Business 189 Syllabus


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Business 189 Syllabus

  1. 1. Business 189 Syllabus Mission The College of Business is the institution of opportunity, providing innovative business education and applied research for the Silicon Valley region. 1. Course Information Instructor: David Gilliss Department: Organization and Mgmt. College of Business, San Jose State University. Spring Semester, 2007 Course Title: Strategic Management Course Code: Business 189 Section: 2 Class Hours & Location: MW, 3:00- 4:15 PM; BBC 125 Office Hours: MW, 2:00 - 3:00 PM; TTH, 10:30 – 11:30 AM Office Location: BT660 Office Phone: 408-924-3416 E-mail: Preferred Contact: email Department Fax: 408-924-3555 2. Course Description: a. Course Overview and Description: This course examines the process of development, implementation and reformulation of business strategy in a domestic and international context. The course focus is on the need to accommodate an organization’s changing internal and external environments. Discussion and student presentations will demonstrate the practical application of these issues. b. Prerequisites: Bus 100W, graduating senior status. c. Required and recommended texts, readers, or other reading materials: Pearce, John A. and Richard B. Robinson, Jr. Strategic Management: Formulation, Implementation and Control. (10th ed.). New York, NY: McGraw-Hill/Irwin. (2007). d. Other Reading materials: Business journals such as Business Week, Forbes, Fortune, The Economist and The Wall Street Journal provide current information on the business environment. e. Student learning objectives for the course: Upon course completion, the student will be familiar with the value of strategic planning, as well as the means by which corporate strategy development, implementation and review are accomplished. 3. Course Requirements: a. Projects: See Assignments. b. Exams: Students will complete one mid-term exam and one final exam. c. Quizzes: No quizzes will be given. d. Homework: See Assignments.
  2. 2. Business 189 Syllabus 4. Tentative course calendar including assignment due dates, exam dates, date of Final Exam: ASSIGNMENTS CLASS TEXT PERCENT DATE CHAPTERS SUBJECTS OF GRADE Jan. 24 Discussion of course standards and assignments Jan. 29, 31 1 Strategic Management (Case 14) Feb. 5, 7 2 Company Mission Group Case Study Paper (6 pg.) and Presentation. (10 min.) (as scheduled) 10 Feb. 12, 14 3 Corporate Social Responsibility and Business Ethics (Cases 6, 10, 17) Feb. 19, 21 4 The External Environment (Case 13, 24) Feb. 26, 28 CEO Profile Paper (3 pg.) and Presentation (3 min.) 10 Mar. 5, 7 6 Internal Analysis (Cases 1, 4, 7, 8, 9, 11, 12, 22, 23) Mar. 12 5 The Global Environment (Case 6) Mar. 14 Mid-Term Exam 25 Mar. 19, 21 7 Long-Term Objectives and Strategies (Cases 2, 15, 21) Apr. 2, 4 8 Business Strategy (Cases 3, 16, 19) Apr. 9, 11 9 Multi-business Strategy (Case 5) Apr. 16, 18 10 Implementation (Cases 14, 18, 20, 25) Apr. 23, 25 11 Organizational Structure Apr. 30, May 2 12 Leadership and Culture May 7 13 Control, Innovation and Entrepreneurship May 9, 14 Group Written Plan (12 pg.) and Presentation (10 min.) 15 Final Exam (May 23 @ 12:15 PM) 30 Class Participation 10 Total 100% (Please note that the course calendar is “subject to change with fair notice”) 2
  3. 3. Business 189 Syllabus ASSIGNMENT SPECIFICATIONS Completion of Assignments: Students are required to complete every assignment, including any case analyses, presentations, course projects and exams. The weight of specific assignments is shown on p. 2 of this syllabus. Group Case Paper and Presentation: Each group will prepare a written case (6 pg.) and give an oral presentation (10 min.) on one of the Section A (Business Week) cases from the textbook (p. xxv to p. xxvii). Refer to Assignments on p. 2 of this syllabus for the dates that each case will be discussed. The case may be organized into the following topics: Case Summary and Background, Key Issues, Operating Environments, Strategic Objectives and Additional Recommendations. One visual aid per student may be used. Group Project and Presentation: Each group will prepare a Strategic Plan (12 pg.) for a company in one of the cases in Section B (Comprehensive Cases, p. xxvii to p. xxix) or, upon approval of the instructor for a company with which the group is familiar. Topics covered should include: Mission Statement, Environmental Analysis, Operational Environment, Key Success Factors, Company Strengths and Weaknesses, Financial Analysis, Corporate Strategic Objectives, Corporate Strategy and Implementation, and Additional Recommendations. Students will provide three recommendations as part of the Strategic Plan. The group will describe the Plan to the class and instructor in a 10 min. presentation. One visual aid per student may be used. Individual CEO Profile Paper: Each student will prepare a 3-page paper on a Fortune 500 CEO and give an informal 3-minute presentation on this CEO to the class. The paper and presentation should cover the executive’s background, management style, corporate strategy and degree of success achieved in his/her current position. Course Objectives • To sharpen students’ abilities to think critically, logically and strategically. • To diagnose situations from a strategic prospective. 5. Grades: Group Case Paper and Presentation 10% CEO Profile Paper 10% Mid-term Exam 25% Class Projects 15% Class Participation 10% Final Exam 30% Total 100% 3
  4. 4. Business 189 Syllabus a. Grading information: Grading Percentage Breakdown 91% and above A 90% A- 89% B+ 88% - 81% B 80% B- 79% C+ 78% - 71% C 70% C- 69% D+ 68% - 61% D 60% D- below 60% F b. Extra credit options: None. c. Penalty for late or missed work: Failure to complete all class assignments, cases, papers, exams, projects or presentations will result in a failing grade for the course. Late assignments may be accepted at the discretion of the instructor and will receive a reduced grade. Class Participation: Participation is a subjective perception and observation of each individual’s class participation. It includes attendance, punctuality, contributions to class discussion, contributions to group efforts, etc. Those students who show innovation, creativity leadership, and extra effort without attempting to dominate class discussions score higher. Those who demonstrate average active participation and attitude score accordingly. Examples of quality participation include: asking relevant questions, stimulating discussion with relevant examples from your workplace, and supplementing class discussions with reference to timely newspaper/ magazine/internet articles related to the practical application of course material. 6. University, College, or Department Policy Information: a) Academic integrity statement (from Office of Judicial Affairs): “Your own commitment to learning, as evidenced by your enrollment at San José State University and the University’s Academic Integrity Policy requires you to be honest in all your academic course work. Faculty are required to report all infractions to the Office of Judicial Affairs. The policy on academic integrity can be found at 4
  5. 5. Business 189 Syllabus 6. University, College, or Department Policy Information: (cont’d) b) Campus policy in compliance with the Americans with Disabilities Act: “If you need course adaptations or accommodations because of a disability, or if you need special arrangements in case the building must be evacuated, please make an appointment with the instructor as soon as possible, or see the instructor during office hours. Presidential Directive 97-03 requires that students with disabilities register with DRC to establish a record of their disability.” c) College of Business Policies and Procedures: Please check the url at To ensure that every student, current and future, who takes courses in the Boccardo Business Center, has the opportunity to experience an environment that is safe, attractive, and otherwise conducive to learning, the College of Business at San José State has established the following policies: Eating: Eating and drinking (except water) are prohibited in the Boccardo Business Center. Students with food will be asked to leave the building. Students who disrupt the course by eating and do not leave the building will be referred to the Judicial Affairs Officer of the University. Cell Phones: Students will turn their cell phones off or put them on vibrate mode while in class. They will not answer their phones in class. Students whose phones disrupt the course and do not stop when requested by the instructor will be referred to the Judicial Affairs Officer of the University. Hats: Hats will not be worn in class. Computer Use: In the classroom, faculty allows students to use computers only for class-related activities. These include activities such as taking notes on the lecture underway, following the lecture on Web-based PowerPoint slides that the instructor has posted, and finding Web sites to which the instructor directs students at the time of the lecture. Students who use their computers for other activities or who abuse the equipment in any way, at a minimum, will be asked to leave the class and will lose participation points for the day, and, at a maximum, will be referred to the Judicial Affairs Officer of the University for disrupting the course. (Such referral can lead to suspension from the University.) Students are urged to report to their instructors computer use that they regard as inappropriate (i.e., used for activities that are not class related). Academic Honesty: Faculty will make every reasonable effort to foster honest academic conduct in their courses. They will secure examinations and their answers so that students cannot have prior access to them and proctor examinations to prevent students from copying or exchanging information. They will be on the alert for plagiarism. Faculty will provide additional information, ideally on the green sheet, about other unacceptable procedures in class work and examinations. Students who are caught cheating will be reported to the Judicial Affairs Officer of the University, as prescribed by Academic Senate Policy S04-12. 5
  6. 6. Business 189 Syllabus 7. APPENDIX: • “In addition to posted office hours, the instructor is available by appointment. • “You are responsible for understanding the policies and procedures about add/drops, academic renewal, withdrawal, etc. found at • Expectations about classroom behavior; see Academic Senate Policy S90-5 on Student Rights and Responsibilities. • As appropriate to your particular class, a definition of plagiarism, such as that found on Judicial Affairs website at • “If you would like to include in your paper any material you have submitted, or plan to submit, for another class, please note that SJSU’s Academic Integrity policy S04-12 requires approval by instructors.” • Contact the instructor for the name of the librarian liaison. • Evacuation plan for the classroom: Follow directions given by the instructor. 6