Social media refers to online platforms that allow people to share content, participate in social networking, and engage in real-time conversations. Popular platforms include Facebook for personal connections, LinkedIn for professional networking, Twitter for short messages and conversations, and YouTube and SlideShare for sharing videos and presentations. Each platform has its own features, terminology, and best practices for businesses to engage with customers and industry peers.

1. What is Social Media?
Last Updated: January 2014

2. Social Media

3. Social Media Is:
• A collection of web based platforms where people share,
discover and converse.
• A mean of interaction among people in which they create,
share, exchange and comment contents among
themselves in virtual communities and networks.[1]
• Unique. The goal for a platform varies. A few examples
are: collaborative projects, blogs, social networking and
content communities. Each is geared towards a different
audience.[1]

4. Social Media Is Not:
• A megaphone for marketers – 10:4:1.
• Avoid becoming an INFA-bot. Make sure that you are
posting content that doesn’t mention Informatica. The
general rule for becoming an industry thought leader is:
• 10 posts about the industry that do not mention Informatica
• 4 posts that are about the industry that mention Informatica
(can be a blog post)
• 1 post that goes to a landing page
• E-mail.
• Social Media is time sensitive. The average link’s half-life
that you share on social media is three hours (Hubspot).
• 42% of people (that includes your customers and
prospects) expect a response to a social media post in an
hour or less (Convince and Convert).

5. Twitter
• Short concise conversations, no more than 140 characters per post,
better known as a tweet
• Most interactive tweets have links pointing to more information
• Shorten links to 20 characters using a shortening service such as
bit.ly or HootSuite

6. Twitter
• Twitter Feed: Your homepage once you log in. Tweets from everyone that you
follow will load in real-time.
• @ Tweets: When you want to talk directly to another user.
• ReTweets or RT: either posting exactly what someone said, or commenting
then reposting what another person says
• # (Known as a hashtag): An easy way to make sure that your tweets are
being included in a wider conversation. One way to see if a word is trending
(being talked about a lot in the social space) is to check on a third party site
such as Hashtags.org.
• Direct Message or DM: Send a Private Message to someone else. Both users
must follow each other to be able to use this function.
• Twitter Lists: A way to organize who you follow. The tweets from the people
that are on the list will show up in one place.

7. LinkedIn
• A place where business
professionals connect.
• Complete your profile.
• Connect with colleagues,
Informatica employees
and with those from
previous companies.
• Join industry groups. This
is where targeted
conversations are taking
place!

8. LinkedIn Groups
• There are over 1 MILLION groups on LinkedIn (Hubspot).
• Be careful about what you post – know your audience
and do not spam groups.
• If you start or already own a group on LinkedIn, you
MUST monitor anad manage it correctly for it to have
value for your users.
• You can highlight key messages by using the “Manager’s
Choice” feature
• Once per week, you can send out a group-wide email to
share what was most important that week.

9. Facebook
Facebook is a social network that is mainly used for more
personal connections between people and companies.

10. Facebook
• Facebook’s Timeline format ensures that posts that include
multimedia are highlighted and grab the most attention.
• Facebook’s [Graph Search] now puts more emphasis on “likes”
and negative feedback.
Definitions:
• Post: Anything that you decide to share on the social network.
• “Like”: Way to endorse a post, without the use of words
• Share: Another person’s post that you want to share on your own
timeline for your friends and subscribers to discover.
• Comment: A written way to endorse a post.

11. Blogs
A blog is a discussion or informational site published on the World
Wide Web and consisting of discrete entries ("posts").[1]
A place where authors can self-publish their own articles.

12. YouTube
YouTube is a video sharing platform powered by Google.

13. YouTube
Definitions:
• Channel: The central webpage where all the uploaded
videos by an individual user is kept.
• Playlists: A group of videos with a common theme.
• Keywords: For SEO and search optimization within the
site, make sure that you include keywords.

14. Google+
Google+ is a "social layer" consisting of not just a single
site, but rather an overarching "layer" which covers many
of its online properties.[1]

15. Google+
Definitions
• Post: Anything that you decide to share on the social network.
• Share: The ability to repost another’s content on your own
timeline for your “friends” and subscribers to discover.
• “+1”: Much like a Facebook “Like” a way to endorse a post or
page that you like. +1’s also have SEO value!
• “Circle”: Allowing people to be in your network as well as
categorizing them into different groups.
• “Hangouts”: A video chat that can accommodate up to 10
people at one time.

16. Communities and Forums
• Communities and Forums are
set up so that people with the
same interests, skills, etc. can
collaborate with one another
on one domain.
• Threads: A conversation taking
place in a community or forum
that discusses about one
narrow topic in detail.

17. SlideShare
• The world’s largest community to share presentations (SlideShare).
• Where users can upload publically facing slide decks.

18. SlideShare
• Can upload: PowerPoints, OpenOffice, Keynote files and
PDF’s.
• Can download presentations.
• Can share publically or privately.
Tips:
• Title: Consider including SEO keywords in your title.
• Keywords: A must when uploading to SlideShare. This
makes your decks easier to find in searches.

19. Pinterest
• An online “pin board” for
users to save different
images onto “boards.”
• Very visual, minimal text.

20. Pinterest
Definitions:
• Pin: A image or video that someone saves onto their
board. Most of the time you can click on the pin and it
will bring you to a webpage from where the pin was
originally found.
• Repin: When you save someone else’s pin onto one of
your boards.
• Board: The place where you categorize and save items
of interest onto your profile.
• Like: When you want to endorse something. This can be
more powerful than a repin, as it is saved onto a
separate tab on your public profile.

21. Appendix
• Tutorials & Education
• Twitter in Plain English – video introduction on the basics of Twitter, and its uses.
• Newbie's guide to Twitter (CNET)
• How to Use Facebook (expert village) – collection of how-to videos for various
•
•
features.
How Facebook Works (HowStuffWorks.com)
How LinkedIn Works (HowStuffWorks.com)
• Approved content for new pages/groups
• Facebook Fan Pages
•
Overview –Informatica Corporation (NASDAQ: INFA) is the world’s number one
independent provider of data integration software. Organizations around the world gain a
competitive advantage in today’s global information economy with timely, relevant and
trustworthy data for their top business imperatives. More than 4,000 enterprises
worldwide rely on Informatica to access, integrate and trust their information assets held
in the traditional enterprise, off premise and in the Cloud.
•
Mission – Informatica enables organizations to gain a competitive advantage in today’s
global information economy with timely, relevant and trustworthy data for their
top business imperatives.
• LinkedIn Groups
•
•
Group Summary – A group dedicated to discussing experiences, opinions, and questions
about <insert topic or Informatica Product name here>.
Group Description – Informatica supports the expanding diversity of customers,
partners, and their data with structured and unstructured data transformation, multienterprise visibility, and pre-emptive data quality. This is a group dedicated to discussing
experiences, opinions, and questions about <insert topic or Informatica Product name
here>.

22. Glossary
•
Blog – contracted from the term weblog, it is a type of website, usually maintained by an
individual with regular entries of commentary, descriptions of events, or other material such
as graphics or video. Entries are commonly displayed in reverse-chronological order.
•
Facebook – a social utility, founded in 2004, that helps people communicate with friends,
family and coworkers.
• Profile – standard user account for individual users. Though loosely enforced
historically, policy clearly states that users should only access a single profile and use
Fan pages or Groups for all other needs.
• Pages/Public Profiles – similar to user profiles, pages represent the “official” presence
for a company, product, or celebrity. Relationships are titled “Fans” rather than “Friends.”
• Groups – Original community offering for users to gather around topics, products, or
ideas.
• News Feed – stream of updates provided on Profile and Fan pages. Initially
controversial, it is now one of the most popular aspects of the site.
•
Flickr – an image and video hosting website, web services suite, and online community
platform. Owned by Yahoo.
•
FriendFeed – is a feed aggregator that consolidates the updates from social media and
social networking websites, social bookmarking websites, blogs and micro-blogging updates,
as well as any other type of RSS/ Atom feed.
•
LinkedIn – a business-oriented social networking site founded in December 2002, mainly
used for professional networking.
• Company Page (Beta) – Wiki style pages providing information about companies.
Editable only by LinkedIn members listing said company as current position, and also
possessing a confirmed email address from the corporate domain.
• Groups – LinkedIn version of user groups. Discussions are commonly focused on jobs.
•
RSS – an abbreviation for Really Simple Syndication) is a family of Web feed formats used
to publish frequently updated works – such as blog entries, news headlines, audio, and video
– In a standardized format.

23. Glossary
•
•
SlideShare – a presentation sharing website where users can upload, view and share presentation files
Social Media – at its most basic sense, it’s a shift in how people discover, read and share news,
information and content. It's a fusion of sociology and technology, transforming monologue (one to
many) into dialog (many to many) and is the democratization of information, transforming people from
content readers into publishers.
Social media has become extremely popular because it allows people to connect in the online world to
form relationships for personal and business. Businesses also refer to social media as user-generated
content (UGC) or consumer-generated media (CGM).
•
Twitter – a micro-blogging service that enables its users to send and read other users' updates
•
•
•
•
RT or Retweet – rebroadcasting someone else’s tweet. Starts with “RT: @username”
•
TweetBeep – web service offering daily or hourly email summaries of searches covering keywords
or domain references.
•
TweetScan – web service offering daily or weekly email summaries of up to five searches. Free
trial available, $20/year to subscribe.
•
TweetDeck – is a desktop Twitter application. It interfaces with the Twitter API to allow users to send
and receive tweets and view profiles.
•
•
•
Tweet – an individual update on Twitter
TweetGrid – web service offering a browser interface of up to nine modules with unique searches.
Tweeting or Twittering – the act of producing a Tweet. Both terms acceptable, but Twittering
seems to be emerging as preferred.
# or @ – used to tag Tweets by topic (#MDM) or reference another Twitterer (eg.
@InformaticaCorp)
Twitter Groups – one of several third parties trying to establish a formal groups function for Twitter.
Like most it relies primarily on messages being tagged with a particular term, rather than filtering by
selected members. Also uses TweetGrid.
YouTube – a video sharing website where users can upload, view and share video clips. Owned by
Google.