Marketing 101 Back to Basics
Upcoming SlideShare
Loading in...5
×
 

Marketing 101 Back to Basics

on

  • 424 views

Marketing means so much more than advertising or a logo, and this presentation is really just the tip of the iceberg but covers those areas most commonly forgotten or disregarded by small businesses. ...

Marketing means so much more than advertising or a logo, and this presentation is really just the tip of the iceberg but covers those areas most commonly forgotten or disregarded by small businesses. Often we charge forward without really thinking or reviewing our activity, so I would like to take you 'back to basics'...

Statistics

Views

Total Views
424
Views on SlideShare
421
Embed Views
3

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 3

http://www.linkedin.com 2
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing 101 Back to Basics Marketing 101 Back to Basics Presentation Transcript

    • Marketing 101… back to basics! Alison Page MARKETING CONSULTANT
    • Effective marketing
      • Research your market
      • Consider your inbound and outbound communications
      • Present a professional image
      • Measure and monitor your marketing activity
      • What to do next
      • Questions and answers
    • Research your market
      • Is there a demand for your product or service?
      • Is it a repeat purchase?
      • Is it already being supplied?
      • Can you compete?
      • Who is your target market?
      • What are their habits?
      • Where do they live?
      • Where can you find them?
      • How do they research and buy?
      • How will you communicate with them over time?
    • Communications
      • Source of enquiries will determine your focus and priorities
      • What is your favourite brand eg, John Lewis, Waitrose, Boden
      • Be consistent
      • Speak clearly
      • Features v benefits
      • Adopt a ‘cradle to grave’ mentality
    • Professional image
      • Are you presenting a professional image?
        • Physically
        • Online
      • Review your marketing activities for:
        • Quality
        • Professionalism
        • Relevance
        • Call to action
        • Contact details
      • Enhance your service
    • Measure & Monitor
      • Identify:
        • Be specific
        • Research
        • Review
      • Target:
        • Motivate
        • Language
        • Call to action
      • Monitor:
        • Telephone
        • Google Analytics
        • Social Media
        • Email
        • Call tracking
        • Comments
    • Seek guidance!
      • Expertise and Experience
      • Strategy and Planning
      • Knowledge and Skill
      • Objectivity and Best Practice
      • Time and Resource
      • Advice and Tips
      • Budget control and Cost Efficiency
    • facebook.com/alisonpagemarketing linkedin.com/alisonpagemarketing alisonpagemarketing.co.uk/blog twitter.com/@thealisonpage alisonpagemarketing.co.uk 07963 002065