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New research shows that today's buyers want more succinct and relevant content to help facilitate their decision making.
Do you know how your content stacks up to these new buyer expectations?
Join Tom Pisello, The ROI Guy and Chairman / Founder of Alinean, Inc. to explore the latest marketing effectiveness research findings, and learn the best practice methods to better connect and engage today's more empowered, skeptical and frugal buyer.
In this webinar we will answer several important questions to help drive your content marketing effectiveness:
Which content is most effective at connecting and engaging today's buyer?
How this content should be shaped to deliver more relevant decision support content in less time?
Which best practices and new content can be best used to achieve content marketing success?
At the end of this webinar you will be provided with several real world examples and links to improve content marketing, and better connect, engage and sell.