Subject Title: Business Strategy
Subject Code: 2602416
Instructor: Jean Pierre Dumas
Telephone: Contact the BBA Office
Prerequisite: This is a senior year subject. Normally students will need to have
completed all basic core courses.
This course covers the study of strategic management and sustainable competitive
advantage. The field of study evolved out for the integrative concerns of business
policy into the more environmentally-oriented area of strategic management.
Research supports the conclusion that those corporations that manage strategically
are more competitive and perform at a higher level than corporations which do not.
A number of triggering events act to initiate strategic change in most organizations.
This course intends to develop the student’s understanding and skills in strategic and
long-range planning. This includes the environmental assessment and strategy
formulation process as well as successful implementation and control of strategy.
This course will be taught by classroom lectures and discussions. Case studies will be
used to allow students to participate in applying their knowledge. Company visits, if
possible, will also be organized to give real observation of situations.
Dess, Lumpkin and Eisner, Strategic Management: Text and Cases, International
Edition, Third Edition, 2006
Time: Monday 1:00 pm to 4:00 pm
Location: To be announced
Students will be graded by:
Class participation 20%
Group case 20%
Mid-term exam 30%
Final Examination 40%
A = 100% to 90%
B = 90% to 80%
C = 80% to 70%
D = 70% to 60%
Fail = under 60%
Any issues regarding grades should be first discussed with the instructor.
In the second part of the course, teaching will be purely case based. Two groups to
be determined will be asked to prepare and present the cases each week for a period
of about one hour. Discussions with the class will follow for about thirty minutes. All
students are required to read each case for all lessons. Cases will also form the basis
of final examination.
As per university regulations, students must attend 80% of the lectures. Failure to
do so may result in the student being dropped from the course. Students arriving
over ten minutes late will be considered absent. If a student has special
circumstances, he or she should contact the instructor.
Date Class & Reading Title and Description
Lecture 1 Strategic management: creating competitive advantages
Lecture 2 Analyzing the external environment of the firm
Lecture 3 Assessing the internal environment of the firm
Admin Group selection and case assignment
Lecture 4 Business level strategy: creating and sustaining competitive
Chapter 5 advantages
Lecture 5 Corporate level strategy: creating value through diversification
Lecture 6 Strategic control and corporate governance
Lecture 7 Creating effective organisational designs
Lecture 8 Recognising opportunities and creating new ventures
Mid Term Examination for all chapters
Ind. Analysis 1 Industry analysed and Cases presented by groups. Discussed in
Ind. Analysis 2 Industry analysed and Cases presented by groups. Discussed in
Ind. Analysis 3 Industry analysed and Cases presented by groups. Discussed in
Ind. Analysis 4 Industry analysed and Cases presented by groups. Discussed in
Ind. Analysis 5 Industry analysed and Cases presented by groups. Discussed in
Ind. Analysis 6 Industry analysed and Cases presented by groups. Discussed in
Final Exam Examination for all chapters and cases
Grades Returned Holiday