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  2. 2. 014 Corporate Strategy The Corporate Strategy of Helaba Landesbank Hessen-Thüringen The corporate strategy of Helaba Landesbank Hessen-Thüringen, a European regional bank with an international reach, is particularly forward-looking in its approach. The Bank has adopted a divisional structure throughout its organisation. It follows a business model built around the three corporate units – Wholesale Business and Investment Banking, Private Customers and SME Business, and Public Development and Infrastructure Business – and also operates through its domestic and international subsidiaries and affiliates as part of its multiple brand strategy. Its public law form provides the plat- form for a constantly evolving corporate strategy with a long-term perspective. The market leader in Hesse and Thuringia, Helaba serves a home market with a population in excess of ten million people and a gross domestic product (GDP) of € 300 bn. This GDP figure is significant even on a European scale and is comparable to that of EU members such as Sweden, Austria, Poland and Greece. Helaba’s twin corporate headquarters sites in the Rhine-Main area and in Erfurt give it a robust foothold in one of Europe’s strongest growth regions. Helaba concentrates its business activities in the Wholesale Business and Investment Banking corpo- rate unit on the core business areas of Real Estate, Corporate Finance, Financial Institutions and Public Finance, Global Markets, Asset Management and Transaction Business. It is expanding or working towards a market-leading position in selected market segments. The customer sales organisation, which covers all of the Bank’s products, focuses on target customers in the multinational companies, institu- tional customers, and public sector and municipal corporations areas. The economically strong coun- The Helaba Group – a european regional bank with an international reach T he Helaba G r oup Wholesale Business Private Customers and Public Development and and Investment Banking SME Business Infrastructure Business Verbundbank Business areas: LTH - Bank für Infrastruktur Rechtlich unselbstständige Anstalt in der Landesbank Hessen-Thüringen Real Estate Landesbausparkasse Hessen-Thüringen Corporate Finance Financial Institutions and Public Finance Global Markets Asset Management Transaction Business Frankfurt · Erfurt · Kassel · Dublin · London Paris · Luxembourg · Madrid · New York · Zurich
  3. 3. 01 Corporate Strategy tries of the European Union represent significant markets for the core business areas. The Bank addi- tionally maintains branch offices in Dublin, London and New York and representative offices in Madrid and Paris to ensure that it has a presence in these important international commercial centres. Helaba’s strategy in the Private Customers and SME Business corporate unit is inseparably linked with the New S-Group Concept through the S-Group Bank. The unique S-Group Concept is founded on a business model in which Helaba and the Sparkassen in Hesse and Thuringia function as a single eco- nomic entity and is underpinned by a common framework under statutory law, a market presence in which tasks are divided up between group members, a common risk management system, a regional liability fund and the preparation of combined financial statements on a consolidated basis. Helaba has taken on the role of S-Group Bank in this model, and accordingly serves as the central product provider and service provision platform for the region’s Sparkassen, which together have more than five million customers. The positive joint group credit ratings awarded by the leading rating agencies underline the successful implementation of the New S-Group Concept. The Private Customers and SME Business corporate unit includes Landesbausparkasse Hessen-Thüringen (LBS), Frankfurter Sparkasse and 1822direkt as well as the S-Group Bank. The Helaba Group directly serves more than 1.7 million private customers, making it one of Germany’s ten leading retail banks, and is the market leader in home loan and savings business in both Hesse and Thuringia through LBS. The acquisition of Frankfurter Sparkasse not only brought about a substantial increase in Helaba’s business The Helaba Group – a european regional bank with an international reach T he Helaba G r oup Wholesale Business Private Customers and Public Development and and Investment Banking SME Business Infrastructure Business Subsidiaries and affiliates Affiliates Affiliates MBG Mittelständische Beteiligungsgesellschaft Hessen mbH MBG Mittelständische Beteiligungsgesellschaft Thüringen mbH IFD Hessenfonds GmbH Co. Beteiligungs KG Frankfurt · Erfurt · Kassel · Dublin · London Paris · Luxembourg · Madrid · New York · Zurich
  4. 4. 016 Corporate Strategy with private customers and SMEs, but also did much to diversify risk and stabilise income streams in the group. A wholly-owned subsidiary of Helaba, Frankfurter Sparkasse counts as the fourth largest German Sparkasse and the leading retail bank for private and SME customers in the Rhine-Main region. It also has the densest network of branches and advice centres in the region. 1822direkt gives Helaba a presence throughout Germany in the rapidly expanding direct banking sector. Public Development and Infrastructure Business, the third of Helaba’s corporate units, forms an integral part of the Helaba business model and formalises the ties that exist between Helaba and the states of Hesse and Thuringia. Helaba realises development functions for the State of Hesse through LTH – Bank for Public Infrastructure, a legally dependent institution within Landesbank Hessen-Thüringen with a direct statutory guarantee from the State of Hesse, and through its fifty percent holding in Investitions- bank Hessen. It also has stakes in numerous other development institutions in Hesse and Thuringia.