He h car la pr iding
ealth re aw rovi
wo for lo l com nies
ocal mpan s
By Marjori Censer, E-ma the writer
ntractors ar winning new work bu
uilding heal insuranc exchange and linkin
insurers into those networks as states mov forward o the Obam administ
Protectio and Affor
rdable Care Act.
mus, for ins
stance, this summer sta
ning and dev
ota’s health insurance exchange. Un
nder the $4 million, n
pany is to cr
reate the tec
chnology for the exchan
nge, meant t give Minn
a way to shop for an enroll in health insur
rance plans .
More from Capital Busin
Meet Haystax, the maker of Super Bo securi softwar
ear-old tech firm was formed by private equity to bring big data to law enf
upper Club hopes to get a seco
ond glance from K S
After sever attempts to attract new cus
stomers to the space formerly home to Teat Goldoni, ow
wners have aga
reinvented the K Street mainstay.
oWallet’s Steve Wen
The author of ‘Designing for Behavior Change’ talks about applying b
ence to busines
Accentur which ha multiple local offices won a $35 million co
ontract to im
Californi health in
bout half of t funding will cover i
ment and im
ion, and the other half w go to op
perating cos over abo
three and a half year after imp
ome states are moving slowly, and in some cas opting to use a feder exchang
initially, Bruce Casw
well, preside and gene manage of health services at Maximus, s
pany is expe
ecting gradu increases in new opp
“In the near-term, the addressable market at a state level is limited,” he said. But “that
market will grow over time.”
A Reston-based company called hCentive, founded in 2009, is finding that building health
insurance exchanges themselves is just the beginning.
Once hCentive develops and builds those, it then is going to insurance companies and
helping them build the software they need to be able to connect with those exchanges.
With hundreds of insurance companies and a different health insurance exchange program
in each state, the opportunities are nearly endless, said Sanjay Singh, hCentive’s chief
executive and co-founder.
The company has already won work building health insurance exchanges for Colorado, New
York and Massachusetts, he said.
Exchanges are gaining speed and attention. In the District, for instance, the D.C. Health
Benefit Exchange Authority last week accepted a recommendation that would affect small
businesses with 50 or fewer employees, requiring that they buy their health insurance plans
through the city’s exchange.
States are taking different approaches to their health insurance exchanges — some are
purchasing technology and services as a package while others are buying each piece
separately — and are moving at different paces, creating a whole range of opportunities, said
Amanda White, an analyst at Deltek, which researches the government contracting market.
There are also contracts for marketing, consumer outreach, manning call centers and
“The breadth of opportunities is so wide that it’s not just system integrators” pursuing this
work, White said. “It just reaches a very wide group of vendors.”
While the deadline for states to get exchanges up and running is 2014, White said these
consumer-focused marketing efforts should get off the ground in 2013 and 2014.