Assignment Title: Small Business Development Adviser
Location: Phnom Penh Thmey, Phnom Penh
Partner Organisation: Transcultural Psycho-Social Organisation (TPO) Cambodia
Accountable to: Managing Director
Reporting to: Operations Manager
1. ASSIGNMENT PURPOSE
To enable TPO to reduce its long-term dependency on donor funding, through building on its
current income generating activities by establishing a small business that provides training,
counselling services and consultancy packages.
2. ASSIGNMENT OBJECTIVES, ACTIVITIES AND INDICATORS
The potential to establish a new small business to generate additional income from TPO’s
current training and consultancy services is assessed.
With relevant TPO staff
• Undertake a SWOT (Strength, Weakness, Opportunity and Threat) analysis related to
TPO’s capacity to develop existing training and consultancy services into a small
• Submit the completed SWOT analysis to the TPO management and Board of Directors
• Undertake a market analysis to: examine the demand of NGOs and companies within
Phnom Penh for the services provided by TPO; identify competing service providers;
and, identify ways for TPO to establish a market niche
• Submit a completed market analysis report to TPO management and Board of
• A comprehensive SWOT analysis of TPO’s capacity to develop a small business is
available to the TPO management and Board of Directors
• A completed market analysis research report is available to TPO Management and
Board of Directors
A five year plan to develop the approved business for TPO is developed.
With relevant TPO staff
• Develop a five year business plan to outline the proposed new business that will
include key objectives, key process steps, budgets, staffing requirements, monitoring
and evaluation processes
• Develop a detailed implementation plan for year one of the business plan
• Obtain TPO’s management approval for the proposed five year business plan and the
detailed implementation for year one of the business plan
• A five year business plan to develop the business is in place
• A detailed plan to implement year one is developed
• Management approval for the five year business development strategy and the
detailed implementation plan for year one is obtained
The capacity of TPO’s training and counselling staff to implement the business plan is
With relevant TPO staff
• Identify the training required to carry out the approved business plan
• Develop a training schedule for practical skill sharing sessions on marketing, planning,
forecasting, budgeting and business development
• Provide ongoing coaching on: identifying potential markets; marketing and promotion;
(including producing and using in-house marketing materials); forecasting; budgeting;
growing and maintaining a customer base
• Mentor staff in monitoring and evaluation, including the submission of appropriate
financial reports to TPO management
• Staff are able to identify their training needs
• Relevant staff receive training to effectively discharge their assigned roles in running
the new business
• TPO is able to develop, maintain and grow their customer base
• TPO management receives regular financial reports and is able to monitor the
progress of the business
As needs on the ground may change over time, the volunteer is encouraged to review
and update the assignment description in consultation with the partner organisation.
3. REPORTING RELATIONSHIPS
The volunteer is ultimately accountable to the TPO Board via the Managing Director, however
he/she will report directly to the Operations Manager on a day to day basis. The volunteer will
also work closely with relevant TPO staff involved in the running of the business.
There will also be opportunities to interact with other business institutions and networks within
Cambodia as well as opportunities for peer and professional support from volunteers working
with VSA and elsewhere.
The volunteer will regularly liaise with the VSA programme office in Phnom Penh in terms of
assignment monitoring, reporting, professional and personal support.
4. SKILLS EXCHANGE/TRANSFER
The volunteer will build the capacity of relevant TPO staff members to plan, budget, market,
and deliver a fee-paying service within a small business model. The volunteer is expected to
provide on-the-job mentoring, training, advice and the modelling of best business practice.
5. PERSON SPECIFICATIONS
• Experience of starting up and running a small business
• Experience in developing business strategies for small businesses
• Ability to conduct market research to identify business development opportunities
• Able to write (and instruct in the writing of) marketing and sales plans
• Experience of assessing and providing on the job training and mentoring of staff
• Good financial planning and management skills
• IT skills, including Excel, MS Word, Internet, Access, PowerPoint and preferably an
accounting package such as QuickBooks
• Excellent oral and written communication skills
• Proven ability to build successful relationships with a wide variety of stakeholders
• Experience working in/ with the social service, community or health-related NGO
• Ability to be creative in an environment of scarce resources
• Flexible, self-directed and well organised
• Willingness to learn about mental health issues
• Willing to ride on a motorcycle for occasional work-related travel
• Willingness to learn basic Khmer
• Experience of working and living overseas
6. TERMS AND CONDITIONS
VSA volunteers must be New Zealand citizens or have New Zealand permanent residency
status, and preferably have lived in New Zealand for at least two years.
The volunteer's partner organisation will be the Transcultural Psycho-Social Organisation
Length of Assignment
This assignment is for a period of two years.
As part of our contract, the volunteer will be required to take part in a pre-departure course run
by VSA in Wellington. Dates are indicated in the document titled Instructions on Applying
for a VSA Assignment (downloadable from our website).
Final appointment will be subject to satisfactory medical and immigration clearances, partner
organisation acceptance, and successful completion of the VSA Briefing course.
Families with accompanying dependent children will not be considered for this assignment.
Potential volunteers are advised that VSA’s insurers require volunteers to be inoculated, prior
to departure, in accordance with the instructions of VSA’s medical adviser.
The volunteer’s package includes the following:
• Reimbursements and Grants
1. The volunteer will receive an initial establishment grant of NZ$1000.
2. The volunteer will receive a rest and recreation grant of NZ$1000 on completion of the
first year of assignment (note this grant applies to a two year assignment only).
3. A resettlement grant of NZ$250 will be paid for each month the volunteer is on
assignment. This is payable on the completion of the assignment.
4. The volunteer will receive a monthly living allowance of USD$560.
For this assignment, basic, furnished accommodation will be provided by VSA.
• Airfares and baggage allowance
The volunteer will be provided with economy airfares at the beginning and end of the
assignment, plus a baggage allowance.
VSA will provide insurance to cover baggage and personal property, and medical and
Appendix 1. BACKGROUND TO THE ASSIGNMENT
Appendix 2. LIVING AND WORKING SITUATION
Programme Manager Date
Appendix 1. BACKGROUND TO THE ASSIGNMENT
Introduction to Cambodia
Cambodia remains one of the poorest countries in Asia and is ranked 137 out of 182 countries
on the 2009 United Nation's Human Development Index. After twenty years of isolation and
conflict which resulted in the destruction of much of the country’s physical, social and human
capital, Cambodia entered a more stable and rapid development phase after the signing of the
Paris Peace Accords in 1991.
Nevertheless, Cambodia continues to face significant socio-economic problems. For more
than a decade foreign aid has consistently been around 20 to 30% of GDP and has
comprised a majority of the government’s development budget. Whilst economic growth has
been impressive, averaging 6% per year, it has a narrow base. As a result, the poorest
people (living mostly in rural areas), have experienced limited benefits. Of particular concern
is the chronic lack of investment in rural livelihoods, persistently high child mortality rates, the
low levels of education of girls, high cost or unavailability of energy, and the unsustainable
exploitation of the country’s natural resources.
The current Cambodian Government’s development priorities are focused on four key issues:
enhancement of the agriculture sector; improvement of physical infrastructure; private sector
development and employment generation; and capacity building and human resource
For more information on the wider development issues and challenges facing Cambodia,
please refer to the following websites:
- Royal Government of Cambodia’s Development Strategies and Policies (www.cdc-
- United Nations Development Programme in Cambodia (www.un.org.kh/undp )
- The New Zealand government’s overseas development assistance programme to
VSA in Cambodia
VSA has worked in Cambodia since 1992, under an umbrella agreement with the Ministry of
Foreign Affairs, which proposed a cross-sectoral community development programme
focusing on Kus Commune in Tram Kak District, Takeo Province. Using the Ministry of
Education as a focal point, VSA agreed to place volunteers in teacher training, primary health
care and agricultural extension assignments.
From 1992 to 1999 volunteers were based in Takeo working to support and improve primary
teacher training, community health initiatives, primary school education and agricultural
infrastructure at Kus Commune. This involvement drew to a close late in 1999.
The VSA programme in Cambodia has undergone a recent strategic review. To support the
development priorities of the Cambodian government, the VSA Cambodia programme over
the next five years will focus on supporting local government and non government
organisations (NGOs) in Phnom Penh, and the provinces of Svay Rieng and Takeo to
strengthen organisational and individual capacity to plan and deliver services. The objective
is to increase access for rural and marginalised people to livelihood and education
opportunities, and generate opportunities for greater inclusion in the country’s socio-economic
development. Integrated into this approach are cross cutting issues of gender equity and good
governance which VSA views as fundamental elements of its work.
Transcultural Psycho-Social Organisation (TPO) Cambodia
Established initially in1995 by TPO International based in the Netherlands, TPO is now a local
NGO registered with the Ministry of Interior of Cambodia with a mission ‘to improve the well-
being of Cambodian people with psycho-social and mental health problems, thereby
increasing their ability to function effectively within their work, family and community lives.’
TPO provides culturally appropriate training, counselling, group and family therapy, clinical
interventions and research as well as implementing community mental health and psycho-
social programmes at a community level. TPO works closely with a full range of stakeholders
(aachars (teachers), nuns, monks, traditional birth attendants and village chiefs) to improve
people’s mental well being, thereby improving their physical well being. This in turn leads to
individuals and families becoming well enough to participate more fully within their
communities, enabling them to access health, education, vocational training and employment
TPO’s Cambodia work at the community level informs the training, counselling, and research
work undertaken at its Clinic/Centre of Excellence based in Phnom Penh. At present, its
Outpatient Clinic in Phnom Penh undertakes income generating training, counselling,
research and consultancy work. Its Operations Team has responsibility for community mental
health and psycho-social activities in several provinces, whilst its Khmer Rouge Tribunal Team
covers work with both victims and perpetrators giving evidence at the trials and related
outreach work related to this.
TPO Cambodia has long realised that it needs to become more financially sustainable in the
long term. It has built up its income generating activities over recent years through its Phnom-
Penh based outpatient clinic that provides fee-paying training, counselling, research and
consultancy work. It sees a business opportunity in the increased importance given by donors
(due partly to TPO’s work in the last 14 years and the current Khmer Rouge Tribunals) to
mental health issues. TPO Cambodia would like to set up a small business to market its
training and counselling services to generate additional income and reduce its dependency on
donor funding. Through the small business, TPO’s goal is to increase its unrestricted/untied
donor income from the current US$99,795.00 (2009) to US$138,123 in 2010; and by 20 - 30%
each year thereafter over the next five years.
Appendix 2. LIVING AND WORKING SITUATION
This assignment is located in an outer suburb of Phnom Penh. Phnom Penh is flat, lush and
tropical, noisy and crowded in parts. It is situated beside the Mekong River. Main roads are
sealed but many side streets are unpaved. The climate is hot (around 36 degrees most days
rising to 40 degrees in the hot season). There is rain in the monsoon season for part of the
day. Travel is predominantly by motorbike taxi which is cheap and readily available. There is
a range of public facilities and amenities, such as restaurants, hotels and cultural
entertainment venues, however more than occasional use of these is not affordable on the
VSA allowance. Exercising at a gym or pool are expensive pursuits in Phnom Penh and
generally outside the scope of the volunteer allowance.
There are numerous volunteers in Phnom Penh from British, Australian, Japanese, Swedish
and United Nations volunteer sending agencies. The conditions for volunteers vary widely,
with VSA volunteers receiving an allowance at the middle range of the spectrum. VSA
volunteers maintain a standard of living that is good compared with local Khmer, but lower
than that enjoyed by other expatriates. The VSA allowance is adequate, provided locally
produced and sourced goods and services are used.
Accommodation in Phnom Penh is of a reasonable standard, though rental prices are high.
Volunteers are allocated self-contained accommodation by the field office, usually one to two
bedrooms, which may comprise part of a larger house or an apartment or flat. Landlords may
frequently live in the part of the property that is not offered for rent. Most rental property is of
reinforced concrete with tiled floors and fans and sometimes air-conditioning. Volunteers are
required to cover their own utility costs from their allowance and these costs are highest
during the hot season.
It is important to retain as much of the VSA establishment grant as possible as this will be
needed to set up a house in Phnom Penh. Most houses come equipped with basic furniture
including beds, chairs, tables, a fridge and a gas hob. Volunteers are responsible for their
own cleaning and cooking arrangements.
As the TPO offices are located in an outer suburb of Phnom Penh, it is most likely that the
volunteer’s accommodation will be located closer to the workplace rather than in central
The volunteer allowance is sufficient for day to day living in Phnom Penh but will not support
the volunteer to undertake extensive personal travel/holidays within and outside Cambodia, or
frequent patronage of western-style, shopping, dining and entertainment. It is possible to eat
a good diet of predominantly Khmer food cheaply, and a wide range of exotic fruit and
vegetables is easily available at markets. Diets of rice, fish, chicken or pork and vegetables
are healthy and affordable.
The TPO Cambodia office compound is located in Phnom Penh Thmey, one of the newest
suburbs of Phnom Penh, between the city and international airport. Being a new area, there
is currently a limited number of shops, cafes etc available. However, new businesses are
opening up all the time.
TPO Cambodia has built brand new offices and an outpatient Clinic in Phnom Penh Thmey,
financed by one of its donors. The building has five floors, with a dedicated clinic, including
eight counselling rooms and car parking on the ground floor. The first floor has offices for
administration staff, finance, a meeting room for 20 and an office for the TPO's Executive
Director. The second floor comprises of TPO's Operations, Monitoring and Evaluation, KRT
(Khmer Rouge Tribunal) and KRT telephone counselling rooms. The third floor has office
space for TPO's research, clinical, training and counselling supervisor teams, a meeting room
for six to eight people as well as the TPO library. The top floor has a large
conference/training/meeting room for both internal and external training courses and
conferences/seminars. This is available to rent on a daily basis to other NGOs, which helps to
bring in extra income.
The volunteer will have access to a desk, chair, and computer with full access to the internet
and e-mail, shared networked printer and scanner, and basic stationery. TPO Cambodia will
also provide the volunteer with a motorbike, a monthly fuel allowance of US$10 and a US$10
monthly telephone card.
In terms of organisational structure, TPO Cambodia has a Board of six Directors, with a range
of relevant skills and experience in NGO management, who meet regularly to ensure good
governance. The Board delegates day to day management of TPO Cambodia to the
Executive Director, who, in turn, delegates to a senior management team. Monthly
management team and individual team meetings are held to encourage sharing and
coordinating of all activities.
At present TPO Cambodia has 35 staff based in Phnom Penh, and 23 based in the field over
four provinces. Peripatetic counselling staff based in Phnom Penh also cover a number of
other provinces, as and when requested. The volunteer will work with a variety of TPO
Cambodia staff. Their main colleagues will be the Operations Manager, Training Coordinator
(UNICEF project), Training Coordinator (External and Internal Training) and five
Trainers/Counsellors. The English language proficiency of the volunteer’s main colleagues is
very good in comprehension and spoken English, and good to average in written English.
VSA volunteers receive a minimum of 20 days annual leave. Most partner organisations allow
the volunteers to take a large number of Khmer public holidays in addition to this. Provisions
however vary from organisation to organisation. TPO Cambodia observe 15 Khmer public
holidays annually in addition to annual leave. The 15 days are determined during each
November and are chosen by the staff.
Although the situation in Cambodia is calm, volunteers are required to be security conscious
and adhere to the advice of their employers and field office on security matters. In general
foreigners are not the targets of random physical assault; however armed robbery is possible
at night. Foreigners may be assaulted if they resist demands for goods or cash. However
sexual assault against foreign females is rare. Provided travel advice is followed there is very
little danger to foreign residents travelling in Cambodia.
Although it is unlikely that there will be a repeat of past civil instability, VSA now asks
volunteers to sign a security protocol as an addendum to their contracts. The protocol
provides advice for volunteers to follow in the unlikely event of further political instability and
general security guidelines for everyday situations and for travel away from assignment
Health issues are a potential threat to the welfare of volunteers, although this is more an issue
for those stationed outside of Phnom Penh. Those coming to Cambodia should ensure that
their health is good. Avoidance of mosquitoes and rigorous attention to personal and food
hygiene will protect most people from illness. In the event that the volunteer incurs serious
health or dental problems VSA will arrange through VSA's insurers for volunteers to have
treatment outside the country; usually in Bangkok, Thailand.