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Brand unilever product walls

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Brand unilever product walls , WALLS SWOT ANALYSIS , WALLS BCG MATRIX , 4P's , WALLS MARKETING STRATEGY , ALIRAZA , ALIRAZA AFZAL , PIMSAT SIR HABEEB NYAZI , UNILEVER , MARKETING , PRESENTATION …

Brand unilever product walls , WALLS SWOT ANALYSIS , WALLS BCG MATRIX , 4P's , WALLS MARKETING STRATEGY , ALIRAZA , ALIRAZA AFZAL , PIMSAT SIR HABEEB NYAZI , UNILEVER , MARKETING , PRESENTATION PRINCIPLES OF MARKETING

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  • 1.  LEVER BROTHERS, THE OLD NAME OF UNILEVER CHANGED INTO UNILEVER AFTER THE MERGER OF LEVER BROTHERS & MARGARINE UNIE IN 1930 UNILEVER IS A MULTI NATIONAL COMPANY IT IS ONE OF THE LARGEST CONSUMER GOODS COMPANIES IN THE WORLD ITS BRANDS ARE ON SALE IN 151 COUNTRIES
  • 2. NO. OF EMPLOYEES 1677SHARES 13,293,869SHARE HOLDERS 4171REVENUE 40.187 BILLIONS (2008)
  • 3. “PAUL POLMAN” MR.EHSAN A.MALIKCEO OF UNILEVER (FROM OCT. 08) CEO IN PAKISTAN
  • 4. Unilevers mission is to add Vitality to life. VISION ” Bringing fun in Life”
  • 5. High growth rate & high market share High growth rate & low market share• Wall’s • Clear shampoo• Lux • Rin• Sunsilk • Comfort• Fair & lovely• Rafhan• Energile Low growth rate & high market Low growth rate & low market share share• Surf excel• Ponds • Wheel• Lipton • Supreme• Close up• Blue band tea• Lifebuoy soap • Lifebuoy• Rexona shampoo
  • 6. • SWOT ANALYSIS OF UNILEVERHELPFUL HARMFULL STRENGTHS WEAKNESSES High prices of productsStrong company image Substitutes productsStrong brand portfolio Policy of spending for Quantity & variety the social responsibility Effective & attractive Lack of control in the marketpackaging High quality man power OPPORTUNITIES THREATSChanging life style of peopleNew markets Competitors(P&G,)Increase the volume of Political effectsproduction Legislative effectLow income consumersHelp in improving people diet & Environmental effectdaily lives Economic crises
  • 7. SLOGAN: All Hearts All Walls’.
  • 8.  Brand name High quality Attractive packing Brand Mark Labeling Design and Colour
  • 9. Promotional Tools · Event arrangements · TV 1. ADVERTISEMENT · Bus Stop Board Ads · Billboards · Desire: · Banners ADVERTISING · News papers · Interest: · Pamphlets MEDIA · Magazines · Action · Stands in shops · Radio · Awareness · Shop boards actors, models 2. SALES PROMOTION•Cycling System: •Public Relations•Discount Coupons: •Street Vendors•Discounts and •DistributorsOfferings: •Retailers Message Execution Style cornetto girl, where are you •Customers
  • 10. MARKET SEGMENTATION Demographic Segmentation The psychographics segmentation is done on the basis of the taste and health conscious consumer.FAMILY TEENAGERS
  • 11. MARKETING MIXPRODUCT PRICEVariety List priceQuality DiscountsDesign AllowancesFeatures Payments periodBrand name Credit termsPackagingServicePromotion Place ChannelsAdvertising CoveragePersonal selling AssortmentSales promotion LocationPublic relation Inventory Transportation logistics
  • 12. Current market situationInfrastructureLarge market shareAdvertisement and awarenessQuality control checksStrong delivery systemFinances Walls vs omore
  • 13. STRONG COMPETITORS Hico Gourmet Yummy Nirala Igloo Paradise WEAK COMPETITORSMcDonaldsIce Cream Parlors (Hot Spot, ZeGrill, Chaman,Home Made Ice CreamDesi Khokha (carts with kulfi and ice lolly)Methai (Nirala, Sheerein Mahal, etc.)
  • 14. MARKETING STRATEGY PRICING STRATEGY DISTRIBUTION STRATEGY1.SKIMMING Early Stage Product FREE DEEP FREEZER Set High Price DISCOUNT ON BULK PURCHASE High Profit Margin Short Term Strategy OFF PRICE2.Penetration ADVERTISE COMPAIGN Affordable Price Accordingly Perception Pakistan is divided in 3 sections. Retain Customer Objectives North (Islamabad, Peshawar and Northern areas), Central (Lahore and Central Punjab), Sales volume South (Sindh and Baluchistan). Profit Market growth
  • 15. DISTRIBUTION CHANNEL· At right place· At right time· In right condition
  • 16. Market Shares
  • 17. PERSONAL SELLINGPersonal presentation by the firm’s sales force for the purposeof making sales and building customer relationships.
  • 18. PROMOTION MIX STRATEGIES PUSH STRATEGYThe producer promotes the product to wholesalers, the wholesalerspromote to retailers, and the retailers promote to consumers. PULL STRATEGIESIf the strategy is successful, consumers will ask the retailersfort the product, the retailers will ask the wholesalers,and the wholesalers will ask the producers.
  • 19. BCG
  • 20. High growth rate & high market share Lux Sunsilk Wall’s Fair & lovely Rafhan Energile
  • 21. Low growth rate & high market share Surf excel Ponds Lipton Close up Blue band Lifebuoy soap Rexona Knorr
  • 22. Low growth rate & low market share Wheel Supreme tea Lifebuoy shampoo
  • 23. High growth rate & low market share Clear shampoo Rin Comfort