S.K. & Kummerow, J.M(after work. Bring to class. completing instrument) and Katzennbach & Smith Sign up for Graduate list- Students assigned to strategy Simulation serve. Teams 9/9 WSJ Presentations Teams bring lap tops Strategy Introduction Introduction to Simulations Read: Porter, Collis and Rukstad 9/13 Saturday all day simulation four rounds 9:00 – 5:00 9/16 Speaker for COBAE Day Email Industry requests by How to research in the Library Sunday How to make a business presentation Complete Power Point Form Industry Analysis teams Tutorial Read: Tufte 9/23 WSJ Presentations Schedule Industry Pitch with Effective Business Writing Professor APA Referencing Para Medic Methods Workshop Visual Display of Data Complete One Round of Simulation Industries Assigned 9/27 Saturday: 3 Rounds of Simulation 9:00 to Debrief on Team Behavior and Effectiveness 5:00 Debrief on Strategy Choices 9/30 Ethics Complete Industry Pitches Film Case: The Smartest Guys in the Room Read: Anand, Ashforth & Joshi complete 10/7 WSJ Presentations Porter Industry Analysis SWOT and PEST Analysis 10/14 No Class Teams Meet Professors hold office hours
  8. 8. Date Topic/ Readings Assignments 10/21 WSJ Presentations Econ Lecture and Case Corts & Rivkin 10/28 No Class Teams Meet Professors hold office hours 11/4 WSJ Presentation Econ Paper Due History of Management Thought Read: Handel 11/11 Veterans Day No Class 11/18 WSJ Presentations Management Paper Due Presentation Planning Industry Report Outline Due Report Workshop 11/25 No Class Teams Meet Professors hold office hours 12/2 WSJ Presentations Industry Papers Due Team Presentations 12/9 WSJ Presentations Company papers due Team Presentations 12/16 WSJ Presentations Peer evaluations due Team Presentations Course Wrap-up and Party