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    1 1 Document Transcript

    • Dates Topics/Assignments Reading Assignments Due 1 Jan 8-11 - Goals and objectives of the course Guffey - Goal memo (0%) - SMART communication strategy Chapter 1 - In-class exams/exercises* - Frontloading message (Foundations) 2 Jan 15-18 - Rhetorical structure(s) Guffey - Memo 1 (2%) - Graphic highlighting Chapter 4 and 8 - In-class exams/exercises* (Memos and E-mail) 3 Jan 22-25 - Audience analysis Guffey - Memo 2 (3%) Chapter 5, 6, 7 - In-class exams/exercises* (Writing Process) 4 Jan 29- - Direct letters Guffey - Strategy exam (5%) Feb 1 Chapter 9 - In-class exams/exercises* (Letters) 5 Feb 5-8 - Use of secondary sources (citation form) Guffey - Claim letter (3%) Chapter 12 - In-class exams/exercises* (Report planning) 6 Feb 12-15 - Memo report style and format Guffey - Mid-term exam (20%) - Planning, and outlining documents Chapter 13 - In-class exams/exercises* - Using visuals in publications (Report types) 7 Feb 19 - Report planning and research - In-class exams/exercises* - Kwantlen reading break ( Feb 22-23) 8 Feb 26 – - Argumentation and presentation Guffey - Organization report (5%) Mar 1 - Organizing principles for reports Chapter 14 - In-class exams/exercises* - Problem/purpose statement (Proposals) 9 Mar 5-9 - Examination of proposal examples On-line reading - In-class exams/exercises* 10 Mar 12-15 - Employment communication Guffey - Proposal memo (5%) - Persuasive employment letters/resumes Chapter 16 - Annotated references (5%) (Employment) - In-class exams/exercises* 11 Mar 19-22 - Persuasion theory (AIDA) Guffey - In-class exams/exercises* Chapter 10 (Persuasive Letters) 12 Mar 26-29 - Persuasion and diplomacy Guffey - Employment package Chapter 11, 12 (10%) (Negative messages) - In-class exams/exercises* 13 Apr 2-6 - Oral presentation strategies Guffey - In-class exams/exercises* - Review; exercises Chapter 15 (Speaking skills) 14 Apr 12 - Kwantlen closed Easter Monday (April 9) - Final proposal due (25%) - Review; exercises 15 Apr 16 - Extra class (proposals reviewed) - Self-assessment (2%) 1
    • *There will be chapter exams and in-class writing and editing exercises in almost every class. These are worth a total of 15 percent for the term. Missing a class could mean missing up to 3 marks. 2
    • 1 Jan 8-11 - Goals and objectives of the course Guffey - Goal memo (0%) - Communication strategy Chapter 1 - In-class exams/exercises* - Frontloading messages (Foundations) Top of document http://members.shaw.ca/horne/cmns Course presentation HANDOUT PowerPoint Assignment Schedule Communicate Well...(Globe and Mail) • Introduction to course Munter Thought Process, Strategy/Structure, • Memo format Cognitive Processing Curve, • Editing marks exercise • Frontloading • Academic vs. business writing Memo model example Assignment: goal memo Editing marks exercise (building security) Comparing academic with business writing Diagnostic grammar test PPT Waldo Hightower hiring (OVERHEAD) (advantage of frontloading, point form, etc.) Base goal memo assignment (2%) Baseline memo PP Goal memo - student example 1.7 cleanup memo exercise SMART powerpoint 4.1 computer password sharing • Memo exercise • SMART strategy 6.1 business attire memo • Memo exercise 2 • Organizational communication • Ethics group discussion Assignment: Baseline memo Organizational Chart OVERHEAD Ethics small group Memo 1 assignment 2 Jan 15-18 - Rhetorical structure(s) Guffey - Memo 1 (2%) - Graphic highlighting Chapter 4 and 8 - In-class exams/exercises* 3
    • (Memos and E- mail) Top of document http://members.shaw.ca/horne/cmns Goal memo due (2%) • Review (strategy/structure) SMART review • Frontloading • Memo openers Strategy Structure PPT • Graphic highlighting 8.1 memo openers PPT • Resume assignment Graphic highlighting Powerpoint (in prog) • Resume examples 8.3 graphic highlighting PPT Assignment: Resume Assignment Munter Thought Process, Strategy/Structure, Cognitive Processing Curve, Resume examples Resume due next week (3%) Job search PP Editing document 1 CORRECTED Persuasive report PP Company assignment due in 3 wk HANDOUT • Term assignment 8.4 time management suggestions memo • Company assignment • Memo SMART exercises Assignment: Organization report Editing sentences 1 CORRECTED Executive Level Resumes (Wall Street Journal) Group - Choosing College (SMART, Outline 45min minimum) 4
    • 3 Jan 22-25 - Audience analysis Guffey - Memo 2 (3%) Chapter 5, 6, 7 - In-class exams/exercises* (Writing Process) Top of document http://members.shaw.ca/horne/cmns Goal memo writing problems Goal memo student example example 2 Bullet lists and paragraphs (and justifying) Munter PPT • Editing exercise 5.1 Computer Purchase Exercise • Goal memo review Citations handout PowerPoint • Bullet Lists handout • Using Citations Explanation of marking scheme PP • SMART exercise continued (group) Assignment: Organization report Munter audience, message, cog.proc. curve Strategy exam next week Editing document 2 CORRECTED Resume due (2%) 8.5 request for holiday options memo Levels of discourse Sentences and Paragraphs PPT • Editing exercise Audience analysis PPT • SMART exercise Barriers to communication PP • Audience Analysis • Levels of discourse Barriers to communication HANDOUT • Strategy Structure review Assignment: Organization report Editing sentences 2 CORRECTED Strategy exam next week Strategy Structure PPT 5
    • 4 Jan 29- - Direct letters Guffey - Strategy exam (5%) Feb 1 Chapter 9 - In-class exams/exercises* (Letters) Top of document http://members.shaw.ca/horne/cmns Resume – review of common errors Citations PPT Research assignment Citations handout • Editing exercise • Resume – review of errors Editing document 3 CORRECTED • Using citations • Research assignment Assignment: Research assignment due next week Report on organization memo due next week Strategy Exam • Strategy exam Exam should finish by 9:55. Ask me and I’ll give you your next assignment. Send your answer page and memo to the printer – don’t forget to add your name to both pages. Return by 9pm to discuss next assignment. Meanwhile, surf the web, check library databases, etc. from your work station. Hints: Do audience analysis of first part. What Editing sentences 3 CORRECTED do you think I want to know. Put yourself in my position. What does an instructor need to know? How will he be able to know that YOU know what you’re doing? Will he know that you have considered all aspects. 6
    • 5 Feb 5-8 - Use of secondary sources (citation form) Guffey - Claim letter (3%) Chapter 12 - In-class exams/exercises* (Report planning) Top of document http://members.shaw.ca/horne/cmns Strategy Exam post-mortem Examples of student reports • Editing exercise Top 100 BC companies (BC Business) • Strategy exam post mortem • Examples of student reports • Time management Assignment: Organization report due next week. Levels of discourse Editing document 4 CORRECTED Time management PPT Group report process PowerPoint (in progress) Teamwork handout PowerPoint • Editing exercise • Teamwork Teamwork exercise (MIT) • Teamwork exercise • Principles common to all reports Group meeting 1 (forming) Outlining exercise (Radio station) Assignment: Organization report Principles common to all reports PPT Editing sentences 4 CORRECTED 7
    • 6 Feb 12-15 - Memo report style and format Guffey - Mid-term exam (20%) - Planning, and outlining documents Chapter 13 - In-class exams/exercises* - Using visuals in publications (Report types) Top of document http://members.shaw.ca/horne/cmns Organization report due (10%) Report Strategy (corrections) PPT • Editing exercise • Problem/purpose statements Problem/purpose statements Grid handout • Case study exercises Applying Problem/purpose statements Assignment: Organization report See P273 in Brief Canadian Edition Group meeting 2 (Problem/purpose exercise) Editing document 5 CORRECTED Avoiding overlong sentences PPT Handout Problem Purpose exercises PPT SMART review; Problem/purpose review Sentence revision assignment (2%) Correct sentence revision exercise (2%) PPT • SMART review • Problem/purpose review • Case study exercises • Problem/purpose assignment • Sentence revision exercise Scrambled outline exercise (Highway Safety) Revising sentences (Guffey 6) PPT Assignment: Mid-term next week Sentences and paragraphs (handout) Editing sentences 5 CORRECTED 8
    • 7 Feb 19 - Report planning and research - In-class exams/exercises* - Kwantlen reading break ( Feb 22-23) Top of document http://members.shaw.ca/horne/cmns Organization report postmortem Mid-term exam (15%) S10 8-10 G1050 S18 4-6 G1050 L50 7-10 2125 S14 12-2 on Friday G1045 Editing document 6 CORRECTED • Report planning • Sentences and paragraphs Simplify your writing PPT Assignment: Problem Purpose memo Sentences and paragraphs handout due in two weeks Revising sentences (Guffey 6) PPT Individual proposal memo due in two weeks Editing sentences 6 CORRECTED 9
    • 8 Feb 26 – - Argumentation and presentation Guffey - Organization report (5%) Mar 1 - Organizing principles for reports Chapter 14 - In-class exams/exercises* - Problem/purpose statement (Proposals) Top of document http://members.shaw.ca/horne/cmns Mid-term exam postmortem Timeline for proposal (Excel) Using visuals PPT Handout exercise • Mid-term exam postmortem • Timeline for Proposals Editing document 7 CORRECTED • Examples of problem-purpose memos • Use of Visuals • Visuals exercise Assignment: Problem Purpose memo due next week (Annotated bibliography due following week) Organizing Principles for Reports PPT Organizing Principles HANDOUT • Organizing principles • Sentence revision exercise Assignment: Problem Purpose memo due next week Proposal assignment PPT illustration Proposal memo due next week (6%) Editing sentences 7 CORRECTED Research - primary and secondary PPT Research PPT HANDOUT Principles common to all reports PowerPoint 10
    • 9 Mar 5-9 - Examination of proposal examples On-line - In-class exams/exercises* reading Top of document http://members.shaw.ca/horne/cmns PPT Guffey Chapter 12 - Report planning Letters (info request, claim, etc.) • Problem purpose memos Letters (info request, claim, etc.) PPT • Report planning review Letter model Letter formatting • Letter formatting • Claim letter due next week Letter exercises • Annotated references due in 2 wks • EDITING 2 (for marks) Editing document 8 CORRECTED Assignment: Claim letter due next week Group meeting 8 (editing final draft) Proposal memo due Proposal Assignment (25%) • Proposal Assignment Proposal Example (Kamloops Bank) • Letters (review) Proposal outline example (Kamloops Bank) • Claim letter assignment Proposal memo example (Kamloops Bank) Claim letter due next week (3%) Editing sentences 8 CORRECTED Structure - Tools for Business Communication HANDOUT Fog index demo (Sato's security) 11
    • 10 Mar - Employment communication Guffey - Proposal memo (5%) 12-15 - Persuasive employment letters/resumes Chapter 16 - Annotated references (5%) (Employment) - In-class exams/exercises* Top of document http://members.shaw.ca/horne/cmns Organizing Principles postmortem Annotated references due Persuasion Strategy PPT • Organizing principles postmortem Persuasive Letters • Proposal Assignment • Persuasive letters • Employment search review Persuasive employment letter due in 2wk (3%) • Persuasive employment letters Editing document 9 CORRECTED Audience Analysis 2: Audience analysis PPT Review – Direct vs Indirect • Proposal Assignment • Strategy checklist Strategy Checklist (MIT) • Persuasive employment letters • Employment search review Review - Job Search PPT Examples of application letters 12
    • 11 Mar 19-22 - Persuasion theory (AIDA) Guffey - In-class exams/exercises* Chapter 10 (Persuasive Letters) Top of document http://members.shaw.ca/horne/cmns Claim letter example - Short OK Best Letter review • Claim letter postmortem • Direct/Indirect • Negative news • Negative news assignment Persuasive Letters Persuasive employment letter due in 2wk (10%) Editing document 10 CORRECTED Deductive vs. inductive argumentation Structure of Proposals PPT HANDOUT Persuasion Strategy PPT • Proposal structures Analyzing advertisements • Persuasion strategy • Analysis of ads Tide advertisement Persuasion theory handout PowerPoint Final self-assessment (2%) Editing document 11 CORRECTED 13
    • 12 Mar 26-29 - Persuasion and diplomacy Guffey - Employment package Chapter 11 (10%) (Negative - In-class exams/exercises* messages) Top of document http://members.shaw.ca/horne/cmns Negative news (Sako Copier) Negative news letter assignment in class Negative News (Guffey PPT) Persuasive employment letter due Structure - Tools for Business Communication HANDOUT • Structures for proposals Structure of Proposals PPT HANDOUT • Persuasion • AIDA exercises Self Assessment memo Review Negative News Letter Structure - formal report requirements Structure - formal report requirements Handout Proposal - Who Reads What? • Negative news postmortem • Proposals – who reads what? • Oral Presentations Video Example: Persuasion Oral Presentations PPT Editing document 12 CORRECTED 14
    • 13 Apr 2-6 - Oral presentation strategies Guffey - Self-assessment memo - Review; exercises Chapter 15 (2%) (Speaking skills) - In-class exams/exercises* Top of document http://members.shaw.ca/horne/cmns Persuasive Employment Letter postmortem • Employment letters – Proposal marking requirements postmortem Oral presentations • Oral presentations Persuasive Oral Presentation Marksheet SMART powerpoint Other report examples: 1 2 (business plan) http://www.quickmba.com/entre/bplan/ http://www.bplans.com/dp/ Guffey 9.11 Persuasive internal memo Persuasive memo writing (2%) Guffey 7.6 Good news, bad PR 15
    • 14 Apr 12 - No class on Easter Monday (April 9) - Final proposal due (25%) - Review; exercises Top of document http://members.shaw.ca/horne/cmns Proposal due Oral presentations (optional) 16
    • 15 Apr 16 - Extra class (proposals reviewed) Top of document http://members.shaw.ca/horne/cmns Review proposals 17