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Inside the B2B Buyer's Mind

by on Sep 19, 2012

  • 233 views

The study of decision-making has dramatically advanced over the past two decades, giving us ...

The study of decision-making has dramatically advanced over the past two decades, giving us
important insight into which areas of the brain are responsible for processing sales and marketing
messages, and how we make complex B2B purchase decisions.

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Inside the B2B Buyer's Mind Inside the B2B Buyer's Mind Document Transcript