- CONFIDENTIAL DOCUMENT –
Classified Ads & Personals
January 2, 2002
Written by: Michael Knox
This business plan contains confidential and proprietary information regarding the business and product
development affairs of NBCI, Inc. and may not be distributed or reproduced in whole or in part without the prior
written permission of the Company. The Information herein may not be disclosed to anyone other than the party, to
whom it is directed, without the express written permission of Narrow Broadcastings Company, INC.
- CONFIDENTIAL DOCUMENT -
NARROW BROADCASTINGS COMPANY, INC.
I. NBCI - Confidentiality Agreement
The information, data and concepts embodied in this document are strictly confidential
and are supplied on the understanding that they will be held confidential and not
disclosed to third parties without the prior written consent of Narrow Broadcastings
Company (NBCI) and/or its appointed directors.
Furthermore, the undersigned agrees not to circumvent or bypass NBCI with respect to
the proprietary information or concepts contained in this business plan.
Signed by: ___________________________________
Print Name: ___________________________________
City, State Zip _____________________________________
Disclaimer & Legal Preface
Purpose of this Document
The purpose of this document is to present a corporate profile of
Information Research Incorporated to interested parties. This is
neither a solicitation of funds nor an offer to sell or an offer to
purchase any securities of the Company. It is being provided
solely for informational purposes.
This Business Plan has been created in order to showcase the
company, Narrow Broadcastings Company, Inc., (NBCI), its
industry plans, marketing strategies and surrounding business
The information, data and concepts embodied in this document are
strictly confidential and are supplied on the understanding that they
will be held confidential and not disclosed to third parties without
the prior written consent of the Narrow Broadcastings Company,
Inc. and/or its appointed Directors.
Memorandum of Risk
The following document represents management's best current
estimate of the future potential business. It must be recognized
that no business is free of risks, and few business plans are free of
errors of omission. Therefore, investors should be aware that the
following plans have inherent risks that must be fully evaluated
and discussed with management and experts fully capable of
interpreting the information prior to any investment.
Business Plan Preface
In 1906, What if you were asked to participate with the Union Tribune, in order to
create the first Personal Classified Ads section for the newspaper? Would you have
elected to participate with the team that would initiate the concept/project, and thus
financially benefit as an equity partner? Would you have possibly participated or
got involved with a project of such great magnitude?
In the past, there have been many factors that have made Television Personal
Classified Advertising impossible. The cost of airtime and cost of production, have
made television Personal Ads cost prohibitive. Today, with over 500 channels of
digital cable television entertainment; the price of purchasing media-time is at an all
time low. New technology, the cost of computer systems and hardware, has opened a
new window of opportunity for those who are aware and prepared.
As of Today, the television industry has not been able to offer Personal Classified
Ads over the television. We at Narrow Broadcastings Company were able to foresee
the Mega opportunity and the technical feasibility to make Personal Classified Ads
a reality for television of today.
The television industry’s closed-minded executives and traditional programming
practices, has caught the entire television industry, off guard. New technology has
ushered in the Information Society Generation, which demands immediate attention
and exposure. Computers are in nearly every home; there are millions of personal
websites on the Internet. The U.S. postal service did not predict the popularity of fax
machines, now, e-mail, both ushered in by new technology. At Narrow
Broadcastings Company, new technology is our friend. New Technology has opened
new doors of opportunity, which were previously closed and locked.
At Narrow Broadcastings, we created and produced the first Television Personal
Classified Ads for public television, to be aired on COX channel 74, every night at
11:30pm in San Diego, California. We have targeted 14 major metropolitan areas
for this new television show called, “The Personal Show”. We believe that our
success can only be matched by the existing television industry. Nevertheless, we’ve
already started; because, “being first has its virtues”. In a few short years, the
television industry will desire to re-capture this unforeseen and ignored un-tapped
market. At that time, Narrow Broadcastings Company will have already built a
powerful media machine (The Personal Show) and established the format,
infrastructure, and the customer’s perceived expectations for these respective
television services. Imagine the captured market-share, the goodwill of, “The
Personal Show” corporate name and positive recognition for being an innovative
company. The market-share, additional advertising opportunities and special new
business development benefits will be priceless in the right hands or to the powers to
be. This opportunity is fertile grounds for growing shareholder and corporate
equity. Can you see the true value of equity ownership?
Company: Narrow Broadcastings Company (NBCI)
964 Fifth Ave, Suite 400
San Diego, CA 92101
Telephone: (619) 741-5610
Contact: Michael A. Knox, President & Executive Producer
Type of Business: Narrow Broadcastings Company is a television production company that
creates new innovative television shows for the general public.
Company Summary: Narrow Broadcastings Company, Inc., (NBCI) is located in San Diego,
California. Founders, Michael Knox and Scott Lane, incorporated NBCI in the State of California
on January 2nd, of 2001.
Company Objective: Narrow Broadcastings Company, Inc. (NBCI) was established to penetrate
independent local communities with an innovative local television show, which naturally captures
community interest and local viewer-ship. Newspapers grant readers local information in addition
to national news and information. Unlike traditional television, we independently target local
communities with special tailored local programming, vs. simulcasting to a wide national
audience. At NBCI, we have created the first Classified and Personal Ads network for television.
At this time, NBCI creates and produces a low-budget innovative cable television show called,
“The Personal Show”, that originated in San Diego, California. The Personal Show airs every
night on Channel 74 at 11:30pm on the COX Cable network, and reaches into over 584,000
homes within the County of San Diego, alone.
Company Goals: Within the next 3-5 years, NBCI plans to expand its Classified and Personal
Ads television network to 14 major metropolitan areas/cities within the United States.
Television Show Objectives: On a city-by-city basis, NBCI targets local communities with
multiple narrow citywide broadcasts of the Personal Show. Our television show format has been
designed to grant local television viewers, true entertainment and a new form of Social-
Interactivity, by turning the cameras back on the public viewers. The Personal Show showcases
private individuals, groups, teams or organizations that desire to mass communicate and publicly
express their thoughts, opinions, views, messages or information via cable networks and over
traditional broadcast television stations. The Personal Show gives its showcased presenters the
ability to display their contact information on local television; this grants television presenters
personal exposure to the general public, and empowers small businesses with true marketing
power at an affordable price.
Television Show Income: NBCI generates revenues directly from the show presenters and from
licensed sponsors included within the show(s). NBCI charges each and every client six hundred
and forty-nine dollars ($649) for the privilege of being included in an episode of the Personal
Show. Each Personal Show episode showcases 24 individual clients/presenters. Each master
taped episode of the Personal Show is aired 24-times, over a one-year period. NBCI nets
approximately $10,000 on each master tape episode after purchasing airtime and production
costs are accrued.
Gross Revenues per Episode: The Personal Show charges each and every client six hundred
and forty-nine dollars ($649) for the privilege to being included in an episode of the Personal
Show. Each Personal Show episode showcases 24-individual clients, and we generate over
fifteen thousand dollars ($15,000) for each master taped episode produced for the show. We
calculated that we generate approximately $577 every time an episode is played on a local
television channel. Each show package is aired 24-26 times, resulting in revenues over $15,000
in gross income, per episode package. These revenues enable us to amortize our expenses and
debt over a one-year period.
Operational Costs per Episode: We project that the average television show episode will cost
around four thousand dollars ($4,000) to produce. Nevertheless, we have instituted internal
procedures and secure consistent methods of operations; and our cost-of-business continues to
decrease, thus, reducing our overall cost of production and general operations, significantly.
Net Income per Episode: Every episode of shows generates a profit of over ten thousand
dollars ($10,000). At a single facility, with 4 people, producing one hundred episodes enables us
to generate over one million dollars ($1,000,000) in net profits. The Personal Show’s profit and
income revenue strategy dictates, that we simply charge the client more than what we are paying
for our products and services. Because we are paid up-front, we reduce our risk of potential
Supplemental Revenues: Additional revenues are also generated from performed special
production services, merchandising, Internet web-hosting, special communication management
packages and corporate sponsorship licenses. For a monthly fee, NBCI offers the client/presenter
a basic communication management package for managing incoming traffic, resulted from the
show. In the future, NBCI may require a small monthly membership fees for accessing restricted
areas of the Personal Show website. NBCI will reserves the option to extend special financing to
Expansion & Growth Plans: NBCI has produced a confidential detailed Operation Manual for
each of the initial 14 major metropolitan areas that the Personal Show will be premiering at. This
Operations Manual has all instructions and materials needed to start the Personal Show in a new
city. Included: business cards, marketing materials, sales forms, production formats, software
tools, signs, legal documents, training materials and so much more. In addition to the Personal
Show Operations Manual, on-site management training will be conducted at each location, until
the first local area version of the show has been produced and accepted as final. The Q/A Board
at NBCI’s San Diego’s Corporate Offices will review all Master taped episodes; ensuring quality
consistency, show format standards, and entertainment value of respective episodes.
Extended Growth: In the future, as our show grows in national popularity, we will open our
television shows in smaller communities, which deem marketable. These smaller communities
will utilize the website and our 1-800 number for sales information. A contract cameramen and a
sales account rep will conduct company business and finalize all sales. The cameraman will film
local presenters and digitally transmit the video segments back to corporate headquarters in San
Diego, California. All Post-production and video editing will be completed at the San Diego facility,
and the final Master Taped Episodes will be shipped to the respective local community television
cable network or broadcastings station. This enables us to conduct business in rural areas at an
even lower overhead costs.
Cost of Expansion: Expansion of the Personal Show will be initiated at each location utilizing a
four-person production crew. Each new location will require a approximately $35,000 in capital
equipment cost; and another $440 thousand a year in payroll and operational expenses. The
Personal show will work with contractors and intern students to supplement overflow workloads.
Each location will have a 2,500 sq. ft. Sales & Production Office; where post-production, video
editing and sales are conducted.
Profitability: By the 5th year of business operations, NBCI will have the potential to generate
gross revenues of approximately $1.8M a year at each facility. Research has indicated, that
NBCI has the potential to generate between $20-$25M in gross revenues each year from its
production service revenues. We have factored, a 5-Year accumulative Total Gross Income
Revenues of approximately $51M, with projected pre-tax operational expenses of $14M, leaving
NBCI with a net profit of $37M, over this respective time-period. This is clearly a profitable
business with a profit margin that exceeds the traditional 8%-20% standard shareholder
expectation. (See Appendix: Sales Projections)
Sales Assumptions Forecast:
Sales Quota - Year 1: 1 - Location books 2-Episodes a month
Sales Quota - Year 2: 6 - Locations book 2-Episodes a month
1 - Location books 4-Episodes a month
Sales Quota - Year 3: 6 - Locations book 2-Episodes a month
7 - Locations book 4-Episodes a month
1 – Location books 8-Episodes a month
Sales Quota - Year 4: 6 - Locations book 4-Episodes a month
8 - Locations book 8-Episodes a month
Sales Quota - Year 5: 14 - Locations book 8-Episodes a month
5 - YEAR SUMMARY
Year 1 Year 2 Year 3 Year 4 Year 5
San Diego COX Cable 24 52 104 104 104
Metropolitan Area #2 - LAX 0 24 52 104 104
Metropolitan Area #3 - SEA 0 24 52 104 104
Metropolitan Area #4 - LVN 0 24 52 104 104
Metropolitan Area #5 - SFO 0 24 52 104 104
Metropolitan Area #6 0 24 52 104 104
Metropolitan Area #7 0 24 52 104 104
Metropolitan Area #8 0 24 52 104 104
Metropolitan Area #9 0 0 24 52 104
Metropolitan Area #10 0 0 24 52 104
Metropolitan Area #11 0 0 24 52 104
Metropolitan Area #12 0 0 24 52 104
Metropolitan Area #13 0 0 24 52 104
Metropolitan Area #14 0 0 24 52 104
Total Shows per Year 12 136 540 1144 1456
Average Gross per Show $15,576
GROSS SALES (Years 1-5) $373,824 $3,420,490 $9,476,438 $17,681,875 $22,429,440 $53,382,067
Gross Revenues and Revenue Generation: The Personal Show charges each and every client
six hundred and forty-nine dollars ($649) for the privilege of being included in The Personal
Show. Each Personal Show episode showcases 24 individual clients, and we generate over
fifteen thousand dollars ($15,000) per master taped episode of shows. We generate $577 every
time the show is aired on local television. Each show package is aired 24-26 times, resulting in
revenues over $15,000 per package in gross income. These revenues enable us to amortize our
expenses and debt over a one-year period.
Cost of Business: We project that the average television show episode will cost around four
thousand dollars ($4,000) to produce. Nevertheless, as we institute internal procedures and
secure consistent methods of operations, the costs will continue to decrease, thus, reducing our
overall cost of production and business, significantly.
Net Income & Profitability: Every episode of shows generates a profit of over ten thousand
dollars ($10,000). One hundred shows enable us to generate over one million dollars
($1,000,000) a year in pure profit. The Personal Show’s profit and income revenue strategy
dictates that we simply charge the client more than we are paying for our products and services.
Because we are paid up-front, we reduce our risk of potential losses.
Board of Directors: Narrow Broadcastings is currently seeking high profile, affluent and
experienced Industry Executives for the Company’s Board of Directors. In addition, to the Board
of Directors, the Company will establish an Advisory Board for strategic long-term planning
sessions, problem solving and basic Entertainment Industry guidance.
Public vs. Private: Currently, NBCI is a privately held corporation. Nevertheless, NBCI will soon
be a public company, which is the perfect vehicle to allow us to enter the capital market to raise
additional funds to meet company needs and to provide our investors with a ready-made exit
Reverse Merger Strategy: Our goal is to merge Narrow Broadcastings Company, Inc., into a
Publicly Trading Company. We plan to transfer assets and intellectual properties into an existing
actively trading Public Shell. We have begun negotiations with a Irvine base organization to
initiate a Reverse Merge of Narrow Broadcastings Incorporated. The existing Public Shell must
be actively trading, have near zero debt, and be clear of liens, levy, litigation, lawsuits and tax
debt consequents. As of today, We plan to utilizing H.G. Capital, a San Francisco based
Investment Banking Firm to assist us in the process of the Reverse Merger Acquisition.
Investor Exit Strategy: The Company is planning to start paying a dividend in its third year after
50% retained earnings. The third year we will tender a public offering internationally. If the public
offering is not successful in the third year, the company will exercise its option to buy back the
investors outstanding shares in year 4, at a price-earning ratio of 9.
A Unique Investment Opportunity: NBCI is a company that has innovative business concepts
and resources for great business and financial success. This lucrative opportunity to participate
in a highly profitable high-growth industry with one of the most technologically advanced on-line
services organizations provides a fast return and high yield to initial investors.
NBCI will dominate the Television Classified and Personal Ads industry through creative
marketing and unique television shows, while exploiting a proven, yet untapped market. NBCI is
in the business of developing the Classified and Personal Ads Industry.
As demonstrated by the foregoing financial forecast, NBCI has the capacity to generate
compelling income within 12-60 months from inception. NBCI promoting its Television Classified
and Personal Ads to a 100 million plus television viewers, and will more than meet its financial
objectives as set forth hereunder.
Capital Requirements: Our intention is to expedite a Secondary Offering for $20,000,000
($20M) for a second round of funding for Company expansion into national markets across the
Funds Requested: $1.5 M first round financing with $20 M in month 12, for a total commitment
of $21M in common stock for 40 percent ownership and two directors on the board of five.
Year 1 Year 2 Year 3 Year 4 Year 5
Gross Revenues $373,824 $3,420,490 $9,476,438 $17,681,875 $22,429,440
Operational Expenses $980,616 $2,573,422 $4,066,750 $5,385,617 $7,124,495
Net Profits ($606,792) $847,068 $5,409,688 $12,296,258 $15,304,945
NBCI Capitalization: Due to the heavy emphasis on purchasing airtime from Cable Networks, the
Company will become profitable the second year of operations. The money raised by this offer
will allow the company to invest in locking down exclusive airtime giving us the capabilities to air
thousands of televisions shows simultaneous to viewers across the country. The major portion of
these funds will purchase exclusive airtime and required filming equipment to provide the above-
described services, pay salaries for production personnel and working capital for marketing,
general and administration expenses.
Please note that the Company sales revenue projections are based upon revenue generated
from producing 1-minute video segments. Nevertheless, we anticipate additional increases in
revenue based upon corporate sponsorships, registration fees, website subscriptions and
merchandising products. Please refer to the attached spreadsheets for additional information.
Our sales projections assume that reinvested cash-flow will enable additional revenue growth
above these projections.
Use of Proceeds: The Company currently expects that the net proceeds raised will be used for
each of the following purposes: continuation of expansion of the Personal Show to major
metropolitan areas, funding of the initial production, expansion of sales, marketing, advertising,
working capital, other general corporate purposes and market research and development. The
amount and timing of the Company’s expenditures will depend upon numerous factors, including
market acceptance of the Company’s products, competition, regulatory matters, and the time and
costs involved in establishing partnerships and joint ventures. A portion of the proceeds may also
be used for the acquisition of or investment in complementary businesses, products or
technologies, although the Company currently has no such plans or agreements.
The Company estimates that the net proceeds of funds raised will be sufficient to fund the
Company’s operations for at least 60 months.
Return on Investment: If the net income projections are met, the Investors 35% share of
common stock, will give them an ROI upwards of 200 percent per year. The investor’s return will
be paid back over a 5-year period.
Dividend Policy: The Company has never declared or paid any cash dividends on its capital
stock. The Company currently intends to retain earnings to support its growth strategy and does
not anticipate paying cash dividends in the foreseeable future. Payment of future dividends, if
any, will be at the discretion of the Company’s Board of Directors after taking into account various
factors, including the Company’s financial condition, operating results, current and anticipated
cash needs and plans for expansion.
Principal’s amount of stock: The Internal Key Executive Management plans to retain 55 percent
of the common stock. 10 percent of the outstanding stock will be available for strategic partners,
key vendors and external advisors, if and when needed.
To achieve our goals, the Company intends to:
● Establish a new financial partnership, so that internally funded products may
increase their market share through greater sales and pinpoint marketing efforts
● Maintain-well balanced diversification within the entertainment markets while
formalizing new strategic relationships within the Television Cable Networks and
Broadcasting Stations businesses.
● Establish strategic relationships for locking-up exclusive television channels and
bulk airtime rates.
● Maintain low-overhead approach to studio operations, to allow maximum
investment in the quality of productions and remain as cost-competitive as possible
● Strengthen its management team by recruiting an experienced Board of Advisors
with backgrounds in, Television, Cable Networks, Public Relations, Advertising,
Telecommunications Entertainment and Motion Picture Production
● Recruit experienced management, marketing and administrative personnel to
strengthen the Company's business operations capabilities
● Acquire Corporate Sponsorships for local and national television shows
● Maintain and improve banking relationships to expand financial flexibility.
● As described within this plan, the Company requires an initial $1.5M capital infusion
to leverage potential future accounts receivables, credit lines and to succeed and
achieve its primary objectives
● A Board of Advisors is expected to assist management with the Company's
continued and expected growth
● The Company plans to make a significant investment in new, highly sophisticated
production equipment to adequately support growth throughout its production
development technology group.
RETURN ON INVESTMENT
SOURCE OF FUNDS AND ASSETS TO DATE: All of the funds raised to date have come from
the key executives. They have funded over $50,000 for research, network design and building a
management team. In addition, the proven software casino simulation "Beat the House” was
developed for a cost of $350,000.
RETURN ON INVESTMENT ANALYSIS: This analysis assumes the revenue projections from the
sales projection & operating margin summary section will be met. We feel that these projections
Year 1 Year 2 Year 3
Revenues $ 378,000 $ 5,032,000 $30,209,385
Operating Expense 2,482,556 1,591,340 2,907,098
Net Income ($2,104,556) $ 3,440,660 $27,302,287
The company will try and go public, internationally, in the third year of operation. In the event the
company is not successful, the company will exercise its option to buy back the investors shares
of stock. The valuation will be made of the net income in year three. The following assumptions
will be used in this analysis:
1. A price-earning multiple of 9 will be used.
2. Net income projections from year three will be the basis:
3. Investors control 35 % of undiluted common stock.
4. Investors return will be paid over a 5-year period.
Net Operating Income Year Three $ 27,302,287
Price Earning Multiplier X 9
Value of the Company $245,302,287
Investors Percent X 35
Investors Value, Divided by $ 4,000,000
Original Investment Divided by $ 86,002,204
Percent investment increase 2150
Percent Investment Increase 2150
Term Investment Held Divided 4
ROI percent per year average 537 %
EXECUTIVE MANAGEMANT TEAM:
Michael A. Knox, - Chief Executive Officer, has been a software developer for over 20 years,
receiving Inc. Magazine’s Entrepreneur of the year in 1993. His company, Park Place
Productions has developed over 70 commercial video games including John Madden Football,
Monday night Football, Jeopardy, Beat the House, Batman Returns and many more. His
company (Park Place Productions) was responsible for generating over $200 Million in revenues
for his publishers. (See Appendix: Mini Biography of Michael Knox)
James F. Janowiak – President & General Manager, has his own consulting firm that
specializes in finance, management, asset protection, and International Business Companies.
He is a graduate of the American Management Association’s Strategic Planning School and the
University of Maryland’s Executive Management Institute. In addition, his entrepreneurial talents
enabled him to build his own business into a multi-million dollar enterprise.
Robert S. Lane – Vice President of Production, has received his BS in Mechanical Engineering
Technology from the University of Maine, with an emphasis in Management Information Systems.
As a field engineer for First Light Technology, now, STEAG Hammatech Corporation, he worked
in robotics and the compact disc industry. In addition, Mr. Lane is listed with two patents for DVD
Bonding technologies. Mr. Lane has participated in many low-budget films and has been working
as a post-production engineer for many years. Mr. Lane has an eye for quality entertainment, and
will manage production and Q/A of the Personal Show Episodes.
Klaus Putter – Vice President of Technology, Born and raised in Germany, Klaus joined the
ADAM OPEL AG (General Motors) in 1987. Driven by his enthusiasm and thirst to understand the
universe of computer science, he enrolled in 1993 the University for Applied Science of Dortmund
and graduated in only after 3 1/2 years with his Bachelor in Science of Computer Science. To
expand his horizon of knowledge, he moved to the USA to receive his Master in International
Business Administration at United States International University. Klaus' professional working
experience of over a decade and his background in Electrical Engineering, Computer Science,
and Business Administration enables a significant contribution to our company.
Alex Robinson - Chief Financial Officer (CFO), Former Vice President of the Bank of
California. He has 27 years of business finance and banking experience. He is a banking
professional in the areas of new business and existing business finance.
Gene Devito – Vice President of Independent Films Division In the 60’s, began working with
American International Pictures (AIP) in the areas of special effects, postproduction, filming. At
AIP he produced all the original Beach Party Pictures. He was the President and CEO of Motion
Pictures Technology creating advanced technology for the entertainment industry.. As a Motion
Picture Theater Financial Investor he arranged initial financing for Cinema Star Theaters (The
most successful independent small theater chain in San Diego North County). Mr. Devito
produced and directed 3D television productions and advanced 3D advertising. In addition, he
coordinated several projects with George Lucas Studios deploying the THX Sound Systems.
The Founder’s Commitment: Narrow Broadcastings Company’s Founder - Michael A. Knox, a
former videogames developer and “1993 Entrepreneur of the Year” - award recipient was inspired
to start a new company that took advantage of new unforeseen markets in the Television
Advertising and the Video Entertainment Industry. Co-Founder’s – Scott Lane, Klaus Putter
worked aggressively to co-create the initial business marketing strategies for Narrow
Broadcastings Company. The combined years of industry experience, knowledge and their
commitment to the Entertainment Industry was the driving force behind the company, and will
continue to be a valued asset to the Company for years to come.
Emerging New Markets: In the past, there have been many factors that have made Television
Personal and Classified Advertising impossible. The cost of airtime and cost of production, have
made television Personal Ads cost prohibitive. Today, with over 500 channels of digital cable
television entertainment, the price of purchasing media-time is at an all time low. New technology,
the cost of computer systems and hardware, has opened a new window of opportunity for those
who are aware and prepared.
As of Yesterday, the Television Industry was not able to offer Personal Classified Ads over the
television. We at Narrow Broadcastings Company were able to foresee the Mega opportunity and
the technical feasibility to make Personal Classified Ads a reality for television of today.
Unforeseen Markets: The television industry’s closed-minded executives and traditional
programming practices, has caught the entire television industry, off guard. New technology has
ushered in the Information Society Generation, which demands immediate attention and
exposure. Computers are in nearly every home; there are millions of personal websites on the
Internet. The U.S. postal service did not predict the popularity of fax machines, now, e-mail, both
ushered in by new technology. At Narrow Broadcastings Company, new technology is our friend.
New Technology has opened new doors of opportunity, which were previously closed and locked.
Our Marketplace: At Narrow Broadcastings, we created and produced the first Television
Personal Classified Ads for public television, to be aired on COX channel 74, every night at
11:30pm in San Diego, California. We have targeted 14 major metropolitan areas for this new
television show called, “The Personal Show”. We believe that our success can only be matched
by the existing television industry. Nevertheless, we’ve already started; because, “being first has
its virtues”. In a few short years, the Television Industry will desire to re-capture this unforeseen
and ignored un-tapped market. At that time, Narrow Broadcastings Company will have already
built a powerful media machine (The Personal Show) and established the format, infrastructure,
and the customer’s perceived expectations for these respective television services. Imagine the
captured market-share, the goodwill of, The Personal Show’s corporate name and positive
recognition for being an innovative company. The market-share, additional advertising
opportunities and special new business development benefits will be priceless in the right hands
or to the powers to be. This opportunity is fertile grounds for growing shareholder and corporate
Marketing Uniqueness: Major Corporate Sponsors are not necessarily interested in advertising
during off-peak hours. Nevertheless, our business model does not require outside advertisers or
corporate sponsorships, to achieve success; due to the fact that, our clients pay for our television
time, production costs and related business expenses. For example, KPBS is a well-known
public television station that the viewers support through charitable donations. Our clients support
The Personal Show, our private presenters and clients pay all related operational costs. We do
not have to rely on the warm hearts and generous hands of the general public for charitable
donations or Ad placements from corporate sponsors. We can run our television shows at
anytime of the day or night, because our customers have pre-paid for their video production in
advance. We only guarantee that our clients video segments will be included will be included in a
fixed number of shows, all within a one-year period. Anytime Hours can be purchased
inexpensively vs. purchasing on-peak hours. Corporate Sponsors desire on-peak hours over off-
Marketing Edge: We believe that, our shows will attract a viewer base that will watch our shows
on a regular basis. As our viewer base expands and our show grows in popularity, corporate
sponsors will want to advertise, and promote products & services to our viewer audience base.
Unlike most television programming, The Personal Show doesn’t require corporate sponsorships
to remain profitable or break-even. Like frosting on a cake, Corporate Sponsorship licensing
incomes are extra-added revenues that simply add to the bottom line in profitability.
Market Size: There are 15 large cable companies in the United States with excess of over a
million subscribers. Many of these stations offer Public Access channels for original
programming. Nevertheless, Most Public Access Channels do not permit commercial applications
or corporate advertising. Non-profit (5013c) corporations, special charitable fundraisers and
community outreach organizations can freely utilize Public Access Channels, on a time
availability basis. The Personal Show will broadcast over Leased Access Channels. Leased
Access Channels are commonly used for infomercials. Nevertheless, most Cable Companies
openly welcome Entertainment programming verses Infomercials, because viewers too often
expressed their unwillingness to watch paid-commercials and infomercials.
Market Acceptance: Most cable companies are eager to place entertainment, educational and
informational programming on Leased Access Channels. Fortunately, most entertainment
programming generates its revenues from sponsorships and corporate advertisers. Nevertheless,
advertisers and corporate sponsors want to promote and market along with popular programming
schedules or show that have a large following, or an established viewer base. This creates a
“chicken or the egg” dilemma for Producers of network television programming. A producer needs
a television show sponsor to fund purchasing of airtime for an original television show; while
corporate sponsors and advertisers want proven successful popular shows before they invest in
advertising marketing funds. Many production houses, shy away from non-traditional or off-beat
original programming, because, Primetime programming has captured the major Corporate
Sponsors and their Marketing Development Budgets.
Marketing Format: At NBCI, we have taken a whole new approach to this television-
programming dilemma; we have created a new format, which does not require either, corporate
sponsorships or outside advertisers. Our new television format generates revenues directly from
our clients. Most Cable Networks and Broadcasting Companies frown on outsiders re-selling
airtime. At NBCI, we charge our clients a premium for the development of their television video
segments. Once a client’s (presenter) segment has been produced; then we guarantee
placements of their special video segment in a predetermined number of television show
episodes, over a one-year period.
Marketing Angle: Our special television format requires that we sell production services, not
airtime; which is acceptable by most Cable Network Operators and Television Broadcasting
Stations; because, our format does not interfere with, or devalue their existing airtime rates that
have been previously established by the individual Cable Networks, and Broadcasting Stations.
In addition, as a sales and marketing angle, we inform prospective clients that the average cost to
produce a 30-second commercial is around $3,500, and we produce a longer, 60-second spot for
a fraction of the cost ($649). Our special format enables us to appease the television network,
while concurrently basing our income on our client’s production services fees, which makes our
$649 price tag justifiable to our clients.
Over the last year, we have been producing production-ready video segments for a fraction of the
traditional cost; by utilizing state-of-the-art computers and software technology for all video
production. In addition, each videotape segment is videotaped with a three-chip digital camera.
These factors enable us to make changes and modifications quickly, without delays or additional
cumbersome steps that are required during traditional post-production sittings.
Marketing on the Internet: Marketing on the Internet is relatively simple compared to old-
fashioned direct mail and other mass-marketing methods. The primary key to success is to
develop as many direct links from other popular World-Wide-Web sites as possible. For instance,
YAHOO is a popular directory site ran by former Stanford University students. Creating a 'Hot-
link' with them, under search engine keywords such as 'TV', 'television', 'Ads', 'Personal Ads',
'Classified', 'wanted, etc., will automatically direct visitors from other websites to our Internet
website. Once visitors arrive at thepersonalshow.com, they may simply enter and view our show
schedules, past presenter’s video segments, sales and contact information.
Future Marketing: As the show progresses, we will begin showcasing local celebrities on the
show. Showcasing local celebrities expands viewer ship and builds creditability for the Personal
Show brand name. Initially, we will not include local celebrities on the show, for marketing
Customer Demographics: Many people want to be on television. Movie Stars and the media
have conditioned the world to believe that only important and special people get on television.
Television has been our gauge of popularity, success and public acceptance in our culture. There
are some people that will do anything to be on television, sometimes even for the wrong things,
unfortunately. Shows like: MTV’s “Jack Ass”, “Real World”, “Pop Stars” and “The Tom Green
Show”, have shown us what people will do to be on television. On the other side, at sports
games, special public events and other highly covered media events, there’s always someone
trying to be noticed, by waving to their friends and family at home… This is our customer!
Customer Personal Profile: A small percentage of the world’s population would be considered
vain or conceded. While others consider themselves to be God’s gift to the world. The personality
profile of this character type, lends itself well to the Personal Show’s customer sales objectives.
People have naturally put themselves in the spotlight for attention’s sake, such as, Karaoke
singers who publicly entertain friends and peers at local bars and nightclubs. In addition, Postings
of Internet personal websites and web-pages are at an all time high. Many people desire
exposure, and they want it now.
Small Business Owner Profile: America prides itself on the stature of small business being the
backbone of our country. Nevertheless, most television advertising comes from Fortune 500
companies and large corporations. Most small business owners accept that television advertising
is only for the BIG BOYS. Most small business owners have never researched the option of
public television advertising. Of the many small to medium sized business that we’ve
approached; only a few have passed at the opportunity to participate in the Personal Show’s
Classified Ads for television. For a fraction of a small payroll check, a small business owner can
expose his Company, products and services to thousands in his local community.
General Customer Perceptions: People believe that late-night infomercial company’s pay the
networks ten’s of thousands of dollars for a 30-minute spot. This is anything but the truth. The
realities of late-night television costs are quite the opposite. For example, a local 30-minute show
between 11pm and 2am can be purchased for under $100 at most cable television stations
across the country. This customer perception, works towards our advantage. When we ask a
client for $649 to be on television for a whole year, they usually get excited.
Television Ads vs. Newspapers Ads: The San Diego Union Tribune charges business around
$400 to post a small Classified or Personal AD in the local newspaper. They claim that they have
massive circulation, and in excess of a million daily readers of the Sunday Newspaper.
Nevertheless, it is easy to miss a Classified Ad; it can be like finding a needle in a haystack,
considering the enormous size of the Sunday Newspaper. The Union tribune also has an even
lower-rate for weekday advertising. Classified Ads can be reduced by as much as %50 on a
weekday. Newspapers Classified and Personal Ads sections do not allow people to place
pictures in their Ads. If a picture’s worth a thousand words; then, what would a visual animated
image on broadcast television be worth? If you were selling your home, could video images
capture a potential buyers eye? Classified and Personal Ads are, “text only” listings. There are no
pictures or video images, and visualization is left to the reader’s interpretation and imagination.
Television visual images have a tendency to stick in your head. Needless to say, newspapers are
cumbersome and do not always achieve the desired results for individuals and businesses
placing these Classified and Personal Ads.
According to a National based Polling Agency, illiteracy amongst Americans is at an all time high;
reporting that 1 out of 5 people can not comprehend above a 3rd Grade reading level. These
factors and many more are making television-advertising media a desirable alternative to Print Ad
Public Access Television: In 1984 The Cable Television Industry was deregulated; and the
U.S. Government passed the 1984 Cable Rights Act, which was intended to opened
communication doors for the general public in order to exercise our rights to freedom of speech,
on a private or individual level.
Legislative Laws now mandate and require Cable Companies to have a minimum of one 24-hour
fully operational Public Access Channel.
Utilization of Public Access: Today there are over a dozen cable companies in the United
States with excess of over a million subscribers. Many of these stations offer Public Access
channels for original programming. Nevertheless, Most Public Access Channels do not permit
commercial applications or corporate advertising. Non-profit (5013c) corporations, special
charitable fundraisers and community outreach organizations can freely utilize Public Access
Channels, on a time availability basis.
Reality of Public Access: It was once said, if access corporations were sincerely interested in
providing the public access to television, they could set up and turn on a camera, microphone,
and video tape recorder and let people speak their mind. Perhaps not the most exciting and
dynamic form of television, but it would provide the basic access envisioned by the framers of the
1984 Cable Rights Act. Instead the eager public access producer is met with a barrage of
intimidating forms, and training programs that lasts weeks and even months in the case of 'Olelo
(Oahu). After completing a highly subjective, non-performance based, and poorly planned
certification process the access producer must schedule production and post production
equipment often months in advance. After the program is produced the access producer must
schedule the program for cablecast, which means more intimidating forms and more delay. It
could easily take a year or longer for a beginning access producer to see their first program reach
A True Solution: After all, the intent of the 1984 Cable Rights Act was to provide individual
citizens access to electronic free speech. Public access television was intended to be an
electronic mainstreet where opinions and ideas on which a viable democracy is based flow freely.
Unfortunately. Private individuals rarely utilize Public Access Channels; the Personal show is a
realistic alternative for private individuals who are not producers or filmmakers.
NBCI is not a charity or non-profit organization. Our Personal Show is simply a communication
bridge, which has been designed from the ground up, to empower the private individual with
realistic means to send a message across to the general public via television. Unlike Public
Access Television, the Personal Show is a bridge; we simply charge a toll for crossing…
Immediate Marketing Goals: We have already completed the filming and production process of
the first Episode of the Personal Show. We have filmed over 60 qualified television presenters.
The Master Episode Tape has been completed and previewed by local cable networks in San
Diego County. We have conducted benchmark testing for development timing, also, resource and
labor requirements. Last Memorial Day; we have conducted our first Personal Show Audition and
Orientation Meetings at the Scottish Rite Memorial, in Mission Valley. We have tested most of
the operational procedures discussed within this Business Plan.
The Personal Show is scheduled to be air on the Cox Cable Network System on Channel 74,
every night at 11:30pm. Cox Cable’s network system reaches into 584,000 homes in San Diego
County. We are currently producing a series of 30-second Personal Show commercials to be
aired on MTV, VH1 and CNN. Cox has reserved this channel for the Personal Show.
Middle-Term Marketing Objectives: The Company plans to purchase as much after-hours
airtime as possible. In doing so, it justifies local television stations and cable broadcasters giving
us the best rates on airtime, thus, reducing our cost of business operations. Purchasing large
blocks of airtime enables us to reduce the risk of competition. Reduced airtime availability and
Personal Show market saturation are key factors for eliminating potential competitors and
As our show becomes more popular, we will begin accepting outside advertisers and corporate
sponsorships. Eventually we will move the most popular shows to primetime viewing hours.
These most popular show will open doors for more private presenters and new Personal Show
clientele, thus causing a “Snowball effect” with regards to consumer demand for our services.
The Personal Show was initiated in San Diego. San Diego is renown for being a platform city for
Beta-Testing and Test-Marketing new products and services. In Showcasing our first show on
primetime, we will solicit and sign-up 24 individuals who are willing to be self-promoted on local
television, and then track the results. Observing the results of the first broadcast showing, we will
track the number of responses each participant receives and the number of new potential private
presenters and clients we will attract.
If the city of San Diego’s Test-Market proves positive, we will immediately target an additional 13
cities. The following is a list of the 14 highly populated cities our Company plans to target.
List of Cities Targeted for the Personal Show:
1. Los Angeles 4. Chicago 7. Washington D.C. 10. Seattle 13. Nashville
2. San Francisco 5. Las Vegas 8. Cincinnati 11. Atlanta 14. San Diego
3. New York 6. Miami 9. Pittsburgh 12. Dallas
Next, we plan to start a local, then a national original content television station, called, “WeTV”.
We plan to take WeTV public utilizing a reverse merger acquisition strategy. This strategy will
give the general public the opportunity to share in our success, while generating upside funding to
fuel growth and capture Entertainment Industry market-share. In the future, WeTV will entertain
acquisition opportunities from corporate entertainment industry giants like; TCI, AOL/Time
Warner, SONY, Comcast Cable, Cox Cable, Union Tribune and others.
Long-Term Marketing Objectives: As The Personal Show grows in popularity; we will have
filming crews in 14 major U.S. cities. Our goal is to leverage our filming crews and video
production team’s capabilities to capture another untapped market. In the near future, our filming
crews and video production teams will start filming tradeshows, conventions, expositions and
special interest group (SIG) activities across the United States. We will start a new 24-hour
television station called the CONVENTION CHANNEL. (See details in the: Convention Channel
Business and Marketing Plan)
Foreign Market Analysis: At this time, we are not actively perusing any foreign markets. The
International and Foreign Entertainment Industry is comprised of 4 major regions, North America,
South America, Europe, and Japan. These regions are the prime locations in which the industry
makes the most profit. Each region has many different characteristics and; In the future, it will be
important for our productions to cater to each specific market according to the demographics of
the average typical viewer. By doing this, the Company is enhancing its chances that viewers in
respective regions or countries will accept the Personal Show. Until then, Foreign Licensing
Agreements will be made available for International markets and foreign business opportunities.
Quality Products & Services: It is imperative that our productions stand-out as quality
entertainment, they must always be delivered on time to the respective television stations and
cable networks, in order to capture adequate market penetration. In addition, all productions must
have appeal to local area audiences, thus enabling us to expand our viewer base and clientele.
Create Brand Awareness: Based upon our marketing goals and objectives, the challenge is to
focus our initial marketing efforts on building brand awareness and brand loyalty by associating
with large, well-established organizations through joint ventures and strategic relationships, to
build brand awareness and recognition. In the future, celebrity endorsements and special
Superstar cameo appearance on the show.
Brand-Name Identity and Value: If we can capture significant market-share and manage the
consumer’s expectations of our television services; The Personal Show’s brand name will have a
major equity value to the major television and cable networks. The ball will be in our court; when
it comes to marketing and producing a great consumer television service.
Competition: As of today, we do not know of any national Cable Network or Television
Broadcasting Network that is focus on independent communities for Personal or Classified
Television Ads. Nevertheless, local newspapers, magazines and trade journals have been
generating lucrative profits from printed Personal and Classified Ads for Century’s. Nevertheless,
there are many Internet based companies that have generated humongous revenues posting
Classified and Personal Ads. Ebay.com has been very successful targeting a worldwide audience
of consumers and sellers. The Personal Show, which targets citizens and small businesses of
Corporate Friends vs. Foes: As we begin to capture market-share in the Television Classified
and Personal Ads Industry, we should prepare for heavy competition from the major Television
Broadcasting Stations and Cable Networks. Our ability to generate revenues will make us a
target of corporate elimination or a target of corporate acquisition. The Television Broadcasting
Stations and Cable Networks will be ashamed that they did not execute our business concepts
and strategies, for themselves, years ago. The plushest, “if you can’t beat them, join them…” will
discussed in Board of Directors meetings across the Country, whenever the name, Narrow
Broadcastings is mentioned. Their new corporate strategy will be to fight us or join us via an
Corporate Strategy: It is imperative that we quickly lock in to long-term airtime purchasing
agreements and contractual options rights with the 15-major Cable Network System. Narrow
Broadcastings is seeking strategic partnerships and joint ventures that strategically fit the needs,
objectives and goals of our Corporate Charter, Mission and Vision statements.
Corporate Acquisitions: And of course, ultimately it would be appropriate for NBCI to acquire
own it’s ‘own’ production studio to offer audiences alternatives to the controlled entertainment
viewing options. This will open up so many avenues of opportunity… it’s spooky. It’s a matter of
creating an audience and letting the wind blow. When it gets contagious, stand back….
Our 10-Keys to Guaranteed Success:
1. New Industry: We are at the beginning of the growth curve of an explosive industry.
2. Resources: The expansion of new Digital Cable Systems Networks has created an over abundance of
new unused Channels across the Nation. The price of Digital Cable airtime will continue to fall, giving
us an open market to build the Television Classified and Personal Ads Industry.
3. Marketplace: Digital Cable Network Companies are screaming for original entertainment programming
to fill their non-primary broadcast television channels. Unfortunately, Infomercials have infiltrated many
of these channels and viewers are outraged.
4. Demand for Services: There is an ever-growing demand for Television Personal and Classified Ads.
Currently, we are the only Company presently available to fulfill consumer’s needs.
5. Leadership: A seasoned management team, with strong foundations, leadership, acquired industry
knowledge, proven business experience and positive reputations in production, management,
marketing and sales. Our goal-oriented Executive Management team is dedicated to our Company's
vision and mission.
6. Management: We have created and developed a production system, automated techniques, and
special operational procedures that increase production efficiency; giving us an unfair edge over
potential Industry competition.
7. Personnel: It is crucial to a start-up company within the entertainment industry to have employees that
work well together. They must be hard working and motivated to create high quality productions. In
addition, employees must have an eye-for-detail and a desire to produce quality entertainment.
8. Strategic Partnerships: Breaking into the entertainment industry as a television production house, we
are establishing working relationships with major broadcasting stations and cable network operators in
order to quickly penetrate independent local markets across the Country.
9. Duplicatable Success: Our business model is 100% duplicatable anywhere in the United States.
Basic Training together with our Operational Start-Up Kit enables new cities to come on-line virtually
10. Strategic Plans: We have a solid plan and business strategy to take over and control the Television
Classified and Personal Ads Industry for the next 5 to 10 years.
Competitive Edge: The Company's competitive position as an entertainment production
company is presently quite secure. This is due to the excellent rapport and emphases on
strategic partnerships are being established with distributors. Distributors appreciate the high,
professional standards employed by the Company and their ability to produce quality products
within budget and on schedule.
The Company's prospective competitive position is anticipated to be very strong because:
● New the expansion of new Digital Cable Systems Networks has created an over abundance of new
unused Channels. The price of Digital Cable airtime will continue to fall, giving us an open market
to build our Television Classified and Personal Ads Industry.
● Small and Medium size business need inexpensive television commercials. There is a demand for
our product and services.
● Management is committed to keeping expenses low, with resources dedicated to obtaining the
highest quality products, services and management personnel.
● Internal Production has created systems, techniques and operational procedures that significantly
reduce our cost of doing business.
● The Company will quickly earn a public reputation for producing innovative quality entertainment.
● Management intends to formalize strategic partnerships with organizations within new and volatile
markets to minimize risks of accelerated airtime costs.
Associated Risk Factors: The risk factor for this investment has been greatly reduced because
of the following reasons:
1. The Cable Networks may think that we are in the business of reselling their airtime. Nevertheless, our
show format has been previously accepted by other major Cable Networks. Our Show format is free for
presenters, provided that they pay us for our production services. We do not selling airtime; we sell
2. National public acceptance of our show format could generate new competition in the form of Copycat
television shows. We are not overly concerned with small productions and public access channels. We
are concerned that the Major Networks may elect to compete directly with us. However, we are
establishing strategic relationships and partners with the major networks. They may not want to bite the
hand that feeds them initially. Eventually, considering the revenues we will be generating, we should
expect major network competition, if we elect not to exclude the major networks from participating in our
11. We should be aware that there will always be risk of frivolous lawsuits and potential litigation. As our
pockets get deeper. Crooks, Scammers and others will crop up, to skim a little of the top. We require all
presenters/clients to sign a Waiver and Disclaimer Statement prior to videotaping or filming. In addition,
we own their Personal Show 1-minute video segment outright, and reserve the rights to do with it what
we will, on any media format. We have complete rights to exploit our intellectual property. Both parties,
prior to turning on video cameras, consent to the above terms in a binding Contractual Agreement.
12. Cable Network Companies may elect to raise the price of our scheduled programming time. We plan to
purchase airtime in advance for negotiated discounted rates. In addition we are actively seeking
strategic corporate partnerships that will offer special incentives to our Company, in addition to
discounted airtime rates.
Basic Reasons for being on Television: Here are a few basic reasons people will want to be on
the show: meet new people and make friends, business networking, network with people who
have the same common interests, seeking a romantic encounter, dating, showing-off, bragging, a
brief vanity exposition, promotion of professionals services: (Attorneys, Real Estate Agents &
Salespeople, and businessmen looking for new contacts), seeking employment, searching for a
special interest groups, promote a special event, special marriage proposal, announcing an
invitation to a church, party or nightclub, for sharing a public testimony, distributing information,
teaching special subject matter, community leadership communications, generating public
awareness issues, political reasons, faith & religious reasons, communicating a special message
to someone, promoting a group or an organization, inspiring artists, (musicians, DJ, music bands,
models and actors) showcasing new products and services, enhancing your personal lifestyle,
looking for a lost loved one, looking for something, selling something or just for the fun of it. There
are many more reasons to be on television.
Although, our model customer has been jumping up-and-down for years, waiting for a chance to
be on television. There are also others who want to be on television for a real purpose or a goal.
Here are some of the reasons people want to be on television.
Reasons for being on Television:
Meet new people and make friends
Entrepreneurs networking for new business contacts
Contacting other people who have the same common interests
People seeking a romantic encounter
Showoffs, Braggers or just for pure Vanity reasons
Professionals; Attorneys, Real Estate Agents & Sales People
People seeking employment
Pure special interest seekers
To promote a special event
Make a special Marriage Proposal
An Invitation to a Party or Nightclub
Pleasure of Sharing or Teaching
Community Leadership & Public Awareness Issues
Faith & Religious Reasons
To communicate a special message to someone / Happy Birthday!
Promote a Group or an Organization
Enhancement of Personal Lifestyle
Looking for a lost loved one
Looking for something
Or, just for the fun of it
And many more reasons…
Show Benefits: The Personal Show empowers its presenters with a real service that maximizes
hisher benefits every time their video segment is broadcasted over the television airways or
cable networks. Our clients get exposure to the local markets and people of their community.
Viewers get an open opportunity observe local activities, views and opinions from their neighbors
of their respective local communities. Our customers, local businesses and television viewers all
reap benefits of watching the Personal Show.
Small Business Benefits: Most small to medium sized businesses can’t afford financially
produce or broadcast local television commercials. Our television shows grant local businesses
an opportunity to test-the-waters. In many cases, for just $649, a small business will jump at the
opportunity to promote and advertise their services or products on one of our one-minute video
segments. Needless to say, Cable companies will appreciate us promoting small business
television advertising. If a small business adopts a working television advertising campaign; the
cable company picks up a new client, and Narrow Broadcasting has the potential to capture a
new productions services client contract, for its Commercial Production side of the business.
Company Benefit: Many small business owners will appreciate being introduced to television
advertising from our show. Our Producers will initiate long-lasting working relationships with local
businesses. This enables word-of-mouth business contact to flourish. Personal Show Producers
will leverage these relationships to barter and promote new business development opportunities
for the Narrow Broadcasting Company. Our business relationships and customer service will
bring small business television advertisers back for additional production services, thus
generating supplemental income for the Company.
Promotional Advertising: Initially, we will advertise our shows on television via 30-second
commercials during on-peak hours. Currently, Cox Cable and other Cable company’s are offering
us multiple on-peak free advertising spots on other channels i.e. MTV, VH1, BET and CNN.
When purchasing airtime, many broadcasters and cable account reps offer free television
advertising spots with most airtime purchases, as an added sales incentive to media purchasers.
Proper negotiations could result in us accumulating many hours of free advertising spots.
Needless to say, we have provided an annual budget for each of the cities for purchasing
additional 30-second broadcast television promotional spots.
Special Advertising: In addition to our 30-second television commercials, we have created a
60-second radio commercial and a radio spot for local Personal Show Auditions. Regardless of
traditional advertising media, we also promote the show with in the actual television show. We
have a 4 ½ -minute pre segment and a 2–minute post segment of the show, where the show is
promoted and advertised within each and every Master Episode Tape. Our show actually
becomes its own advertising media.
Word-of-Mouth Advertising: People on our television show will tell their co-workers, associates,
friends and family to watch their show segment and television debut. This indirectly enforces the
direct marketing condition, word-of-mouth. Word-of-Mouth is considered one of the most effective
forms of advertising. Each episode of the show could factor a few thousand new viewers every
night. Most of our show presenters will tell everyone that they know, to watch them on TV. As the
word spreads, our viewer base will grow respectively.
Merchandising Advertising: Rear window decals, Bumper Stickers, Coffee Cups and T-Shirts
are all special merchandising products that are work as advertising and promotional materials for
the Personal Show. In the near future, we plan to give away and/or sell Personal Show T-Shirts. If
worn by past show participants and presenters; these shirts will act as walking advertising pieces
for the Personal Show. Personal Show presenters will be willing to inform inquiring people about
our television show, because, it’s their show too, and they are on it. The T-Shirts, Rear window
decals, Bumper Stickers, and Coffee Cups are considered as conversation pieces, these openly
invite people to inquire about our television show. Presenters will want people to see them on
television, and, they will talk about it.
PR & Conventional Advertising: We will utilize a local Public Relations (PR) campaign for the
show in each city; which will include: written reviews, news clips, press releases and on air
interviews with the company Founders and Executive Producers. We will reach out to each
metropolitan area’s magazines, newspapers, radio and television stations. At times, we may
utilize a 1-minute segment to cover community affairs; provided we can acquire additional media
exposure and publicity for the television show.
Public Relations (PR) & Publicity: NBCI will use the media for press releases and general
publicity. We plan to contract the services of Stoorza, Ziegaus & Metzeger (SZ&M) a San Diego-
based public relations management company, one of the nation's largest PR firms. NBCI’s initial
PR agenda will focus on corporate image magnification and brand name identity. Our secondary
goal for public relations and publicity will target our potential on-line wagering services clients.
NBCI will use a PR campaign to assist us in our marketing efforts in order to acquire a consistent
flow of fresh clientele.
Advertising on the Internet: The primary key to success is to develop as many direct links from
other popular World-Wide-Web sites as possible. Hotlinks and Banner Ads will automatically
direct visitors from other websites to our Internet website. Area-wide bulk e-mail address will be
automatically sent to thousands in a local area. Show schedules and related weekly topic matter
will be sent by direct e-mail. Each emailed message will have a link to thepersonalshow.com
website. Once visitors arrive at thepersonalshow.com, they may simply enter and view our show
schedules, past presenter’s video segments, sales and contact information.
Non-Conventional Advertising: The Personal show will hold Talent Auditions, to promote the
show. If or when sales are slow, our show Producers will hold open auditions at a local facility.
Participants are encouraged to audition for free spots on the show. Nevertheless, auditioning
talent will be encouraged to purchase the full-priced package, if they desire to guarantee
themselves a reserved spot on a show episode. Show auditions make the public aware of the
television show; and gives us an open opportunity to solicit interested parties, indirectly. If
someone takes the time to audition for a free entry spot on the show, surely they will tune in to
see the actual televised show, whether or not they were chosen to be included in the show. In
addition, all information on auditioned personnel is entered into our database. We will utilize our
database email address list to inform the public of programming schedules and viewing times.
Promotional Advertising: In the future, when opening the Personal Show in a new city; we want
to roll-up in a Personal Show RV or Bus. The Personal Show Bus will act as a mobile billboard,
displaying the Personal Show Logo, our 1-800 toll free number and our website URL address on
all of its sides. The Personal Show mobile billboard bus will be parked at local colleges in the
mornings and afternoons. In the late afternoon and evenings it will be moved to high traffic areas
like; shopping malls and freeway overpass bridges. Evenings and late-nights the mobile billboard
bus will be moved to local nightlife areas, near nightclubs, restaurant rows, red-light districts, local
casinos and 24-hour shopping stores, after midnight. In addition, the bus will work as a temporary
sales office as we recruit and audition prospective talent and potential show participants.
Internet Sales & Advertising: The Personal Show’s Internet website, will enable people to view
one-minute video segments of past and present presenters from around the country. In addition,
website visitors will be asked to log-in and register; this enables us to contact them via email. The
website will post all show schedules across the country, and instructions on how to become a
show participant. We will utilize our website registration database to solicit new participants; as
well as, inform the public of programming schedules and viewing times.
thepersonalshow.com WEBSITE: NBCI has reserved the URL’s thepersonalshow.com and
narrowbroadcastings.com. At NBCI, we have begun the development of the Personal Show
website. Our website enables visitors to select a State, City or a geographical area he or she
wants to preview digital archives of past show presenter’s 1-minute video segments. Once
logged-in, a visitor is granted an on-line membership for basic access to the Personal show
website. Visitors can access general sales information, and all show-time programming
schedules from around the country.
On-line Internet Personal Pages: Internet on-line members and past video presenters can
create their own personal pages on thepersonalshow.com website. Visitors can view members
websites, and rate their 1- minute video segments (on a 1-to-10 basis) All one-minute video
segments from past presenters are automatically posted on the website. New on-line members
and past show presenters can post appropriate contact information on their Personal Pages.
Non-presenters can download their own video segments recorded from camcorders or web-
cams. In addition to all above, members can establish minimum memory requirement e-mail
addresses on our website.
narrowbroadcastings.com WEBSITE: NBCI reserved the URL for narrowbroadcastings.com.
At this website we present an visual corporate image, contact information, names of corporate
executives and Investor relations information. This website will have links to
thepersonalshow.com website. Both website will be cross-linked together through the Internet.
Maintaining Low-Overhead Costs: The Personal Show has the potential to quickly generate
enormous revenues. Projected production and post-production costs, if kept low, brings
immediate positive income. We keep overhead costs low by utilizing state-of-the-art computer
technology for special effects, overlay titling and digital video editing. In addition, we are
videotaping each video segment with a three-chip digital camera. By doing so, we do not burn
through costly film or expensive Beta tapes. Digital editing enables us to make changes and
modifications quickly, without delays or additional cumbersome steps that are normally occur
during traditional post-production procedures. Currently, from the time we turn on the camera, it
takes approximately 3 to 4 hours to produce a television production ready one-minute segment.
In many cases, we have created segments within the hour, provided the client has been
Also, our non-traditional television show does not require a studio, film-set, stages and props;
which also lowers the overhead expenses. Most of our filming and videotaping will be done off-
site, during daylight hours and on-location. The presenter or the client of his/her particular show
segment, if used, will supply all props and/or visual aids. These above mentioned factors enable
us to clearly sustain or reduce our cost of doing business.
In the future, as our show grows in national popularity, we will open our television shows in
smaller communities, which deem marketable. These smaller communities will utilize the website
and our 1-800 number for sales information. A contract cameramen and a sales account rep will
conduct company business and finalize all sales. The cameraman will film local presenters and
digitally transmit the video segments back to corporate headquarters in San Diego, California. All
Post-production and video editing will be completed at the San Diego facility, and the final Master
Taped Episodes will be shipped to the respective local community television cable network or
broadcastings station. This enables us to conduct business in rural areas at an even lower
The Personal Show has been designed to grant local television viewers, true
entertainment and a new form of social-interactivity. On a city-by-city basis, Narrow
Broadcastings Company goal is to infiltrate the nation with Personal and Classified Ads
on public television. The Personal Show’s mission is to be the network that the public
calls on to showcase a private individual, group, organization or company, which desires
to mass communicate to the local public via television. Our goal is to be the community
Soap Box where people and small businesses can come to publicly share their thoughts,
opinions, views, messages or business information on local television. The Personal
Show will expand to independent local communities and major metropolitan areas
across the United States.
We fulfill the growing need for small business marketing, self-promotion and demand for
interactive social activities. Narrow Broadcastings Company through its television shows
and new media applications intends to become a renowned household brand name. We
plan to establish the standard for small businesses and consumer’s expectations of
television Personal & Classified Ads. Initially, THE PERSONAL SHOW brings people
together utilizing a new form of innovative television programming media, thus, capturing
a new unforeseen market, the television Personal and Classified Ads industry. We will
utilize existing technology, special techniques and low-cost television media to conquer
and monopolize the marketplace. Our hi-concept television shows, new technology, and
Internet marketing experiences enable us to build strongholds in our industry.
In the near future, we plan to introduce the affluent public to new industries, businesses
and new technologies; in order to gain start-up seed capital and corporate funding for
U.S. based companies. The Convention Channel’s role as a promoter of companies,
businesses and industries, will drive stock trading on Wall Street, thus helping U.S.
economy. In doing so, this enables Narrow Broadcastings Company to quickly align itself
with positive political relationships.
Create a stable Public Company that has the potential to generate enormous profits and
grow shareholder equity. Create a product that fills a growing consumer demand or
need. Develop a service that people will learn to depend on for their business and
personal needs. Give consumers excellent customer service that they will remember in a
positive way. Create a positive image, brand name and a reputation that people trust.
Share in our success with the community that supports our business and industry. Deal
fairly with people, satisfy their needs, make a-lot of money and have fun doing so.
Additional and Supplemental Revenues: Our company has the potential to generate additional
revenues by offering additional products and services to our clients. In addition, we can offer
special products and services through our www.thepersonalshow.com website.
Co-Op Advertising Opportunities
Personal WEB Page Design & Production
Internet Personal WEB Page Hosting
E-MAIL Accounts & Services
Voicemail Retrieval Services
Website VIP PASS (monthly fee)
Communication Management Package
T-Shirts, Hats, Pens, Coffee Cups and other Paraphernalia
Personal Show Magazine
CLUB Membership Fees
Auto Bumper Stickers
Additional Special Effects
Professional VOICE-OVER Narrations
Closed Caption Options
FMV- Added to Personal WEB Site
Implement Client’s video
Implement Client’s pictures
VHS Tape/DVD/CD-ROM - Episode Duplication Services
Special Financing for Clients: The Company plans to offer the clients a special financing
package. We can extend financing to our clients and continue to quickly generate positive
revenues while remaining profitable. If the client agrees to accept one of our financing options, we
will charge the client a $49 dollars registration fee and an additional $200 dollar up-front deposit.
By doing this, we have already covered our complete expenses for the respective client.
Meaning, all revenues and income received from trickling incoming installment payments are
100% pure profits. Our cost per client is just less than $160, for the entire cost of the client’s
portion of their show segment production and pre-purchased airtime. If the client signs the
contractual agreement, we then collect $249 and finance the remaining $400 through four easy
installment payments. Also, we plan to accept major credit and debit cards utilizing a VISA/Master
Card merchant account (pay just 3 easy credit card payments of $165). We can establish many
easy-payment plan options for our customers as long as we collect a minimum of $160 as a non-
refundable deposit. Our goal is to make it easy for anyone to get on television. Nevertheless, we
will always accept cash on hand from excited and anxious clients, first.
Potential Liability & Legal Issues: We have protected ourselves by requiring each and every
client to sign a Waiver & Disclaimer (W&D) Agreement. The W&D Agreement enables us to
significantly reduce our potential liability. This agreement will stop a potential lawsuit, in addition
to discouraging potential fraudulent frivolous lawsuit instigators or people seeking to make a fast
dollar attacking deep-pocket corporations. The client is required to sign the W&D Agreement
before he or she is included into The Personal Show. The law firm Engle & Miller prepared our
Wavier and Disclaimer Agreement, which, have been tailored for our television show format.
Revenue Generators: Optional Services, Merchandising, Special Production Services,
Orientation and Audition Registration Fees have the potential to increase company revenues.
These revenue generators will be promoted at the end of the television show, during the final 3-
minute post-segment, on the Internet website, and directly to clients and presenters during the
mandatory Orientation Meeting. Television show presenters and clients will want souvenirs from
the television show. These souvenirs work as conversation pieces, which promote word-of-mouth
viewer-ship, and as marketing & advertising pieces for us; giving us extra added exposure to new
Producers, Directors and the Filming assistants will be encouraged to promote these revenue-
generating products opportunities to the clients and presenters. For the crew’s efforts, they will
be rewarded a 6% commission on the gross sales revenues generated from orders taken at the
Orientation meetings. Prizes and bonuses will be given to the best salesperson at the end of the
Optional Services: A presenter or client can elect to utilize some of our Optional Services. The
client or presenter may not have adequate call screening devices or the ability to handle the flood
of traffic that may come his/her way based on responses from their segment of the television
show. Our Optional Services empower the clients with a Personal Web Page, E-Mail Address and
Voicemail Retrieval Services, if needed. Please see the Optional Services Order Form and
Optional Services List for additional details.
Merchandising: The Personal Show has created a basic line of show memorabilia products for
on-show and after-marketing. These products will be available for the clients, presenters, viewers
and the general public. Initial items sold are the following: coffee cups, T-shirts and hats. These
are a few of the items that will initially be sold during the 3 minute Pre/Post Company show
Marketing of Merchandising: Every Item sold will have The Personal Show logo and our
Website URL address printed on it; and will act as an advertising piece for our television show.
The more items we sell, the more exposure our show will receive. Personal Show Merchandise
will be sold at Auditions, Orientation Meetings and over ThePersonalShow.com website. In the
future, we will promote Personal Show merchandise on the actual television show.
Promotional Items: Initially, we may give out T-shirts as promotional items. These freebee
items will help to promote the show. Facts show that promotional products are good for public
relations, as well as a real opportunity for promoting and launching new products, services, or in
our case, a new television show.
Merchandising Revenues: Merchandising revenues will be considered “gravy” or “icing-on-the-
cake”. These merchandising items generate unrealized income. Viewers may elect to purchase
these items from us, enabling us to generate additional unrealized revenues. As for products that
are advertised on our television show, there will be untold sales potential for these products,
which all add to our overall profitability.
Special Services: Special Post-Production services are also available; if desired by the clients
and presenters. Some clients and presenters may desire to build more into their video segments.
Special Services are available to our clients via outside consulting services preformed by the
Post-Production Engineer. Included as a service, the client may request duplications or copies of
the Master Tape. If available, VHS copies of the client’s or presenter’s video segment can be
purchased in advance; for a fixed cost, predetermined by The Personal Show and the Post
Special Services Revenues: The Post-Production Engineer establishes the prices of all other
Special Services. The Personal Show will receive a 10% referral fee from the Post-Production
Engineer. The Personal Show will be paid 10% of the take on all outside services performed by
the Post-Production Engineer.
Orientation & Registration: Prior to videotaping or filming, all clients and presenters are
required to attend a mandatory ORIENTATION & CONSULTING Meeting. At this meeting, all
presenters and clients are to read and sign the WAIVER & DISCLAIMER Agreement. At this
meeting, the subjects covered are listed in the following Agenda:
1. Sign-In & Welcome!
2. Meet the Production Crew
3. What to Expect from your Show
4. How to Get the Best Results from your Show
5. Waiver & Disclaimer Agreement
6. Available Optional Services
7. Merchandising Opportunities
8. Schedule your Film Shoot
9. OPEN: Question & Answer Period
Orientation Goals: New clients will be required to attend an Orientation Meeting prior to
videotaping their segments. At the Orientation Meetings, our goal is to prepare and educate the
presenter about their videotaping and production process. Our Producers and Directors consult
with the presenters, and assist them in preparation of their personal video segment. This process
enables us to save time on videotaping days. Producers take notes on each presenters segment
and gives advise on maximizing their 1-minute television segment. We also, have presenters sign
the Wavier and Disclaimer Agreement, which protects us from potential liabilities and lawsuits. In
addition, our Producer and Directors have an open opportunity to sell Personal Show
merchandise and additional related services.
Orientation & Audition Registration Fees: It cost each individual $49 (non-refundable deposit)
to attend the Personal Show Orientation. If a potential client has paid the $649 fee for our
production services, and decides to cancel or back-out of being on television he or she will not be
refunded the $49 non-refundable Orientation admittance fee. This will ensure that we are paid for
our work. Currently, Auditions are free. In the future, we plan to charge a $25 registration fee for
Filming & Videotaping Procedures: Prior to filming or videotaping clients and/or presenters, it
will be imperative that the first filming or videotaping sessions go smoothly. The Director will
schedule to film 24 clients and/or presenters for a show and finalize the completed Personal
Show master tape within five (5) days. The Cameraman will attempt to shoot eight (8) presenters
or clients a day over the first three-day period. This gives us 2 days in Post-Production, where the
titling and editing are completed. We should be able to start shooting on a Monday and have the
final master tape ready for airing by Friday. This gives us a comfortable week to produce the
master production tape utilizing a single production team (crew).
The Production Team (The Crew): Each Crewmember of the Production Team has his/her own
set of responsibilities, which are detailed in the JOB DESCRIPTIONS section of this
documentation. The Production Team will consist of the following crewmembers:
Filming Assistant / Show Coordinator
WEB Master Website Hosting
Media Technology Director
Sales & Marketing Rep
Production Team Capacity: A single production team could easily produce over 50 shows a
year. As demand grows for our services, we will develop more teams, and grant the Executive
Producer the responsibility of assuring quality control of the entire project for a particular city. An
Executive Producer may be responsible for many teams that are lead by respective Producers.
An Edge over the Rest (Best): This project will enable the novice, film student or television
enthusiast to work or participate in creating a real network or cable television show. Many people
will volunteer to work for free or at a reduced rate for a chance at an exciting opportunity to
participate in the making of our television show. Many will see our program as a new possible
entry into the world of the television media industry. This new era of self-promotion television will
bring an abundance of talented and creative people, which are eager to get involved, to our
doorsteps. This gives us the opportunity to choose from the best (cream of the crop). The
Personal Show will be a magnet for talented and creative people, young and old. This arena
gives the company an unfair advantage when it comes down to attracting new low-cost talent for
Special Video and Pictures from the Clients or Presenters: There will be times where a
presenter or a client will want to display a picture or include sample videotape into their segment
of the show; this is acceptable, provided that the material falls within the guidelines and standards
which have been written in the Waiver & Disclaimer Agreement. The Producer will have the “final
say” in determining if the client’s content is acceptable for the show. The Producer can authorize
the client’s submitted content (videotape and/or pictures) for implementation on the show.
Nevertheless, the Executive Producer, at his discretion alone, has ultimate power and the right to
veto or dismiss any of the client’s content that may be intended for The Personal Show
Post Production Costs: Currently, The Personal Show is not a full-blown Post-Production
Facility. By offering our Special Services project requests to the Post-Production Engineer, this
enables us to significantly reduce our overhead costs of The Personal Show. Enabling the Post-
Production Engineer the opportunity to generate supplemental income from our client’s Special
Services requests; warrants the flexibility and option for us to pay less for The Personal Show’s
post-production studio time. Therefore, we pay discounted post-production rates, in exchange for
the business we re-direct to the Post-Production Facility and/or Engineer.
PERSONAL SHOW SERIES OBJECTIVES
Television Show Objectives: Produce and create a 30-minute television show that will enable
our Company, to advertise its product and services on local network television, generating
revenues through new innovative sales and marketing techniques.
The Television Show must be:
1. Entertaining, exciting and educational.
2. Quickly generate positive sales results.
3. Create a positive image of our Company and its Corporate Charter.
4. Cost effective media for Company advertising.
5. Fulfill consumer demand for self-promotion via television.
6. Enable us to promote Company products and services.
7. Attract a following of viewers.
8. Expandable and duplicatable in other areas.
9. Cost effective to produce.
Television Show Criteria: We are creating a series of late-night television shows that will air
between 11pm and 2am. These televised shows will showcase 24 paying clients over a 30-
minute period. Clients will pay $649 to be advertised and promoted on local television for a period
of one-year. Each personal infomercial will be aired multiple times over that one-year period.
The Company’s PRE / POST Segments: Our Company has reserved 4 minutes and 30
seconds within every show for advertising and promotion of its own products and services. The
first 2-minutes, and the last 2-minutes and 30-seconds are utilized for the following:
1. Image magnification of our Company and its associates.
2. Promotion of our Company ‘s products and services.
3. Promotion of www.thepersonalshow.com web site.
4. Promotion of the company’s shows, special subjects, and airing schedules.
5. Soliciting new clients for our other personal infomercials.
6. Production Crew On-Screen Credits
7. Solicit new Clients for the next shows
8. Promote Optional Services Provider (if required)
JOB DESCRIPTION & BASIC RESPONSIBILITES
- Overall quality of the final product
- Purchasing all airtime from local television and cable stations
- Managing all Producers within his/her city
- Final approval of television show contents
- Distributing payroll & covering business expenses
- Completing a final Master Tape for airing
- Managing, Director, Cameraman and Post-Production Engineer
- Assuring that Orientation is completed satisfactory
- Approval of show content (pre/post)
- Approval of props, special videos and more
- Adding energy and pep to client’s scenes being filmed
- Eye for angles, cosmetic appearance of the show
- Attitude of each and every filming session
- Closing new client sales
- Promoting Special Services and Merchandising
- Films or videotapes Clients or Presenters
- Maintenance of camera equipment
- Ensuring all equipment is ready for filming
Filming Assistant / Show Coordinator
- Assist in Lighting on the set
- Make-up, Cosmetics for Clients and Presenters
- Calling Presenters and Clients / Scheduling
- Preparing for Orientation meeting
- Filing and Processing Client’s paperwork
- Implementing PRE 3 min / POST 3 min Company Segments
- Titling (phone numbers, email address, etc…)
- Constructing the Personal Show in a format, as Instruct by the Producer
- Implementing Special Effects and Music
- Implementing Client’s - Special Video & Pictures as directed by Producer
- Implement Fades/Sweeps and more…
Director of Media Technology
- Research New Technology that may apply to our Show
- Design and Build Website
- Repair & Maintenance Website
- Setup Communication Packages for the Clients
- Managing Printed Media Projects
- Office Computers and Network
- Monitor external Company Advertising