Driving Revenue Growth with Visual Conversations
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Vision is your most dominant sense and a very powerful tool in effective communications. ...
Vision is your most dominant sense and a very powerful tool in effective communications.
Studies demonstrate that when presented with information that is solely aural, you recall a mere 10% of the content 3 days later. However, simply adding a visual image, you can increase that retention rate to a significant 65%.
In sales and marketing, you are challenged to break through the noise and ignite buying decisions. From the research, adding visuals could make your communications more memorable and impactful.
However, all visual communications are not created equal – as you know by sitting through your fair share of “Death by PowerPoint” presentations.
In this dynamic interview, Michael Parker, CEO of mobile whiteboard company Zamurai, and Tom Pisello CEO and Founder of value marketing and sales tool firm Alinean explore important research on ‘visual conversations”, present how you can leverage the right visuals to better connect, engage and sell, and demonstrate specific examples you can leverage today to improve your organization's sales and marketing effectiveness.
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