Online community building: common mistakes & tips for success

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Online community building: common mistakes & tips for success.

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  • Thanks Autumn, much appreciated! All successful communities have a core group of active members, so it's important to focus on building that core, as much as growing/reaching out to potential members. Please reach out if I can be of more help! Alison.
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  • It's refreshing to see a presentation with great content AND aesthetics. Definitely making some new wheels turn in our heads, especially about the role of ensuring productive communities and focusing on growth for a reason, activity not just 'likes.'
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  • Definition derived from the Journal of Web Based Communities.
  • Definition derived from the Journal of Web Based Communities.
  • Online community building: common mistakes & tips for success

    1. 1. BUILDINGONLINECOMMUNITYAlison Michalk
    2. 2. - QUIIP CEO: COMMUNITY MANAGEMENT SERVICES CO.- FOUNDER SWARM #CMGR CONFERENCE- MANAGES AUSTRALIAN COMMUNITY MANAGERS’ GROUP- FORMER ESSENTIAL BABY (FAIRFAX DIGITAL)COMMUNITY MANGER & EDITOR- WORKED WITH COMMUNITIES FOR 10 YEARSABOUT ME
    3. 3. A SPECIFIC GROUP OF PEOPLEWHO FORM RELATIONSHIPS OVER TIMEAROUND A STRONG COMMON INTEREST.
    4. 4. “COMMUNITY MANAGEMENT IS THE DISCIPLINEOF ENSURING PRODUCTIVE COMMUNITIES”@THECR
    5. 5. STRATEGYWHY?are youestablishing acommunityWHO?are the membersyou wantto attractHOW?are you going toachieve yourobjective andpurposeWHERE ?will thecommunitybeWHAT?do youwant toachieveWHEN?does the groupneed to beactivated
    6. 6. TYPES OF COMMUNITYINTEREST PRACTICE PLACEACTION ? CIRCUMSTANCE
    7. 7. COMMUNITY?WHY BUILD A•Long-term asset for the business•User-generated content & space•Content & control•Better ability to engage with members•Better moderation functionality•Build customer loyalty•Idea generation / product development•Customer support•Increased revenue, decreased costs
    8. 8. COMMON TRAITSOF SUCCESSFULCOMMUNITIES
    9. 9. HIGH LEVELS OF ACTIVITYAND INTERACTIONBETWEEN MEMBERS1 2 3COMMON TRAITS OF SUCCESSRETURNINGMEMBERSSENSE OF BELONGING,THE PLACE FOR A SPECIFICINTEREST
    10. 10. COMMON COMMUNITYBUILDING MISTAKES
    11. 11. RESOURCES!LACK OF•HUMANS•BUDGET•COMMITMENT
    12. 12. PATIENCETIME AND•TIME•EFFORT•AND THEN SOME!
    13. 13. FIELD OFDREAMS•RESOURCES•TIME•REASON•BUILD A HABIT•UN-NURTURED SPACES
    14. 14. LAUNCHTHE BIG•#DNU MARKETINGAPPROACH•REFERRALS•DIRECT INVITES•CORE MEMBERS
    15. 15. RAPIDGROWTH•THREAT TO ECOSYSTEM•GROW FOR A REASON•FOCUS ON ACTIVITY NOTMEMBER LEVELS•RETURN VISITS•CONVERT TO REGULARS
    16. 16. WHY DO PPL PARTICIPATE?1.REPUTATION4.ANTICIPATEDRECIPROCITY5.SENSE OFBELONGING6.EMOTIONALCONNECTIONS2.EFFICACY3.ALTRUISMFrom The Economies of Online Cooperation, Peter Kollock
    17. 17. MODERATIONLACK OF/REACTIVE•CREATE A CULTURE•SET THE TONE•CREATE A WELCOMING SPACE•HAVE A MODERATIONSTRATEGY•FOSTER SELF-GOV
    18. 18. WHY DO PPL PARTICIPATE?1.REPUTATION4.ANTICIPATEDRECIPROCITY5.SENSE OFBELONGING6.EMOTIONALCONNECTIONS2.EFFICACY3.ALTRUISMFrom The Economies of Online Cooperation, Peter Kollock
    19. 19. THANK YOU & GOOD LUCK!
    20. 20. QUIIP.COM.AU | @QUIIPSWARMCONFERENCE.COM.AU | @SWARMCONF

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