INSTITUTE OF INTERNATIONAL BUSINESS
Multivariate Analysis: 3-credits/1st yr.
Topics on Multivariate Analysis include the analysis of mean vectors and
covariance structures of the P-variate data. Hypothetical testings of the mean
vector(s), regression, and multivariate analysis of variance et al. are the major
statistical methods, in analyzing the mean vectors. Principal component analysis,
factor analysis, discriminate analysis, and canonical analysis, on the other hand,
are the main approaches in analyzing the covariance structure. An independent
topic, which is not in the above two topics, called cluster analysis, will be briefly
International Marketing Management: 3 credits /1st yr.
The course is designed to provide a conceptual framework for understanding
managerial problems and research issues in the field of international marketing.
The topics included: (1) nature of international marketing, (2) world market
environment, (3) international marketing research, (4) international marketing
decisions: product strategies, distribution strategies, promotion strategies, and
Pricing Strategy: 3-credits/1st yr.
Pricing is a multidisciplinary and multifunctional subject. In order to provide
the student with an integrative framework for analyzing pricing problems,
economic and marketing principles are synthesized with accounting and financial
knowledge in this course. Topics included: (1) economic foundation for pricing,
(2) pricing research in marketing, (3) price perception, (4) reference price, (5)
price awareness, (6) dynamic pricing, and (7) competitive pricing.
Services Marketing: 3-credits/1st yr.
Service organizations differ from manufacturing businesses in many
perspectives. Thus, it is important to understand service organizations on their
own terms and the developing their marketing goals and strategies accordingly.
This course is intended to meet this requirement. Topics included: (1) for
understanding services marketing, (2) framework for understanding services
marketing, (3) service positioning, (4) managing demand, (5) creating and
delivering services, (6) pricing strategy, (7) promoting services, and (8)
organizing and implementing the marketing effort for services.
International Business Management: 3 credits/ 1st yr.
This course tries to equip you with the knowledge of: (1) the international trade
and investment activities that operated by multinational enterprises (MNEs); (2)
the impact that such activities have on individuals, organizations, nation states,
and the world; (3) the reasons for MNEs to implement investment activities
across different countries as well as their timing, location decisions; (4) MNEs'
strategies and organizational structures.
Marketing Management: 3-credits/1st yr.
The purpose of this course is to clarify the marketing concept and the
marketing problems in businss decision-making process. The course acquaints
students with basic aspects of marketing management, such as the influences of
environment within which and the management of marketing mix--prices,
products, promotion, and distribution. In class, students will participate in case
studies that will permit them to experience real-life marketing situations.
International Trade: 3-credits/1st yr.
In this course students will be taught economic explanations of why trade
occurs, of the pattern of trade, and of the implication of trade for the distribution
of income. Particular attention will be paid to tariffs, quotas and other types of
International Human Resource Management: 3 credits /1st yr.
The primary focus of this course is on international human resource strategies
in multinational firms. This course should enable you to understand and review:
(1) the strategies and choices of international human resource management that
confront multinational firms; (2) the key factors in designing and implementing
international human resource strategies and practices; (3) the comparison
between the theories and practices in international human resource management
International Investments: 3-credits/1st yr.
A good knowledge of international financial markets and investment decision
making process is important for everyone these days. Being business and finance
professionals, you are expected to understand the issues related to international
investments in depth.
This course will introduce you to the different kinds of financial markets,
instruments in the world and their characteristics. It will give you some
quantitative and analytical tools to value the securities. Since there is so much
uncertainty and noise in the financial markets, it is impossible to determine the
true values of securities with any confidence. Therefore, most investors are
better forming diversified portfolios. This course will present some tools for
designing diversified will be expected to hedge against specified sources of risks.
You will learn how to use options and futures contracts for hedging in this course.
Fixed-Income Securities: 3-credits/1st yr.
This course will introduce you to the different kinds of fixed-income securities.
The analytical tools will offer you capability to control the profits and risks
inherent in fixed-income portfolios and securities. (Min-Hsien Chiang)
International Financial Management: 3-credits/1st yr.
There are several equally important objectives of this course: (1) To give the
student an understanding the reasons for engaging in international business; (2)
To addresses the foreign exchange and commodity markets. Also, international
securities markets, deviate securities, the markets for interest rate and currency
swaps are included; (3) To articles related to this course are discussed to develop
the student's ability of thinking and analyzing logically. As a result, a research
project used to identify theoretical model will be assigned by the midterm; (4)
Case problems are used to stimulate discussion and can let you learn how to
apply theoretical concepts into practice
Compensation Management: 3-credits/2nd yr.
This course should enable you to: (1) understand the theoretical foundations of
compensation systems; (2) analyze the role, function and position of
compensation management from a holistic point of view; (3) comprehend the
relationships between compensation systems and organizational performance; (4)
design/revise/evaluate organizational reward systems.
Cross-Cultural Management: 3-credits/2nd yr.
This course will introduce graduate students of international business to the
cross-cultural dynamics they are sure to encounter in an increasingly global
business environment. After a brief introduction to cultural theory, emphasis will
be placed on emerging cross-cultural trends in the Asia/Pacific region. (William
International Negotiation & Communication: 3-credits/2nd yr.
This course will discuss the concept of negotiation and communication. Then,
this course will focus on how to apply strategy and planning to result in the
successful negotiation in domestic and global business practices.
International Retail Management: 3-eredits/1st yr.
This course is designed into five parts: (1) the basic concepts of international
retailing, including internationalization theory, motives, and trend; (2) the
influential factors on the international retail operations, such as economic,
political, social, and cultural environment; (3) the retailing activities in particular
countries and areas of the world; (4) the theoretical exploration of international
retail strategies; and (5) the case studies on international retailing.
International Business Strategy: 3-credits/2nd yr.
This course starts with the introduction of strategic management process. By
using the strategic management process, students are instructed to analyze a
company’s competitive forces and then to develop competitive advantages
systematically and consistently. Except for the strategy formulation,
implementation issue is also important. In addition, there are twelve cases
selected for fully discussion in this course.
Business Research Method: 3-credits/1st yr.
This course is designed for the introductory sequence in business research and
attempts to structure the discipline of business research for students. The six parts
of this course are: (1) to formulate the research problem; (2) to determine the
research design; (3) to design the data collection method and forms; (4) to design
the sample and collect the data. (5) to analyze and interpret the data; and (6) to
prepare the research report.
Financial Management: 3-credits/1st yr.
The primary objective of the corporate finance course is to enhance students’
understanding of the decisions made by finance managers in organizations. These
decisions include choosing between competing investment opportunities, asset
valuation, measuring risk and return, financing of the firm's operations, dividend
policy, capital structure decisions, and valuation of financial instruments.
Theory and Strategy in Financial management: 3-credits/2st yr.
This course is designed to help students understand the theoretical arguments
and empirical findings in corporate finance, and to realize how theory explains
the past and current financial events. The intended topics include the Markets,
Corporate Strategy and structure, Capital Structure and Payout Policy, Raising
Capital, Corporate Restructuring and Corporate Governance, and Real Options.
Advanced Econometrics: 3-credits/2st yr.
This course introduces topics related to time series and structural analyses. In
addition, the materials covered will serve the advanced studies in applied and
Econometrics: 3-credits/1st yr.
As a graduate student, you are required to understand and employ quantitative
methodology dexterously. This course is to facilitate you with this fundamental
skill. Through this course, you should have capability to study advanced
materials in this field.
Financial Derivative and Risk Management:3-credits/2st yr
The development of financial products and technologies has altered
conventional trading strategies and speeded up trading of financial products
existing in financial markets. A good knowledge of financial products and
practices is important for everyone these days. Being business and finance
professionals, you are expected to understand the issues related to financial risks
The first part of this course will introduce you to the financial derivatives and
their characteristics. It will give you some quantitative and analytical tools to
value these financial innovations. Since there are so much uncertainty and noise
in the financial markets, it is impossible to determine the true values of securities
with any confidence. Therefore, there come the analytical theories and tools for
risk measures for trading strategies involving financial securities. The second part
of this course will present some tools for analyzing the possible losses when
forming portfolios. And you will learn how to conduct a good procedure to
control the risk in your portfolios.
Fixed Income Securities:3-credits/2st yr
This course will introduce you to the different kind of fixed-income securities.
And the analytical tools will offer you capability to control the profits and risks
inherent in fixed-income portfolios and securities.
International Business Theory:3-credits/1st yr
This course aims to expose students to an array of theories that explain the
behavior of multinational enterprises.