Business 189 Syllabus
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1. Course Information
Instructor: David Gilliss
Department: Organization and Mgmt.
College of Business, San Jose State University.
Spring Semester, 2007
Course Title: Strategic Management
Course Code: Business 189
Class Hours & Location: MW, 3:00- 4:15 PM; BBC 125
Office Hours: MW, 2:00 - 3:00 PM; TTH, 10:30 – 11:30 AM
Office Location: BT660
Office Phone: 408-924-3416
Preferred Contact: email
Department Fax: 408-924-3555
2. Course Description:
a. Course Overview and Description: This course examines the process of development,
implementation and reformulation of business strategy in a domestic and international context.
The course focus is on the need to accommodate an organization’s changing internal and external
environments. Discussion and student presentations will demonstrate the practical application of
b. Prerequisites: Bus 100W, graduating senior status.
c. Required and recommended texts, readers, or other reading materials:
Pearce, John A. and Richard B. Robinson, Jr. Strategic Management: Formulation,
Implementation and Control. (10th ed.). New York, NY: McGraw-Hill/Irwin. (2007).
d. Other Reading materials: Business journals such as Business Week, Forbes, Fortune, The
Economist and The Wall Street Journal provide current information on the business environment.
e. Student learning objectives for the course: Upon course completion, the student will be
familiar with the value of strategic planning, as well as the means by which corporate strategy
development, implementation and review are accomplished.
3. Course Requirements:
a. Projects: See Assignments.
b. Exams: Students will complete one mid-term exam and one final exam.
c. Quizzes: No quizzes will be given.
d. Homework: See Assignments.
Business 189 Syllabus
4. Tentative course calendar including assignment due dates, exam dates, date of Final
CLASS TEXT PERCENT
DATE CHAPTERS SUBJECTS OF GRADE
Jan. 24 Discussion of course standards and assignments
Jan. 29, 31 1 Strategic Management (Case 14)
Feb. 5, 7 2 Company Mission
Group Case Study Paper (6 pg.) and
Presentation. (10 min.) (as scheduled) 10
Feb. 12, 14 3 Corporate Social Responsibility and Business Ethics
(Cases 6, 10, 17)
Feb. 19, 21 4 The External Environment (Case 13, 24)
Feb. 26, 28 CEO Profile Paper (3 pg.) and Presentation (3 min.) 10
Mar. 5, 7 6 Internal Analysis (Cases 1, 4, 7, 8, 9, 11, 12, 22, 23)
Mar. 12 5 The Global Environment (Case 6)
Mar. 14 Mid-Term Exam 25
Mar. 19, 21 7 Long-Term Objectives and Strategies (Cases 2, 15, 21)
Apr. 2, 4 8 Business Strategy (Cases 3, 16, 19)
Apr. 9, 11 9 Multi-business Strategy (Case 5)
Apr. 16, 18 10 Implementation (Cases 14, 18, 20, 25)
Apr. 23, 25 11 Organizational Structure
Apr. 30, May 2 12 Leadership and Culture
May 7 13 Control, Innovation and Entrepreneurship
May 9, 14 Group Written Plan (12 pg.) and Presentation (10 min.) 15
Final Exam (May 23 @ 12:15 PM) 30
Class Participation 10
(Please note that the course calendar is “subject to change with fair notice”)
Business 189 Syllabus
Completion of Assignments: Students are required to complete every assignment, including
any case analyses, presentations, course projects and exams. The weight of specific assignments
is shown on p. 2 of this syllabus.
Group Case Paper and Presentation: Each group will prepare a written case (6 pg.) and give
an oral presentation (10 min.) on one of the Section A (Business Week) cases from the textbook
(p. xxv to p. xxvii). Refer to Assignments on p. 2 of this syllabus for the dates that each case will
be discussed. The case may be organized into the following topics: Case Summary and
Background, Key Issues, Operating Environments, Strategic Objectives and Additional
Recommendations. One visual aid per student may be used.
Group Project and Presentation: Each group will prepare a Strategic Plan (12 pg.) for a
company in one of the cases in Section B (Comprehensive Cases, p. xxvii to p. xxix) or, upon
approval of the instructor for a company with which the group is familiar. Topics covered should
include: Mission Statement, Environmental Analysis, Operational Environment, Key Success
Factors, Company Strengths and Weaknesses, Financial Analysis, Corporate Strategic Objectives,
Corporate Strategy and Implementation, and Additional Recommendations. Students will provide
three recommendations as part of the Strategic Plan. The group will describe the Plan to the
class and instructor in a 10 min. presentation. One visual aid per student may be used.
Individual CEO Profile Paper: Each student will prepare a 3-page paper on a Fortune 500
CEO and give an informal 3-minute presentation on this CEO to the class. The paper and
presentation should cover the executive’s background, management style, corporate strategy and
degree of success achieved in his/her current position.
• To sharpen students’ abilities to think critically, logically and strategically.
• To diagnose situations from a strategic prospective.
Group Case Paper and Presentation 10%
CEO Profile Paper 10%
Mid-term Exam 25%
Class Projects 15%
Class Participation 10%
Final Exam 30%
Business 189 Syllabus
a. Grading information:
Grading Percentage Breakdown
91% and above A
88% - 81% B
78% - 71% C
68% - 61% D
below 60% F
b. Extra credit options: None.
c. Penalty for late or missed work: Failure to complete all class assignments, cases, papers,
exams, projects or presentations will result in a failing grade for the course. Late assignments
may be accepted at the discretion of the instructor and will receive a reduced grade.
Class Participation: Participation is a subjective perception and observation of each individual’s
class participation. It includes attendance, punctuality, contributions to class discussion,
contributions to group efforts, etc. Those students who show innovation, creativity leadership,
and extra effort without attempting to dominate class discussions score higher. Those who
demonstrate average active participation and attitude score accordingly. Examples of quality
participation include: asking relevant questions, stimulating discussion with relevant examples
from your workplace, and supplementing class discussions with reference to timely newspaper/
magazine/internet articles related to the practical application of course material.
6. University, College, or Department Policy Information:
a) Academic integrity statement (from Office of Judicial Affairs):
“Your own commitment to learning, as evidenced by your enrollment at
San José State University and the University’s Academic Integrity
Policy requires you to be honest in all your academic course work.
Faculty are required to report all infractions to the Office of Judicial Affairs.
The policy on academic integrity can be found at http://www2.sjsu.edu/senate/S04-12.pdf
Business 189 Syllabus
6. University, College, or Department Policy Information: (cont’d)
b) Campus policy in compliance with the Americans with Disabilities Act: “If you need
course adaptations or accommodations because of a disability, or if you need special
arrangements in case the building must be evacuated, please make an appointment with the
instructor as soon as possible, or see the instructor during office hours. Presidential Directive
97-03 requires that students with disabilities register with DRC to establish a record of their
c) College of Business Policies and Procedures:
Please check the url at http://www.cob.sjsu.edu/cob/5_STUDENT%20SERVICES/cobpolicy.htm
To ensure that every student, current and future, who takes courses in the Boccardo Business
Center, has the opportunity to experience an environment that is safe, attractive, and otherwise
conducive to learning, the College of Business at San José State has established the following
Eating: Eating and drinking (except water) are prohibited in the Boccardo Business Center.
Students with food will be asked to leave the building. Students who disrupt the course by eating
and do not leave the building will be referred to the Judicial Affairs Officer of the University.
Cell Phones: Students will turn their cell phones off or put them on vibrate mode while in class.
They will not answer their phones in class. Students whose phones disrupt the course and do not
stop when requested by the instructor will be referred to the Judicial Affairs Officer of the
Hats: Hats will not be worn in class.
Computer Use: In the classroom, faculty allows students to use computers only for class-related
activities. These include activities such as taking notes on the lecture underway, following the
lecture on Web-based PowerPoint slides that the instructor has posted, and finding Web sites to
which the instructor directs students at the time of the lecture. Students who use their
computers for other activities or who abuse the equipment in any way, at a minimum, will be
asked to leave the class and will lose participation points for the day, and, at a maximum, will be
referred to the Judicial Affairs Officer of the University for disrupting the course. (Such referral
can lead to suspension from the University.) Students are urged to report to their instructors
computer use that they regard as inappropriate (i.e., used for activities that are not class
Academic Honesty: Faculty will make every reasonable effort to foster honest academic conduct
in their courses. They will secure examinations and their answers so that students cannot have
prior access to them and proctor examinations to prevent students from copying or exchanging
information. They will be on the alert for plagiarism. Faculty will provide additional information,
ideally on the green sheet, about other unacceptable procedures in class work and examinations.
Students who are caught cheating will be reported to the Judicial Affairs Officer of the University,
as prescribed by Academic Senate Policy S04-12.
Business 189 Syllabus
• “In addition to posted office hours, the instructor is available by appointment.
• “You are responsible for understanding the policies and procedures about add/drops, academic
renewal, withdrawal, etc. found at http://www2.sjsu.edu/senate/S04-12.pdf
• Expectations about classroom behavior; see Academic Senate Policy S90-5 on Student Rights
• As appropriate to your particular class, a definition of plagiarism, such as that found on Judicial
Affairs website at http://www2.sjsu.edu/senate/plagarismpolicies.htm
• “If you would like to include in your paper any material you have submitted, or plan to submit,
for another class, please note that SJSU’s Academic Integrity policy S04-12 requires approval by
• Contact the instructor for the name of the librarian liaison.
• Evacuation plan for the classroom: Follow directions given by the instructor.