BUSN 450
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BUSN 450

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BUSN 450 BUSN 450 Document Transcript

  • Lincoln Memorial University School of Business Course: BUSN 450 Strategic Management Section 00 3 Credits Fall 2006 T, TH 9:30-10:45 AM SC 316 Instructors(s): Dr. Bill Hamby Student Center 308B 423-869-7085 bill.hamby@lmunet.edu Office hours: T, TH 8:00 AM – 9:30 AM; M and W 10:00 AM – 12:00 PM; and by appointment Text: Thompson, Strickland, and Gamble. Crafting and Executing Strategy: The Quest for Competitive Advantage, 15th Edition, McGraw-Hill Irwin, 2007. Additional Resources: The textbook has an excellent website that will be helpful in preparing for this class. The website can be found at www.mhhe.com/thompson. Prerequisite Courses/Requisite Grades: Prerequisites: Senior classification; ACCT 211; BUSN 270, 300, 350; MGMT 300; and MKTG 300. Course Description: Capstone course drawing together tools from all business function areas. Develops systematic and analytical skills in strategy formulation and effective problem solving. Strategic management is concerned with asking what business are we in and what business should we be in? Who are our target market customers and what are their needs? How can we be better than our competitors? Should we use vertical integration? Should we expand globally? Does our technology make us a leader or a follower? Business strategy is designed to cut across the functional lines of the organization and see how the organization can establish a competitive advantage and compete more efficiently. Method of Instruction: The primary methods of instruction will lecture, class discussion, and case analysis. Class participation should be informed and focused. To prepare for each class students should complete any assigned readings and activities. Each student should have something to contribute to the class discussion from the readings and other activities. Mere repetition of information is not enough. Insightful reflective thinking and dialogue is expected. Time is given in each class for discussion. Additionally, there will be group presentations scheduled to expand the students’ knowledge and to assist in the development of group work skills.
  • Course Objectives: The major objectives of this course are for the student to: 1. Analyze the external and internal environment of the organization 2. Evaluate business level strategies to determine how firms compete in an industry 3. Critique the selection of business strategies by firms 4. Analyze the effects of strategic actions on firm profitability 5. Develop class presentations to demonstrate oral communication skills 6. Develop written case analyses and a research report to demonstrate written communication skills 7. Examine how strategic decisions are implemented 8. Formulate a business strategy for a simulated industry, modify that strategy, and assess the effectiveness of that strategy Course Requirements: Exams Exams will consist of multiple choice questions, short case analyses, and essay questions Class Participation Each student will be assigned a topic from each class meeting. They are responsible for summarizing a journal article that relates to the topic and will lead the discussion of that topic. National Standardized Test A national standardized test, covering the areas of accounting, finance, marketing, management, economics, quantitative methods, and business law, will be administered during the semester. Each student should review the material from the courses that are prerequisites for this course in preparation for the test. The grade for this requirement will be determined by taking the raw percentile score and adding 25 points, e.g., if a student scores a 50 (average), the grade will be a 75 (average). Assisted Case Analyses Each student will be assigned to a team. Each team will be assigned cases to analyze and to prepare a presentation addressing the issues surrounding the case. The presentation must be done in PowerPoint and a written case analysis must be word-processed. Each team must meet with the professor before the presentation to address any questions that the team may have and to inform the professor of any team problems. Any student that does not perform an equitable portion of the case analysis will receive at least a one letter grade reduction on the team’s grade. The teams will use The Case-TUTOR to assist in the analysis of the case. Unassisted Case Analyses Each student will be assigned to a team. Each team will be assigned cases to analyze and to prepare a presentation addressing the issues surrounding the case. The presentation must be done in PowerPoint and a written case analysis must be word-processed. Each team must meet with the professor before the presentation to address any questions that the team may have and to inform the professor of any team problems. Any student that does not perform an equitable portion of the case analysis will receive at least a one letter grade reduction on the team’s grade. Simulation Each student will be assigned to a team. Each team will be responsible for submitting decisions for the Business Strategy Game. The teams will make decisions for a sport shoe manufacturing business. They will make production, marketing, finance, and distribution decisions in a global marketplace. Quizzes A ten question multiple choice quiz will be given for Chapters 2-13. Each quiz will be worth ten points. The best ten quizzes will be included in determining the final grade.
  • Research Project Each student will be required to complete a 15 page research project on topic related to business strategy. The paper must have a minimum of 10 references with not more than 30% of references being web pages. The paper must conform to the current Publication Manual of the American Psychological Association. Evaluation: The student will be evaluated on the following items: Course Requirement Points Exam 1 150 Comprehensive Final Exam 300 Quizzes 100 Simulation 375** National Standardized Test 200 Assisted Case Analyses 300 Unassisted Case Analyses 300 Research Project 200 Class Participation 75 Total 2,000 **Each of the ten simulations will be worth 25 points. The overall performance in the simulation will be worth 50 points. Two quizzes will be administered relating to the Business Strategy Game. Each will be worth 25 points. A peer evaluation will be conducted for each team member and will be worth 25 points. The following scale will be used to determine final grades: A 94-100 A- 90-93 B+ 87-89 B 83-86 B- 80-82 C+ 77-79 C 73-76 C- 70-72 D+ 67-69 D 63-66 D- 60-62 F 0-59 Attendance Policy: Students are expected to be in class on time. This is a fairly rigorous course. Therefore, attendance is very important to the successful completion of this course. Ultimately, attendance is the sole responsibility of the student. Other Class Policies: Students are expected to be well prepared for class. No makeup exams or assignments will be given. If you miss the first exam, its points will be included in the Comprehensive Final Exam. All other assignments will not be received if they are not turned in on their due date.
  • Academic Integrity: It is the aim of the faculty of Lincoln Memorial University to foster a spirit of complete honesty and a high standard of academic integrity. The attempt to present as one’s own work the work of others is regarded by the faculty and administration as a very serious offense and renders the offender liable to severe consequences and possible suspension. 1. Cheating: dishonesty of any kind on examinations or written assignments, unauthorized possession of examination questions, the use of unauthorized notes during an examination, obtaining information during an examination from another student, assisting others to cheat, altering grade records, or illegally entering an office are instances of cheating. 2. Plagiarism: offering the work of another as one’s own without proper acknowledgment is plagiarism; therefore, any student who fails to give credit for quotations or essentially identical material taken from books, magazines, encyclopedias, web sources or other reference works, or from the themes, reports, or other writing of a fellow student has committed plagiarism. (LMU Catalog, 2006-2007, p. 42) The above policy will be strictly enforced. NOTES: 1. All students with disabilities (learning or physical) should contact Judy Beal in the Office of Student Services at 423-869-6393. 2. The instructor reserves the right to make adjustments to this syllabus. Date of Revision: August 22, 2006.
  • Schedule: Date Chapter Aug. 22 Introduction Aug. 24 Chapter 1 Aug. 29 Chapter 2 Aug. 31 Review of Market Structure and Chapter 3 Sept. 5 Chapter 3 Sept. 7 Chapter 4 Sept. 12 Chapters 4 and 5 Sept. 14 Chapter 5 Sept. 19 Chapter 6 Sept. 21 Chapter 7 Sept. 26 Exam 1 (Chapters 1-7 and Market Structure) Sept. 28 Chapter 8 Oct. 3 Chapter 8 Oct. 5 Chapter 9 Oct. 10 Single Company Strategy Oct. 12 Chapter 10 Oct. 17 Research Project Oct. 19 Research Project Oct. 24 Chapter 11 Oct. 26 Chapters 11 and 12 Oct. 31 Chapter 12 Nov. 2 Chapter 13 Nov. 7 Comprehensive Final Exam Nov. 9 Class Case Study 1 Nov. 14 Assisted Case Study 1 Nov. 16 Assisted Case Study 1 Nov. 21 NO CLASS. THANKSGIVING BREAK Nov. 23 NO CLASS. THANKSGIVING BREAK Nov. 28 Assisted Case Study 2 Nov. 30 Assisted Case Study 2 Dec. 5 Unassisted Case Study 1 Dec. 7 Unassisted Case Study 1 Unassisted Case Study 2 to be determined by Final Exam Schedule. National Standardized Exam (2 hours) to be given on a date to be determined. Last Day to drop without “WD” October 11 Last Day to drop without “F” October 27