About Chief Tinkerer (yes you read that right) at Watch Me Think, something I co-founded because of a. a washing machine, b. monkeys and c. boredom.
One of the co-founders and I went to an Innovation conference and heard Dr Nancy Snyder from Whirlpool talk about how she took the board out to people’s homes to watch them fill washing machines – the insight gathered led to the washing machine that stands on a plinth (so you don’t have to bend down to fill it up). ’Hold on’ we thought, ’that seems obvious’. Ah, but what about that buy-in she got? Amazing. When the video capability (and penetration) of smartphones rose, we realised we could achieve simple observation and exceptional levels of