Twitter best practices

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A short deck on Twitter best practices.

A short deck on Twitter best practices.

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  • http://www.slideshare.net/danzarrella/the-science-of-twitter
  • http://www.slideshare.net/danzarrella/the-science-of-twitter
  • http://www.pamorama.net/2012/07/14/11-effective-twitter-strategies-for-brands/#axzz2OguwVjUQ
  • http://blog.kissmetrics.com/science-of-social-timing-1/?wide=1
  • http://www.pamorama.net/2012/07/14/11-effective-twitter-strategies-for-brands/#axzz2OguwVjUQ
  • http://www.pamorama.net/2012/07/14/11-effective-twitter-strategies-for-brands/#axzz2OguwVjUQ

Transcript

  • 1. Twitter Best Practices Alison Yu
  • 2. Agenda 1. 2. 3. 4. 5. 6. 7. How to optimize your Twitter account How to create a tweet What to tweet How often to tweet When to tweet Best practices on how to gain followers Twitter tools
  • 3. How to optimize your account 1. Use your real name • It’s all about transparency and building relationships on social media 2. Make sure to compete your full biography • Identify yourself! DO put in your title, or let people know what industry you work in 3. Include a link in your profile • Averages [Hubspot]: • • With links: 130 Without links: >20 4. Add a picture to your profile • Averages [Hubspot]: • • With photo: ~150 Without photo: ~20
  • 4. How to optimize your account
  • 5. How to create a tweet • Character limit: 140 characters, including spaces • The shorter your tweet the better Only tweet one idea per tweet • • Use keywords • Check hashtags.org to see what keywords are currently being used • Add value, speak on current issues • Be conversational
  • 6. What to tweet • 10-4-1 Rule • 10 industry posts • 4 industry posts that mention your company • 1 post that leads to a landing page • Join/start industry discussions • Search for keywords, include relevant keywords in your tweets
  • 7. What to tweet • Include links in your tweets Blue = Tweets with Links Red = Tweets without Links
  • 8. What to tweet • Include links in your tweets (cont.) • Shorten your links • Not all link shorteners are created equal
  • 9. What to tweet • Retweet others, especially industry influencers • Share interesting content • This depends on what you think is interesting. Remember, you are trying to connect with others who have common interests! • Be human, don’t just tweet about work!
  • 10. What to tweet • Respond to others/start conversations • Ask questions/ask for input
  • 11. How often you should tweet • 1-4 tweets per day saw the highest engagement
  • 12. How often should you tweet • 1-4 tweets per hour saw the highest click through rate for tweets that included links
  • 13. When you should tweet • Tweet between 8AM-7PM local time • Tweets sent during busy hours receive 30% more engagement than tweets posted at other times, including Saturday and Sunday.
  • 14. When you should tweet • Weekends • People have more time to browse through their Twitter feeds on weekends, but less people tweet. • Engagement rates are 17% higher on Saturday and Sunday
  • 15. How to gain followers • Follow others to gain followers • Search for relevant keywords to follow people who are already taking part of relevant conversations, or conversations that are of interest to you • Have a good following-to-follower ratio • • • The lower the ratio, the more followers you have Don’t follow too many people There are tools that can help un-follow people that don’t follow you back
  • 16. How to gain followers • Follow those who follow you • But only if those people are interesting to you, don’t follow everyone that follows you • Send out interesting content • Start conversations with others
  • 17. Addendum Useful Twitter Tools
  • 18. Addendum – Twitter Tools, HootSuite • Can monitor Twitter, Facebook, LinkedIn, Instagram, etc. • Arrange different feeds • Filter what you want to see • Schedule tweets* • Monitor and manage your accounts
  • 19. Addendum – Twitter Unfollow Tools, Twitter Karma • Twitter Karma • It helps you to unfollow the people who are not following you on twitter in bulk.
  • 20. Addendum – Twitter Unfollow Tools, Just Unfollow • JustUnfollow • provides you the list of twitter users you are following and they are not, you can select the ones you want to unfollow from the list.
  • 21. Addendum – Twitter Tools, TweetReach • TweetReach allows you to see the total reach of a tweet, hashtag, etc. • Free for first 50 tweets analyzed.
  • 22. Addendum – Twitter Tools, Twitter Counter • Twitter Counter helps you keep track of your Twitter followers. • Free service.
  • 23. Addendum – Twitter Tools, Bit.ly • • Bit.ly is a link shortener that also tracks your click throughs and a few demographics. Free basic account, can upgrade to a pro or enterprise account. • Corporate Communications uses the basic account.