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Over 2/3rds of B2B buyers indicate that immediate purchase price dominates today's buying decisions, raising deal discounting pressure to unheard of levels.
As a B2B marketer and sales pro, what can you do to counter the initial purchase price focus and stop discount mania?
This webinar, jointly presented by Chris Eifert, Principal of TriCom B2B and Tom Pisello the ROI Guy & Chairman / Founder of Alinean, presents new survey results from 448 B2B buyers conducted by TriCom B2B, giving you the insight and tools needed to understand buying criteria and drive strategies to meet the new challenges:
What is most important to today's buyer?
What these priorities mean to your sales & marketing strategies
How can you overcome today's price focus and discounting pressure?
What proven tactics can you use to better connect, engage and sell today's more frugal buyer
This webinar is a must attend for Marketing Executives, Content Marketers and Sales Enablement professionals