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  1. 1. CURRICULUM VITA SHELBY D. HUNT PERSONAL DATA Business Address: Rawls College of Business Administration Texas Tech University Lubbock, Texas 79409 (806) 742-3436 Fax: (806) 742-2199 Email: shelby.hunt@ttu.edu Website: http://marketing.ba.ttu.edu/hunt.htm Home Address: 3914 101st Street Lubbock, Texas 79423 (806) 795-0141 Marital Status: Married: two children Birthdate: July 5, 1939 EDUCATION Graduate: Ph.D. in Business Administration Michigan State University, 1968 Major: Marketing Minors: Economics, Statisticss, Systems Analysis, Finance Undergraduate: Bachelor of Science in Mechanical Engineering, Ohio University, 1962 HONORS, AWARDS AND MEMBERSHIPS Honors and Awards: 2004 Sheth Foundation/Journal of Marketing Award, which recognizes the 1995 “Comparative Advantage Theory of Competition” JM article, with Robert M. Morgan, for its “long term contributions to the field of marketing and marketing theory.” Identified as one of the 250 most “highly cited” economics and business researchers in the world (Thomson-ISI, 2003). “The Commitment-Trust Theory of Relationship Marketing” (J. Marketing, 1994, with Robert M. Morgan) has been identified as the most frequently cited article (for 1993-2003) in the economics-business literature (Thomson-ISI, 2003). Identified as the scholar having the highest number of citations per year, per article in JM, JMR, and JCR (see Helm, et al. “Citation Frequency of Research” in 2003 AMA Educators’ Summer Proceedings).
  2. 2. 2 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award, 2002. Rawls College of Business Administration, Texas Tech University, Faculty Research Award, 2002. Named “Jerry S. Rawls Professor of Marketing,” Texas Tech University, 2002. 2000 Journal of Business Research/Elsevier Science Award for “Exceptional Quality and High Scholarly Impact” for Chonko, L.B. and S.D. Hunt (1985), “Ethics and Marketing Management,” JBR, 13 (Aug.): 339-59. Identified as one of the two top researchers in terms of major journal articles (1985-1999) by Bakir, et al. (2000), “Publications in Major Marketing Journals,” JME, 22(2): 99-107. Named Southwestern Marketing Association Fellow, 1998. 1995 Journal of Marketing Harold H. Maynard Award for best theory article. Named "J.B. Hoskins Professor of Marketing," Texas Tech University, 1994 College of Business Administration, Texas Tech University, Faculty Research Award, 1993-94. Texas Tech University President's Excellence in Teaching Award, 1993. Texas Tech University, College of Business Administration Dean's Eminent Scholar Award, 1992. 1992 American Marketing Association/Richard D.Irwin Distinguished Marketing Educator Award. 1991 Charles C. Slater Award from the Journal of Macromarketing for the article making the "most significant contribution" to macromarketing in Vols. 9-10. Identified and discussed as one of the "30 leading contributors to marketing thought" in Robert Bartels, History of Marketing Thought, Cincinnati: Publishing Horizons, Inc., 1988. 1987 Academy of Marketing Science "Outstanding Educator Award." 1987 Texas Tech University Barnie E. Rushing "Distinguished Research Award." 1986 A.M.A. Paul D. Converse Award for "outstanding contributions to theory and science in marketing." College of Business Administration, Texas Tech University, Faculty Research
  3. 3. 3 Award, 1984-1985. 1983 Journal of Marketing, Harold H. Maynard Award for best theory article. "Outstanding Article of 1983" award by the Journal of Marketing Education. Named "Paul Whitfield Horn Professor of Marketing," Texas Tech University, 1983. University of Wisconsin Amoco Distinguished Teaching Award, 1977. 1976 Journal of Marketing Harold H. Maynard Award for best theory article. Mu Kappa Tau (marketing honorary). Phi Kappa Phi (university honorary). Beta Gamma Sigma (business honorary). 1968 A.M.A. Doctoral Consortium Fellow. Member: American Marketing Association Philosophy of Science Association The Academy of Marketing Science Society for Marketing Advances Southwestern Marketing Association Marketing Educators’ Association Marketing Management Association Academy of Management Society for the Advancement of Socio-Economics Association for Consumer Research EMPLOYMENT EXPERIENCE 2002-present Jerry S. Rawls Professor of Marketing Rawls College of Business Administration Texas Tech University 1994-2002 J. B. Hoskins Professor of Marketing, College of Business Administration Texas Tech University 1983-present Paul Whitfield Horn Professor of Marketing College of Business Administration Texas Tech University 1980-1983 Professor of Business College of Business Administration Texas Tech University 1974-1980 Chairman, Marketing Department Graduate School of Business University of Wisconsin-Madison
  4. 4. 4 1976-1980 Professor of Business Graduate School of Business University of Wisconsin-Madison 1972-1976 Associate Professor of Business Graduate School of Business University of Wisconsin-Madison 1969-1972 Assistant Professor of Business Graduate School of Business University of Wisconsin-Madison 1962-1966 Hercules, Inc. (Plastics Division) Technical Service Representative Technical Sales Representative COURSES TAUGHT Marketing Theory, Marketing Management, Marketing Strategy, Basic Marketing, Marketing Research, Marketing Environment, Macromarketing PROFESSIONAL ACTIVITIES (Selected) Service to the Journal of Marketing: Member, Editorial Review Board (1974-2002) Editor (1984-1987) Section Editor for Macromarketing (1981-1984) Member, Editorial Review Board, Journal of the Academy of Marketing Science (1989-1999). Editor, special issue on marketing theory (Spring 1992), Journal of the Academy of Marketing Science. Member, Editorial Review Board, Journal of Marketing Research (1984-1989). Member, Editorial Policy Board, Journal of Macromarketing (1979-present). Member Editorial Board of Advisors, Journal of Market-Focused Management (1995-2003) Member of Board of Advisors, Journal of Relationship Marketing (2000-present). Member, Review Board, Journal of Marketing Management (2001-present) Member, Editorial Advisory Board, European Business Review (2005-present) Member, Editorial Advisory Board, Journal of Business and Industrial Marketing (2005- present) Member Review Board, Review of Marketing Research (2004-present) Co-Chairman of American Marketing Association Winter Educators' Conference on Marketing Theory, San Antonio, 1982.
  5. 5. 5 Co-Director of 1979 American Marketing Association Doctoral Consortium. THESES SUPERVISED, PH.D. Richard L. Oliver, Expectancy Theory Predictions of Salesman's Performance and Determinants of Motivational Antecedents, 1973, chairman. Robert F. Lusch, An Empirical Investigation of Power, Conflict and Satisfaction in a Franchisor- Franchisee Channel of Distribution, 1975, chairman. Robert E. Smith, Attributional Processes and Effects in Promotional Situations, 1977, chairman. Craig D. Shoulders, Criteria for Identifying the Municipal Organizational Reporting Entity, 1982, committee member. Nina M. Ray, Channel Alienation: Sources and Consequences, 1985, chairman. Scott J. Vitell, Marketing Ethics: A Decision Theoretic Framework, 1986, chairman. Jerry Goolsby, Cognitive Moral Development and Marketing, 1988, chairman. Michael K. Shaub, An Empirical Examination of the Determinants of Auditors' Ethical Sensitivity, 1989, committee member. M. Elizabeth Ferrell, Response Error: An Empirical Investigation of the Tendencies to Respond Acquiescently, Desirably, Evasively and Extremely, 1989, committee member. Donald A. McBane, Relational Communication: A Reconceptualization of Empathy and its Effects on Sales Outcomes, 1990, committee member. Arturo Vasquez-Parraga, Organizational Consequences and Marketing Ethics, 1990, chairman. Robert M. Morgan, Relationship Commitment and Trust in Marketing, 1991, chairman. Kay M. Palan, Family Decision Making, 1994, committee member. John R. Sparks, Professional Ethical Sensitivity: The Case of Marketing Researchers, 1995, chairman. Kevin C. Cox, Relationship Management Orientation and Relationship Marketing Success, 1995, chairman. Steven D. German, Nonprofit Relationship Marketing: The Role of Identification, 1997, chairman. Dennis Arnett, Strategic and Ethical Decision-Making in Marketing, 1998, chairman. James Walton, Commitment and Trust in Cross-Cultural Relationships, 2001, committee member. Michael Wittman, Business Alliance Success: The Influence of Alliance Competence, Idiosyncratic Resources, and Relational Factors, 2001, chairman. Caroline Derozier, Marketing Creativity In New Product Development: The Role of Market Orientation, Technology Orientation, and Interfunctional Coordination, 2002, chairman.
  6. 6. 6 Samuel A. Spralls III, Channel Extranet Performance: The Role of Extranet Competence, 2003, co- chairman. Sreedhar R. Madhavaram, The Customization of Complex Market Offerings in Marketing Research Firms: The Role of Customization Competence and Internal Social Capital, 2005, chairman. Mark S. B. Fish, Salesperson Role Stressors, Job Stress, and Job Outcomes: The Moderating Effects of Relational Factors, 2005, chairman. BOOKS AND MONOGRAPHS Hunt, Shelby D. (2003), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk, NY: M.E. Sharpe, Inc. Hunt, Shelby D. (2002), Foundations of Marketing Theory: Toward a General Theory of Marketing. Armonk, NY: M.E. Sharpe, Inc. Hunt, Shelby D. (2000), A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Thousand Oaks, CA: Sage Publications. Hunt, Shelby D. (1991), Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science, Cincinnati: SouthWestern Publishing Co. Hunt, Shelby D. (1983), Marketing Theory: The Philosophy of Marketing Science, Homewood, Illinois: Richard D. Irwin, Inc. Bush, Ronald and Shelby D. Hunt (1982), Marketing Theory: Philosophy of Science Perspectives, Chicago: American Marketing Association. Hunt, Shelby D. (1976), Marketing Theory: Conceptual Foundations of Research in Marketing, Columbus: Grid Publishing, Inc. The preceding publication is also available in a Japanese edition published by Chikura Shobo Publishing, Inc., Tokyo, 1979 Ozanne, Urban B. and Shelby D. Hunt (1971), The Economic Effects of Franchising, Washington: United States Senate--U.S. Government Printing Office. ARTICLES ON MARKETING THEORY AND PHILOSOPHY OF MARKETING SCIENCE Hunt, Shelby D. (1971), "The Morphology of Theory and the General Theory of Marketing," Journal of Marketing, 53 (2): 65-68. The preceding article is reprinted in: The Great Writings of Marketing, 2nd Edition, Howard A. Thompson, ed., Tulsa: PPC books, 1981. Hunt, Shelby D. and James L. Pappas (1972), "A Crucial Test for the Howard-Sheth Model of Buyer Behavior," Journal of Marketing Research, 9 (August): 346-48. Hunt, Shelby D. (1973), "Lawlike Generalizations and Marketing Theory," Journal of Marketing, 37 (3): 69-70. Hunt, Shelby D. (1976), "The Nature and Scope of Marketing," Journal of Marketing, 40 (3): 17-26.
  7. 7. 7 The preceding article: … won the "Harold H. Maynard Award" as the best marketing theory article in the Journal of Marketing in 1976. … has been noted as one of the eleven "classic works" in marketing. (See T. S. O'Connor, "Some Notes on the Existence of a Classic Body of Literature in Marketing," Proceedings, Southwestern Marketing Association Conference, 1982). … has been noted as one of the 13 articles most frequently assigned in marketing theory doctoral seminars. (See R. J. Bauerly and D. J. Johnson’s 2005 article in the Journal of the Academy of Marketing Science, 33(3): 313-29.) The preceding article is reprinted in: Marketing Management: Cases and Readings, Tootelian, Gaedeke and Thompson, Santa Monica: Goodyear Publishing Co., 1979. Marketing Classics, 4th Edition, Keith Cox and Ben Enis, eds., Boston: Allyn & Bacon, 1981. Marketing Classics, 5th Edition, Keith Cox and Ben Enis, eds., Boston: Allyn & Bacon, 1985. Marketing Classics, 6th Edition, Ben Enis and Keith Cox, eds., Boston: Allyn and Bacon, 1988. Readings in Basic Marketing, 3rd Edition, E. Jerome McCarthy, John F. Grashof and Andrew Brogowicz, eds., Homewood, Illinois: Richard D. Irwin, Inc., 1981. Marketing Theory: Distinguished Contributions, Brown and Fisk, eds., New York: Wiley & Sons, 1984. Readings in Marketing Today, Carter and Mentzer, eds., Harcourt, Brace, and Jovanovich, 1985. Marketing Theory: Classic and Contemporary Dimensions, Sheth and Garret, eds., Southwestern Publishing Co., 1986. Marketing: Critical Perspectives on Business and Management, Michael Baker, London, Routledge, 2001. Summarized and evaluated in L.M. Robinson and R.D. Adler, eds., Marketing Megaworks: The Top 150 Books and Articles, Westport Ct.: Praeger Publishers, 1987. Promotional Management, Eng and Galper, eds., Englewood Cliffs, NJ: Prentice-Hall, 1988. Hunt, Shelby D. (1976), "The Three Dichotomies Model of Marketing: An Evaluation of Issues," Proceedings of the Macro-Marketing Conference, Boulder: University of Colorado. Hunt, Shelby D. (1977), "The Nature and Scope of Marketing Revisited: The Three Dichotomies Model," Contemporary Marketing Thought, Proceedings of 1977 Educators Conference, Chicago: American Marketing Association. Hunt, Shelby D. (1977), "The Three Dichotomies Model of Marketing: An Evaluation and Refinement," Proceedings of the Fourth International Research Seminar in Marketing, Jean Paul
  8. 8. 8 Leonardi, ed., Marseille: Universite de Droit, d'Economie et des Science d'Aix Marseille, Institut D'Administration Des Enterprises. Gribbins, Ronald E. and Shelby D. Hunt (1978), "Is Management a Science?" Academy of Management Review, (January). The preceding article is reprinted in: Management Applications: Exercises, Cases and Readings, Englewood Cliffs NJ: Prentice-Hall, 1989. Hunt, Shelby D. (1978), "A General Paradigm of Marketing: In Support of the Three Dichotomies Model," Journal of Marketing, 42 (2): 107-10. Hunt, Shelby D. (1979), "Positive vs. Normative Theory in Marketing," Conceptual and Theoretical Developments in Marketing, Proceedings of the American Marketing Association Marketing Theory Conference. Nakamoto, Kent and Shelby D. Hunt (1980), "Deterministic Theory and Marketing," Theoretical Developments in Marketing, Charles W. Lamb, Jr. and Patrick M. Dunne, eds., Proceedings of the American Marketing Association Theory Conference. Hunt, Shelby D. (1981), "The Morphology of Theory: A Retrospection," The Great Writings of Marketing, 2nd Edition, Howard A. Thompson, ed., PPC Books. Hunt, Shelby D., James A. Muncy and Nina M. Ray (1981), "Alderson's General Theory of Marketing: A Formalization," Review of Marketing - 1981, Ben Enis and Kenneth J. Roering, eds., Chicago: American Marketing Association, 267-272. The preceding article is reprinted in: Marketing Theory: Classic and Contemporary Dimensions, Sheth and Garrett, eds., Cincinnati: Southwestern, 1986: 4-19. A Twenty-First Century Guide to Aldersonian Marketing Thought, Wooliscroft, Tamilia, and Shapiro, eds., Boston: Kluwer, 2006: 337-50. Hunt, Shelby D. and Kenneth A. Hunt (1982), "Bartels' Metatheory of Marketing: A Retrospective," Proceedings of Paul D. Converse Awards Symposium, Chicago: American Marketing Association. Hunt, Shelby D. (1982), "Are the Logical Empiricist Models of Explanation Dead?" Marketing Theory: Philosophy of Science Perspectives, Ronald Bush and Shelby Hunt, eds., Chicago: American Marketing Association, 7-10. Hunt, Shelby D. (1983), "General Theories and the Fundamental Explananda of Marketing," Journal of Marketing, 47 (Fall), 9-17. The preceding article: … received the Harold H. Maynard Award for best theory article in the Journal of Marketing in 1983. … is summarized and evaluated in L.M. Robinson and R.D. Adler, eds., Marketing Megaworks: The Top 150 Books and Articles, Westport Ct.: Praeger Publishers, 1987. … has been noted as one of the 13 articles most frequently assigned in marketing theory
  9. 9. 9 doctoral seminars. (See R. J. Bauerly and D. J. Johnson’s 2005 article in the Journal of the Academy of Marketing Science, 33(3): 313-29.) The preceding article is reprinted in: Marketing Theory: Distinguished Contributions, Brown and Fisk, eds., New York: Wiley & Sons, 1984. Marketing Theory: Classic and Contemporary Dimensions, Sheth and Garrett, eds., Southwestern Publishing Co., 1986. Hunt, Shelby D. (1984), "Should Marketing Adopt Relativism?" Marketing Theory: Philosophy and Sociology of Science Perspectives, Ryan and Anderson, eds., Chicago: American Marketing Association, 30-34. Hunt, Shelby D. and Paul S. Speck (1985), "Does Logical Empiricism Imprison Marketing?" Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Dohlakia and Arndt, eds., Greenwich Ct: JAI Press. Hunt, Shelby D. (1987), "The Logical Positivists: Beliefs, Consequences and Status," Proceedings of the Twelfth Paul D. Converse Award Symposium, Sudharshan and Winter, eds., Chicago: American Marketing Association, 24-33. Hunt, Shelby D. (1987), "Marketing Research: Proximate Purpose and Ultimate Value," in Belk, et al, Proceedings of the 1987 Winter Marketing Educators' Conference, Chicago: A.M.A.: 209-213. Hunt, Shelby D. (1988), "The A.M.A. Task Force Report on the Development of Marketing Thought: A Comment," Journal of Marketing, 53 (4) (Oct): 42-48. Hunt, Shelby D. (1989), "Reification and Realism in Marketing: In Defense of Reason," Journal of Macromarketing, 9 (Fall): 4-10. The preceding article won the 1991 Charles C. Slater Award from the Journal of Macromarketing. Hunt, Shelby D. (1989), "Naturalistic, Humanistic and Interpretive Inquiry: Challenges and Ultimate Potential," in E. Hirschman, ed., Interpretive Consumer Research, Provo Ut.: Association for Consumer Research, 185-198. Hunt, Shelby D. (1990), "Truth in Marketing Theory and Research," Journal of Marketing, 54 (July): 1-15. The preceding article has been noted as one of the 13 articles most frequently assigned in marketing theory doctoral seminars. (See R. J. Bauerly and D. J. Johnson’s 2005 article in the Journal of the Academy of Marketing Science, 33(3): 313-29.) The preceding article is reprinted in Marketing: Critical Perspectives on Business and Management, Michael Baker, London, Routledge, 2001. Hunt, Shelby D. (1991), "Positivism and Paradigm Dominance in Consumer Research," Journal of Consumer Research 18 (June): 32-44. Hunt, Shelby D. (1991), "The Three Dichotomies Model of Marketing Revisited: Is the Total Content of Marketing Thought Normative?" in Terry L. Childers, et al., Proceedings of the 1991 AMA Winter Educators' Conference: 425-430.
  10. 10. 10 Hunt, Shelby D. (1992), "For Reason and Realism in Marketing," Journal of Marketing, 56 (April): 89-102. Hunt, Shelby D. (1992), "Marketing Is . . .," Journal of the Academy of Marketing Science, 20 (Fall), 301-311. The preceding article has been noted as one of the 13 articles most frequently assigned in marketing theory doctoral seminars. (See R. J. Bauerly and D. J. Johnson’s 2005 article in the Journal of the Academy of Marketing Science, 33(3): 313-29.) Hunt, Shelby D. (1993), "Truth, Laudan and Peirce: A View from the Trenches," in Charles S. Peirce and the Philosophy of Science: Papers from the Harvard Sesquicentennial Congress, Edward C. Moore, ed., Tuscaloosa: University of Alabama Press, 119-29. Hunt, Shelby D. (1993), "Objectivity in Marketing Theory and Research," Journal of Marketing, 57 (April): 76-91. The preceding article has been noted as one of the 13 articles most frequently assigned in marketing theory doctoral seminars. (See R. J. Bauerly and D. J. Johnson’s 2005 article in the Journal of the Academy of Marketing Science, 33(3): 313-29.) Hunt, Shelby D. (1994), "A Realist Theory of Empirical Testing: Resolving the Theory Ladenness/Objectivity Debate," Philosophy of the Social Sciences, 24 (2): 133-58. Hunt, Shelby D. (1994), "On Rethinking Marketing: Our Discipline, Our Practice, Our Methods," European Journal of Marketing, 28 (3): 13-25. Hunt, Shelby D. (1994), "On the Rhetoric of Qualitative Inquiry: Toward Historically Informed Argumentation in Management Inquiry," Journal of Management Inquiry, 3 (Sept.): 221-34. Hunt, Shelby D. (1995), “On Communication, Probative Force, and Sophistry: A Reply to Van Eijkelenburg,” Journal of Management Inquiry, 4 (June): 211-13. Hunt, Shelby D. And Steven Edison (1995), “On the Marketing of Marketing Knowledge,” Journal of Marketing Management, 11 (October): 635-40. Hunt, Shelby D. and Dennis Arnett (1999), “Philosophical and Methodological Foundations of Consumer Research,” in P.E. Earl and S. Kemp, eds., Consumer Research and Economic Psychology, Cheltanham, UK: Edward Elgar: 437-44. Hunt, Shelby D. (2001), “The Influence of Philosophy, Philosophies, and Philosophers on a Marketer’s Scholarship.” Journal of Marketing 64(October): 117-124. Hunt, Shelby D. (2002), “Marketing as a Profession: On Closing Stakeholder Gaps.” European Journal of Marketing 36(3): 305-12. Hunt, Shelby D. (2003), “On the Foundations of Foundations of Marketing Theory: A Reply to Fisk.” Journal of Macromarketing 23(1): 52-54. Hunt, Shelby D. (2004), “On the Services-Centered Dominant Logic for Marketing.” Journal of Marketing 68(1):21-2.
  11. 11. 11 Hunt, Shelby D. (2005) “For Truth and Realism in Management Research.” Journal of Management Inquiry 14 (2): 127-38. ARTICLES ON STRATEGY, COMPETITION, AND MARKETING MANAGEMENT Hunt, Shelby D. and Anil Menon (1995), "Metaphors and Competitive Advantage: Evaluating the Use of Metaphors in Theories of Competitive Strategy," Journal of Business Research, 33 (June): 81-90. Hunt, Shelby D. and Robert M. Morgan (1995), "The Comparative Advantage Theory of Competition,” Journal of Marketing, 59 (April): 1-15. The preceding article: … won the Howard H. Maynard Award for the best theory article in the Journal of Marketing in 1995. … has been noted as one of the 13 articles most frequently assigned in marketing theory doctoral seminars. (See R. J. Bauerly and D. J. Johnson’s 2005 article in the Journal of the Academy of Marketing Science, 33(3): 313-29.) The preceding article is reprinted in Marketing: Critical Perspectives on Business and Management, Michael Baker, London, Routledge, 2001. Hunt, Shelby D. (1995), “The Resource-Advantage Theory of Competition: Toward Explaining Productivity and Economic Growth,” Journal of Management Inquiry, 4 (Dec.): 317-332. Hunt, Shelby D. And Robert M. Morgan (1996), “The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies, and Evolutionary Dimensions.” Journal of Marketing, 60 (Oct.): 107-114. Hunt, Shelby D. (1997), “Resource Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?” The Journal of Economic Issues, 31 (March): 59-77. Hunt, Shelby D. (1997), “Resource-Advantage Theory and the Wealth of Nations: Developing the Socio-Economic Research Tradition,” Journal of Socio-Economics, 26 (4): 335-357. Hunt, Shelby D. (1997), “Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage Theory,” Journal of Marketing Management, 13: 431-445. The preceding article is reprinted in Relationship Marketing, John Egan, ed., Thousand Oaks CA: Sage Publications, 2005. Hunt, Shelby D. and Robert M. Morgan (1997), “Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?” Journal of Marketing, 61 (Oct.): 74-82. Hunt, Shelby D. (1997), “Evolutionary Economics, Endogenous Growth Models, and Resource- Advantage Theory,” Eastern Economic Journal, 23 (4): 427-41. Hunt, Shelby D. (1998), “Productivity, Economic Growth, and Competition: Resource Allocation or Resource Creation?” Business and the Contemporary World, 10(3): 367-94.
  12. 12. 12 Morgan, Robert M. and Shelby D. Hunt (1999), “Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy,” Journal of Business Research, 46 (3): 281-90. Hunt, Shelby D. (1999), “The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory,” Journal of the Academy of Marketing Science, 27(2): 144-59. Hunt, Shelby D. (2000), “The Competence-Based, Resource-Advantage, and Neoclassical Theories of Competition: Toward a Synthesis.” In R. Sanchez and Heene, eds., Theory Development for Competence-Based Management. Vol. 6(A) in Advances in Applied Business Strategy Series. Greenwich, CT: JAI Press, 177-209. Hunt, Shelby D. (2000), “A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?” Journal of Macromarketing 20(1): 77-81. Hunt, Shelby D. (2000), “Synthesizing Resource-Based, Evolutionary, and Neoclassical Thought: Resource-Advantage Theory as a General Theory of Competition.” In N.J. Foss and P. Robertson, eds., Resources, Technology, and Strategy. London: Routledge, 53-79. Hunt, Shelby D. and C.J. Lambe (2000), “Marketing’s Contribution to Business Strategy: Market Orientation, Relationship Marketing, and Resource-Advantage Theory.” International Journal of Mangement Reviews 2(1): 17-44 Hunt, Shelby D. (2001), “A General Theory of Competition: Issues, Answers and an Invitation.” European Journal of Marketing 35(5/6): 524-48. Hunt, Shelby D. and Dennis B. Arnett (2001), “Competition as an Evolutionary Process and Antitrust Policy.” Journal of Public Policy & Marketing 20 (1): 15-26. Hunt, Shelby D. and Dale Duhan (2002), “Competition in the Third Millennium: Efficiency or Effectiveness?” Journal of Business Research, 55(2): 97-102. Lambe, C. Jay, Robert E. Spekman, and Shelby D. Hunt (2002), “Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test.” Journal of the Academy of Marketing Science 30(2): 141-58. Hunt, Shelby D. (2002), “Resource-Advantage Theory and Austrian Economics.” In N.J. Foss and P.G. Klein, eds., Entrepreneurship and the Firm: Austrian Perspectives on Economic Organization. Northampton, MA: Edward Elgar: 248-72. Hunt, Shelby D. (2002), “Marketing and A General Theory of Competition.” Journal of Marketing Management 18(1-2): 239-47. Morgan, Robert E. and Shelby D. Hunt (2002), “Determining Marketing Strategy: A Cybernetic Systems Approach to Scenario Planning.” European Journal of Marketing 36 (4): 450-78. Hunt, Shelby D. and Dennis B. Arnett (2003), “Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory Success.” Journal of Marketing Theory and Practice, 11(1): 1-17. Hunt, Shelby D. and Caroline Derozier (2004), “The Normative Imperatives of Business and Marketing Strategy: Grounding Strategy in Resource-Advantage Theory.” Journal of Business & Industrial Marketing, 19 (1): 5-22.
  13. 13. 13 Hunt, Shelby D. and Dennis B. Arnett. (2004) “Market Segmentation, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory.” Australasian Marketing Journal 12 (1): 7-25. Hunt, Shelby D. and Dennis B. Arnett. (2004) “Market Segmentation Strategy and Resource- Advantage Theory: A Response to Cadeaux and Dowling.” Australasian Marketing Journal 12 (1): 32- 36. Hunt, Shelby D. and Robert M. Morgan. (2005) “The Resource-Advantage Theory of Competition: A Review.” Review of Marketing Research 1: 153-206. Hunt, Shelby D. (2006) “On Reforming Marketing: For Marketing Systems and Brand Equity Strategy.” In Jagdish N. Sheth and Rajendra S. Sisodia, eds., Does Marketing Need Reform? Armonk, NY: M.E. Sharpe, 69-77. Hunt, Shelby D. and Dennis B. Arnett. (2006), “Does Marketing Success Lead to Market Success?” Journal of Business Research 59: 820-828. Hunt, Shelby D. and Dennis B. Arnett. (2006) “Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes.” In Ben Wooliscroft, Robert D. Tamilia, and Stanley J. Shapiro, eds., A Twenty-First Century guide to Aldersonian Marketing Thought. Boston, MA: Kluwer Academic Publishers, 453-72. Hunt, Shelby D. and Sreedhar Madhavaram. (2006) “The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory.” In Robert F. Lusch and Stephen L. Vargo, eds., The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Armonk, NY: M.E. Sharpe, 85-90. ARTICLES ON RELATIONSHIP MARKETING AND CHANNELS Hunt, Shelby D. (1972), "The Socioeconomic Consequences of the Franchise System of Distribution," Journal of Marketing, 36 (3):32-38. Hunt, Shelby D. (1972), "Full Disclosure and the Franchise System of Distribution," Marketing Education and the Real World: Fall Conference Proceedings, Chicago: American Marketing Association. The preceding article is reprinted in: Marketing Channels, Louis E. Boone and James C. Johnson, eds., Morristown, N.J.: General Learning Press, 1973. Marketing Channels, 2nd Edition, Louis E. Boone and James C. Johnson, eds., Tulsa: Petroleum Publishing Company, 1977. Hunt, Shelby D. and U.B. Ozanne (1972), "The Problems of the Minority Franchiser," Business Digest, (June). Hunt, Shelby D. (1973), "Experiential Determinants of Franchisee Success," Journal of Economics and Business, 26 (1).
  14. 14. 14 Churchill, Gilbert A., Jr. and Shelby D. Hunt (1973), "Sources of Funds and Franchisee Success," Journal of Business Research, 1 (2). Hunt, Shelby D. and John R. Nevin (1974), "Power in a Channel of Distribution," Journal of Marketing Research, XI (May). The preceding article is reprinted in: Franchising: An International Perspective, Frank Hoy and John Stanworth, eds., London: Routledge, 2003. Hunt, Shelby D. (1975), "An Evaluation of Franchisee Independence," Marquette Business Review, XIX (1). Hunt, Shelby D. and John R. Nevin (1975), "Tying Agreements in Franchising," Journal of Marketing, 39 (3): 20-26. The preceding article is reprinted in: Marketing Channels, Louis E. Boone and James C. Johnson, eds., Tulsa: Petroleum Publishing Company, 1977. Marketing: Contemporary Dimensions, Robert A. Robicheaux, W. Pride and O.C. Ferrell, eds., Boston: Houghton Mifflin, 1977. Hunt, Shelby D. and H.D. Jackobs (1976), "Franchising as an Investment Opportunity: An Evaluation," Marquette Business Review, (Winter). Hunt, Shelby D. and John R. Nevin (1976), "Full Disclosure Laws in Franchising: An Empirical Evaluation," Journal of Marketing, 40 (2): 53-62. Hunt, Shelby D. and John R. Nevin (1976), "Power in Channels of Distribution: A Multidimensional Construct?" Proceedings of the Eighth Annual Conference of American Institute for Decision Sciences. Hunt, Shelby D. (1977), "Franchising: Promises, Problems, Prospects," Journal of Retailing, 53 (3): 71-84. The preceding article is reprinted in: Dynamics in Marketing Principles, Kinnear and Bernhardt, eds., Scott-Foresman, 1983. Franchising: An International Perspective, Frank Hoy and John Stanworth, eds., London: Routledge, 2003. Hunt, Shelby D. (1978), "Women and Franchising," Business Topics, 26 (2). Nevin, John R., Shelby D. Hunt and Robert W. Reukert (1980), "The Impact of Fair Practice Laws on a Franchise Channel of Distribution," Business Topics (Summer). The preceding article is reprinted in: Marketing: Contemporary Dimensions, 4th Edition, Robicheaux, Pride and Ferrell, eds., Houghton Mifflin, 1985. Nevin, John R., Shelby D. Hunt and Michael G. Levas (1981), "Legal Remedies for Deceptive and Unfair Practices in Franchising," Journal of Macromarketing, 1 (1):23-34. Hunt, Shelby D. and Nina M. Ray (1981), "Behavioral Dimensions of Channels of Distribution: The
  15. 15. 15 State of the Art," Distribution Channels, proceedings of the Eighth International Research Seminar in Marketing, Aix-en-Provence, France. Burnett, John J., Robert D. Amason and Shelby D. Hunt (1981), "Feminism: Implications for Retail Strategy and Salesclerk Behavior," Journal of Retailing, 57 (Winter). Hunt, Shelby D., Nina M. Ray and Van R. Wood (1985), "Behavioral Dimensions of Channels of Distribution: Review and Synthesis," Journal of the Academy of Marketing Science, 13 (3): 1-24. Hunt, Shelby D. and Jerry Goolsby (1988), "The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective," in Nevett and Fullerton, eds., Historical Perspectives in Marketing: Essays in Honor of Stanley G. Hollander, Lexington, Mass.: D.C. Heath & Co, 35-54. Morgan, Robert M. and Shelby D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58 (July): 20-38. The preceding article is reprinted in: Marketing: Critical Perspectives on Business and Management, Michael Baker, London, Routledge, 2001. Russian Management Journal 2004, Vol. 2 (2): 73-110. Hunt, Shelby D. and Robert M. Morgan (1994), "Organizational Commitment: One of Many Commitments or Key Mediating Construct?" Academy of Management Journal, 37 (6): 1568-87. Hunt, Shelby D. and Robert M. Morgan (1994), "Relationship Marketing in the Era of Network Competition," Marketing Management, 3 (1): 19-28. The preceding article is reprinted in Relationship Marketing, John Egan, ed., Thousand Oaks CA: Sage Publications, 2005. Hunt, Shelby D. and C. Jay Lambe (2000), “Marketing’s Contribution to Business Strategy: Market Orientation, Relationship Marketing, and Resource-Advantage Theory.” International Journal of Management Reviews 2(1): 17-44. Lambe, C.J., Robert E. Spekman, and Shelby D. Hunt (2000), “Interimistic Relational Exchange: Conceptualization and Propositional Development,” Journal of the Academy of Marketing Science, 28 (2): 212-225. Hunt, Shelby D., C. Jay Lambe, and C. Michael Wittmann (2002), “A Theory and Model of Business Alliance Success.” Journal of Relationship Marketing 1 (1): 17-35. Arnett, Dennis B., Steve D. German, and Shelby D. Hunt (2003), “The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing,” Journal of Marketing, 67 (April): 89-105. Hunt, Shelby D., Dennis B. Arnett, and Sreedhar Madhavaram. (2006), “The Explanatory Foundations of Relationship Marketing Theory.” Journal of Business & Industrial Marketing 21 (2): 72- 87.
  16. 16. 16 Hunt, Shelby D., Dennis B. Arnett, and Sreedhar Madhavaram. (2006), “For Dynamic Relationship Marketing Theory: A Reply to Rese.” Journal of Business & Industrial Marketing 21 (2): 92-93. ARTICLES ON MACROMARKETING, ETHICS AND SOCIAL RESPONSIBILITY Hunt, Shelby D. (1976), "Informational vs. Persuasive Advertising: An Evaluation," Journal of Advertising (Summer). Kroll, Robert and Shelby D. Hunt (1980), "Consumer-Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline," Journal of Consumer Affairs (Winter). Hunt, Shelby D. and John R. Nevin (1981), "Why Consumers Believe They are Being Ripped Off," Business Horizons (May/June). Hunt, Shelby D. (1981), "Macromarketing as a Multi-Dimensional Construct," Journal of Macromarketing, 1 (1), (Spring). Hunt, Shelby D. and John J. Burnett (1982), "The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model," Journal of Marketing, 6 (3), (Summer). Hunt, Shelby D. and John J. Burnett (1982), "The Social Responsibility of Retailing," Business Forum, 7 (Fall): 30-33. Hunt, Shelby D., Lawrence B. Chonko and James B. Wilcox (1984), "Ethical Problems of Marketing Researchers," Journal of Marketing Research, XXI (August): 309-324. Hunt, Shelby D. and Lawrence B. Chonko (1984), "Marketing and Machiavellianism," Journal of Marketing, 48 (Summer): 30-42. Chonko, Lawrence B. and Shelby D. Hunt (1985), "Ethics and Marketing Management: An Empirical Examination," Journal of Business Research, 13 (Aug.): 339-59. The preceding article received the 2000 Journal of Business Research/Elsevier Science Award for “Exceptional Quality and High Scholarly Impact.” The preceding article is reprinted in Marketing: Critical Perspectives on Business and Management.Michael Baker, London, Routledge, 2001. Hunt, Shelby D. and Scott M. Vitell (1986), "A General Theory of Marketing Ethics," Journal of Macromarketing, 6 (Spring): 5-15. The preceding article is reprinted in Ethics in Marketing. N. C. Smith and J. A. Quelch, Burr Ridge, IL: Richard D. Irwin, 1993. Wood, Van R., Lawrence B. Chonko and Shelby D. Hunt (1986), "Social Responsibility and Personal Success: Are They Incompatible?" Journal of Business Research, 14 (2): 193-212. Burnett, John J., Shelby D. Hunt and Lawrence B. Chonko (1986), "Machiavellianism Across Sexes: An Examination of Marketing Professionals," Psychological Reports, 59, 991-994. John J. Burnett, Shelby D. Hunt, Mark Johnston and James B. Wilcox (1987), "Research Orientations and the Macromarketing/Micromarketing Dichotomy,” International Journal of Management, 4 (3): 504-13.
  17. 17. 17 Chonko, Lawrence B., Shelby D. Hunt and Roy D. Howell (1987), "Ethics and the American Advertising Federation Principles," International Journal of Advertising, 6: 265-274. Hunt, Shelby D. and Lawrence B. Chonko (1987), "Ethical Problems of Advertising Agency Executives," Journal of Advertising, 16 (4): 16-24. Finn, Don W., Lawrence B. Chonko and Shelby D. Hunt (1988), "Ethical Problems in Public Accounting: The View from the Top," Journal of Business Ethics, 7: 605-615. Hunt, Shelby D. (1988) "The Nature of Social Marketing and its Interface with Macromarketing," in Shapiro and Walle, eds., Proceedings of the A.M.A. Winter Educators' Conference, Chicago: American Marketing Association: 357-358. Hunt, Shelby D., Van R. Wood and Lawrence B. Chonko (1989), "Corporate Ethical Values and Organizational Commitment in Marketing," Journal of Marketing, 53 (3): 79-90. Vitell, Scott and Shelby D. Hunt (1990), "The General Theory of Marketing Ethics: A Partial Test of the Model," in Jagdish N. Sheth, ed., Research in Marketing, Vol. 10, J.A.I. Press, 237-265. Hunt, Shelby D., Pamela Kiecker, and Lawrence B. Chonko, (1990) "Social Responsibility and Personal Success: A Research Note," Journal of the Academy of Marketing Science, 18 (Summer): 239-44. Hunt, Shelby D. (1990), "Commentary on an Empirical Investigation of a General Theory of Marketing Ethics," Journal of the Academy of Marketing Science, 18 (2): 173-77. Kiecker, Pamela, Shelby D. Hunt, and Lawrence B. Chonko (1991), "Gender, Income Differences, and Marketing: Examining the 'Earnings Gap' in Three Areas of Marketing," Journal of the Academy of Marketing Science, 19 (Spring): 77-82. Goolsby, Jerry R. and Shelby D. Hunt (1992), "Cognitive Moral Development and Marketing," Journal of Marketing, 56 (1): 55-68. Hunt, Shelby D. and Scott Vitell (1993), "The General Theory of Marketing Ethics: A Retrospective and Revision," in N.C. Smith and J.A. Quelch eds., Ethics in Marketing, Homewood, IL: Richard D. Irwin, 775-784. Hunt, Shelby D. and Arturo Vasquez-Parraga (1993), "Organizational Consequences, Marketing Ethics and Salesforce Supervision," Journal of Marketing Research, 30 (Feb.): 78-90. Sparks, John R. And Shelby D. Hunt (1998), “Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation,” Journal of Marketing, 62 (2): 92-109. Chonko, Lawrence B. and Shelby D. Hunt (2000), “Ethics and Marketing Management: A Retrospective and Prospective Commentary.” Journal of Business Research 50 (3): 235-44. Arnett, Dennis B. and Shelby D. Hunt (2002), “Competitive Irrationality: The Influence of Moral Philosophy.” Business Ethics Quarterly 12 (3): 279-303. Hunt, Shelby D. and Debra A. Laverie (2004), “Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice.” Marketing Education Review 14 (3): 1-14.
  18. 18. 18 Hunt, Shelby D. and Scott M. Vitell (2005), “Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why Do People’s Ethical Judgments Differ?” In Robert A. Peterson and O.C. Ferrell, eds., Business Ethics: New Challenges for Business Schools and Corporate Leaders. Armonk NY: M.E. Sharpe. Inc.: 18-37. Hunt, Shelby D. and Scott J. Vitell (2006), “ The General Theory of Marketing Ethics: A Revision and Three Questions.” Journal of Macromarketing 26 (2): 143-153. Hunt, Shelby D. and Jared M. Hansen (2007), “Understanding Ethical Diversity in Organizations,” Organizational Dynamics 36 (2): 202–216. ARTICLES ON CONSUMER BEHAVIOR, EDUCATION AND OTHER TOPICS Hunt, Shelby D. (1970), "Post-Transaction Communications and Dissonance Reduction," Journal of Marketing, 34 (3): 46-51. The preceding article is reprinted in John A. Howard and Lyman E. Ostlund, Buyer Behavior, New York: Alfred A. Knopf, 1973. Smith, Robert E. and Shelby D. Hunt (1978), "The Effectiveness of Personal Selling Over Advertising: An Attributional Analysis," Proceedings, 1978 Educators Conference, Chicago: American Marketing Association. Smith, Robert E. and Shelby D. Hunt (1978), "Attributional Processes and Effects in Promotional Situations," Journal of Consumer Research, 5 (3):149-58. Hunt, Shelby D., Richard Sparkman and James B. Wilcox (1982), "The Pretest in Survey Research: Issues and Preliminary Findings," Journal of Marketing Research, XIX (May): 269-73. Houston, Michael J. and Shelby D. Hunt (1983), "The BBA-MBA Combination: Peirson, Gordon and Howell Revisited," Journal of Marketing Education, 5 (Spring): 2-10. The preceding article received the "Outstanding Article of 1983" award by the Journal of Marketing Education and the Western Marketing Educators Association. Muncy, James B. and Shelby D. Hunt (1983), "Consumer Involvement: Definitional Issues and Research Directions," Advances in Consumer Research, XI, Thomas C. Kinnear, ed., Chicago: Association for Consumer Research. Hunt, Shelby D., Lawrence B. Chonko and Van R. Wood (1985), "Organizational Commitment and Marketing," Journal of Marketing, 49 (Winter): 112-24. Hunt, Shelby D., Lawrence B. Chonko and Van R. Wood (1986), "Marketing Education and Marketing Success: Are They Related?" Journal of Marketing Education, 8 (8), (Summer): 2-13. Hunt, Shelby D. and Paul Surgi Speck (1986), "Specialization and the MBA: Is the Broad MBA Passe?" California Management Review, XXVII (3), (Spring): 159-75. Hunt, Shelby D., Lawrence B. Chonko and Van R. Wood (1987), "Advertising Education and Successful Advertising Careers: Are They Related?" Journal of Advertising Research, April/May: 43-51. Hunt, Shelby D. (1988), "The AMA Task Force on the Development of Marketing Thought: A
  19. 19. 19 Comment," Journal of Marketing, 52 (Oct.): 42-47. Hunt, Shelby D. and Dennis Arnett (1999), “Philosophical and Methodological Foundations of Consumer Research,” in P.E. Earl and S. Kemp, eds., Consumer Research and Economic Psychology, Cheltanham, UK: Edward Elgar, 437-444. Yilmaz, Cengiz and Shelby D. Hunt (2001),“Salesperson Cooperation: The Influence of Relational, Task, Organizational, and Personal Factors.” Journal of the Academy of Marketing Science 29(4): 335-357. Hunt, Shelby. D. and Sreedhar Madhavaram (2006), “Teaching Marketing Strategy: Using Resource- Advantage Theory as an Integrative Theoretical Foundation.” Journal of Marketing Education 28 (2): 93-105. PAPERS PRESENTED (1990-PRESENT ONLY) Presentation on marketing theory, University of Alabama Distinguished Speakers Series, 1990. Presentation on philosophy of science, Mid-South Marketing Educators' Conference, 1990. Presentation on marketing ethics, Harvard University Marketing Ethics Workshop, 1990. Presentation on research and publishing, Texas Marketing Faculty Conference, Texas A&M University, 1991. "Objectivity in Research." Presented at the University of South Florida Distinguished Speakers Program, 1991. Presentation on the AMA Doctoral Consortium, AMA Summer Educators' Conference, 1991. "Marketing Ethics Research," the Southern Marketing Association Conference, Atlanta, 1991. "Is Objectivity in Science Possible?" Presented at the Research Seminar on Philosophy of Science, Dronninglund, Denmark, Sponsored by the Copenhagen School of Economics and Business, 1991. "Objectivity and Marketing Research," 1992 AMA Winter Educators’ Conference, San Antonio. "Marketing Ethics," presented at the Colorado State University Distinguished Speakers Program, 1992. "Marketing and the Philosophy of Science." Presented at the University of Texas at Austin Distinguished Speakers Program, 1992. "Objectivity and Marketing Science," the University of Oklahoma Doctoral Colloquium, 1993. "Can Science be Objective?" the Texas Universities Research Colloquium, University of Texas at Arlington, 1993. "On Rethinking Marketing," the Warwick Business School, Warwick, U.K., Conference on Rethinking Marketing, 1993. "Does Marketing Science Need a Revolution?" the Sixth Bi-Annual World Marketing Congress, Istanbul, Turkey, 1993. "Objectivity in Research," the Texas Universities' Marketing Research Colloquium, Arlington, Texas,
  20. 20. 20 April 1993. "The General Theory of Marketing Ethics," Erasmus University, Rotterdam, Holland, August 1993. "Relationship Marketing in the Era of Network Competition," the University of Central Oklahoma's "Salute to Education" program, Oct. 1993. "Marketing and Objectivity," Arizona State University's Distinguished Speakers program, Nov. 1993. "Rethinking Qualitative Methods," the AMA Winter Educator's Conference, St. Petersburg, Feb. 1994. "Marketing and Objectivity," University of Calgary Distinguished Speaker's Program, April 1994. "Relationship Marketing," the AMA Faculty Consortium, Emory University, Atlanta, GA., June 1994. "The Commitment-Trust Theory of Relationship Marketing," the MEG National Conference, Coleraine, Ireland, July 1994. "Rethinking Qualitative Methods," the AMA Doctoral Consortium, University of Santa Clara, August 1994. "Is Objectivity in Science Possible?" the University of Texas, Austin, Marketing Doctoral Colloquium, Nov. 1994. “Can Science Be Objective?” the University of Houston, Distinguished Speaker Series, February 1995. “Objectivity and the Philosophy of Science,” Texas Tech University’s Department of Philosophy Speakers Series, February 1995. “On Marketing Mantras,” AMA Winter Educators’ Conference, San Diego, California, February 1995. “Objectivity and Biological Science,” Texas Tech University Biology Department Speakers Series, March 1995. “Academic Research and Publishing,” University of Denver’s Distinguished Speakers Series, April 1995. “Relationship Marketing and the Comparative Advantage Theory of Competition,” the Academy of Marketing Science National Meeting, May 1995. “The General Theory of Marketing Ethics,” the AMA Faculty Consortium, Hofstra University, June 1995. “On the Objectivity of Physics,” the American Physical Society, Texas Division, Lubbock, Texas, October 1995. “Theoretical Foundations of Marketing Strategy.” Presented at AMA Faculty Consortium, Arizona State University, June 1996. “Relationship Marketing and Resource Advantage Theory.” Presented at AMA Summer Educators Conference, August 1996. “Grounding Relationship Marketing in Resource-Advantage Theory.” Presented at the Fourth International Colloquium on Relationship Marketing, Helsinki, Finland, Sept. 1996.
  21. 21. 21 “Resource-Advantage Theory and Competition.” Presented at Australian Competition and Consumer Commission, Canberra, Australia, March 1996. “Resource-Advantage Theory and Productivity,” Monash University Distinguished Speaker Series, Melbourne, Australia, March 1996. “The Philosophy of Marketing Science.” Presented at Pan American University’s Distinguished Speaker’s Series, March 1997. “Resource-Advantage Theory.” Presented at Pan American University’s Distinguished Speakers Series, March 1997. “Resource-Advantage Theory.” Presented at Norwegian School of Economics and Business Administration, Bergen, Norway, June 1997. “Macro-Marketing and Resource-Advantage Theory.” Presented at The 22nd Annual Macro-Marketing Conference, Bergen, Norway, June 1997. “Competing Through Relationships.” Presented at the AMA Doctoral Consortium, Cincinnati, OH, August 1997. “Trust and Resource-Advantage Theory.” Presented at the AMA Summer Educators Conference, Chicago, August 1997. “Resource-Advantage Theory.” Presented at the Texas Marketing Collegium, Southern Methodist University, October 1997. “Resource-Advantage Theory.” Presented at SWMA Doctoral Consortium, Dallas, March 1998. “Resource-Advantage Theory and the Wealth of Nations.” Presented at SWMA plenary session, Dallas, March 1998. “Resource-Advantage Theory and the Wealth of Nations.” Presented at the Business Association for Latin American Studies Doctoral Consortium, South Padre Island, April, 1998. “Resource-Advantage Theory: An Introduction.” Presented at the plenary sessions of Business Association for Latin American Studies, South Padre Island, April, 1998. “Balancing Methodological Rigor and Managerial Relevance.” Presented at Academy of Marketing Science Annual Conference, Norfolk, Va., May, 1998 “Resource-Advantage Theory and Competence-Based Competition.” Presented at the 4th Annual Conference on Competence-Based Management, Oslo, Norway, June, 1998. “The Resource-Advantage Theory Research Program.” Presented at the University of Texas Marketing Department Distinguished Speakers Series, July, 1998. “Can Pharmacy Research Be Objective?” Presented at the American Pharmaceutical Association Conference, San Antonio, March 1999. “Relationship Marketing and Resource-Advantage Theory.” Presented at the AMA Summer Educators’ Conference, San Francisco, August 1999.
  22. 22. 22 “Austrian Economics and Resource-Advantage Theory.” Presented at the Austrian Economics Conference, Copenhagen School of Business and Economics, August 1999. “What is the Nature of Competition?” Presented at the University of Western Australia Distinguished Speakers’ Series, Perth, Australia, October 1999. “Competition and Marketing Strategy in the Third Millennium: Efficiency or Effectiveness?” Presented at the Future Scenarios in Marketing Conference, University of Glasgow, March 2000. “A General Theory of Competition: An Interdisciplinary Research Program.” Presented at Texas A&M, Marketing Department Distinguished Speakers’ Series, April 2000. “A General Theory of Competition: An Interdisciplinary Research Program.” Presented at University of Texas-Pan American, Marketing Department Distinguished Speakers’ Series, April 2000. “Competence-Based Theory and Resource-Advantage Theory.” Presented at the Competence 2000 Conference, Helsinki, Finland, June 2000. “Resource-Advantage Theory: An Integrative Framework for Teaching Marketing Strategy.” Presented at the Mid-South Marketing Educators’ Conference, Pensacola, FL, March 2001. “Resource-Advantage Theory: An Integrative Framework for Teaching Business and Marketing Strategy.” Iowa State University “Miller Lecturer” Distinguished Speakers Series, Ames, IA, April 2001. “Does Marketing Success Lead to Market Success?” Plenary session presentation at The 30th EMAC Conference, Bergen, Norway, May 2001. “A General Theory of Competition,” Plenary session presentation at The Tenth Biennial World Marketing Congress, Cardiff University, Wales, UK, June 2001. “Toward a General Theory of Marketing.” Plenary session presentation at the Academy of Marketing Science Annual Conference, Sanibel Island FL, May 2002. “Competition as an Evolutionary Process and Antitrust Policy.” Presented at the Notre Dame Competitive Conduct and Antitrust Policy Conference, South Bend IN, May 2002. “Toward a General Theory of Marketing.” Plenary session presentation at the Society for Marketing Advances International Conference, Heidelberg, Germany, June 2002. “Resource-Advantage Theory and Relationship Marketing.” Plenary session presentation at the 6th Research Conference on Relationship Marketing and Customer Relationship Management, Atlanta GA, June, 2002. “Toward a General Theory of Marketing.” Presented at AMA 37th Annual Doctoral Consortium, Atlanta GA, June 2002. “Toward a General Theory of Marketing.” Presented at the University of Texas Marketing Department Distinguished Speakers Series, June 2002. “Toward a General Theory of Marketing.” Plenary session presentation at Society for Marketing Advances Annual Conference, St. Petersburg FL, November 2002.
  23. 23. 23 “Toward a General Theory of Marketing.” Plenary session presentation at Association of Marketing Theory and Practice, Hilton Head, South Carolina, March 2003. “The Development of the Resource-Advantage Theory Research Program.” Presented at Emory University Marketing Department Distinguished Speakers Series, April 2003. “Toward a General Theory of Marketing.” Plenary session presentation at The 7th Research Conference on Relationship Marketing and Customer Relationship Management, Berlin, Germany, June 2003. “Understanding Ethical Decision Making: Why Do People’s Ethical Judgments Differ?” Presented at the Colorado State University and University of Texas at Austin Business Ethics Symposium, October 2003. “Toward a General Theory of Marketing.” Presented at Southern Illinois University Marketing Department Distinguished Speakers’ Series, March 2004. “Objectivity and the Philosophy of Science: Does Theory-Ladenness Prevent Objectivity in Research?” Presented at University of Nebraska College of Information Science and Technology Distinguished Speakers’ Series, April 2004. “Research in Business and Marketing Strategy: Deficiencies in Theoretical Integration.” Presented at AMA-Sheth Foundation Doctoral Consortium, Texas A&M University, June 2004. “The Resource-Advantage Theory of Competition: A Foundation for Business and Marketing Strategy.” Presented at University of North Texas Marketing Department Distinguished Speakers’ Series, October 2004. “The Nature of the Marketing Discipline: The Impact of the American Marketing Association’s Definition.” Presented at the American Marketing Association Marketing and Public Policy Conference, Washington, D.C., May 2005. “On Reforming Marketing: For Marketing Systems and Brand Equity Strategy.” Presented at the Academy of Marketing Science Annual Conference, Tampa FL, May 2005. “Resource-Advantage Theory: An Integrative Foundation for Business and Marketing Strategy.” Presented at the American Marketing Association Summer Educators’ Conference, San Francisco, July 2005. “Experiential Learning and the Hunt-Vitell Theory of Ethics.” Presented at the Teaching, Learning, & Technology Center, Texas Tech University, October 2005. “The Nature of the Marketing Discipline: The Impact of the AMA Definition.” Presented at the American Marketing Association Winter Educators’ Conference, St. Petersburg, FL, Feb. 18, 2006. “The Meaning of Success,” Presented at the Texas Tech University Graduate School Commencement, May 26, 2006.

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