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CONFIDENTIAL DOCUMENT –

  1. 1. - CONFIDENTIAL DOCUMENT – Television Classified Ads & Personals BUSINESS PLAN Revision Date January 2, 2002 Written by: Michael Knox This business plan contains confidential and proprietary information regarding the business and product development affairs of NBCI, Inc. and may not be distributed or reproduced in whole or in part without the prior written permission of the Company. The Information herein may not be disclosed to anyone other than the party, to whom it is directed, without the express written permission of Narrow Broadcastings Company, INC. - CONFIDENTIAL DOCUMENT -
  2. 2. NARROW BROADCASTINGS COMPANY, INC. I. NBCI - Confidentiality Agreement The information, data and concepts embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without the prior written consent of Narrow Broadcastings Company (NBCI) and/or its appointed directors. Furthermore, the undersigned agrees not to circumvent or bypass NBCI with respect to the proprietary information or concepts contained in this business plan. Signed by: ___________________________________ Print Name: ___________________________________ Date: ___________________ Organization: _____________________________________ Address: _____________________________________ City, State Zip _____________________________________ Phone: ________________________
  3. 3. Disclaimer & Legal Preface Purpose of this Document The purpose of this document is to present a corporate profile of Information Research Incorporated to interested parties. This is neither a solicitation of funds nor an offer to sell or an offer to purchase any securities of the Company. It is being provided solely for informational purposes. This Business Plan has been created in order to showcase the company, Narrow Broadcastings Company, Inc., (NBCI), its industry plans, marketing strategies and surrounding business opportunities. Confidentiality Statement The information, data and concepts embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without the prior written consent of the Narrow Broadcastings Company, Inc. and/or its appointed Directors. Memorandum of Risk The following document represents management's best current estimate of the future potential business. It must be recognized that no business is free of risks, and few business plans are free of errors of omission. Therefore, investors should be aware that the following plans have inherent risks that must be fully evaluated and discussed with management and experts fully capable of interpreting the information prior to any investment.
  4. 4. Business Plan Preface In 1906, What if you were asked to participate with the Union Tribune, in order to create the first Personal Classified Ads section for the newspaper? Would you have elected to participate with the team that would initiate the concept/project, and thus financially benefit as an equity partner? Would you have possibly participated or got involved with a project of such great magnitude? In the past, there have been many factors that have made Television Personal Classified Advertising impossible. The cost of airtime and cost of production, have made television Personal Ads cost prohibitive. Today, with over 500 channels of digital cable television entertainment; the price of purchasing media-time is at an all time low. New technology, the cost of computer systems and hardware, has opened a new window of opportunity for those who are aware and prepared. As of Today, the television industry has not been able to offer Personal Classified Ads over the television. We at Narrow Broadcastings Company were able to foresee the Mega opportunity and the technical feasibility to make Personal Classified Ads a reality for television of today. The television industry’s closed-minded executives and traditional programming practices, has caught the entire television industry, off guard. New technology has ushered in the Information Society Generation, which demands immediate attention and exposure. Computers are in nearly every home; there are millions of personal websites on the Internet. The U.S. postal service did not predict the popularity of fax machines, now, e-mail, both ushered in by new technology. At Narrow Broadcastings Company, new technology is our friend. New Technology has opened new doors of opportunity, which were previously closed and locked. At Narrow Broadcastings, we created and produced the first Television Personal Classified Ads for public television, to be aired on COX channel 74, every night at 11:30pm in San Diego, California. We have targeted 14 major metropolitan areas for this new television show called, “The Personal Show”. We believe that our success can only be matched by the existing television industry. Nevertheless, we’ve already started; because, “being first has its virtues”. In a few short years, the television industry will desire to re-capture this unforeseen and ignored un-tapped market. At that time, Narrow Broadcastings Company will have already built a powerful media machine (The Personal Show) and established the format, infrastructure, and the customer’s perceived expectations for these respective television services. Imagine the captured market-share, the goodwill of, “The Personal Show” corporate name and positive recognition for being an innovative company. The market-share, additional advertising opportunities and special new business development benefits will be priceless in the right hands or to the powers to be. This opportunity is fertile grounds for growing shareholder and corporate equity. Can you see the true value of equity ownership?
  5. 5. EXECUTIVE SUMMARY Company: Narrow Broadcastings Company (NBCI) Corporate Offices 964 Fifth Ave, Suite 400 San Diego, CA 92101 Telephone: (619) 741-5610 Contact: Michael A. Knox, President & Executive Producer Type of Business: Narrow Broadcastings Company is a television production company that creates new innovative television shows for the general public. Company Summary: Narrow Broadcastings Company, Inc., (NBCI) is located in San Diego, California. Founders, Michael Knox and Scott Lane, incorporated NBCI in the State of California on January 2nd, of 2001. Company Objective: Narrow Broadcastings Company, Inc. (NBCI) was established to penetrate independent local communities with an innovative local television show, which naturally captures community interest and local viewer-ship. Newspapers grant readers local information in addition to national news and information. Unlike traditional television, we independently target local communities with special tailored local programming, vs. simulcasting to a wide national audience. At NBCI, we have created the first Classified and Personal Ads network for television. At this time, NBCI creates and produces a low-budget innovative cable television show called, “The Personal Show”, that originated in San Diego, California. The Personal Show airs every night on Channel 74 at 11:30pm on the COX Cable network, and reaches into over 584,000 homes within the County of San Diego, alone. Company Goals: Within the next 3-5 years, NBCI plans to expand its Classified and Personal Ads television network to 14 major metropolitan areas/cities within the United States. Television Show Objectives: On a city-by-city basis, NBCI targets local communities with multiple narrow citywide broadcasts of the Personal Show. Our television show format has been designed to grant local television viewers, true entertainment and a new form of Social- Interactivity, by turning the cameras back on the public viewers. The Personal Show showcases private individuals, groups, teams or organizations that desire to mass communicate and publicly express their thoughts, opinions, views, messages or information via cable networks and over traditional broadcast television stations. The Personal Show gives its showcased presenters the ability to display their contact information on local television; this grants television presenters personal exposure to the general public, and empowers small businesses with true marketing power at an affordable price. Television Show Income: NBCI generates revenues directly from the show presenters and from licensed sponsors included within the show(s). NBCI charges each and every client six hundred and forty-nine dollars ($649) for the privilege of being included in an episode of the Personal Show. Each Personal Show episode showcases 24 individual clients/presenters. Each master taped episode of the Personal Show is aired 24-times, over a one-year period. NBCI nets approximately $10,000 on each master tape episode after purchasing airtime and production costs are accrued.
  6. 6. Gross Revenues per Episode: The Personal Show charges each and every client six hundred and forty-nine dollars ($649) for the privilege to being included in an episode of the Personal Show. Each Personal Show episode showcases 24-individual clients, and we generate over fifteen thousand dollars ($15,000) for each master taped episode produced for the show. We calculated that we generate approximately $577 every time an episode is played on a local television channel. Each show package is aired 24-26 times, resulting in revenues over $15,000 in gross income, per episode package. These revenues enable us to amortize our expenses and debt over a one-year period. Operational Costs per Episode: We project that the average television show episode will cost around four thousand dollars ($4,000) to produce. Nevertheless, we have instituted internal procedures and secure consistent methods of operations; and our cost-of-business continues to decrease, thus, reducing our overall cost of production and general operations, significantly. Net Income per Episode: Every episode of shows generates a profit of over ten thousand dollars ($10,000). At a single facility, with 4 people, producing one hundred episodes enables us to generate over one million dollars ($1,000,000) in net profits. The Personal Show’s profit and income revenue strategy dictates, that we simply charge the client more than what we are paying for our products and services. Because we are paid up-front, we reduce our risk of potential losses. Supplemental Revenues: Additional revenues are also generated from performed special production services, merchandising, Internet web-hosting, special communication management packages and corporate sponsorship licenses. For a monthly fee, NBCI offers the client/presenter a basic communication management package for managing incoming traffic, resulted from the show. In the future, NBCI may require a small monthly membership fees for accessing restricted areas of the Personal Show website. NBCI will reserves the option to extend special financing to clients. Expansion & Growth Plans: NBCI has produced a confidential detailed Operation Manual for each of the initial 14 major metropolitan areas that the Personal Show will be premiering at. This Operations Manual has all instructions and materials needed to start the Personal Show in a new city. Included: business cards, marketing materials, sales forms, production formats, software tools, signs, legal documents, training materials and so much more. In addition to the Personal Show Operations Manual, on-site management training will be conducted at each location, until the first local area version of the show has been produced and accepted as final. The Q/A Board at NBCI’s San Diego’s Corporate Offices will review all Master taped episodes; ensuring quality consistency, show format standards, and entertainment value of respective episodes. Extended Growth: In the future, as our show grows in national popularity, we will open our television shows in smaller communities, which deem marketable. These smaller communities will utilize the website and our 1-800 number for sales information. A contract cameramen and a sales account rep will conduct company business and finalize all sales. The cameraman will film local presenters and digitally transmit the video segments back to corporate headquarters in San Diego, California. All Post-production and video editing will be completed at the San Diego facility, and the final Master Taped Episodes will be shipped to the respective local community television cable network or broadcastings station. This enables us to conduct business in rural areas at an even lower overhead costs. Cost of Expansion: Expansion of the Personal Show will be initiated at each location utilizing a four-person production crew. Each new location will require a approximately $35,000 in capital equipment cost; and another $440 thousand a year in payroll and operational expenses. The Personal show will work with contractors and intern students to supplement overflow workloads. Each location will have a 2,500 sq. ft. Sales & Production Office; where post-production, video editing and sales are conducted.
  7. 7. Profitability: By the 5th year of business operations, NBCI will have the potential to generate gross revenues of approximately $1.8M a year at each facility. Research has indicated, that NBCI has the potential to generate between $20-$25M in gross revenues each year from its production service revenues. We have factored, a 5-Year accumulative Total Gross Income Revenues of approximately $51M, with projected pre-tax operational expenses of $14M, leaving NBCI with a net profit of $37M, over this respective time-period. This is clearly a profitable business with a profit margin that exceeds the traditional 8%-20% standard shareholder expectation. (See Appendix: Sales Projections) Sales Assumptions Forecast: Sales Quota - Year 1: 1 - Location books 2-Episodes a month Sales Quota - Year 2: 6 - Locations book 2-Episodes a month 1 - Location books 4-Episodes a month Sales Quota - Year 3: 6 - Locations book 2-Episodes a month 7 - Locations book 4-Episodes a month 1 – Location books 8-Episodes a month Sales Quota - Year 4: 6 - Locations book 4-Episodes a month 8 - Locations book 8-Episodes a month Sales Quota - Year 5: 14 - Locations book 8-Episodes a month SALES PROJECTION 5 - YEAR SUMMARY Year 1 Year 2 Year 3 Year 4 Year 5 San Diego COX Cable 24 52 104 104 104 Metropolitan Area #2 - LAX 0 24 52 104 104 Metropolitan Area #3 - SEA 0 24 52 104 104 Metropolitan Area #4 - LVN 0 24 52 104 104 Metropolitan Area #5 - SFO 0 24 52 104 104 Metropolitan Area #6 0 24 52 104 104 Metropolitan Area #7 0 24 52 104 104 Metropolitan Area #8 0 24 52 104 104 Metropolitan Area #9 0 0 24 52 104 Metropolitan Area #10 0 0 24 52 104 Metropolitan Area #11 0 0 24 52 104 Metropolitan Area #12 0 0 24 52 104 Metropolitan Area #13 0 0 24 52 104 Metropolitan Area #14 0 0 24 52 104 Total Shows per Year 12 136 540 1144 1456 Average Gross per Show $15,576 GROSS SALES (Years 1-5) $373,824 $3,420,490 $9,476,438 $17,681,875 $22,429,440 $53,382,067
  8. 8. Gross Revenues and Revenue Generation: The Personal Show charges each and every client six hundred and forty-nine dollars ($649) for the privilege of being included in The Personal Show. Each Personal Show episode showcases 24 individual clients, and we generate over fifteen thousand dollars ($15,000) per master taped episode of shows. We generate $577 every time the show is aired on local television. Each show package is aired 24-26 times, resulting in revenues over $15,000 per package in gross income. These revenues enable us to amortize our expenses and debt over a one-year period. Cost of Business: We project that the average television show episode will cost around four thousand dollars ($4,000) to produce. Nevertheless, as we institute internal procedures and secure consistent methods of operations, the costs will continue to decrease, thus, reducing our overall cost of production and business, significantly. Net Income & Profitability: Every episode of shows generates a profit of over ten thousand dollars ($10,000). One hundred shows enable us to generate over one million dollars ($1,000,000) a year in pure profit. The Personal Show’s profit and income revenue strategy dictates that we simply charge the client more than we are paying for our products and services. Because we are paid up-front, we reduce our risk of potential losses. Board of Directors: Narrow Broadcastings is currently seeking high profile, affluent and experienced Industry Executives for the Company’s Board of Directors. In addition, to the Board of Directors, the Company will establish an Advisory Board for strategic long-term planning sessions, problem solving and basic Entertainment Industry guidance. Public vs. Private: Currently, NBCI is a privately held corporation. Nevertheless, NBCI will soon be a public company, which is the perfect vehicle to allow us to enter the capital market to raise additional funds to meet company needs and to provide our investors with a ready-made exit strategy. Reverse Merger Strategy: Our goal is to merge Narrow Broadcastings Company, Inc., into a Publicly Trading Company. We plan to transfer assets and intellectual properties into an existing actively trading Public Shell. We have begun negotiations with a Irvine base organization to initiate a Reverse Merge of Narrow Broadcastings Incorporated. The existing Public Shell must be actively trading, have near zero debt, and be clear of liens, levy, litigation, lawsuits and tax debt consequents. As of today, We plan to utilizing H.G. Capital, a San Francisco based Investment Banking Firm to assist us in the process of the Reverse Merger Acquisition. Investor Exit Strategy: The Company is planning to start paying a dividend in its third year after 50% retained earnings. The third year we will tender a public offering internationally. If the public offering is not successful in the third year, the company will exercise its option to buy back the investors outstanding shares in year 4, at a price-earning ratio of 9. A Unique Investment Opportunity: NBCI is a company that has innovative business concepts and resources for great business and financial success. This lucrative opportunity to participate in a highly profitable high-growth industry with one of the most technologically advanced on-line services organizations provides a fast return and high yield to initial investors. NBCI will dominate the Television Classified and Personal Ads industry through creative marketing and unique television shows, while exploiting a proven, yet untapped market. NBCI is in the business of developing the Classified and Personal Ads Industry. As demonstrated by the foregoing financial forecast, NBCI has the capacity to generate compelling income within 12-60 months from inception. NBCI promoting its Television Classified and Personal Ads to a 100 million plus television viewers, and will more than meet its financial objectives as set forth hereunder.
  9. 9. Capital Requirements: Our intention is to expedite a Secondary Offering for $20,000,000 ($20M) for a second round of funding for Company expansion into national markets across the United States. Funds Requested: $1.5 M first round financing with $20 M in month 12, for a total commitment of $21M in common stock for 40 percent ownership and two directors on the board of five. Financial Projections: Year 1 Year 2 Year 3 Year 4 Year 5 Gross Revenues $373,824 $3,420,490 $9,476,438 $17,681,875 $22,429,440 Operational Expenses $980,616 $2,573,422 $4,066,750 $5,385,617 $7,124,495 Net Profits ($606,792) $847,068 $5,409,688 $12,296,258 $15,304,945 NBCI Capitalization: Due to the heavy emphasis on purchasing airtime from Cable Networks, the Company will become profitable the second year of operations. The money raised by this offer will allow the company to invest in locking down exclusive airtime giving us the capabilities to air thousands of televisions shows simultaneous to viewers across the country. The major portion of these funds will purchase exclusive airtime and required filming equipment to provide the above- described services, pay salaries for production personnel and working capital for marketing, general and administration expenses. Please note that the Company sales revenue projections are based upon revenue generated from producing 1-minute video segments. Nevertheless, we anticipate additional increases in revenue based upon corporate sponsorships, registration fees, website subscriptions and merchandising products. Please refer to the attached spreadsheets for additional information. Our sales projections assume that reinvested cash-flow will enable additional revenue growth above these projections. Use of Proceeds: The Company currently expects that the net proceeds raised will be used for each of the following purposes: continuation of expansion of the Personal Show to major metropolitan areas, funding of the initial production, expansion of sales, marketing, advertising, working capital, other general corporate purposes and market research and development. The amount and timing of the Company’s expenditures will depend upon numerous factors, including market acceptance of the Company’s products, competition, regulatory matters, and the time and costs involved in establishing partnerships and joint ventures. A portion of the proceeds may also be used for the acquisition of or investment in complementary businesses, products or technologies, although the Company currently has no such plans or agreements. The Company estimates that the net proceeds of funds raised will be sufficient to fund the Company’s operations for at least 60 months. Return on Investment: If the net income projections are met, the Investors 35% share of common stock, will give them an ROI upwards of 200 percent per year. The investor’s return will be paid back over a 5-year period. Dividend Policy: The Company has never declared or paid any cash dividends on its capital stock. The Company currently intends to retain earnings to support its growth strategy and does not anticipate paying cash dividends in the foreseeable future. Payment of future dividends, if any, will be at the discretion of the Company’s Board of Directors after taking into account various factors, including the Company’s financial condition, operating results, current and anticipated cash needs and plans for expansion. Principal’s amount of stock: The Internal Key Executive Management plans to retain 55 percent of the common stock. 10 percent of the outstanding stock will be available for strategic partners, key vendors and external advisors, if and when needed.
  10. 10. Business Strategy: To achieve our goals, the Company intends to: ● Establish a new financial partnership, so that internally funded products may increase their market share through greater sales and pinpoint marketing efforts ● Maintain-well balanced diversification within the entertainment markets while formalizing new strategic relationships within the Television Cable Networks and Broadcasting Stations businesses. ● Establish strategic relationships for locking-up exclusive television channels and bulk airtime rates. ● Maintain low-overhead approach to studio operations, to allow maximum investment in the quality of productions and remain as cost-competitive as possible ● Strengthen its management team by recruiting an experienced Board of Advisors with backgrounds in, Television, Cable Networks, Public Relations, Advertising, Telecommunications Entertainment and Motion Picture Production ● Recruit experienced management, marketing and administrative personnel to strengthen the Company's business operations capabilities ● Acquire Corporate Sponsorships for local and national television shows ● Maintain and improve banking relationships to expand financial flexibility. Resource Requirements: ● As described within this plan, the Company requires an initial $1.5M capital infusion to leverage potential future accounts receivables, credit lines and to succeed and achieve its primary objectives ● A Board of Advisors is expected to assist management with the Company's continued and expected growth ● The Company plans to make a significant investment in new, highly sophisticated production equipment to adequately support growth throughout its production development technology group.
  11. 11. RETURN ON INVESTMENT SOURCE OF FUNDS AND ASSETS TO DATE: All of the funds raised to date have come from the key executives. They have funded over $50,000 for research, network design and building a management team. In addition, the proven software casino simulation "Beat the House” was developed for a cost of $350,000. RETURN ON INVESTMENT ANALYSIS: This analysis assumes the revenue projections from the sales projection & operating margin summary section will be met. We feel that these projections are conservative. Year 1 Year 2 Year 3 Revenues $ 378,000 $ 5,032,000 $30,209,385 Operating Expense 2,482,556 1,591,340 2,907,098 Net Income ($2,104,556) $ 3,440,660 $27,302,287 The company will try and go public, internationally, in the third year of operation. In the event the company is not successful, the company will exercise its option to buy back the investors shares of stock. The valuation will be made of the net income in year three. The following assumptions will be used in this analysis: 1. A price-earning multiple of 9 will be used. 2. Net income projections from year three will be the basis: 3. Investors control 35 % of undiluted common stock. 4. Investors return will be paid over a 5-year period. Net Operating Income Year Three $ 27,302,287 Price Earning Multiplier X 9 $245,720,583 Value of the Company $245,302,287 Investors Percent X 35 $ 86,002,204 Investors Value, Divided by $ 4,000,000 Original Investment Divided by $ 86,002,204 Percent investment increase 2150 Percent Investment Increase 2150 Term Investment Held Divided 4 ROI percent per year average 537 %
  12. 12. EXECUTIVE MANAGEMANT TEAM: Michael A. Knox, - Chief Executive Officer, has been a software developer for over 20 years, receiving Inc. Magazine’s Entrepreneur of the year in 1993. His company, Park Place Productions has developed over 70 commercial video games including John Madden Football, Monday night Football, Jeopardy, Beat the House, Batman Returns and many more. His company (Park Place Productions) was responsible for generating over $200 Million in revenues for his publishers. (See Appendix: Mini Biography of Michael Knox) James F. Janowiak – President & General Manager, has his own consulting firm that specializes in finance, management, asset protection, and International Business Companies. He is a graduate of the American Management Association’s Strategic Planning School and the University of Maryland’s Executive Management Institute. In addition, his entrepreneurial talents enabled him to build his own business into a multi-million dollar enterprise. Robert S. Lane – Vice President of Production, has received his BS in Mechanical Engineering Technology from the University of Maine, with an emphasis in Management Information Systems. As a field engineer for First Light Technology, now, STEAG Hammatech Corporation, he worked in robotics and the compact disc industry. In addition, Mr. Lane is listed with two patents for DVD Bonding technologies. Mr. Lane has participated in many low-budget films and has been working as a post-production engineer for many years. Mr. Lane has an eye for quality entertainment, and will manage production and Q/A of the Personal Show Episodes. Klaus Putter – Vice President of Technology, Born and raised in Germany, Klaus joined the ADAM OPEL AG (General Motors) in 1987. Driven by his enthusiasm and thirst to understand the universe of computer science, he enrolled in 1993 the University for Applied Science of Dortmund and graduated in only after 3 1/2 years with his Bachelor in Science of Computer Science. To expand his horizon of knowledge, he moved to the USA to receive his Master in International Business Administration at United States International University. Klaus' professional working experience of over a decade and his background in Electrical Engineering, Computer Science, and Business Administration enables a significant contribution to our company. Alex Robinson - Chief Financial Officer (CFO), Former Vice President of the Bank of California. He has 27 years of business finance and banking experience. He is a banking professional in the areas of new business and existing business finance. Gene Devito – Vice President of Independent Films Division In the 60’s, began working with American International Pictures (AIP) in the areas of special effects, postproduction, filming. At AIP he produced all the original Beach Party Pictures. He was the President and CEO of Motion Pictures Technology creating advanced technology for the entertainment industry.. As a Motion Picture Theater Financial Investor he arranged initial financing for Cinema Star Theaters (The most successful independent small theater chain in San Diego North County). Mr. Devito produced and directed 3D television productions and advanced 3D advertising. In addition, he coordinated several projects with George Lucas Studios deploying the THX Sound Systems. The Founder’s Commitment: Narrow Broadcastings Company’s Founder - Michael A. Knox, a former videogames developer and “1993 Entrepreneur of the Year” - award recipient was inspired to start a new company that took advantage of new unforeseen markets in the Television Advertising and the Video Entertainment Industry. Co-Founder’s – Scott Lane, Klaus Putter worked aggressively to co-create the initial business marketing strategies for Narrow Broadcastings Company. The combined years of industry experience, knowledge and their commitment to the Entertainment Industry was the driving force behind the company, and will continue to be a valued asset to the Company for years to come.
  13. 13. MARKETING Emerging New Markets: In the past, there have been many factors that have made Television Personal and Classified Advertising impossible. The cost of airtime and cost of production, have made television Personal Ads cost prohibitive. Today, with over 500 channels of digital cable television entertainment, the price of purchasing media-time is at an all time low. New technology, the cost of computer systems and hardware, has opened a new window of opportunity for those who are aware and prepared. As of Yesterday, the Television Industry was not able to offer Personal Classified Ads over the television. We at Narrow Broadcastings Company were able to foresee the Mega opportunity and the technical feasibility to make Personal Classified Ads a reality for television of today. Unforeseen Markets: The television industry’s closed-minded executives and traditional programming practices, has caught the entire television industry, off guard. New technology has ushered in the Information Society Generation, which demands immediate attention and exposure. Computers are in nearly every home; there are millions of personal websites on the Internet. The U.S. postal service did not predict the popularity of fax machines, now, e-mail, both ushered in by new technology. At Narrow Broadcastings Company, new technology is our friend. New Technology has opened new doors of opportunity, which were previously closed and locked. Our Marketplace: At Narrow Broadcastings, we created and produced the first Television Personal Classified Ads for public television, to be aired on COX channel 74, every night at 11:30pm in San Diego, California. We have targeted 14 major metropolitan areas for this new television show called, “The Personal Show”. We believe that our success can only be matched by the existing television industry. Nevertheless, we’ve already started; because, “being first has its virtues”. In a few short years, the Television Industry will desire to re-capture this unforeseen and ignored un-tapped market. At that time, Narrow Broadcastings Company will have already built a powerful media machine (The Personal Show) and established the format, infrastructure, and the customer’s perceived expectations for these respective television services. Imagine the captured market-share, the goodwill of, The Personal Show’s corporate name and positive recognition for being an innovative company. The market-share, additional advertising opportunities and special new business development benefits will be priceless in the right hands or to the powers to be. This opportunity is fertile grounds for growing shareholder and corporate equity. Marketing Uniqueness: Major Corporate Sponsors are not necessarily interested in advertising during off-peak hours. Nevertheless, our business model does not require outside advertisers or corporate sponsorships, to achieve success; due to the fact that, our clients pay for our television time, production costs and related business expenses. For example, KPBS is a well-known public television station that the viewers support through charitable donations. Our clients support The Personal Show, our private presenters and clients pay all related operational costs. We do not have to rely on the warm hearts and generous hands of the general public for charitable donations or Ad placements from corporate sponsors. We can run our television shows at anytime of the day or night, because our customers have pre-paid for their video production in advance. We only guarantee that our clients video segments will be included will be included in a fixed number of shows, all within a one-year period. Anytime Hours can be purchased inexpensively vs. purchasing on-peak hours. Corporate Sponsors desire on-peak hours over off- peak hours. Marketing Edge: We believe that, our shows will attract a viewer base that will watch our shows on a regular basis. As our viewer base expands and our show grows in popularity, corporate sponsors will want to advertise, and promote products & services to our viewer audience base. Unlike most television programming, The Personal Show doesn’t require corporate sponsorships to remain profitable or break-even. Like frosting on a cake, Corporate Sponsorship licensing incomes are extra-added revenues that simply add to the bottom line in profitability.
  14. 14. Market Size: There are 15 large cable companies in the United States with excess of over a million subscribers. Many of these stations offer Public Access channels for original programming. Nevertheless, Most Public Access Channels do not permit commercial applications or corporate advertising. Non-profit (5013c) corporations, special charitable fundraisers and community outreach organizations can freely utilize Public Access Channels, on a time availability basis. The Personal Show will broadcast over Leased Access Channels. Leased Access Channels are commonly used for infomercials. Nevertheless, most Cable Companies openly welcome Entertainment programming verses Infomercials, because viewers too often expressed their unwillingness to watch paid-commercials and infomercials. Market Acceptance: Most cable companies are eager to place entertainment, educational and informational programming on Leased Access Channels. Fortunately, most entertainment programming generates its revenues from sponsorships and corporate advertisers. Nevertheless, advertisers and corporate sponsors want to promote and market along with popular programming schedules or show that have a large following, or an established viewer base. This creates a “chicken or the egg” dilemma for Producers of network television programming. A producer needs a television show sponsor to fund purchasing of airtime for an original television show; while corporate sponsors and advertisers want proven successful popular shows before they invest in advertising marketing funds. Many production houses, shy away from non-traditional or off-beat original programming, because, Primetime programming has captured the major Corporate Sponsors and their Marketing Development Budgets. Marketing Format: At NBCI, we have taken a whole new approach to this television- programming dilemma; we have created a new format, which does not require either, corporate sponsorships or outside advertisers. Our new television format generates revenues directly from our clients. Most Cable Networks and Broadcasting Companies frown on outsiders re-selling airtime. At NBCI, we charge our clients a premium for the development of their television video segments. Once a client’s (presenter) segment has been produced; then we guarantee placements of their special video segment in a predetermined number of television show episodes, over a one-year period. Marketing Angle: Our special television format requires that we sell production services, not airtime; which is acceptable by most Cable Network Operators and Television Broadcasting Stations; because, our format does not interfere with, or devalue their existing airtime rates that have been previously established by the individual Cable Networks, and Broadcasting Stations. In addition, as a sales and marketing angle, we inform prospective clients that the average cost to produce a 30-second commercial is around $3,500, and we produce a longer, 60-second spot for a fraction of the cost ($649). Our special format enables us to appease the television network, while concurrently basing our income on our client’s production services fees, which makes our $649 price tag justifiable to our clients. Over the last year, we have been producing production-ready video segments for a fraction of the traditional cost; by utilizing state-of-the-art computers and software technology for all video production. In addition, each videotape segment is videotaped with a three-chip digital camera. These factors enable us to make changes and modifications quickly, without delays or additional cumbersome steps that are required during traditional post-production sittings. Marketing on the Internet: Marketing on the Internet is relatively simple compared to old- fashioned direct mail and other mass-marketing methods. The primary key to success is to develop as many direct links from other popular World-Wide-Web sites as possible. For instance, YAHOO is a popular directory site ran by former Stanford University students. Creating a 'Hot- link' with them, under search engine keywords such as 'TV', 'television', 'Ads', 'Personal Ads', 'Classified', 'wanted, etc., will automatically direct visitors from other websites to our Internet website. Once visitors arrive at thepersonalshow.com, they may simply enter and view our show schedules, past presenter’s video segments, sales and contact information.
  15. 15. Future Marketing: As the show progresses, we will begin showcasing local celebrities on the show. Showcasing local celebrities expands viewer ship and builds creditability for the Personal Show brand name. Initially, we will not include local celebrities on the show, for marketing reasons. Customer Demographics: Many people want to be on television. Movie Stars and the media have conditioned the world to believe that only important and special people get on television. Television has been our gauge of popularity, success and public acceptance in our culture. There are some people that will do anything to be on television, sometimes even for the wrong things, unfortunately. Shows like: MTV’s “Jack Ass”, “Real World”, “Pop Stars” and “The Tom Green Show”, have shown us what people will do to be on television. On the other side, at sports games, special public events and other highly covered media events, there’s always someone trying to be noticed, by waving to their friends and family at home… This is our customer! Customer Personal Profile: A small percentage of the world’s population would be considered vain or conceded. While others consider themselves to be God’s gift to the world. The personality profile of this character type, lends itself well to the Personal Show’s customer sales objectives. People have naturally put themselves in the spotlight for attention’s sake, such as, Karaoke singers who publicly entertain friends and peers at local bars and nightclubs. In addition, Postings of Internet personal websites and web-pages are at an all time high. Many people desire exposure, and they want it now. Small Business Owner Profile: America prides itself on the stature of small business being the backbone of our country. Nevertheless, most television advertising comes from Fortune 500 companies and large corporations. Most small business owners accept that television advertising is only for the BIG BOYS. Most small business owners have never researched the option of public television advertising. Of the many small to medium sized business that we’ve approached; only a few have passed at the opportunity to participate in the Personal Show’s Classified Ads for television. For a fraction of a small payroll check, a small business owner can expose his Company, products and services to thousands in his local community. General Customer Perceptions: People believe that late-night infomercial company’s pay the networks ten’s of thousands of dollars for a 30-minute spot. This is anything but the truth. The realities of late-night television costs are quite the opposite. For example, a local 30-minute show between 11pm and 2am can be purchased for under $100 at most cable television stations across the country. This customer perception, works towards our advantage. When we ask a client for $649 to be on television for a whole year, they usually get excited. Television Ads vs. Newspapers Ads: The San Diego Union Tribune charges business around $400 to post a small Classified or Personal AD in the local newspaper. They claim that they have massive circulation, and in excess of a million daily readers of the Sunday Newspaper. Nevertheless, it is easy to miss a Classified Ad; it can be like finding a needle in a haystack, considering the enormous size of the Sunday Newspaper. The Union tribune also has an even lower-rate for weekday advertising. Classified Ads can be reduced by as much as %50 on a weekday. Newspapers Classified and Personal Ads sections do not allow people to place pictures in their Ads. If a picture’s worth a thousand words; then, what would a visual animated image on broadcast television be worth? If you were selling your home, could video images capture a potential buyers eye? Classified and Personal Ads are, “text only” listings. There are no pictures or video images, and visualization is left to the reader’s interpretation and imagination. Television visual images have a tendency to stick in your head. Needless to say, newspapers are cumbersome and do not always achieve the desired results for individuals and businesses placing these Classified and Personal Ads. According to a National based Polling Agency, illiteracy amongst Americans is at an all time high; reporting that 1 out of 5 people can not comprehend above a 3rd Grade reading level. These factors and many more are making television-advertising media a desirable alternative to Print Ad media advertising.
  16. 16. Public Access Television: In 1984 The Cable Television Industry was deregulated; and the U.S. Government passed the 1984 Cable Rights Act, which was intended to opened communication doors for the general public in order to exercise our rights to freedom of speech, on a private or individual level. Legislative Laws now mandate and require Cable Companies to have a minimum of one 24-hour fully operational Public Access Channel. Utilization of Public Access: Today there are over a dozen cable companies in the United States with excess of over a million subscribers. Many of these stations offer Public Access channels for original programming. Nevertheless, Most Public Access Channels do not permit commercial applications or corporate advertising. Non-profit (5013c) corporations, special charitable fundraisers and community outreach organizations can freely utilize Public Access Channels, on a time availability basis. Reality of Public Access: It was once said, if access corporations were sincerely interested in providing the public access to television, they could set up and turn on a camera, microphone, and video tape recorder and let people speak their mind. Perhaps not the most exciting and dynamic form of television, but it would provide the basic access envisioned by the framers of the 1984 Cable Rights Act. Instead the eager public access producer is met with a barrage of intimidating forms, and training programs that lasts weeks and even months in the case of 'Olelo (Oahu). After completing a highly subjective, non-performance based, and poorly planned certification process the access producer must schedule production and post production equipment often months in advance. After the program is produced the access producer must schedule the program for cablecast, which means more intimidating forms and more delay. It could easily take a year or longer for a beginning access producer to see their first program reach an audience. A True Solution: After all, the intent of the 1984 Cable Rights Act was to provide individual citizens access to electronic free speech. Public access television was intended to be an electronic mainstreet where opinions and ideas on which a viable democracy is based flow freely. Unfortunately. Private individuals rarely utilize Public Access Channels; the Personal show is a realistic alternative for private individuals who are not producers or filmmakers. NBCI is not a charity or non-profit organization. Our Personal Show is simply a communication bridge, which has been designed from the ground up, to empower the private individual with realistic means to send a message across to the general public via television. Unlike Public Access Television, the Personal Show is a bridge; we simply charge a toll for crossing…
  17. 17. Immediate Marketing Goals: We have already completed the filming and production process of the first Episode of the Personal Show. We have filmed over 60 qualified television presenters. The Master Episode Tape has been completed and previewed by local cable networks in San Diego County. We have conducted benchmark testing for development timing, also, resource and labor requirements. Last Memorial Day; we have conducted our first Personal Show Audition and Orientation Meetings at the Scottish Rite Memorial, in Mission Valley. We have tested most of the operational procedures discussed within this Business Plan. The Personal Show is scheduled to be air on the Cox Cable Network System on Channel 74, every night at 11:30pm. Cox Cable’s network system reaches into 584,000 homes in San Diego County. We are currently producing a series of 30-second Personal Show commercials to be aired on MTV, VH1 and CNN. Cox has reserved this channel for the Personal Show. Middle-Term Marketing Objectives: The Company plans to purchase as much after-hours airtime as possible. In doing so, it justifies local television stations and cable broadcasters giving us the best rates on airtime, thus, reducing our cost of business operations. Purchasing large blocks of airtime enables us to reduce the risk of competition. Reduced airtime availability and Personal Show market saturation are key factors for eliminating potential competitors and copycat programs. As our show becomes more popular, we will begin accepting outside advertisers and corporate sponsorships. Eventually we will move the most popular shows to primetime viewing hours. These most popular show will open doors for more private presenters and new Personal Show clientele, thus causing a “Snowball effect” with regards to consumer demand for our services. The Personal Show was initiated in San Diego. San Diego is renown for being a platform city for Beta-Testing and Test-Marketing new products and services. In Showcasing our first show on primetime, we will solicit and sign-up 24 individuals who are willing to be self-promoted on local television, and then track the results. Observing the results of the first broadcast showing, we will track the number of responses each participant receives and the number of new potential private presenters and clients we will attract. If the city of San Diego’s Test-Market proves positive, we will immediately target an additional 13 cities. The following is a list of the 14 highly populated cities our Company plans to target. List of Cities Targeted for the Personal Show: 1. Los Angeles 4. Chicago 7. Washington D.C. 10. Seattle 13. Nashville 2. San Francisco 5. Las Vegas 8. Cincinnati 11. Atlanta 14. San Diego 3. New York 6. Miami 9. Pittsburgh 12. Dallas Next, we plan to start a local, then a national original content television station, called, “WeTV”. We plan to take WeTV public utilizing a reverse merger acquisition strategy. This strategy will give the general public the opportunity to share in our success, while generating upside funding to fuel growth and capture Entertainment Industry market-share. In the future, WeTV will entertain acquisition opportunities from corporate entertainment industry giants like; TCI, AOL/Time Warner, SONY, Comcast Cable, Cox Cable, Union Tribune and others. Long-Term Marketing Objectives: As The Personal Show grows in popularity; we will have filming crews in 14 major U.S. cities. Our goal is to leverage our filming crews and video production team’s capabilities to capture another untapped market. In the near future, our filming crews and video production teams will start filming tradeshows, conventions, expositions and special interest group (SIG) activities across the United States. We will start a new 24-hour television station called the CONVENTION CHANNEL. (See details in the: Convention Channel Business and Marketing Plan)
  18. 18. Foreign Market Analysis: At this time, we are not actively perusing any foreign markets. The International and Foreign Entertainment Industry is comprised of 4 major regions, North America, South America, Europe, and Japan. These regions are the prime locations in which the industry makes the most profit. Each region has many different characteristics and; In the future, it will be important for our productions to cater to each specific market according to the demographics of the average typical viewer. By doing this, the Company is enhancing its chances that viewers in respective regions or countries will accept the Personal Show. Until then, Foreign Licensing Agreements will be made available for International markets and foreign business opportunities. Quality Products & Services: It is imperative that our productions stand-out as quality entertainment, they must always be delivered on time to the respective television stations and cable networks, in order to capture adequate market penetration. In addition, all productions must have appeal to local area audiences, thus enabling us to expand our viewer base and clientele. Create Brand Awareness: Based upon our marketing goals and objectives, the challenge is to focus our initial marketing efforts on building brand awareness and brand loyalty by associating with large, well-established organizations through joint ventures and strategic relationships, to build brand awareness and recognition. In the future, celebrity endorsements and special Superstar cameo appearance on the show. Brand-Name Identity and Value: If we can capture significant market-share and manage the consumer’s expectations of our television services; The Personal Show’s brand name will have a major equity value to the major television and cable networks. The ball will be in our court; when it comes to marketing and producing a great consumer television service. Competition: As of today, we do not know of any national Cable Network or Television Broadcasting Network that is focus on independent communities for Personal or Classified Television Ads. Nevertheless, local newspapers, magazines and trade journals have been generating lucrative profits from printed Personal and Classified Ads for Century’s. Nevertheless, there are many Internet based companies that have generated humongous revenues posting Classified and Personal Ads. Ebay.com has been very successful targeting a worldwide audience of consumers and sellers. The Personal Show, which targets citizens and small businesses of respective communities. Corporate Friends vs. Foes: As we begin to capture market-share in the Television Classified and Personal Ads Industry, we should prepare for heavy competition from the major Television Broadcasting Stations and Cable Networks. Our ability to generate revenues will make us a target of corporate elimination or a target of corporate acquisition. The Television Broadcasting Stations and Cable Networks will be ashamed that they did not execute our business concepts and strategies, for themselves, years ago. The plushest, “if you can’t beat them, join them…” will discussed in Board of Directors meetings across the Country, whenever the name, Narrow Broadcastings is mentioned. Their new corporate strategy will be to fight us or join us via an acquisition. Corporate Strategy: It is imperative that we quickly lock in to long-term airtime purchasing agreements and contractual options rights with the 15-major Cable Network System. Narrow Broadcastings is seeking strategic partnerships and joint ventures that strategically fit the needs, objectives and goals of our Corporate Charter, Mission and Vision statements. Corporate Acquisitions: And of course, ultimately it would be appropriate for NBCI to acquire own it’s ‘own’ production studio to offer audiences alternatives to the controlled entertainment viewing options. This will open up so many avenues of opportunity… it’s spooky. It’s a matter of creating an audience and letting the wind blow. When it gets contagious, stand back….
  19. 19. Our 10-Keys to Guaranteed Success: 1. New Industry: We are at the beginning of the growth curve of an explosive industry. 2. Resources: The expansion of new Digital Cable Systems Networks has created an over abundance of new unused Channels across the Nation. The price of Digital Cable airtime will continue to fall, giving us an open market to build the Television Classified and Personal Ads Industry. 3. Marketplace: Digital Cable Network Companies are screaming for original entertainment programming to fill their non-primary broadcast television channels. Unfortunately, Infomercials have infiltrated many of these channels and viewers are outraged. 4. Demand for Services: There is an ever-growing demand for Television Personal and Classified Ads. Currently, we are the only Company presently available to fulfill consumer’s needs. 5. Leadership: A seasoned management team, with strong foundations, leadership, acquired industry knowledge, proven business experience and positive reputations in production, management, marketing and sales. Our goal-oriented Executive Management team is dedicated to our Company's vision and mission. 6. Management: We have created and developed a production system, automated techniques, and special operational procedures that increase production efficiency; giving us an unfair edge over potential Industry competition. 7. Personnel: It is crucial to a start-up company within the entertainment industry to have employees that work well together. They must be hard working and motivated to create high quality productions. In addition, employees must have an eye-for-detail and a desire to produce quality entertainment. 8. Strategic Partnerships: Breaking into the entertainment industry as a television production house, we are establishing working relationships with major broadcasting stations and cable network operators in order to quickly penetrate independent local markets across the Country. 9. Duplicatable Success: Our business model is 100% duplicatable anywhere in the United States. Basic Training together with our Operational Start-Up Kit enables new cities to come on-line virtually overnight. 10. Strategic Plans: We have a solid plan and business strategy to take over and control the Television Classified and Personal Ads Industry for the next 5 to 10 years.
  20. 20. Competitive Edge: The Company's competitive position as an entertainment production company is presently quite secure. This is due to the excellent rapport and emphases on strategic partnerships are being established with distributors. Distributors appreciate the high, professional standards employed by the Company and their ability to produce quality products within budget and on schedule. The Company's prospective competitive position is anticipated to be very strong because: ● New the expansion of new Digital Cable Systems Networks has created an over abundance of new unused Channels. The price of Digital Cable airtime will continue to fall, giving us an open market to build our Television Classified and Personal Ads Industry. ● Small and Medium size business need inexpensive television commercials. There is a demand for our product and services. ● Management is committed to keeping expenses low, with resources dedicated to obtaining the highest quality products, services and management personnel. ● Internal Production has created systems, techniques and operational procedures that significantly reduce our cost of doing business. ● The Company will quickly earn a public reputation for producing innovative quality entertainment. ● Management intends to formalize strategic partnerships with organizations within new and volatile markets to minimize risks of accelerated airtime costs. Associated Risk Factors: The risk factor for this investment has been greatly reduced because of the following reasons: 1. The Cable Networks may think that we are in the business of reselling their airtime. Nevertheless, our show format has been previously accepted by other major Cable Networks. Our Show format is free for presenters, provided that they pay us for our production services. We do not selling airtime; we sell production services. 2. National public acceptance of our show format could generate new competition in the form of Copycat television shows. We are not overly concerned with small productions and public access channels. We are concerned that the Major Networks may elect to compete directly with us. However, we are establishing strategic relationships and partners with the major networks. They may not want to bite the hand that feeds them initially. Eventually, considering the revenues we will be generating, we should expect major network competition, if we elect not to exclude the major networks from participating in our Company’s future. 11. We should be aware that there will always be risk of frivolous lawsuits and potential litigation. As our pockets get deeper. Crooks, Scammers and others will crop up, to skim a little of the top. We require all presenters/clients to sign a Waiver and Disclaimer Statement prior to videotaping or filming. In addition, we own their Personal Show 1-minute video segment outright, and reserve the rights to do with it what we will, on any media format. We have complete rights to exploit our intellectual property. Both parties, prior to turning on video cameras, consent to the above terms in a binding Contractual Agreement. 12. Cable Network Companies may elect to raise the price of our scheduled programming time. We plan to purchase airtime in advance for negotiated discounted rates. In addition we are actively seeking strategic corporate partnerships that will offer special incentives to our Company, in addition to discounted airtime rates.
  21. 21. Basic Reasons for being on Television: Here are a few basic reasons people will want to be on the show: meet new people and make friends, business networking, network with people who have the same common interests, seeking a romantic encounter, dating, showing-off, bragging, a brief vanity exposition, promotion of professionals services: (Attorneys, Real Estate Agents & Salespeople, and businessmen looking for new contacts), seeking employment, searching for a special interest groups, promote a special event, special marriage proposal, announcing an invitation to a church, party or nightclub, for sharing a public testimony, distributing information, teaching special subject matter, community leadership communications, generating public awareness issues, political reasons, faith & religious reasons, communicating a special message to someone, promoting a group or an organization, inspiring artists, (musicians, DJ, music bands, models and actors) showcasing new products and services, enhancing your personal lifestyle, looking for a lost loved one, looking for something, selling something or just for the fun of it. There are many more reasons to be on television. Although, our model customer has been jumping up-and-down for years, waiting for a chance to be on television. There are also others who want to be on television for a real purpose or a goal. Here are some of the reasons people want to be on television. Reasons for being on Television: Meet new people and make friends Entrepreneurs networking for new business contacts Contacting other people who have the same common interests People seeking a romantic encounter Showoffs, Braggers or just for pure Vanity reasons Professionals; Attorneys, Real Estate Agents & Sales People People seeking employment Pure special interest seekers To promote a special event Make a special Marriage Proposal An Invitation to a Party or Nightclub Public Testimonials Pleasure of Sharing or Teaching Community Leadership & Public Awareness Issues Political Reasons Faith & Religious Reasons To communicate a special message to someone / Happy Birthday! Promote a Group or an Organization Enhancement of Personal Lifestyle Looking for a lost loved one Looking for something Selling something Or, just for the fun of it And many more reasons… Show Benefits: The Personal Show empowers its presenters with a real service that maximizes hisher benefits every time their video segment is broadcasted over the television airways or cable networks. Our clients get exposure to the local markets and people of their community. Viewers get an open opportunity observe local activities, views and opinions from their neighbors of their respective local communities. Our customers, local businesses and television viewers all reap benefits of watching the Personal Show.
  22. 22. Small Business Benefits: Most small to medium sized businesses can’t afford financially produce or broadcast local television commercials. Our television shows grant local businesses an opportunity to test-the-waters. In many cases, for just $649, a small business will jump at the opportunity to promote and advertise their services or products on one of our one-minute video segments. Needless to say, Cable companies will appreciate us promoting small business television advertising. If a small business adopts a working television advertising campaign; the cable company picks up a new client, and Narrow Broadcasting has the potential to capture a new productions services client contract, for its Commercial Production side of the business. Company Benefit: Many small business owners will appreciate being introduced to television advertising from our show. Our Producers will initiate long-lasting working relationships with local businesses. This enables word-of-mouth business contact to flourish. Personal Show Producers will leverage these relationships to barter and promote new business development opportunities for the Narrow Broadcasting Company. Our business relationships and customer service will bring small business television advertisers back for additional production services, thus generating supplemental income for the Company. Promotional Advertising: Initially, we will advertise our shows on television via 30-second commercials during on-peak hours. Currently, Cox Cable and other Cable company’s are offering us multiple on-peak free advertising spots on other channels i.e. MTV, VH1, BET and CNN. When purchasing airtime, many broadcasters and cable account reps offer free television advertising spots with most airtime purchases, as an added sales incentive to media purchasers. Proper negotiations could result in us accumulating many hours of free advertising spots. Needless to say, we have provided an annual budget for each of the cities for purchasing additional 30-second broadcast television promotional spots. Special Advertising: In addition to our 30-second television commercials, we have created a 60-second radio commercial and a radio spot for local Personal Show Auditions. Regardless of traditional advertising media, we also promote the show with in the actual television show. We have a 4 ½ -minute pre segment and a 2–minute post segment of the show, where the show is promoted and advertised within each and every Master Episode Tape. Our show actually becomes its own advertising media. Word-of-Mouth Advertising: People on our television show will tell their co-workers, associates, friends and family to watch their show segment and television debut. This indirectly enforces the direct marketing condition, word-of-mouth. Word-of-Mouth is considered one of the most effective forms of advertising. Each episode of the show could factor a few thousand new viewers every night. Most of our show presenters will tell everyone that they know, to watch them on TV. As the word spreads, our viewer base will grow respectively. Merchandising Advertising: Rear window decals, Bumper Stickers, Coffee Cups and T-Shirts are all special merchandising products that are work as advertising and promotional materials for the Personal Show. In the near future, we plan to give away and/or sell Personal Show T-Shirts. If worn by past show participants and presenters; these shirts will act as walking advertising pieces for the Personal Show. Personal Show presenters will be willing to inform inquiring people about our television show, because, it’s their show too, and they are on it. The T-Shirts, Rear window decals, Bumper Stickers, and Coffee Cups are considered as conversation pieces, these openly invite people to inquire about our television show. Presenters will want people to see them on television, and, they will talk about it. PR & Conventional Advertising: We will utilize a local Public Relations (PR) campaign for the show in each city; which will include: written reviews, news clips, press releases and on air interviews with the company Founders and Executive Producers. We will reach out to each metropolitan area’s magazines, newspapers, radio and television stations. At times, we may utilize a 1-minute segment to cover community affairs; provided we can acquire additional media exposure and publicity for the television show.
  23. 23. Public Relations (PR) & Publicity: NBCI will use the media for press releases and general publicity. We plan to contract the services of Stoorza, Ziegaus & Metzeger (SZ&M) a San Diego- based public relations management company, one of the nation's largest PR firms. NBCI’s initial PR agenda will focus on corporate image magnification and brand name identity. Our secondary goal for public relations and publicity will target our potential on-line wagering services clients. NBCI will use a PR campaign to assist us in our marketing efforts in order to acquire a consistent flow of fresh clientele. Advertising on the Internet: The primary key to success is to develop as many direct links from other popular World-Wide-Web sites as possible. Hotlinks and Banner Ads will automatically direct visitors from other websites to our Internet website. Area-wide bulk e-mail address will be automatically sent to thousands in a local area. Show schedules and related weekly topic matter will be sent by direct e-mail. Each emailed message will have a link to thepersonalshow.com website. Once visitors arrive at thepersonalshow.com, they may simply enter and view our show schedules, past presenter’s video segments, sales and contact information. Non-Conventional Advertising: The Personal show will hold Talent Auditions, to promote the show. If or when sales are slow, our show Producers will hold open auditions at a local facility. Participants are encouraged to audition for free spots on the show. Nevertheless, auditioning talent will be encouraged to purchase the full-priced package, if they desire to guarantee themselves a reserved spot on a show episode. Show auditions make the public aware of the television show; and gives us an open opportunity to solicit interested parties, indirectly. If someone takes the time to audition for a free entry spot on the show, surely they will tune in to see the actual televised show, whether or not they were chosen to be included in the show. In addition, all information on auditioned personnel is entered into our database. We will utilize our database email address list to inform the public of programming schedules and viewing times. Promotional Advertising: In the future, when opening the Personal Show in a new city; we want to roll-up in a Personal Show RV or Bus. The Personal Show Bus will act as a mobile billboard, displaying the Personal Show Logo, our 1-800 toll free number and our website URL address on all of its sides. The Personal Show mobile billboard bus will be parked at local colleges in the mornings and afternoons. In the late afternoon and evenings it will be moved to high traffic areas like; shopping malls and freeway overpass bridges. Evenings and late-nights the mobile billboard bus will be moved to local nightlife areas, near nightclubs, restaurant rows, red-light districts, local casinos and 24-hour shopping stores, after midnight. In addition, the bus will work as a temporary sales office as we recruit and audition prospective talent and potential show participants. Internet Sales & Advertising: The Personal Show’s Internet website, will enable people to view one-minute video segments of past and present presenters from around the country. In addition, website visitors will be asked to log-in and register; this enables us to contact them via email. The website will post all show schedules across the country, and instructions on how to become a show participant. We will utilize our website registration database to solicit new participants; as well as, inform the public of programming schedules and viewing times. thepersonalshow.com WEBSITE: NBCI has reserved the URL’s thepersonalshow.com and narrowbroadcastings.com. At NBCI, we have begun the development of the Personal Show website. Our website enables visitors to select a State, City or a geographical area he or she wants to preview digital archives of past show presenter’s 1-minute video segments. Once logged-in, a visitor is granted an on-line membership for basic access to the Personal show website. Visitors can access general sales information, and all show-time programming schedules from around the country.
  24. 24. On-line Internet Personal Pages: Internet on-line members and past video presenters can create their own personal pages on thepersonalshow.com website. Visitors can view members websites, and rate their 1- minute video segments (on a 1-to-10 basis) All one-minute video segments from past presenters are automatically posted on the website. New on-line members and past show presenters can post appropriate contact information on their Personal Pages. Non-presenters can download their own video segments recorded from camcorders or web- cams. In addition to all above, members can establish minimum memory requirement e-mail addresses on our website. narrowbroadcastings.com WEBSITE: NBCI reserved the URL for narrowbroadcastings.com. At this website we present an visual corporate image, contact information, names of corporate executives and Investor relations information. This website will have links to thepersonalshow.com website. Both website will be cross-linked together through the Internet. Maintaining Low-Overhead Costs: The Personal Show has the potential to quickly generate enormous revenues. Projected production and post-production costs, if kept low, brings immediate positive income. We keep overhead costs low by utilizing state-of-the-art computer technology for special effects, overlay titling and digital video editing. In addition, we are videotaping each video segment with a three-chip digital camera. By doing so, we do not burn through costly film or expensive Beta tapes. Digital editing enables us to make changes and modifications quickly, without delays or additional cumbersome steps that are normally occur during traditional post-production procedures. Currently, from the time we turn on the camera, it takes approximately 3 to 4 hours to produce a television production ready one-minute segment. In many cases, we have created segments within the hour, provided the client has been thoroughly prepped. Also, our non-traditional television show does not require a studio, film-set, stages and props; which also lowers the overhead expenses. Most of our filming and videotaping will be done off- site, during daylight hours and on-location. The presenter or the client of his/her particular show segment, if used, will supply all props and/or visual aids. These above mentioned factors enable us to clearly sustain or reduce our cost of doing business. In the future, as our show grows in national popularity, we will open our television shows in smaller communities, which deem marketable. These smaller communities will utilize the website and our 1-800 number for sales information. A contract cameramen and a sales account rep will conduct company business and finalize all sales. The cameraman will film local presenters and digitally transmit the video segments back to corporate headquarters in San Diego, California. All Post-production and video editing will be completed at the San Diego facility, and the final Master Taped Episodes will be shipped to the respective local community television cable network or broadcastings station. This enables us to conduct business in rural areas at an even lower overhead costs.
  25. 25. Mission Statement The Personal Show has been designed to grant local television viewers, true entertainment and a new form of social-interactivity. On a city-by-city basis, Narrow Broadcastings Company goal is to infiltrate the nation with Personal and Classified Ads on public television. The Personal Show’s mission is to be the network that the public calls on to showcase a private individual, group, organization or company, which desires to mass communicate to the local public via television. Our goal is to be the community Soap Box where people and small businesses can come to publicly share their thoughts, opinions, views, messages or business information on local television. The Personal Show will expand to independent local communities and major metropolitan areas across the United States. Vision Statement We fulfill the growing need for small business marketing, self-promotion and demand for interactive social activities. Narrow Broadcastings Company through its television shows and new media applications intends to become a renowned household brand name. We plan to establish the standard for small businesses and consumer’s expectations of television Personal & Classified Ads. Initially, THE PERSONAL SHOW brings people together utilizing a new form of innovative television programming media, thus, capturing a new unforeseen market, the television Personal and Classified Ads industry. We will utilize existing technology, special techniques and low-cost television media to conquer and monopolize the marketplace. Our hi-concept television shows, new technology, and Internet marketing experiences enable us to build strongholds in our industry. In the near future, we plan to introduce the affluent public to new industries, businesses and new technologies; in order to gain start-up seed capital and corporate funding for U.S. based companies. The Convention Channel’s role as a promoter of companies, businesses and industries, will drive stock trading on Wall Street, thus helping U.S. economy. In doing so, this enables Narrow Broadcastings Company to quickly align itself with positive political relationships. Corporate Charter Create a stable Public Company that has the potential to generate enormous profits and grow shareholder equity. Create a product that fills a growing consumer demand or need. Develop a service that people will learn to depend on for their business and personal needs. Give consumers excellent customer service that they will remember in a positive way. Create a positive image, brand name and a reputation that people trust. Share in our success with the community that supports our business and industry. Deal fairly with people, satisfy their needs, make a-lot of money and have fun doing so.
  26. 26. Additional and Supplemental Revenues: Our company has the potential to generate additional revenues by offering additional products and services to our clients. In addition, we can offer special products and services through our www.thepersonalshow.com website. LICENSING Corporate Sponsorships Co-Op Advertising Opportunities SERVICES Personal WEB Page Design & Production Internet Personal WEB Page Hosting E-MAIL Accounts & Services Voicemail Retrieval Services Website VIP PASS (monthly fee) Communication Management Package MERCHANDISING T-Shirts, Hats, Pens, Coffee Cups and other Paraphernalia Personal Show Magazine CLUB Membership Fees Auto Bumper Stickers Rear-Window Decals SPECIAL SERVICES Additional Special Effects Professional VOICE-OVER Narrations Closed Caption Options FMV- Added to Personal WEB Site Implement Client’s video Implement Client’s pictures VHS Tape/DVD/CD-ROM - Episode Duplication Services
  27. 27. Special Financing for Clients: The Company plans to offer the clients a special financing package. We can extend financing to our clients and continue to quickly generate positive revenues while remaining profitable. If the client agrees to accept one of our financing options, we will charge the client a $49 dollars registration fee and an additional $200 dollar up-front deposit. By doing this, we have already covered our complete expenses for the respective client. Meaning, all revenues and income received from trickling incoming installment payments are 100% pure profits. Our cost per client is just less than $160, for the entire cost of the client’s portion of their show segment production and pre-purchased airtime. If the client signs the contractual agreement, we then collect $249 and finance the remaining $400 through four easy installment payments. Also, we plan to accept major credit and debit cards utilizing a VISA/Master Card merchant account (pay just 3 easy credit card payments of $165). We can establish many easy-payment plan options for our customers as long as we collect a minimum of $160 as a non- refundable deposit. Our goal is to make it easy for anyone to get on television. Nevertheless, we will always accept cash on hand from excited and anxious clients, first. Potential Liability & Legal Issues: We have protected ourselves by requiring each and every client to sign a Waiver & Disclaimer (W&D) Agreement. The W&D Agreement enables us to significantly reduce our potential liability. This agreement will stop a potential lawsuit, in addition to discouraging potential fraudulent frivolous lawsuit instigators or people seeking to make a fast dollar attacking deep-pocket corporations. The client is required to sign the W&D Agreement before he or she is included into The Personal Show. The law firm Engle & Miller prepared our Wavier and Disclaimer Agreement, which, have been tailored for our television show format. Revenue Generators: Optional Services, Merchandising, Special Production Services, Orientation and Audition Registration Fees have the potential to increase company revenues. These revenue generators will be promoted at the end of the television show, during the final 3- minute post-segment, on the Internet website, and directly to clients and presenters during the mandatory Orientation Meeting. Television show presenters and clients will want souvenirs from the television show. These souvenirs work as conversation pieces, which promote word-of-mouth viewer-ship, and as marketing & advertising pieces for us; giving us extra added exposure to new potential viewers. Producers, Directors and the Filming assistants will be encouraged to promote these revenue- generating products opportunities to the clients and presenters. For the crew’s efforts, they will be rewarded a 6% commission on the gross sales revenues generated from orders taken at the Orientation meetings. Prizes and bonuses will be given to the best salesperson at the end of the year. Optional Services: A presenter or client can elect to utilize some of our Optional Services. The client or presenter may not have adequate call screening devices or the ability to handle the flood of traffic that may come his/her way based on responses from their segment of the television show. Our Optional Services empower the clients with a Personal Web Page, E-Mail Address and Voicemail Retrieval Services, if needed. Please see the Optional Services Order Form and Optional Services List for additional details. Merchandising: The Personal Show has created a basic line of show memorabilia products for on-show and after-marketing. These products will be available for the clients, presenters, viewers and the general public. Initial items sold are the following: coffee cups, T-shirts and hats. These are a few of the items that will initially be sold during the 3 minute Pre/Post Company show segments. Marketing of Merchandising: Every Item sold will have The Personal Show logo and our Website URL address printed on it; and will act as an advertising piece for our television show. The more items we sell, the more exposure our show will receive. Personal Show Merchandise will be sold at Auditions, Orientation Meetings and over ThePersonalShow.com website. In the future, we will promote Personal Show merchandise on the actual television show.
  28. 28. Promotional Items: Initially, we may give out T-shirts as promotional items. These freebee items will help to promote the show. Facts show that promotional products are good for public relations, as well as a real opportunity for promoting and launching new products, services, or in our case, a new television show. Merchandising Revenues: Merchandising revenues will be considered “gravy” or “icing-on-the- cake”. These merchandising items generate unrealized income. Viewers may elect to purchase these items from us, enabling us to generate additional unrealized revenues. As for products that are advertised on our television show, there will be untold sales potential for these products, which all add to our overall profitability. Special Services: Special Post-Production services are also available; if desired by the clients and presenters. Some clients and presenters may desire to build more into their video segments. Special Services are available to our clients via outside consulting services preformed by the Post-Production Engineer. Included as a service, the client may request duplications or copies of the Master Tape. If available, VHS copies of the client’s or presenter’s video segment can be purchased in advance; for a fixed cost, predetermined by The Personal Show and the Post Production Engineer. Special Services Revenues: The Post-Production Engineer establishes the prices of all other Special Services. The Personal Show will receive a 10% referral fee from the Post-Production Engineer. The Personal Show will be paid 10% of the take on all outside services performed by the Post-Production Engineer. Orientation & Registration: Prior to videotaping or filming, all clients and presenters are required to attend a mandatory ORIENTATION & CONSULTING Meeting. At this meeting, all presenters and clients are to read and sign the WAIVER & DISCLAIMER Agreement. At this meeting, the subjects covered are listed in the following Agenda: 1. Sign-In & Welcome! 2. Meet the Production Crew 3. What to Expect from your Show 4. How to Get the Best Results from your Show 5. Waiver & Disclaimer Agreement 6. Available Optional Services 7. Merchandising Opportunities 8. Schedule your Film Shoot 9. OPEN: Question & Answer Period Orientation Goals: New clients will be required to attend an Orientation Meeting prior to videotaping their segments. At the Orientation Meetings, our goal is to prepare and educate the presenter about their videotaping and production process. Our Producers and Directors consult with the presenters, and assist them in preparation of their personal video segment. This process enables us to save time on videotaping days. Producers take notes on each presenters segment and gives advise on maximizing their 1-minute television segment. We also, have presenters sign the Wavier and Disclaimer Agreement, which protects us from potential liabilities and lawsuits. In addition, our Producer and Directors have an open opportunity to sell Personal Show merchandise and additional related services. Orientation & Audition Registration Fees: It cost each individual $49 (non-refundable deposit) to attend the Personal Show Orientation. If a potential client has paid the $649 fee for our production services, and decides to cancel or back-out of being on television he or she will not be refunded the $49 non-refundable Orientation admittance fee. This will ensure that we are paid for our work. Currently, Auditions are free. In the future, we plan to charge a $25 registration fee for Audition scheduling.
  29. 29. Filming & Videotaping Procedures: Prior to filming or videotaping clients and/or presenters, it will be imperative that the first filming or videotaping sessions go smoothly. The Director will schedule to film 24 clients and/or presenters for a show and finalize the completed Personal Show master tape within five (5) days. The Cameraman will attempt to shoot eight (8) presenters or clients a day over the first three-day period. This gives us 2 days in Post-Production, where the titling and editing are completed. We should be able to start shooting on a Monday and have the final master tape ready for airing by Friday. This gives us a comfortable week to produce the master production tape utilizing a single production team (crew). The Production Team (The Crew): Each Crewmember of the Production Team has his/her own set of responsibilities, which are detailed in the JOB DESCRIPTIONS section of this documentation. The Production Team will consist of the following crewmembers: Executive Producer Producer Director Cameraman Filming Assistant / Show Coordinator Post-Production Engineer WEB Master Website Hosting Media Technology Director Sales & Marketing Rep Production Team Capacity: A single production team could easily produce over 50 shows a year. As demand grows for our services, we will develop more teams, and grant the Executive Producer the responsibility of assuring quality control of the entire project for a particular city. An Executive Producer may be responsible for many teams that are lead by respective Producers. An Edge over the Rest (Best): This project will enable the novice, film student or television enthusiast to work or participate in creating a real network or cable television show. Many people will volunteer to work for free or at a reduced rate for a chance at an exciting opportunity to participate in the making of our television show. Many will see our program as a new possible entry into the world of the television media industry. This new era of self-promotion television will bring an abundance of talented and creative people, which are eager to get involved, to our doorsteps. This gives us the opportunity to choose from the best (cream of the crop). The Personal Show will be a magnet for talented and creative people, young and old. This arena gives the company an unfair advantage when it comes down to attracting new low-cost talent for potential employment. Special Video and Pictures from the Clients or Presenters: There will be times where a presenter or a client will want to display a picture or include sample videotape into their segment of the show; this is acceptable, provided that the material falls within the guidelines and standards which have been written in the Waiver & Disclaimer Agreement. The Producer will have the “final say” in determining if the client’s content is acceptable for the show. The Producer can authorize the client’s submitted content (videotape and/or pictures) for implementation on the show. Nevertheless, the Executive Producer, at his discretion alone, has ultimate power and the right to veto or dismiss any of the client’s content that may be intended for The Personal Show Post Production Costs: Currently, The Personal Show is not a full-blown Post-Production Facility. By offering our Special Services project requests to the Post-Production Engineer, this enables us to significantly reduce our overhead costs of The Personal Show. Enabling the Post- Production Engineer the opportunity to generate supplemental income from our client’s Special Services requests; warrants the flexibility and option for us to pay less for The Personal Show’s post-production studio time. Therefore, we pay discounted post-production rates, in exchange for the business we re-direct to the Post-Production Facility and/or Engineer.
  30. 30. PERSONAL SHOW SERIES OBJECTIVES Television Show Objectives: Produce and create a 30-minute television show that will enable our Company, to advertise its product and services on local network television, generating revenues through new innovative sales and marketing techniques. The Television Show must be: 1. Entertaining, exciting and educational. 2. Quickly generate positive sales results. 3. Create a positive image of our Company and its Corporate Charter. 4. Cost effective media for Company advertising. 5. Fulfill consumer demand for self-promotion via television. 6. Enable us to promote Company products and services. 7. Attract a following of viewers. 8. Expandable and duplicatable in other areas. 9. Cost effective to produce. Television Show Criteria: We are creating a series of late-night television shows that will air between 11pm and 2am. These televised shows will showcase 24 paying clients over a 30- minute period. Clients will pay $649 to be advertised and promoted on local television for a period of one-year. Each personal infomercial will be aired multiple times over that one-year period. The Company’s PRE / POST Segments: Our Company has reserved 4 minutes and 30 seconds within every show for advertising and promotion of its own products and services. The first 2-minutes, and the last 2-minutes and 30-seconds are utilized for the following: 1. Image magnification of our Company and its associates. 2. Promotion of our Company ‘s products and services. 3. Promotion of www.thepersonalshow.com web site. 4. Promotion of the company’s shows, special subjects, and airing schedules. 5. Soliciting new clients for our other personal infomercials. 6. Production Crew On-Screen Credits 7. Solicit new Clients for the next shows 8. Promote Optional Services Provider (if required)
  31. 31. JOB DESCRIPTION & BASIC RESPONSIBILITES Executive Producer - Overall quality of the final product - Purchasing all airtime from local television and cable stations - Managing all Producers within his/her city - Final approval of television show contents - Distributing payroll & covering business expenses Producer - Completing a final Master Tape for airing - Managing, Director, Cameraman and Post-Production Engineer - Assuring that Orientation is completed satisfactory - Approval of show content (pre/post) - Approval of props, special videos and more Director - Adding energy and pep to client’s scenes being filmed - Eye for angles, cosmetic appearance of the show - Attitude of each and every filming session - Closing new client sales - Promoting Special Services and Merchandising Cameraman - Films or videotapes Clients or Presenters - Maintenance of camera equipment - Ensuring all equipment is ready for filming Filming Assistant / Show Coordinator - Assist in Lighting on the set - Make-up, Cosmetics for Clients and Presenters - Calling Presenters and Clients / Scheduling - Preparing for Orientation meeting - Filing and Processing Client’s paperwork Post-Production Engineer - Implementing PRE 3 min / POST 3 min Company Segments - Titling (phone numbers, email address, etc…) - Constructing the Personal Show in a format, as Instruct by the Producer - Implementing Special Effects and Music - Implementing Client’s - Special Video & Pictures as directed by Producer - Implement Fades/Sweeps and more… Director of Media Technology - Research New Technology that may apply to our Show - Design and Build Website - Repair & Maintenance Website - Setup Communication Packages for the Clients - Managing Printed Media Projects - Office Computers and Network - Monitor external Company Advertising

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