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  1. 1. Assignment Title: Small Business Development Adviser Country: Cambodia Location: Phnom Penh Thmey, Phnom Penh Partner Organisation: Transcultural Psycho-Social Organisation (TPO) Cambodia Accountable to: Managing Director Reporting to: Operations Manager 1860 1. ASSIGNMENT PURPOSE To enable TPO to reduce its long-term dependency on donor funding, through building on its current income generating activities by establishing a small business that provides training, counselling services and consultancy packages. 2. ASSIGNMENT OBJECTIVES, ACTIVITIES AND INDICATORS Objective 1 The potential to establish a new small business to generate additional income from TPO’s current training and consultancy services is assessed. Activities With relevant TPO staff • Undertake a SWOT (Strength, Weakness, Opportunity and Threat) analysis related to TPO’s capacity to develop existing training and consultancy services into a small business • Submit the completed SWOT analysis to the TPO management and Board of Directors • Undertake a market analysis to: examine the demand of NGOs and companies within Phnom Penh for the services provided by TPO; identify competing service providers; and, identify ways for TPO to establish a market niche • Submit a completed market analysis report to TPO management and Board of Directors Indicators • A comprehensive SWOT analysis of TPO’s capacity to develop a small business is available to the TPO management and Board of Directors • A completed market analysis research report is available to TPO Management and Board of Directors Objective 2 A five year plan to develop the approved business for TPO is developed.
  2. 2. Activities With relevant TPO staff • Develop a five year business plan to outline the proposed new business that will include key objectives, key process steps, budgets, staffing requirements, monitoring and evaluation processes • Develop a detailed implementation plan for year one of the business plan • Obtain TPO’s management approval for the proposed five year business plan and the detailed implementation for year one of the business plan Indicators • A five year business plan to develop the business is in place • A detailed plan to implement year one is developed • Management approval for the five year business development strategy and the detailed implementation plan for year one is obtained Objective 3 The capacity of TPO’s training and counselling staff to implement the business plan is increased. Activities With relevant TPO staff • Identify the training required to carry out the approved business plan • Develop a training schedule for practical skill sharing sessions on marketing, planning, forecasting, budgeting and business development • Provide ongoing coaching on: identifying potential markets; marketing and promotion; (including producing and using in-house marketing materials); forecasting; budgeting; growing and maintaining a customer base • Mentor staff in monitoring and evaluation, including the submission of appropriate financial reports to TPO management Indicators • Staff are able to identify their training needs • Relevant staff receive training to effectively discharge their assigned roles in running the new business • TPO is able to develop, maintain and grow their customer base • TPO management receives regular financial reports and is able to monitor the progress of the business As needs on the ground may change over time, the volunteer is encouraged to review and update the assignment description in consultation with the partner organisation. 3. REPORTING RELATIONSHIPS 2
  3. 3. The volunteer is ultimately accountable to the TPO Board via the Managing Director, however he/she will report directly to the Operations Manager on a day to day basis. The volunteer will also work closely with relevant TPO staff involved in the running of the business. There will also be opportunities to interact with other business institutions and networks within Cambodia as well as opportunities for peer and professional support from volunteers working with VSA and elsewhere. The volunteer will regularly liaise with the VSA programme office in Phnom Penh in terms of assignment monitoring, reporting, professional and personal support. 4. SKILLS EXCHANGE/TRANSFER The volunteer will build the capacity of relevant TPO staff members to plan, budget, market, and deliver a fee-paying service within a small business model. The volunteer is expected to provide on-the-job mentoring, training, advice and the modelling of best business practice. 5. PERSON SPECIFICATIONS Professional Essential • Experience of starting up and running a small business • Experience in developing business strategies for small businesses • Ability to conduct market research to identify business development opportunities • Able to write (and instruct in the writing of) marketing and sales plans • Experience of assessing and providing on the job training and mentoring of staff • Good financial planning and management skills • IT skills, including Excel, MS Word, Internet, Access, PowerPoint and preferably an accounting package such as QuickBooks • Excellent oral and written communication skills • Proven ability to build successful relationships with a wide variety of stakeholders Desirable • Experience working in/ with the social service, community or health-related NGO sector • Ability to be creative in an environment of scarce resources Personal Essential • Flexible, self-directed and well organised • Willingness to learn about mental health issues • Willing to ride on a motorcycle for occasional work-related travel Desirable 3
  4. 4. • Willingness to learn basic Khmer • Experience of working and living overseas 6. TERMS AND CONDITIONS Residency status VSA volunteers must be New Zealand citizens or have New Zealand permanent residency status, and preferably have lived in New Zealand for at least two years. Partner Organisation The volunteer's partner organisation will be the Transcultural Psycho-Social Organisation (TPO) Cambodia Length of Assignment This assignment is for a period of two years. Pre-departure briefing As part of our contract, the volunteer will be required to take part in a pre-departure course run by VSA in Wellington. Dates are indicated in the document titled Instructions on Applying for a VSA Assignment (downloadable from our website). Final Appointment Final appointment will be subject to satisfactory medical and immigration clearances, partner organisation acceptance, and successful completion of the VSA Briefing course. Family Status Families with accompanying dependent children will not be considered for this assignment. Vaccination Requirements Potential volunteers are advised that VSA’s insurers require volunteers to be inoculated, prior to departure, in accordance with the instructions of VSA’s medical adviser. Volunteer Package The volunteer’s package includes the following: • Reimbursements and Grants 1. The volunteer will receive an initial establishment grant of NZ$1000. 2. The volunteer will receive a rest and recreation grant of NZ$1000 on completion of the first year of assignment (note this grant applies to a two year assignment only). 3. A resettlement grant of NZ$250 will be paid for each month the volunteer is on assignment. This is payable on the completion of the assignment. 4. The volunteer will receive a monthly living allowance of USD$560. • Accommodation For this assignment, basic, furnished accommodation will be provided by VSA. • Airfares and baggage allowance The volunteer will be provided with economy airfares at the beginning and end of the assignment, plus a baggage allowance. • Insurance VSA will provide insurance to cover baggage and personal property, and medical and additional expenses. 4
  5. 5. Attachments Appendix 1. BACKGROUND TO THE ASSIGNMENT Appendix 2. LIVING AND WORKING SITUATION ______________________________________ _________________________ Programme Manager Date 5
  6. 6. Appendix 1. BACKGROUND TO THE ASSIGNMENT Introduction to Cambodia Cambodia remains one of the poorest countries in Asia and is ranked 137 out of 182 countries on the 2009 United Nation's Human Development Index. After twenty years of isolation and conflict which resulted in the destruction of much of the country’s physical, social and human capital, Cambodia entered a more stable and rapid development phase after the signing of the Paris Peace Accords in 1991. Nevertheless, Cambodia continues to face significant socio-economic problems. For more than a decade foreign aid has consistently been around 20 to 30% of GDP and has comprised a majority of the government’s development budget. Whilst economic growth has been impressive, averaging 6% per year, it has a narrow base. As a result, the poorest people (living mostly in rural areas), have experienced limited benefits. Of particular concern is the chronic lack of investment in rural livelihoods, persistently high child mortality rates, the low levels of education of girls, high cost or unavailability of energy, and the unsustainable exploitation of the country’s natural resources. The current Cambodian Government’s development priorities are focused on four key issues: enhancement of the agriculture sector; improvement of physical infrastructure; private sector development and employment generation; and capacity building and human resource development. For more information on the wider development issues and challenges facing Cambodia, please refer to the following websites: - Royal Government of Cambodia’s Development Strategies and Policies (www.cdc- crdb.gov.kh) - United Nations Development Programme in Cambodia (www.un.org.kh/undp ) - The New Zealand government’s overseas development assistance programme to Cambodia (www.nzaid.govt.nz) VSA in Cambodia VSA has worked in Cambodia since 1992, under an umbrella agreement with the Ministry of Foreign Affairs, which proposed a cross-sectoral community development programme focusing on Kus Commune in Tram Kak District, Takeo Province. Using the Ministry of Education as a focal point, VSA agreed to place volunteers in teacher training, primary health care and agricultural extension assignments. From 1992 to 1999 volunteers were based in Takeo working to support and improve primary teacher training, community health initiatives, primary school education and agricultural infrastructure at Kus Commune. This involvement drew to a close late in 1999. The VSA programme in Cambodia has undergone a recent strategic review. To support the development priorities of the Cambodian government, the VSA Cambodia programme over the next five years will focus on supporting local government and non government organisations (NGOs) in Phnom Penh, and the provinces of Svay Rieng and Takeo to strengthen organisational and individual capacity to plan and deliver services. The objective is to increase access for rural and marginalised people to livelihood and education opportunities, and generate opportunities for greater inclusion in the country’s socio-economic development. Integrated into this approach are cross cutting issues of gender equity and good governance which VSA views as fundamental elements of its work. 6
  7. 7. Transcultural Psycho-Social Organisation (TPO) Cambodia Established initially in1995 by TPO International based in the Netherlands, TPO is now a local NGO registered with the Ministry of Interior of Cambodia with a mission ‘to improve the well- being of Cambodian people with psycho-social and mental health problems, thereby increasing their ability to function effectively within their work, family and community lives.’ TPO provides culturally appropriate training, counselling, group and family therapy, clinical interventions and research as well as implementing community mental health and psycho- social programmes at a community level. TPO works closely with a full range of stakeholders (aachars (teachers), nuns, monks, traditional birth attendants and village chiefs) to improve people’s mental well being, thereby improving their physical well being. This in turn leads to individuals and families becoming well enough to participate more fully within their communities, enabling them to access health, education, vocational training and employment opportunities. TPO’s Cambodia work at the community level informs the training, counselling, and research work undertaken at its Clinic/Centre of Excellence based in Phnom Penh. At present, its Outpatient Clinic in Phnom Penh undertakes income generating training, counselling, research and consultancy work. Its Operations Team has responsibility for community mental health and psycho-social activities in several provinces, whilst its Khmer Rouge Tribunal Team covers work with both victims and perpetrators giving evidence at the trials and related outreach work related to this. TPO Cambodia has long realised that it needs to become more financially sustainable in the long term. It has built up its income generating activities over recent years through its Phnom- Penh based outpatient clinic that provides fee-paying training, counselling, research and consultancy work. It sees a business opportunity in the increased importance given by donors (due partly to TPO’s work in the last 14 years and the current Khmer Rouge Tribunals) to mental health issues. TPO Cambodia would like to set up a small business to market its training and counselling services to generate additional income and reduce its dependency on donor funding. Through the small business, TPO’s goal is to increase its unrestricted/untied donor income from the current US$99,795.00 (2009) to US$138,123 in 2010; and by 20 - 30% each year thereafter over the next five years. 7
  8. 8. Appendix 2. LIVING AND WORKING SITUATION Phnom Penh This assignment is located in an outer suburb of Phnom Penh. Phnom Penh is flat, lush and tropical, noisy and crowded in parts. It is situated beside the Mekong River. Main roads are sealed but many side streets are unpaved. The climate is hot (around 36 degrees most days rising to 40 degrees in the hot season). There is rain in the monsoon season for part of the day. Travel is predominantly by motorbike taxi which is cheap and readily available. There is a range of public facilities and amenities, such as restaurants, hotels and cultural entertainment venues, however more than occasional use of these is not affordable on the VSA allowance. Exercising at a gym or pool are expensive pursuits in Phnom Penh and generally outside the scope of the volunteer allowance. There are numerous volunteers in Phnom Penh from British, Australian, Japanese, Swedish and United Nations volunteer sending agencies. The conditions for volunteers vary widely, with VSA volunteers receiving an allowance at the middle range of the spectrum. VSA volunteers maintain a standard of living that is good compared with local Khmer, but lower than that enjoyed by other expatriates. The VSA allowance is adequate, provided locally produced and sourced goods and services are used. Accommodation Accommodation in Phnom Penh is of a reasonable standard, though rental prices are high. Volunteers are allocated self-contained accommodation by the field office, usually one to two bedrooms, which may comprise part of a larger house or an apartment or flat. Landlords may frequently live in the part of the property that is not offered for rent. Most rental property is of reinforced concrete with tiled floors and fans and sometimes air-conditioning. Volunteers are required to cover their own utility costs from their allowance and these costs are highest during the hot season. It is important to retain as much of the VSA establishment grant as possible as this will be needed to set up a house in Phnom Penh. Most houses come equipped with basic furniture including beds, chairs, tables, a fridge and a gas hob. Volunteers are responsible for their own cleaning and cooking arrangements. As the TPO offices are located in an outer suburb of Phnom Penh, it is most likely that the volunteer’s accommodation will be located closer to the workplace rather than in central Phnom Penh. Living The volunteer allowance is sufficient for day to day living in Phnom Penh but will not support the volunteer to undertake extensive personal travel/holidays within and outside Cambodia, or frequent patronage of western-style, shopping, dining and entertainment. It is possible to eat a good diet of predominantly Khmer food cheaply, and a wide range of exotic fruit and vegetables is easily available at markets. Diets of rice, fish, chicken or pork and vegetables are healthy and affordable. Working 8
  9. 9. The TPO Cambodia office compound is located in Phnom Penh Thmey, one of the newest suburbs of Phnom Penh, between the city and international airport. Being a new area, there is currently a limited number of shops, cafes etc available. However, new businesses are opening up all the time. TPO Cambodia has built brand new offices and an outpatient Clinic in Phnom Penh Thmey, financed by one of its donors. The building has five floors, with a dedicated clinic, including eight counselling rooms and car parking on the ground floor. The first floor has offices for administration staff, finance, a meeting room for 20 and an office for the TPO's Executive Director. The second floor comprises of TPO's Operations, Monitoring and Evaluation, KRT (Khmer Rouge Tribunal) and KRT telephone counselling rooms. The third floor has office space for TPO's research, clinical, training and counselling supervisor teams, a meeting room for six to eight people as well as the TPO library. The top floor has a large conference/training/meeting room for both internal and external training courses and conferences/seminars. This is available to rent on a daily basis to other NGOs, which helps to bring in extra income. The volunteer will have access to a desk, chair, and computer with full access to the internet and e-mail, shared networked printer and scanner, and basic stationery. TPO Cambodia will also provide the volunteer with a motorbike, a monthly fuel allowance of US$10 and a US$10 monthly telephone card. In terms of organisational structure, TPO Cambodia has a Board of six Directors, with a range of relevant skills and experience in NGO management, who meet regularly to ensure good governance. The Board delegates day to day management of TPO Cambodia to the Executive Director, who, in turn, delegates to a senior management team. Monthly management team and individual team meetings are held to encourage sharing and coordinating of all activities. At present TPO Cambodia has 35 staff based in Phnom Penh, and 23 based in the field over four provinces. Peripatetic counselling staff based in Phnom Penh also cover a number of other provinces, as and when requested. The volunteer will work with a variety of TPO Cambodia staff. Their main colleagues will be the Operations Manager, Training Coordinator (UNICEF project), Training Coordinator (External and Internal Training) and five Trainers/Counsellors. The English language proficiency of the volunteer’s main colleagues is very good in comprehension and spoken English, and good to average in written English. VSA volunteers receive a minimum of 20 days annual leave. Most partner organisations allow the volunteers to take a large number of Khmer public holidays in addition to this. Provisions however vary from organisation to organisation. TPO Cambodia observe 15 Khmer public holidays annually in addition to annual leave. The 15 days are determined during each November and are chosen by the staff. Security Although the situation in Cambodia is calm, volunteers are required to be security conscious and adhere to the advice of their employers and field office on security matters. In general foreigners are not the targets of random physical assault; however armed robbery is possible at night. Foreigners may be assaulted if they resist demands for goods or cash. However sexual assault against foreign females is rare. Provided travel advice is followed there is very little danger to foreign residents travelling in Cambodia. Although it is unlikely that there will be a repeat of past civil instability, VSA now asks volunteers to sign a security protocol as an addendum to their contracts. The protocol provides advice for volunteers to follow in the unlikely event of further political instability and general security guidelines for everyday situations and for travel away from assignment stations. 9
  10. 10. Health issues are a potential threat to the welfare of volunteers, although this is more an issue for those stationed outside of Phnom Penh. Those coming to Cambodia should ensure that their health is good. Avoidance of mosquitoes and rigorous attention to personal and food hygiene will protect most people from illness. In the event that the volunteer incurs serious health or dental problems VSA will arrange through VSA's insurers for volunteers to have treatment outside the country; usually in Bangkok, Thailand. 10