Mobilising your e-content for maximum impact
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Mobilising your e-content for maximum impact

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UKSG 2012 http://lanyrd.com/2012/uksg12/ Breakout sessions led by Ruth Jenkins and Alison McNab. “At a time of declining library budgets the use of all e-content must be maximised. Mobile ...

UKSG 2012 http://lanyrd.com/2012/uksg12/ Breakout sessions led by Ruth Jenkins and Alison McNab. “At a time of declining library budgets the use of all e-content must be maximised. Mobile interfaces and apps have the potential to provide access to subscription e-content on-the go, in addition to providing improved accessibility. However, this is not a seamless process and publishers, librarians and end users face different barriers and challenges. The presenters look forward to sharing their experiences with those of other librarians and with publishers”.

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  • At a time of declining library budgets the use of all e-content must be maximised. Mobile interfaces and apps have the potential to provide access to subscription e-content on-the go, in addition to providing improved accessibility. However, this is not a seamless process and publishers, librarians and end users face different barriers and challenges. The presenters look forward to sharing their experiences with those of other librarians and with publishers.
  • On campus: Access to full-text Off campus: You are presented with a login screen if you try to access full-text You can login with your ACS username and password, if you are a member of ACS You can purchase/rent the content ($35 for 48 hours) There is a Login Via Your Home Institution option (but Loughborough isn’t in the list, presumably because we don’t yet have Shibboleth or SAML-compliant FAM) FAQs say that you can access full-text via your institution’s VPN, but I haven’t managed to get this to work
  • They may suit senior academics who · have a small number of preferred journals · know who publishes those journals · are willing to browse through tables of contents · are happy to download particular papers for reading on the go These mobile apps offer a similar experience to print journals! (downloading being similar to photocopying articles to read on the train) This does not suit early career researchers and undergraduates who · are more likely to have smartphones · expect to be able to read content on the go · need to be able to do a subject search to find articles · do not know what the best journals are · do not know who publishes what · are less likely to plan ahead

Mobilising your e-content for maximum impact Mobilising your e-content for maximum impact Presentation Transcript

  • UKSG 35th Annual ConferenceMobilising your e-content for maximum impact Ruth Jenkins & Alison McNab @rjlib @AlisonMcNab Session hashtag: #MobiContent
  • Outline Aims Context Examples Barriers and challenges Conclusions
  • ContextDeclining budgetsDemonstrating valueMaximising subscription e-contentAccessibility
  • Why mobile matters There are 5.9 billion global mobile subscribers: 87% of world’s population [International Telecommunications Union] An estimated 1 billion smartphones will be sold in 2014 [Gartner Group] An estimated 10 billion mobile Internet devices by 2016 (with world pop of est 7.3 billion) [Cisco] Horizon Report: 2012 Higher Education Edition  Time-to-Adoption Horizon: One Year or Less: - Mobile Apps / Tablet Computing
  • Loughborough UG applicantsMarket research survey, conducted in 2011, foundthat:•98.5% of the sample of potential applicants toLoughborough University had mobile phones•About 46 % of these mobile phones weresmartphones: • 12% Android • 17% Blackberry • 17% iPhone
  • Mobilising e-content Mobile websites or apps? full-text A&Ie-books journals databases services
  • Barriers and challengesPublishers Librarians Users
  • American Institute of Physics
  • American Chemical Society
  • Publisher apps are great but… Users have to know who publishes the journals they read & download the right app They are often designed for browsing Need to link with resource discovery (e.g. Primo, Summon) & reference management (EndNote, RefWorks) software May not be available for all platforms Off-campus access is limited (so not a truly mobile service!)
  • Primo mobile There is a cut-down version of Primo designed for use on mobile phones But it only contains the Library Catalogue, not the full ‘Library Catalogue Plus’ (so the resource discovery element based on Metalib/SFX is missing) So people have to use the full web interface to access the full range of content
  • Barriers and challengesPublishers Librarians Users
  • Over to you What are the challenges to mobilising your e-content? What are the barriers? Write comments on post-it notes Please identify whether you are a publisher or a librarian
  • References International Telecommunication Union The World in 2011: ICT Facts and Figures http://bit.ly/KI9rtn NMC Horizon Report: 2012 Higher Education Edition http://bit.ly/II2hsn J. Anderson & L. Rainie The Future of Apps and Web (Pew Internet) http://bit.ly/ KfE7F3  Gartner and Cisco statistics taken from above
  • UKSG 35th Annual Conference Thank you!Ruth Jenkins Alison McNabLoughborough University De Montfort UniversityR.Jenkins@lboro.ac.uk AMcNab@dmu.ac.uk #MobiContent