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Traditional white papers don't work anymore

by on Mar 21, 2013

  • 219 views

White papers are still used extensively to connect and engage early stage prospects, serving as the fuel for many demand-gen campaigns. However, the effectiveness of traditional white papers is on the ...

White papers are still used extensively to connect and engage early stage prospects, serving as the fuel for many demand-gen campaigns. However, the effectiveness of traditional white papers is on the decline.

Today, your prospects are more empowered, skeptical and frugal than ever before, and as a result, dismissive of typical product pitches and traditional one-size-fits-all white papers. Your prospects' require content that is more relevant, concise, compelling and value-focused.

Are you effectively meeting this new challenge?

This webinar examines a new interactive evolution to white papers to help evolve this traditional content into an effective selling machine.

In this webinar you will learn about:

How interactivity can help make traditional white papers more personalized, concise, insightful and value-focused
How to best select "content pivot points" – the dimensions of qualitative and quantitative personalization
What interactive white papers look like, and best practice examples.

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Traditional white papers don't work anymore Traditional white papers don't work anymore Presentation Transcript