The Rhetoric of the Regional Image: Interpreting the Visual Products of Regional Planning
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This dissertation investigates the regional scenario produced during “How Shall We Grow?,” a regional visioning process for several Central Florida counties, as technical and persuasive ...
This dissertation investigates the regional scenario produced during “How Shall We Grow?,” a regional visioning process for several Central Florida counties, as technical and persuasive communication. Research methods include focus groups and interviews with Central Florida planners to observe scenario use "in practice,” visual rhetorical analysis using a heuristic from Healey (2007), and comparison of planners’ interpretations of the regional scenario to a survey of community values produced as part of the “How Shall We Grow?” project to determine the degree to which the visual conventions of the scenario represent these values. Initial research findings show significant disparities in planners’ interpretation of community values and visual conventions within the scenario, as well as other design and implementation considerations that may complicate the scenario’s implementation through local governments’ planning and land use decisions. In response, the dissertation provides specific recommendations for the design and evaluation of future-oriented visual communication in urban and regional planning practice, including technologies to help communicate a future place and corresponding community values at a regional scale.
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