Blogging Best Practices


Published on

This deck is meant to be an overview on how to get started with blogging.

Published in: Social Media, Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • *blog rolls, photo slideshows, link lists or small programs ranging from updating new posts, Twitter Integration, to improving your tag and keyword usage, to adding music to your site.
  • *
  • Blogging Best Practices

    1. 1. Social Media Brownbag: Blogging Best Practices June 20, 2013 Alison Yu
    2. 2. Agenda • What is a blog? • Blogging platforms • Informatica Perspectives overview • How to set up a blog • Writing a blog post • How to promote your blog post
    3. 3. What is a blog? • An online platform that consists of short entries or “posts” • All entries or posts revolve around one key topic • Can be the work of a single person, or many people
    4. 4. Blogging Platforms Blogger • Powered by Google • Advantages: • Use free blogger templates or easily customize your blog themes using CSS or HTML code • Can use a custom domain • Search engine friendly and a high ranking for your content • Limitless themes • Disadvantages: • Chance of your blogs being shut down any time by Google without prior notification • Can’t integrate social media channels
    5. 5. Blogging Platforms WordPress • Advantages: • • • • • Wide variety of plugins and widgets* Reliable hosting High level of security Social media integration • Can share posts through a widget Disadvantages • Limits storage space and design • Can’t host videos on the site, must embed them into your post
    6. 6. Blogging Platforms LiveJournal! • Advantages: • Large volume of readers and users [10M-100M/month] • Offers many blog templates • • Drag and drop, no coding • Can customize with HTML if desired Disadvantages: • Doesn’t allow you to integrate social channels • Can be slow and cumbersome
    7. 7. Setting up a blog • Choose a theme that interests you • Make sure that you have a constant stream of new content • EX. A culinary blog where you teach people how to make certain dishes • EX. A blog on your industry (big data, cloud, MDM, etc.) Select a blogging platform to use • • Customize your domain (if possible) • Create the look and feel of your blog • Start posting!
    8. 8. Writing a blog post • Ground rules • 500-700 words • Include multimedia when possible • Experts predict by 2015, the majority of SEO results will be video* • Catchy, on topic title • Compelling content
    9. 9. Write Your Blog • Write about a trending topic or something that is noteworthy • Add value to your readers • Share your point of view about a topic, remember what is obvious to you might not be obvious to someone else • Write in an authentic tone • Remember this is a blog post, not a press release – let your personality show through in your writing!
    10. 10. Optimize Your Blog for Search • Have keywords in mind • Include keywords in: • • Title • Heading • Body • Metadescription • URL Hyperlink within your blog • Make sure the text matches the link • • EX. PowerCenter links to the PowerCenter product page Categorize your blog post – make it easier to find within your blog • Tag your blog with keywords
    11. 11. Posting Your Blog • Timing is everything • Think about where your core audience is • What is your content about? • More technical or business related posts do better in the morning – this is when journalists are looking for compelling content to write about • More personal interest related posts do better in the afternoon/evening when people get off of work and are looking for a leisurely read • If you are posting on Perspectives make sure to reserve a time and date
    12. 12. Promote Your Blog • Promote via other social channels • Leverage your social channels to spread the word widely – LinkedIn Groups for technical/business blog posts are a great way to generate more readership • If you blog for Perspectives, the blog automatically will be distributed from Informatica’s twitter and facebook profiles • Add your blog to the Informatica Conversation Calendar • Provide a set of tweets to promote and send to Alison by EOD Thursday the week prior • Comment on other relevant blogs • Add value to them, do NOT just spam! • Comment on something that they wrote and follow up with a teaser and link to your blog
    13. 13. Questions?