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Go Green Alliance 2010



November 2010 campaign project for Creative Consultants

November 2010 campaign project for Creative Consultants



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    Go Green Alliance 2010 Go Green Alliance 2010 Document Transcript

    • Creative  Consultants  2010   Go Green Alliance Project Report               Aline  Adams,  AE   Alex  Kotz,  Jr  AE   Lia  Conrad,  Jr  AE   Jessica  Cantrell   Barbara  Pritchett   Caitlin  Ramsey    
    •     The  goals  we  set  forth  this  at  the  beginning  of  this  semester  with  the  client  were  to   increase  campus  awareness,  brand  the  organization  as  a  resource  and  umbrella   organization  for  other  environmentally  conscious  groups  on  campus,  while  also  attracting   new  (younger)  members  to  potentially  take  over  execution  positions  and  continue  the   legacy  of  the  Go  Green  Alliance.    Our  plan  to  accomplish  these  objectives  included  a  social   media  campaign  that  included  Twitter,  Facebook,  Flickr,  updating  the  website,  and  adding  a   blog  feature  or  forum  for  member  groups  to  post  on.      In  order  to  increase  attendance  at   biweekly  meetings  we  invited  more  students  to  the  Facebook  fan  page  and  advertised  GGA   events  happening  on  campus.       We  began  the  semester  brainstorming  ways  to  attract  new  members  and  publicity   options.    One  event  the  Go  Green  Alliance  executive  board  was  enthusiastic  about  was  the   Southeast Student Renewable Energy Conference that UGA was co-hosting. We wrote a press release for the event and sent it to the Red & Black, Flagpole, and Athens-Banner Herald.   Another  event  we  publicized  for  Go   Green  Alliance  was  Sustainability  Day,  October   20,  2010  on  the  Tate  2  lawn  hosted  by  the   Office  of  Sustainability.    Advertising  and   publicity  measures  taken  included  street   painting  a  mural  with  event  information  onto   Sanford  Drive  by  the  bus  stop  and  passing  out  Sustainability  Day  stickers.  We  also  wrote  a    
    •   press  release  that  was  sent  to  the  Red  &  Black,  and  Flagpole’s  online  calendar.    Through   both  of  these  events,  we  hoped  to  engage  current  members  while  also  attracting  new,  non-­‐ traditional  members.       Sustainability  Day  was  a  huge  success  for  the  Office  of  Sustainability,  as  well  as  the   Go  Green  Alliance,  I  personally  connected  with  a  dozen  potential  new  members  and  got   them  to  sign  up  for  the  listserve.    At  the  beginning  of  the  semester  there  were   approximately  400  subscribers  to  the  GGA  listserve,  and  today  (3  months  later)  there  are   521  subscribers.    At  the  beginning  of  the  campaign  UGA  Go  Green  Alliance  Facebook  page   had  approximately  200  fans;  today  we  are  proud  to  say  there  are  420  fans.     This  semester  has  been  a  success  for  us  with  Go  Green  Alliance,  however,  we  know   to  successfully  maintain  these  goals,  and  to  continually  increase  awareness  of  GGA,  and  we   will  have  to  work  just  as  hard  next  semester.    We  will  continue  to  update  our  social  media   outlets,  while  at  the  same  time  starting  a  new  blog  for  GGA,  which  will  be  another  outlet  to   keep  members  up-­‐to-­‐date  on  current  information  about  the  organization,  as  well  as  posting   fun  tips  on  staying  green  in  your  daily  life.     For  future  events,  our  team  is  in  the  brainstorming  process  with  Go  Green  Alliance   members  to  host  campus-­‐wide  events  for  a  plastic  water  bottle  campaign  in  January  and   Earth  Week  in  April  2011.  Goals  of  the  plastic  water  bottle  campaign  include  eliminating   water  bottles  from  vending  machines  on  campus  and  at  SGA  events  by  offering  “green”   solutions  such  as  retrofitted  water  fountains  to  make  filling  up  reusable  water  bottles   easier.    We  are  looking  forward  to  continuing  our  green  mission  with  GGA  next  semester.
    •     Appendix   Old  Logo  (In  use  2008-­‐2010)           New  Logo  (October  2010-­‐present  –  created  by  Aline  Adams  and  Alex  Kotz)      
    •   For Immediate Release UGA Go Green Alliance www.ugagogreen.org Contact: Emily Karol emkarol42@gmail.com 29 September 2010 GO GREEN ALLIANCE GEARS UP FOR RENEWABLE ENERGY CONFERENCE ATHENS, GA—Hundreds of students from across the Southeast will be in Athens the first weekend of October when the UGA Go Green Alliance co-hosts this year’s Southeast Student Renewable Energy Conference along with the Southern Energy Network. Students will be able to attend a variety of networking events with students and professionals and learn about the challenges of achieving sustainability. They will learn about current environmental issues specific to the South and connect with others who are fighting for a future where clean energy and sustainability are a priority. This Southern Energy Network formed as a result of the first SSREC and has helped universities across the Southeast learn to create more sustainable living communities. The UGA Go Green Alliance is a coalition of 26 student organizations that all work “to promote sustainability in an effective and cohesive manner, incorporating all aspects of the campus from academics to service operations.” The Go Green Alliance serves as a liaison between students and student organization and helps educate them on ways to be more sustainable. There is still time to register for this year’s conference. Registration will be open until October 1 and volunteers for the actual event are still needed. For more information, visit http://climateaction.net/ssrec. To learn more about the Go Green Alliance, visit their website at www.ugagogreen.org. ###
    •       For Immediate Release UGA Go Green Alliance www.ugagogreen.org Contact: Emily Karol (404) 694-0666 emkarol42@gmail.com 11 October 2010 UGA CAMPUS SUSTAINABILITY DAY ATHENS, GA—The UGA Go Green Alliance and the Office of Sustainability will host a Campus Sustainability Day on Wednesday, October 20, 2010. The event will be held on the West Lawn outside of the Tate Center and in Tate Center room 408. Sustainability Day will feature events including an informational fair on the West Lawn. Various environmentally conscious student organizations will have information tables and be passing out information, giving demonstrations, and answering questions about ways students can get involved with sustainability efforts on campus. The Office of Sustainability will be offering the chance to win a prize for those who commute to campus car-free and register their mileage, and there will also be free bicycle tune- ups for those who arrive at the fair by bike. Other events on Campus Sustainability Day will include an update from the Office of Sustainability about campus initiatives and a drop-in sustainability forum for brainstorming current and future sustainability initiatives. The UGA bookstore will also offer discounts on several eco-friendly products all day. For more information, please contact the Office of Sustainability’s website at www.sustainability.uga.edu or the Go Green Alliance website at www.ugagogreen.org. ###