"Business development strategies for entrepreneurial nonprofits"

“Business development strategies for entrepreneurial nonprofits” An intensive two-day workshop for Board members and senior managers PURPOSE OUTCOMES The purpose of this workshop The workshop is designed is to give nonprofit entrepreneurs to teach participants both a theoretical and practical introduction to creating a social sector business ! The eight stages of a business startup that has a double or triple bottom line ! The fundamental reasons Extensive portions of the workshop for business failure are devoted to hands-on exercises, with each person working on tasks ! The most common types that are specific to his or her organization of social sector businesses Each participant receives ! How to assemble and effectively use a comprehensive training manual a business development advisory team ! How to identify and discover PARTICIPANTS connections between core competencies and market needs The workshop is open to Board members and senior managers ! How to brainstorm ideas for a new venture . . . participation is typically limited and screen them for viability to the first 60 people who register ! How to analyze the potential market, Nonprofits are encouraged the critical success factors, the relevant to send teams of three or four people environmental forces and the potential competitors for your most compelling . . . the agenda includes business ideas five small group working sessions that enable team members ! How to create a strategic framework to work together on tasks for a new business that are directly relevant to their own organization ! How to recruit a CEO ! How to develop a business plan ! How to pitch social investors ________________ and secure financing for the business The times and topics that appear in the agenda on the next two pages can be adapted to fit specific needs Copyright © 1999 – 2006 The Institute for Social Entrepreneurs

Outline of the two-day “Business development strategies” workshop agenda DAY ONE Noon Buffet lunch 8:30 a.m. Continental breakfast 1 p.m. Plenary presentation: “Preliminary planning” 9 a.m. Welcome, introductory remarks Allocating resources and securing the Board’s endorsement 9:15 a.m. Plenary presentation: Selecting a leader for the planning team “Bucking the odds” Assembling an advisory team The eight stages of a startup (insiders and outsiders) How long does it typically take to reach Creating a strategic framework “initial” success with a business venture? for the business development process The two fundamental reasons Deciding what you want to do (six options) for business failure Picking an entry strategy Four examples of failed business (the pros and cons of five options) ventures from the commercial sector Why are success rates so low? 1:45 p.m. Small group working sessions How can they be improved? The five categories of business 2:30 p.m. Coffee break ventures typically started by nonprofits Examples of successful ventures 2:45 p.m. Plenary presentation: “Brainstorming” 10 a.m. Plenary presentation: The five components “Deciding what type of a good money-making idea of venture to start” Establishing your screening criteria Key questions to ask about: The rules of brainstorming ! Your proposed product or service ! The market The four basic categories of new business ideas ! Your competitors ! Your resources The first cut: Applying your screening criteria ! The venture’s potential (reducing the candidates to 12 or fewer) ! The risk 3:15 p.m. Small group working sessions 10:30 a.m. Coffee break 4 p.m. Adjourn 11 a.m. Small group working sessions Copyright © 1999 – 2006 The Institute for Social Entrepreneurs

Outline of the two-day “Business development strategies” workshop agenda (page two) DAY TWO 1 p.m. Plenary presentation: “Launching the business” 8:30 a.m. Continental breakfast Determining structure and legal auspice Developing a strategic framework 9 a.m. Plenary presentation: (mission, vision, core values, long-term goals) “Feasibility studies” Recruiting a Board of Directors and a CEO The purpose of a feasibility study Creating a unique brand Identifying roles and responsibilities (project leader, advisory team, others) Writing the business plan Specific goals (for each idea): 1:30 p.m. Plenary presentation: Accurately defining “Financing strategies” the product or service Five obstacles Choosing the most The seven most common sources of financing attractive market segments Debt vs. equity (and “equity equivalents”) What type of financing to seek: Six criteria Identifying competitive Seven things to remember about debt strengths and weaknesses Eight lessons from the pioneers Identifying the critical success factors associated with this type of business 2 p.m. Plenary presentation: “Pitching social investors” Analyzing the most powerful environmental forces that will have Who are they? an impact on the business How do they typically view nonprofits? (both positive and negative) How do they evaluate investments? The ingredients of an effective “pitch” Secondary research: 14 questions Primary research: 2:30 p.m. Coffee break Decision-maker interviews 2:45 p.m. Small group working sessions 10:15 a.m. Coffee break . . . creating a brand and preparing a pitch 10:45 a.m. Small group working sessions 3:45 p.m. Closing remarks . . . critical success factors, environmental forces, Lessons from the trenches competitive analysis and some final rules of thumb Noon Buffet lunch 4 p.m. Adjourn Copyright © 1999 – 2006 The Institute for Social Entrepreneurs

"Business development strategies for entrepreneurial nonprofits"

by Alistercrowe on May 13, 2010

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"Business development strategies for entrepreneurial nonprofits" — Document Transcript