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    Vwag nachhaltigkeitsbericht online_e Vwag nachhaltigkeitsbericht online_e Document Transcript

    • REPORT 2010
    • About this reportContents The business reports of the individual brands and compa-This report contains information about the sustainability nies are available on their respective websites.activities of the Volkswagen Group. It outlines strategic prin-ciples and presents practical examples. The report is divided The period under review extends from 15 June 2009, wheninto central chapters on Strategy, Economy, Society and the last report went to press, until March 31, 2011. The factsEnvironment. The key sustainability indicators are set out in this report are constantly updated on the Internet. Thestarting on page 56. next Sustainability Report will be published in the second quarter of 2012.ScopeUnless otherwise indicated, the information in this reportrelates to the entire Group, in which case we refer to the“Group” or “Volkswagen Group”. When we use “Volkswagen”on its own, we mean the Volkswagen brand. >>01 Internet concept This printed sustainability report is closely linked to the website volkswagenag.com/sustainability. The entire contents of the present report are also available there. The Internet content is constantly updated. This website also offers you a wealth of additional in-depth information: The >> 01 -numbers in the text of this report indicate a specific link. These sources are listed in the List of Links on page 78 (cover), with a brief indication of their contents. This List of Links can also be found on the website volkswagenag.com/ If you have a smartphone, this sustainability, where a click on the relevant link will take you to the appropriate information. code will take you straight to the website volkswagenag.com/ www.volkswagenag.com/sustainability sustainability. The charges de- pend on your individual mobile call rates.Indexes – Rankings – AwardsThe Volkswagen Group is represented in all leading sustainability and corporate social responsibility (CSR)indexes. Moreover, this report was prepared in accordance with internationally recognised reporting standards.An overview of all indexes and awards can be found on page 68.Furthermore, the selection of topics and our editorial processes and choice of indicators have been analysed andverified by independent auditors and stakeholders. For further information, see the Back-up section starting onpage 72.
    • VOLKSWAGEN FINANCIAL SERVICES AKTIENGESELLSCHAFTPortrait of the GroupThe Volkswagen Group, based in Wolfsburg, is one of the In 15 European countries and six countries in the Americas,world’s leading automobile manufacturers and the largest Asia and Africa, the Volkswagen Group operates 62 produc-automaker in Europe. In 2010 the Group increased the tion facilities (as of December 31, 2010). Around the world,number of vehicles delivered to customers to 7.2 million nearly 400,000 employees produce more than 29,600 vehi-(2009: 6.3 million), which equates to a global market cles per working day or provide vehicle-related services.share of 11.4 percent. In Western Europe more than one The Volkswagen Group’s sales operations cover more thanfifth of all new cars (21.0 percent) were manufactured by 150 countries worldwide. The Group’s aim is to offer attrac-the Volkswagen Group. tive, safe and eco-friendly vehicles that set the global benchmark in their respective classes.The Group’s sales revenue rose from €105.2 billion in 2009to €126.9 billion in 2010. Profit after tax in the fiscal year 2010 At the end of 2010, the subscribed capital of Volkswagen AGtotalled €7.2 billion (2009: €0.9 billion). The Volkswagen comprised 295,045,567 ordinary shares and 170,142,778Group owns nine brands from seven European countries: preference shares. Porsche Automobil Holding SE, Stuttgart,Volkswagen, Audi, Škoda, SEAT, Bentley, Lamborghini, held 50.74 percent of the voting rights. The second-largestBugatti, Volkswagen Commercial Vehicles and Scania. shareholder was the State of Lower Saxony, with 20.0 percentEach brand has its own distinctive character and operates of the voting rights. Qatar Holding LLC was the third-largestautonomously in the marketplace. The passenger car port- shareholder with 17.0 percent, while Porsche Holding GmbH,folio extends from economical compact cars to luxury high- Salzburg, held 2.37 percent. The remaining 9.89 percentend models. In the commercial vehicle sector, the range were held by other shareholders. Information on productionstarts with pick-up trucks and extends all the way to buses and deliveries of the main Volkswagen Group products canand heavy-duty trucks. be found in the Annual Report 2010 on pages 108-123. > >01VO L K SWA G E N G R O U P Data 2010 2009 Vehicle sales (units) 7,278,440 6,309,743 Production (units) 7,357,505 6,054,829 Employees at Dec. 31 399,381 368,500 Proportion of female employees (percent) 14.2 14.2 Health index (percent) 96.7 97.5 CO2 emissions, European new vehicle fleet (g/km) 144 151 Direct CO2 emissions (kg/vehicle) 175.19 234.67 Energy consumption (MWh/vehicle) 2.55 2.81 Financial data (IFRS), € million 2010 2009 Comments on the key sustainability indicators can be found in the Key Sales revenue 126,875 105,187 Indicators chapter of Operating profit 7,141 1,855 this report (page 56). You will find revenue Profit before tax 8,994 1,261 and profit figures bro- ken down by brand and Profit after tax 7,226 911 business field in our cur- rent annual report. >>02
    • 7,278,440 vehicles sold 399,381 employees worldwide4.6 percent less CO2 emissions by EU new vehicle fleet (EU 27) than 116 models with CO2 emissions of less than 120 g/km, including 20 with less than 8.4 percent more employees than in 2009 in 2009 100 g/km > >04, >>05, >>06 62 production plants, including 57 certified to inter- national environmental management standards 51,585 employees took part in training run by Volkswagen Coaching in 2010 such as ISO 14001 and EMAS; 4 plants are current- ly preparing for certification >>03
    • Strategy 8 Economy 20 Society 28 Environment 42Key Indicators 56 Back-up 72
    • By 2018 we’re aiming to be Number 1 – both economically and ecologically.6
    • Dear Reader, Responsible business management and commercial success are two sides of the same coin. In the last two years the Volkswagen Group has again given an impressive demon- stration of this fact. In a challenging environment we have continued to post solid growth, enabling us to set new records in the 2010 financial year with 7.2 million vehi- cles delivered and an operating profit of €7.1 billion. Sustainability is and will remain the foundation of our corporate policy. One clear focus Prof. Dr. rer. nat.Martin Winterkorn is on “green” mobility. This is dictated by both social responsibility and sound business thinking. In the last five years, for example, we have reduced our fleet’s CO 2 emissions by 15 percent to 144 grams per kilometre. Today the Volkswagen Group’s portfolio already includes 20 model variants with emissions of less than 100 grams of CO2 /km. Tomorrow’s mobility will be determined by efficiency and diversity. Which is why our Group, with the concentrated innovative power of its multi-brand alliance, is forging ahead with the entire technology and powertrain spectrum: from optimised combustion engines through lightweight design to electric drive. With our “one-litre” car XL1 we have already demonstrated technologies that could go into series production in the near future. Bernd Osterloh Green mobility goes hand in hand with environmentally sound production processes. The Volkswagen Group is making great efforts to further improve resource efficiency at its 62 production facilities. Our new factory in Chattanooga is setting standards in this respect. Equally high standards are characteristic of our worldwide labour relations: our self-image as a fair employer and our established culture of co-determination have proved to be anchors of stability and a clear competitive advantage. Moreover, success- ful initiatives such as “A chance to play” in South Africa demonstrate that our social commitment does not end at the factory gates. In keeping with its responsibility for society, environment, employees and customers, the Volkswagen Group continues to adhere to the principles of the United Nations Glob- al Compact. The effectiveness of our sustainability strategy is confirmed by internation- al indexes such as the Dow Jones Sustainability Index and the FTSE4Good, in which the Volkswagen Group is again represented this year. Because sustainability calls for trans- parency, we have had this report audited in accordance with the AA1000AS standard. The Global Reporting Initiative (GRI) has again awarded us its highest rating “A+”. Supported by corporate leadership that is sustainable in all respects, our 400,000 em- ployees are dedicated to making the Volkswagen Group the world’s leading automaker by 2018 – both economically and ecologically. And they are also working on the best ideas for the next 125 years of automotive diversity. See for yourself how far we have already travelled along this road. We trust you will find informative insights into the world of Volkswagen on the pages of this report, and we look forward to engaging in dialogue with you. Prof. Dr. rer. nat. Martin Winterkorn Bernd Osterloh Chairman of the Board of Management of Volkswagen Aktiengesellschaft Chairman of the General and Group Works Councils 7
    • 1 Strategie & Management Strategie 2018 Management Strategy Herausforderungen Strategy 2018 Sustainability management Materiality8
    • St r at e g y | E c o n o my | S o c i e t y | E n v i r o n m e n tDriving success.Our strategy pursues a clear objective: By 2018 the Volkswagen Group is to be the world’s mostsuccessful and fascinating automobile manufacturer – and the leading light when it comes tosustainability. Our Strategy 2018 paves the way to this goal. 9
    • Globalisation has developed an enormous eco- making an effective contribution to sustainable nomic momentum. This increases people’s mobility – with technologies for the cleanest prospects of participation. Trade, transport and and most economical cars. Job security and division of labour are the elementary driving profitability are goals of equal importance in forces behind an economic development that Volkswagen’s corporate activities. puts people in a position to raise their standard of living. Volkswagen stays on course: If, as expected, the world’s population grows to Strategy 2018 more than nine billion by 2050, this means that The Volkswagen Group has emerged safely and companies will have to satisfy the needs of bil- with renewed strength from the worldwide cri- lions more people. These people need energy sis that was triggered by the financial markets. and food, housing and mobility, education and Deliveries were at an all-time high of 7.2 million healthcare. vehicles. With growth of 13.7 percent, we outper- formed the market as a whole and extended our Our Strategy 2018 focuses special Technical progress and significant productivity share of the global passenger car market to 11.4 attention on the ecological orien- increases, innovations and structural change percent. tation and benefits of our vehicle will help to achieve the necessary improve- projects. We will be setting new ments. The guiding principle for the 21st centu- With our “Strategy 2018” we are building con- ecological standards with regard ry is sustainability. In other words, the way we sistently on the company’s strengths and setting to vehicles, major components manage our lives and the resources we consume new goals. Attractive models and new vehicle and lightweight design. must not reduce the opportunities available to segments, plus innovative environmental tech- future generations. nologies, are paving the way for increasingly economical combustion engines and power- Sustainability is the foundation of Volkswagen’s trains, for hybrid and electric vehicles, and for corporate strategy. This means that sustainabil- future biofuels. The latest example is the pres- ity is integrated in the entire value-added pro- entation of the XL1, a study with series-produc- cess. In the long term, corporate responsibility tion potential which marks the third stage in the committed to the vision of sustainability safe- evolution of the Volkswagen Group’s “1-litre” car guards the future viability of the company, while strategy. Its plug-in hybrid system, lightweight respecting the need to harmonise economic, design and impeccable aerodynamics enable environmental and social goals. the two-seater to manage on a bare 0.9 litres per 100 kilometres. That equates to CO2 emissions As a group with worldwide operations, Volks­ of just 24 g/km. Currently the world’s most wagen acknowledges this corporate responsi- efficient vehicle and due to go into (limited) bility and devotes its entire innovative power to series production in 2013, the XL1 underpins the10
    • St r at e g y | E c o n o my | S o c i e t y | E n v i r o n m e n t St eering a cl ea r courseVolkswagen Group’s claim to play a leading based on attractive vehicles that appeal to cus- Gaining worldwide acceptance –environmental role. Added to which there are tomers in all parts of the world and meet the in- while catering for regionalthe electric vehicles “up! blue-e-motion”, “Golf dividual regional requirements and cost targets. differences.blue-e-motion” and “Audi A1 e-tron”. Through Our modular approach will be a great help inits approach, the Group will be underlining the this respect. In conjunction with our TSI® andneed for e-mobility to remain affordable. TDI® engines, the innovative DSG® dual-clutch gearbox and future electric powertrains, theWith these technological innovations, the Volks­ MQB will play its part in ensuring that the Volks­wagen Group can build on a strong tradition wagen Group meets its ambitious fuel consump-and corporate culture that has always centred tion and emissions targets. With its broad prod-on a capacity for social and ecological change. uct and segment coverage as a multi-brandThrough our corporate values we are committed company, the Volkswagen Group is in an almostto a sustainable and socially responsible course unparalleled position to ensure very speedyof action. For us, commercial success must in- implementation of innovations in high-volumevariably go hand in hand with an intact environ- brands and markets and thereby achieve sig­ment and social responsibility. nificant improvements in efficiency. > 07 >Our basic position remains that, as the Volks­ Above and beyond this, we also apply our techno-wagen Group, we act responsibly towards our logical expertise in the interests of other prod-customers, our shareholders, our employees ucts and services with the aim of safeguardingand towards society. jobs, protecting the environment and boosting our profitability. These include, for example,Through our Strategy 2018 we are pursuing the projects focused on the development and use oflong-term goal of firmly anchoring the Volks­ industrial engines or boat engines that combinewagen Group among the most successful au- superior motive power with excellent fuel con-tomakers in the world. This applies to profita- sumption figures and low emissions.bility, customer satisfaction and quality, todeveloping new markets and stepping up our One milestone here is the incorporation of theproduction volume, and to our attractiveness as million-selling 2-litre natural-gas engine froman employer. the Salzgitter plant in the EcoBlue compact CHP units. These are the packages contributed byWith a model portfolio geared to ecological Volkswagen to the “Home Power Plant” devel-principles and the strong position of its brands oped by the power partnership with energy sup-in the global marketplace, the Volkswagen plier LichtBlick. The Home Power Plants areGroup will be systematically building on its used by LichtBlick to realise an innovative, intel-competitive advantages. Our growth strategy is ligent heat and power supply concept. In the long 11
    • term, LichtBlick will be networking 100,000 dis- Volkswagen will be providing increasing sup- tributed Home Power Plants to create Germany’s port for its dealers as the vital link with the cus- largest virtual gas power station. The plants will tomer and expanding its marketing measures. generate “swarm power” – so called because, as The greatest long-term growth potential in this in a swarm of fish, many small units will be mov- respect is to be found in Brazil, China, India, ing in the same direction – supplementing fluc- Russia and the USA. Localising supplier rela- tuating wind and solar power generation as nec- tions not only makes us less dependent on ex- essary. The heat produced will be stored and will change rates, but enables us to contribute to be available locally for heating and hot water. economic development and location upgrading The first Home Power Plants have already been in the individual countries. And our suppliers installed at private and commercial customers in are subject to the same ecological and social Hamburg. > >35 standards as our own production facilities. We can only attain our ambitious goals as car- The competence of our employees provides the makers if, in addition to our existing customer basis for our business. Volkswagen will only be base, we succeed in attracting many new cus- successful in mastering the present and future tomers all over the world. With this in mind, challenges of the automobile manufacturingThe “1-litre car”The XL1 prototype, which made itsdebut at the Qatar Motor Show inJanuary 2011, is a milestone on theway to sustainable mobility. With aconsumption of 0.9 l/100 km, theXL1 only emits 24 grams of carbondioxide per kilometre. This is possi-ble thanks to consistent lightweightdesign using glass fibre-reinforcedplastic, perfect aerodynamics anda plug-in hybrid system. The hybridsystem comprises a two-cylinderTDI engine and an electric motorcoupled with a 7-speed DSG dual-clutch gearbox and a lithium-ionbattery.12
    • St r at e g y | E c o n o my | S o c i e t y | E n v i r o n m e n t 0.9 litres is all the XL1 needs to go 100 kilometres.sector if all employees – from apprentice to top wagen brings together, under the heading ofmanager – consistently deliver the outstanding BlueMotionTechnologies, the best available con-performance needed to safeguard the excellent temporary environmental technologies. In thequality of innovation and products in the Volks­ next few years we will be investing more thanwagen Group in the long term. Outstanding €8 billion a year in developments such as the op-performance, the resulting successes and par- timisation of our existing TSI®, TDI® and DSG®ticipation in the rewards are at the focus of Volks- technologies, as well as the ongoing enhance-wagen’s human resources strategy of being a ment of our TSI® technology to run on naturalgood and attractive employer and building a top gas or as a flex-fuel powertrain. We will also beteam. Be it vocational training, continuing pro- forging ahead with progress in the field of future Improving the efficiency offessional development at home and abroad, a biofuels. And finally we will be investing a great conventional powertrains whileforward-looking remuneration policy or em- deal of funds and effort in the electrification au- forging ahead with electromobility.ployee involvement: the Volkswagen Group al- tomobiles. The success of electric powertrainsways sets standards for good work in a process depends to a very large extent on the batteriesof dialogue with its employees. employed, and this is an area where much pro- gress still needs to be made. The topic is supple-The advancement and professional develop- mented by new mobility concepts that create anment of women in particular is a central princi- attractive package of the various means of trans-ple of personnel work at Volkswagen. We are port and the ways they are used.keen to encourage even more female graduatesto commit to engineering and scientific profes- In other words, it will still be some time beforesions and play their part in shaping the car of the paradigm shift to electric cars takes place.the future. One example of our initiatives here Here too, Volkswagen’s credo remains un-is the “Woman Driving Award”. changed: we will settle for nothing less than of- fering our customers the best solution. WhenOur Strategy 2018 will take us forward along our developing new vehicles, CO 2 emissions are acharted course. In this context we assign top key parameter. Consequently, at every stage ofpriority to ecological relevance and sustainable the product creation process, the CO2 emissionscommercial success. The initiatives that we are determined for all vehicles, and every deci-have already set in motion to boost productivity sion in favour of a specific product is made withand quality will continue undiminished. By ap- a view to its impact on the climate. That way weplying rigorous discipline in terms of costs and can ensure that the objectives laid down in thecapital expenditure, we will put the necessary Group’s Environmental Principles and in theconditions in place for attaining our long-term Environmental Goals of the Technical Develop-earnings targets and ensuring a sustainable ment Department are achieved.high level of liquidity. The Volkswagen Group’s maxim for its progressFor Volkswagen, “green mobility” means no less towards its goal of most successful automaker isthan setting new ecological standards in automo- to accept responsibility for people, the environ-bile manufacturing in order to put the cleanest, ment and society. In this way Volkswagen makesmost economical – and at the same time most a substantial contribution to a world worthfascinating – cars on the road. To this end Volks- living in – today and for future generations. 13
    • Sustainability management rate strategy focused on the long term, squaring For the Volkswagen Group, living up to our cor- up to challenges which are not only economic, porate social responsibility (CSR) is a corporate but also ecological and social in nature. >>08 contribution to sustainable development. For us, CSR means voluntary acceptance of respon- Since 2006 our CSR Office has been responsible sibility for social concerns on a scale that goes for coordinating corporate activities in the field beyond mere compliance with statutory regula- of CSR and sustainability management through- tions. With its integrated CSR concept, the out the Volkswagen Group. Its task is to deter- Volkswagen Group seeks to prevent risks, en- mine the strategic direction of CSR and opti- sure timely identification of growth opportuni- mise sustainability management activities. ties and enhance the company’s reputation. As a whole, CSR management and sustainability In 2010, with the aim of strengthening manage- management make an important contribution ment processes, the CSR Steering Group and to safeguarding the long-term future of the com- the Sustainability Reporting Group were com- pany and increasing its value over time. bined to form the CSR & Sustainability Steering Group. The CSR & Sustainability Office reports Model of Sustainable Development to the CSR & Sustainability Steering Group, We have formulated the principles of sustainable which consists of representatives of all central business in our Model of Sustainable Develop- corporate departments at top management level ment. For us this is the benchmark for a corpo- plus the Group Works Council. Management Steering group Group Board of Management CSR & Sustainability Steering Group CSR & Sustainability Office Strategic goals and statements on CSR and sustainability Definition of Group-wide steering indicators for CSR and sustainability Commissioning and approval of sustainability reporting CSR & Sustainability – Project teams Brands and regions In 2010 management processes Interface for CSR sustainability fields and topics Annual conference were strengthened by merging w the CSR Steering Group and the Evaluation and development of stakeholder dialogue Sustainability Reporting Steer- Sustainability reporting / Corporate profiles for rankings ing Group to form the CSR & Sustainability Steering Group.14
    • St r at e g y | E c o n o my | S o c i e t y | E n v i r o n m e n t 1 unit brings together the various sustainability management bodies.The aim of the Steering Group’s work is to foster opment of German Business – and in various Sustainability is measurable...networks linking internal functions and working groups on issues such as “Making sus-strengthen the sharing of information between tainability measurable” and “Sustainability inspecialist departments. Our CSR project teams the supply chain”.carry out cross-functional work on topical issuessuch as the enhancement of Group sustainability Stakeholder involvementreporting; since the creation of a Group-wide As a good “corporate citizen” we are committedCSR body in 2009 there has been a regular inter- to an ongoing dialogue with our stakeholders.national exchange of information with the CSR Since 2002 Volkswagen has supported the Glob-coordinators of the brands and regions. al Compact (GC) initiated by former UN Secre- tary General Kofi Annan. With over 7,000 com-One central field of activity is the establishment panies in more than 135 countries, this is theof an IT-based CSR key indicator system cutting world’s biggest and most important CSR initia-across regional and brand boundaries. During tive. Its goal is to bring about a fairer and morethe last financial year we successfully completed sustainable global economy. Volkswagen playsthe first phase of the introduction of this key in- an active part in ensuring that this goal isdicator system. We are now in a position to steer achieved.CSR activities more efficiently, making themmore transparent and more successful. This has The GC is based on ten principles relating to hu-created an important foundation for up-to-date man rights, labour standards, environmentalCSR and sustainability reporting by the Group. protection and anti-corruption measures. InIn the second phase we are rolling out the key 2010 Volkswagen continued to align its businessindicator system across the brands and regions. activities with these principles at all locations.Thus Volkswagen is meeting its stakeholders’ We make our know-how available within the GCincreasing expectations with regard to differen- so that other companies also have a chance totiated, up-to-the-minute reporting of the live up to their global responsibility. The pro-Group’s performance in the fields of CSR and gress made by Volkswagen as a result of its ac-sustainability. tive participation in the GC is documented in an annual report.The Volkswagen Group contributes its experi-ence and competence to the business sector’s Here are two examples: Volkswagen participatesCSR networks at national, European and inter- in the GC project “Supply Chain Sustainability”.national levels and supports the projects initiat- The results of the project were brought togethered there. One important task is to prepare in- in a manual and presented at the GC summit information on ecological and social standards New York in June 2010. In addition, the interna-for suppliers. For this purpose the online portal tional GC Yearbook contained a report on theof CSR Europe, the leading European business sustainability project for water utilisation in thenetwork for corporate social responsibility, pro- mountain region of Izta-Popo in Mexico, whichvides an important communication platform was run by Volkswagen de México. We also pre-that enjoys international recognition. We are sented the project at the world biodiversity sum-also actively involved in the steering body of mit in Nagoya in September 2010. > 09>“econsense” – the Forum for Sustainable Devel- 15
    • Together with the German Nature and Biodiver- Sustainable Development of German Business sity Conservation Union (NABU – Naturschutz- (econsense) and the World Business Council for bund Deutschland) we play a part in specific en- Sustainable Development (WBCSD). One exam- vironmental protection projects. In the course ple of this is the study “Vision 2050: a new agen- of this cooperation we raise society’s awareness da for businesses” presented by the WBCSD in of environmental and sustainability issues, for 2010, which Volkswagen supported in the field example through jointly-run fuel-saver courses. of sustainable mobility in particular. Based on With our incentive systems for fleet operators the assumption that the Earth’s population will we also create additional arguments for eco- grow to around nine billion people by 2050, the friendly mobility. study describes ways of making more sustaina- ble and more efficient use of the existing re- Guidelines sources. A total of 29 global companies in vari- Along with our Code of Conduct, further key ref- ous industries were involved in preparing and erence points for our corporate strategy are the discussing the study in numerous workshops. Convention of the International Labour Organi- On the way to sustainable mobility it is only by sation (ILO) and the OECD Guidelines for Multi- taking a longer-term view of the future that we national Enterprises. We are also actively in- will be able to integrate underlying sociological volved in CSR Europe, the Forum for and technological trends into our research and Intl. conventions Human rights Declaration on Fundamental Principles and Rights at Work, 1998 (especially Principles: Excerpt from the Code of Conduct the following topics: abolition of child labour; elimination of forced or As well as the laws and regulations of individual countries, there are a number compulsory labour; ban on discrimination; freedom of association; and the of conventions and recommendations drawn up by international organisa- right to collective bargaining) tions. They are primarily addressed to the member states, not to individual • OECD Convention on Combating Bribery of Foreign Public Officials in companies. They do however constitute important guidelines for the International Business Transactions, 1997 behaviour of an international group and its employees. We therefore attach • “Agenda 21” on sustainable development (final document of the ground- great importance worldwide to ensuring that our corporate activities are in breaking United Nations Conference on Environment and Development, keeping with these guidelines. The main conventions of this kind are listed Rio de Janeiro 1992) below: • Principles of the Global Compact for more social and more ecological • The Universal Declaration of Human Rights, dating from 1948 (UNO), globalisation, 1999 and the European Convention on Human Rights (formerly Convention for • OECD Guidelines for Multinational Enterprises, 2000 the Protection of Human Rights and Fundamental Freedoms), 1950 • International Covenant on Economic, Social and Cultural Rights, 1966 We also profess our commitment to the “Declaration on Social Rights and • International Covenant on Civil and Political Rights, 1966 Industrial Relationships at Volkswagen” (Volkswagen Social Charter) and the • Tripartite Declaration of Principles Concerning Multinational Enterprises and Charter on Labour Relations concerning fundamental social rights and Social Policy, ILO (International Labour Organisation) 1977, and ILO principles. > 10 >16
    • St r at e g y | E c o n o my | S o c i e t y | E n v i r o n m e n t 124 studies were evaluated to select the topics in the materiality matrix.development activities. It was with this in mind sis were not only presented to internal steeringthat Volkswagen Group Research formulated its bodies, such as the Corporate Strategy Group,“Research Visions” in 2010. The topics are mobil- but also discussed with external stakeholders,ity, energy, the driving experience, safety, cost- for example the German Nature and Biodiversi- A cross-functional team evaluatedeffectiveness in the product life cycle, and the en- ty Conservation Union (NABU). They then un- internal and external sources tovironment. And with our Environmental Radar derwent further revision and specification in identify the most important sus-we have also created a separate early-warning the light of comments. This procedure enabled tainability issues. Their findingssystem for evaluating ecological risks. us to achieve further improvements in the were discussed with independent transparency and quality of our agenda. stakeholders.In our day-to-day work we attach great impor-tance to prudence in addressing potentialenvironmental and sustainability risks to thecompany. To this end we have installed a riskmanagement system that enables us to identifynew risks and minimise existing ones. More-over, the Supervisory Board has established anAudit Committee that is particularly concernedwith accounting, risk management includingthe internal audit system, and compliance is-sues. > 19 >MaterialityOn the basis of our main topics in the Strategy2018 and a broad evaluation of recent interna-tional sustainability analyses, we set in motionan internal discussion and filtering process toidentify issues that are of priority importancefor us. Major external sources included interna-tional studies in the fields of politics and re-search, financial market analyses and positionpapers published by NGOs. Using a multi-stagescoring system we finally arrived at a short listof the most important topics. The main classifi-cation criteria were stakeholder expectations onthe one hand and importance for the company’sperformance on the other. Another aspect takeninto account was Volkswagen’s capacity as anautomaker to impact these issues. > >11A cross-functional team was set up to preparethis materiality matrix. The results of the analy- 17
    • Efficient productionEmployment Efficient powertrains Localisation Climate protection & energy efficiency Economic stability e-mobility Raw materials & resource efficiency Social responsibility Compliance Mobility concepts Biodiversity Demographic change Air quality Diversity Water Human rights Market shifts Health Food Land take Segment shifts Urbanisation Noise Urban mining18
    • St r at e g y | E c o n o my | S o c i e t y | E n v i r o n m e n t Customer satisfaction Supplier relationsand fuelsSTAKEHOLDER EXPECTATIONS Water Compliance e-mobility Employment Supplier Customer relations satisfaction Diversity Social Localisation responsibility Human Climate protection & rights Mobility concepts energy efficiency Biodiversity Efficient powertrains and fuels Efficient production Air quality Raw materials & Food Health Demographic resource efficiency change Economic stability Noise Land take Urban mining Urbanisation Segment Market shifts shifts IMPORTANCE FOR BUSINESS SUCCESS The materiality matrix is the result of the analysis rant should not by any means be seen as unimportant and scoring system mentioned earlier. It is the main within the general sustainability agenda: either they thread running through our sustainability topics and are largely beyond our control or they do not yet have projects, and hence a frame of reference for further any significant influence on the company’s perfor- descriptions in this sustainability report. The main mance. More detailed information, e.g. about the defi- topics are shown in the highlighted quadrant. Our pro- nitions of the individual topics and the classification jects and related measures are described in the chap- criteria, can be found via the online link. > 11 > ters that follow. Topics not represented in this quad- 19
    • 2 Strategie 2018 Management Herausforderungen Economy Strategie & Management Customer satisfaction Supplier relations Raw materials Localisation Compliance Economic stability20
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n tMaking business sustainable.For a company to achieve sustainable development it must first achieve commercial success. Becauseonly a successful company can shape all its processes itself and ensure they are sustainable throughout.Only a successful company can make substantial investments in environmental protection and thedevelopment of sustainable products and solutions. And finally, only a successful company can offer itsemployees secure prospects for the future. 21
    • Ev er y sm It is our customers who determine the Group’s department promptly translates this input into success – millions of times a day. Not just when new design solutions, which are incorporated 29,000-plus vehicles are handed over to their into facelifted or new models. As a result, we are new owners, but every time someone drives one able to adapt to and keep pace with changing cus- of our cars, fills the tank or visits a workshop. tomer requirements. One of the latest examples The more often a satisfied smile appears on the is the new Jetta in the USA, which was developed faces on our customers in the process, the bet- in direct response to customer feedback. ter it is. We also take a proactive approach to reducing the risk of incorrect operation of our vehicles by Customer satisfaction customers – and the associated risk of customer Customer satisfaction is the That explains why we consider customer satisfac- dissatisfaction. In this connection we also incor- decisive factor in assuring our tion a crucial factor in our sustainable corporate porate customer feedback into our product com- long-term success. success and have made it the core of our corpo- munication at dealerships. In the USA, the IQS rate Strategy 2018. That is the year by which we Challenge training programme for sales person- are aiming to rank among the three leading com- nel combines specifically sales-related training panies in all our markets. To measure our pro- with technical training delivered by representa- gress, we refer to the findings of two strategic tives from the vehicle-manufacturing plants. studies: the New Car Buyer Study (NCBS) and the This equips sales personnel to give technically International Aftersales Customer Satisfaction sound and to-the-point advice that increases the Study (IACS). Our interim goal for 2012 is to be at customer’s interest in the technical features of least among the top five in all our markets. the vehicle. This will also reduce the likelihood of incorrect operation – thereby increasing satis- Volkswagen measures three different categories faction with the product. of customer satisfaction: satisfaction with the purchasing process, satisfaction with the prod- We have been analysing customer satisfaction uct and satisfaction with the most recent work- for many years. In 2011, the number of markets shop visit. around the world where customer satisfaction analysis is carried out increased to 19. In the case The data is obtained from various sources: from of the Volkswagen brand for example, that means day-to-day market analysis, from asking custom- we are now obtaining customer feedback on ers about their needs, at customer workshops, more than 90% of all cars we ship. Current and from analysis of online discussion forums customer satisfaction levels are reported to the using web-tracking tools. We then actively inte- Board of Management via the customer satisfac- grate this customer feedback into the product de- tion forum up to six times a year. >> 12, >> 13 velopment process. The Technical Development   page 2422
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t n t sil e co uWhat customers wantMany different things can raise a smile. And in cars in particular, so many different factors determine how happy a customer is with thevehicle. Everyone has their own personal preferences, be it in terms of equipment levels or accessories. But customers who buy carsfrom the Volkswagen Group expect them to display high quality, reliability and economy, combined with high levels of comfort andconvenience, safety and environmental compatibility.Comfort and convenience Safety Environmental compatibilityActive safety systems such as the Electron- A sustainable vehicle must also enhance The efficient cars built by the Volkswagenic Stability Program (ESP), Lane Assist safety for its occupants. With their crash- Group stand for low CO2 emissions. Theand ACC automatic distance control with resistant bodies and intelligent safety sys- aim is to produce a fuel consumption lead-Front Assist Ambient Traffic Monitoring tems, the cars built by the Volkswagen Group er in every class of vehicle. We also set theall help to make the driver’s task easier in lead the field in this respect. We are contin- highest standards in terms of the materialscomplex driving situations. The drowsi- uously working on new ways to improve our we select, our production processes andness monitor warns drivers if it detects passive safety systems. In 2010, we equipped when it comes to recycling, because ansigns of fatigue because steering inputs the Sharan and Passat with a safety package end-of-life vehicle is a source of raw mate-have become very infrequent. Our lighting consisting of an optimised body structure rials: up to 95 percent of a car by weight canand vision systems help drivers see better and a highly effective belt-and-airbag com- today be recycled or recovered. Along withat night by providing optimal illumina- bination. Both vehicles received 5 stars in fuel-efficient cars built by environmentallytion, whether for long-range vision, cor- the NCAP crash test, which means they are compatible production methods, anothernering or making a turn. Dynamic Light among the safest in their class. increasingly important aspect is an envi-Assist is an assistance system which dips ronmentally aware style of driving. Our fu-just certain portions of the high beam, to To help prevent accidents, first we have to el-saver driving courses are conducted byprevent other road users being dazzled, know what causes them. With this in Volkswagen driving experience. On top ofwhile the Area View camera system allows mind, Volkswagen has been investing in this, since 2003 5,000 people have attend-the driver to monitor the entire vehicle accident research since the early 1990s, ed the fuel-saver training sessions we offerperiphery. By providing the best possible not only in Germany, but also in China in conjunction with the German Natureassistance in tricky driving situations, for and India. To facilitate the effective ex- and Biodiversity Conservation Unionexample when pulling into or out of a change of the latest research findings be- (NABU).parking spot on a busy road, our driver as- tween industry and public research insti-sistance systems also help to avoid acci- tutions, in 2010 the Group’s Volkswagen, For further details on environmental pro-dents. One thing all these systems have in Audi and Porsche brands joined with BMW tection and resource conservation in thecommon, however, is that they always and Daimler to form the “Trauma Biome- Volkswagen Group can be found starting onleave the final decision up to the driver. chanics” research network at Regensburg page 42.> 14 > University of Applied Sciences. >> 14 23
    • Ethnic marketing procurement process and a supplier monitoring Since 2005 Volkswagen AG has been successful- and development process. The sustainable supply ly engaged in ethnic marketing in the form of chain policy applies to all brands and all regions. the project “Volkswagen speaks Turkish”. The Its effectiveness is continuously reviewed and essence of the project is that in all forms of mar- assessed, and new purchasing employees are keting, it caters for the cultural and ethnic tra- trained to be aware of the policy right from the ditions of the Turkish population in Germany. It start. is intended to demonstrate the high regard which Volkswagen AG has for its Turkish-born Our international “Sustainable Procurement Net- clientele in Germany. work” ensures that the principle of sustainability is applied throughout the Group, despite culturalAlong with meeting customer wish- The pillars of this project are Turkish-speaking differences. The supplier integration strategieses regarding their vehicles, respect- sales staff as the most important actors in car are incorporated into action plans and regularly ing traditional cultural influences sales and the direct points of contact for the cus- reviewed. Following the successful supplier devel- is another key factor in ensuring tomer – which of course means all customers, opment project in 2009, a second series of events satisfied customers. regardless of their ethnic origins, since these in India was held in 2010. Further supplier devel- sales staff speak German equally well. The opment projects also took place in Brazil, Argen- ethnic marketing project also means that a tina and Mexico. In line with this continuously growing group of certified sales staff of Turkish evolving system, when submitting a quote, all origin are being offered good career prospects suppliers must declare that they agree to abide by at Volkswagen dealerships. These jobs are Volkswagen’s sustainability requirements. Since coupled with excellent training in keeping with 2010, supplier sustainability information has Volkswagen’s acknowledged high standards, been electronically catalogued. and they offer unique career opportunities for these young German Turks as an important From the second quarter of 2011, global supplier basis for successful integration. In this way the development will be supported by a development project makes an important contribution to cul- module which suppliers will find on the online tural diversity at Volkswagen; it is also supported platform www.vwgroupsupply.com. Development by the Works Council. It effectively fosters mutu- workshops will also be held in selected regions. al understanding and trust between Turks and > 16, > 17, > 18, > 65 > > > > Germans at both employee and customer level, and is thus an active expression of progressive integration and cultural diversity. >> 15 Raw materials Volkswagen depends on reliable supplies of strategically important high-grade raw materi- Supplier relations als, especially metals. For this reason the Sustainability in the supply chain has been a key Group’s Environmental Research Department, focus of the Group Purchasing department since in conjunction with the Federal Institute of Geo- 2006. Volkswagen’s sustainable supply chain pol- sciences and Raw Materials (Bundesanstalt für icy comprises four main components: sustaina- Geowissenschaften und Rohstoffe – BGR), has bility requirements for suppliers, an early warn- developed a system of criteria and indicators for ing system for minimising risk, a transparent systematic analysis of the raw materials markets.24
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 2006 was when Volkswagen made its “Sustainability in Supplier Relations” concept a top priority for the Group Purchasing function.In addition to risk factors, this also observes ther business development in a timely manner. The Board of Management is keptand assesses the extraction of raw materials in This means that the Board of Management al- fully informed of the current riskpolitically unstable countries to make sure that ways has access to an overall picture of the cur- position.it is socially acceptable. In this context, Volkswa- rent risk situation through the documented re-gen seeks to engage in dialogue with NGOs such porting channels.as the Extractive Industries Transparency Initi-ative (EITI). The EITI supports a standardised We are prepared to enter into transparent risksprocess in which payments by the raw materials that are proportionate to the benefits expectedindustry to the government are disclosed and from the business. >> 19then verified by independent validators. Thishelps to curb corruption, thereby improving theeconomic and social climate and maximising Localisationprotection of the environment in the country in A central element of our strategy is the localisa-question. tion of production and supplier relations and, in- creasingly, of financial services. Localisation not only enables us to reduce foreign exchange risksRisk management and achieve cost levels appropriate to the mar-The Group’s risk management system is de- kets, but also to inject extra added value intosigned to identify potential risks at any early growth markets. This generates considerablestage so that suitable countermeasures can be momentum for the economic development of thetaken to avert the threat of loss to the Company, individual regions. Localisation means creationand any risks that might jeopardize its contin- of jobs in the regions in question. This upgradesued existence can be ruled out. the locations where our facilities are based and paves the way for follow-up activities. SecondaryThe risk management system is an integral part and tertiary effects have a positive overall impactof the Volkswagen Group’s structure and work- on the infrastructure in general. Decisions to lo-flows and is embedded in its daily business pro- cate production facilities – and thus the relevantcesses. Events that entail a risk are identified suppliers – in a specific place give rise to new al-and assessed on a decentralized basis in the di- liances with schools and universities, for exam-visions and at the investees. Countermeasures ple, and attract further service-sector compa-are introduced immediately, their effects are as- nies.sessed and the information is incorporated intothe planning in a timely manner. The results of The overall impact is to invest such a region – bethe risk management process are used to sup- it in Chattanooga or Pune, in Kaluga or Chengduport budget planning and controlling on an – with a new quality. For the Volkswagen Group,ongoing basis. The targets agreed in the budget localisation not only has economic benefits; itplanning rounds are continually verified in re- also improves the prospects of sustainable struc-volving planning reviews. tural development in the regions concerned.At the same time, the results of risk mitigationmeasures that have already been taken are in-corporated into the monthly forecasts on fur- 25
    • Compliance The Ombudsman system, introduced through- In 2010, we heightened our focus on transpar- out the Group in 2006, has also become success- ent corporate responsibility, creating the new fully established. Through this system, two in- Governance, Risk & Compliance unit. The head dependent lawyers are available as ombudsmen of the unit is also the Group Chief Compliance to all employees via an international hotline. Officer of the Volkswagen Group, reporting di- The lawyers are bound by their obligation of se- rectly to the Chairman of the Board. His respon- crecy. sibilities include the introduction, control and monitoring of preventive measures. Further employee training and information events are planned for 2011. These will include We have drawn up a corporate Code of Conduct, measures and events aimed at specific target which was rolled out across the Group in 2010. groups as part of the new Compliance Pro- Employees were made aware of this through gramme, focusing on anti-trust and competition brochures, in the internal media and at infor- law. Additional compliance activities will also be mation events. All employees are able to contact devised in future, and the Compliance organisa- the Compliance organisation via an internal tion will be further expanded. >> 20 e-mail address. >> 21 As an anti-corruption measure, Volkswagen has been using an online learning program since 2009, designed specifically to increase employ- ee awareness. This program was rolled out to management and other employee groups of Volkswagen AG and also to other Group compa- nies. Face-to-face events were also arranged. Research and Financial Purchasing Production Distribution Development Services • Adaptation to local • Localised purchasing • Local production • Strong dealer • Local offer of customer needs throughout supply facilities for key network Financial Services • Local R&D chain products • Adapted local Teams in regions marketing Market entry2 1 New: Quick Market Localisation creates new Pune expansion entry2 jobs and adds local value – 1 New: Quick Market Kaluga expansion entry2 substantial growth factors 1 Partial development capacity 2 Market entry planned for the local economy.26
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t Economy In the spotlight Volatility Market players are already reacting are only seventh when it comes toEconomic stability Although the long-term global to inflation risks and turning to real operating profit. This is not goodIn the years ahead, three mega- growth trend is basically stable, assets such as gold, shares, commod- enough to achieve our targets fortrends on the economic front will fluctuations around this trend are ities and real estate. This encourages 2018.be particularly important for increasing considerably. For example, speculative bubbles.Volkswagen: shifts in global the financial crisis is by no means Conclusionsequilibrium, addressing financial over. Substantial risks to the world Another risk takes the form of Volkswagen already has a strongchallenges in the face of growing economy include growing levels of persistent significant balance of presence in many important marketsvolatility, and the (re-)emergence national debt in many countries, trade and balance of payments and is profiting from global growth.of old and new competitors. the instability of the financial deficits, as in the present situation The challenge now is to achieve system, growth deficits in selected between the USA and China, because systematic growth in localEquilibrium industrialised countries, persistent these increase the underlying value-added, in order to continueThe BRIC states are at the forefront imbalances of trade and current probability of protectionist measures. reducing dependence on exchangeof the present economic recovery. account figures, and the amount of rates and the risk of barriers to trade.They are resuming a growth trend speculation in the markets. On top of this, speculators are Increasing localisation of productsthat is well above European and contributing to the great volatility and financial services is at the sameNorth American levels and which Levels of national debt in several of the financial markets. The scale of time a central key to achievingwill bring about substantial Eurozone countries remain critical. their influence is evident from crude market-oriented cost levels andmedium-term shifts in global The resulting potential instability oil trading, for example: in recent adequate profitability worldwide.economic equilibrium. As a result, of the banking system and the years the number of speculativethe economic power of the emerging uncertainty about the future of transactions has undergone such a This financial robustness is importantmarkets will continue to increase. the Euro states tend to encourage massive increase that, these days, to ensure that Volkswagen is well sudden and sharp exchange-rate only about one seventh of all trans- equipped to face future crises. A largeThis opens up opportunities for fluctuations and cast a shadow actions physically involve crude oil. measure of flexibility and financialVolkswagen, with prospects of large over economic prospects. In many independence is absolutely essentialsales volumes. The rapid rise in the countries the central banks are for dealing successfully with eco-prosperity of broad sections of the trying to combat this by pursuing an Competition nomic risks. Fluctuations in thepopulation is creating new customer expansive monetary policy. In the The pace of competition in the global commodity and currency marketsgroups, and high priority must be short term this has many beneficiar- markets is increasing. By way of must not be allowed to throw us offgiven to recruiting these groups. ies, including Volkswagen which has illustration, the market shares of the course, any more than falling unitLocalised products adapted to already felt the substantial benefit four largest manufacturers in China, sales in times of recession.individual markets are needed to of the economic upswing. In the the USA and Brazil have shown afire their enthusiasm. And to ensure medium term, however, this significant drop over the past We are acting from a position ofsustainable success, the contribution approach involves a risk of higher decade. strength and are well on the way tothat these products make to inflation, which could have a achieving the ambitious targets ofearnings needs to be stepped up considerable destabilising effect Despite this difficult situation, our Strategy 2018.substantially. on the economic system. Volkswagen is doing very well on the whole. In global terms, we rank third among car manufacturers on the basis of unit sales. By contrast, we 27
    • 3 Strategie & Management Strategie 2018 Management Society Employment Herausforderungen Demographic change Advancing women and promoting diversity Social responsibility28
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n tBuilding a top team.From vocational training to skills development at home and abroad, and from a forward-looking paypolicy to employee involvement, the Volkswagen Group is working with its employees to set the higheststandards right across its operations. Our employees also play an active part in a wide variety of socialcontexts. 29
    • A top team Employment meet present and future challenges if its em- The Volkswagen Group’s Strategy 2018 sets out ployees – from apprentices to top managers – how it intends to achieve its goal of becoming consistently turn in an outstanding perfor- the car industry’s global market leader in terms mance to ensure that innovation and product of unit sales and top the rankings in terms of quality remain at the very highest level in the customer satisfaction and profitability. On top long term. of that, Volkswagen also wants to be the most attractive employer in the automotive sector by Securing outstanding performance, generating 2018. The Group’s business strategy is a multi- success and giving employees a share in the dimensional stakeholder strategy that balances profits are central to Volkswagen’s HR strategy. the interests of customers, shareholders, em- Securing the outstanding performance re- ployees and other stakeholders. quired to assure Volkswagen of pole position in the international automobile industry means In the 2010 financial year, the Volkswagen having a top team, an HR principle that applies Group has made full use of the opportunities of- across the Group’s global operations. And it is a fered by its superb current range of models, principle that is particularly important when winning new customers and expanding its mar- the Group is growing, as it has done over the ket shares across the globe. However, it can only past few years. Employment Circle of success Excellent No. 1 performance Top team Good performance Success Top employer Good The circle of success from our team “Strategy 2018” shows that only an attractive employer can re- Good cruit a good team and develop it employer into a top team. And only a top team can turn in excellent performance.30
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n tIncluding the Chinese joint ventures, the Volks­ Group to achieve its aim of recruiting even morewagen Group employed a total of 399,381 people apprentices.worldwide on December 31, 2010, 8.4 percentmore than in December 2009 (368,500 employ- In September 2010, the number of employeesees). But as our workforce grows, so too does in vocational training across the Volkswagenthe complexity of the Group. The number of pro- Group exceeded 10,000 for the first time. Atduction sites, the range of technology used and the end of 2010, Volkswagen AG was trainingthe diversity of processes are expanding across approximately 4,500 apprentices and studentsthe Group as it diversifies from vehicles with in 32 professions and 21 courses at its six Ger-conventional drive into hybrid- and electric- man locations alone (Wolfsburg, Hanover,drive vehicles. It is therefore more important Braunschweig, Kassel, Emden and Salzgitter)than ever that the Group has access to the right under the StiP integrated study and traineeshipskills in the right place at the right time. scheme. In February 2010, the newly established Volkswagen Osnabrück GmbH also took on a further 99 StiP apprentices and students fromTraining and skills development the insolvent Karmann company.Over the next few years, the need for vocationaltraining and skills development and transfer is While undergoing vocational training at Volks­set to increase across the Group. Volkswagen wagen, apprentices can benefit from a widesets great store by being a learning and teaching range of additional training programmes andorganisation and is making every effort to en- events. These include cooperation betweensure that it has the appropriate skills levels Volkswagen’s vocational training division andacross its locations. “Jugend gründet”, a nationwide online busi- ness/high-tech competition offering a prize forOutstanding vocational training and systematic the best product or business idea. The Companysupervisor training are crucial to our HR devel- also organises the “ProTalent” and “Pro-opment strategy. The Volkswagen brand is in- Mechaniker” competitions, which offer appren-troducing a global supervisory qualification to a tices and students within the Volkswagen Groupcommon standard, so that we can employ highly an opportunity to combine their technical talentskilled supervisors at all our locations. The aim with their passion for motor sport.is to make the supervisor grade a key position inall locations, and training and skills develop- It’s not all about work on the factory floor or Volkswagen apprentices’ commit-ment programmes are currently being designed in the back office, though. For 20 years, Volks- ment to the Auschwitz Memorialto achieve this. wagen apprentices have been involved in the is recognised worldwide. Auschwitz Memorial and Museum. Since 1990,Volkswagen sets great store by its vocational Volkswagen has been sending four groups oftraining, and the majority of its highly skilled apprentices to Auschwitz each year to spend twoworkers join the Company via this route. The weeks with young Poles learning, helping andCompany’s locations in Germany have long-es- engaging with concentration camp survivors.tablished, top-quality vocational training facili- The groups are briefed and supervised by the In-ties, which are to be the model for all Volkswa- ternational Auschwitz Council and our subsidi-gen locations in future. This will also enable the ary, Volkswagen Coaching GmbH. Over 1,400 31
    • young Germans and Poles have so far taken part Award” to the Group’s best trainees. The 2010 in this very moving experience. Volkswagen ceremony was held in Emden at the end of Octo- AG’s sustainable pedagogical and political com- ber, when the Group Board of Management and mitment to the scheme is recognised across the the Group Global Works Council presented the world, and at the General Works Council’s sug- prestigious Best Apprentice Award to 22 former gestion, it broadened its involvement in the Me- apprentices from twelve countries. morial and the International Youth Meeting Centre in 2008. As a result, for the past two years, four groups of managers, management Skills development in vocational groups trainees and supervisors have taken part in a The concept of “Berufsfamilien” (vocational four-day seminar each year, also overseen by groups) has been rolled out over the past two the International Auschwitz Council. years and underpins all skills development across the Group. A “Berufsfamilie” includes all Volkswagen is also nurturing particularly talent- employees with related specialist skills. Existing ed vocational trainees in talent groups for young “Berufsfamilien” include, for example, design, specialists. Talent groups have existed at all electronics, toolmaking, assembly, logistics, Volkswagen AG sites since the end of 2010. They customer service, finance and human resourc- are an invaluable tool in helping technically and es. The concept is particularly well developed in intellectually gifted employees manage the tran- production and purchasing. Skills development sition from vocational training to professional across vocational groups involves targeted for- work and support participants in making a mulation and development of relevant compe- smooth switch to a department in which they tences within a specialist area. Employees sys- have already acquired specialised knowledge. tematically share their expertise and experi­e nce, in particular enabling younger employees to Since 2006, on completion of their training, learn from more experienced colleagues. New young people at the start of their career have ways of learning have been developed to support had the opportunity to take part in the “Wander- the approach, and experienced experts from jahre” (Years Abroad) programme; the name specialist departments are involved. alludes to the tradition among newly-qualified craftsmen to travel the world and gain experi- Volkswagen Coaching GmbH offers employees a ence. Participants spend twelve months at one wide spectrum of training measures, including of the Group’s international locations. So far, HR development programmes, general semi- over 200 young employees of the Volkswagen nars and courses, as well as specialised training Group have taken up this chance to gain their programmes geared to the specific require- initial work experience outside Germany. 17 ments of individual “Berufsfamilien”. companies in 13 different countries now partici- pate in the “Wanderjahre” programme. During 2010, over 51,500 employees received Even apprentices can take advan- in-service training in 8,896 seminars held by tage of the full range of opportuni- Outstanding apprentices in the Group are given Volkswagen Coaching GmbH, making a total of ties offered by a global group. The special recognition each year, when the Group 152,984 participant-days. In the area of special- Best Apprentice Award recognises Board of Management and the Group Global ist skills development (e.g. factory automation, outstanding performance. Works Council present the “Best Apprentice robotics and applications engineering or man-32
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 51,585 employees attended skills development courses held by Volkswagen Coaching in 2010.agement), 35,078 employees were involved in such Company training centre, this one special-6,227 seminars over 104,589 participant-days. ises in training for paintshop workers. ŠkodaMeanwhile, in the field of “cross-functional now has training centres at all three of its loca-skills development” (which includes leadership tions in the Czech Republic, providing trainingskills and personal development), 16,507 em- in body production, engine production, logis-ployees attended 2,669 training courses repre- tics, assembly and paintshop functions.senting 48,395 participant-days. During the year under review, Volkswagen of Many locations outside Germany South Africa set up its own Learning Academy, set up Training Academies in 2010.International skills development while training centres also opened at Volkswa-Volkswagen also offers a wide range of skills de- gen Slovakia and Volkswagen Autoeuropa invelopment opportunities at its locations outside Portugal. Further training initiatives includedGermany. These include practice-based training starting work on construction of a training cen-in what the Company calls “profi rooms” – spe- tre at Volkswagen Navarra in Spain.cially set-up training labs that replicate actualworking environments. These provide trainingin basic skills and also reflect site- or product- The Global Labour Charterspecific requirements. After successfully imple- Skills development is also central to the furthermenting the concept at our Russian site in Kalu- development of employee participation at loca-ga in 2009, we rolled it out in early October 2010 tions outside Germany. The Volkswagen Globalin Pune, India, where the Volkswagen India Labour Charter, which came into force in au-Training Academy is the cornerstone of Volkswa- tumn 2009, combines rights to consultationgen’s vocational training and is currently train- with shared responsibilities, requiring employ-ing over 70 apprentices as welders, painters, fit- ees to demonstrate first-class skills and a highlyters, electricians and tool mechanics. developed sense of responsibility. The Charter applies globally and provides for phased rightsThe new production plant in Chattanooga, Ten- to information, consultation and codetermina-nessee was working hard in 2010, training staff tion for employee representatives of the brands,for the start-up and subsequent regular produc- companies and locations represented on thetion. By organising extensive training courses, Group Global Works Council. In 2010, many lo-Volkswagen ensures that its employees acquire cations began to flesh out the Charter with dec-and continue to develop both basic and expert larations of intent and outline implementationknowledge in their field of activity. In addition, arrangements agreed between managementthe Volkswagen Academy was set up in coopera- and employee representatives. The local collec-tion with the State of Tennessee and boasts its tive bargaining partners then agree the phasedown teaching buildings for factory automation, implementation of these outlines, so that theautomotive production and vocational training rights to participation set out in the Charter areas well as “profi rooms” for body shell produc- put into action. >> 66tion, painting and assembly.In 2010, Škoda opened a new training centre atits main plant in Mladá Boleslav. The seventh 33
    • Career prospects for graduates tween them, its six institutes ensure the transfer of Over the last ten years, some 1,400 young people academic knowledge within the Group, increas- who demonstrated outstanding abilities and ing Volkswagen’s capacity for innovation. In 2010, dedication during their internships at Volkswa- over 11,300 participants attended a total of 180 gen have been included in the Student Talent seminars organised by the AutoUni. The AutoUni Bank, Volkswagen’s staff development pro- programme comprises lectures, conferences, gramme for university students. Volkswagen seminars and – since 2010 – cooperative study supports and nurtures these former interns modules covering in detail technical topics such while they complete their studies with events as “hybrid and electric vehicle chassis”. At the end such as workshops, specialist presentations, of each cooperative study module, participants seminars, or visits to Volkswagen sites, building take a final examination. ties with talented students in the process. The AutoUni intends to step up its cooperation The StartUp Direct and In 2008, Volkswagen launched the StartUp Di- with universities in 2011, and work is currently un- StartUp Cross trainee schemes rect programme to give university graduates a der way into surveying higher education in the mean new graduates get a head start in the Company. Over a two-year peri- BRIC states, the USA, the Czech Republic, Spain head start at Volkswagen. od, participants in the programme not only and Qatar. As part of Volkswagen’s regional out- work in their own department and familiarise reach, the AutoUni also stages conferences and themselves with the Company but also have an lectures that are open to the general public. opportunity to attend supplementary training seminars. The programme also includes place- Over and above this, the AutoUni is intensively ments of a few weeks in production and sales as involved in the Group’s doctoral student pro- well as an optional foreign placement. Universi- gramme, in which over 390 doctoral students ty graduates with an international focus can en- were supervised in 2010 by the various companies ter the StartUp Cross programme instead. This of the Volkswagen Group in Germany. All these 18-month international programme includes a doctoral students work on ambitious PhD thesis three-month international placement. Over 800 topics with relevance for the Company. Under the trainees have embarked on one of these two doctoral student programme, students generally programmes since they were launched in 2008. complete their thesis within three years, during which time they work closely with their own de- partment in the Group, which also appoints a su- The AutoUni pervisor from within the Company. Completed Volkswagen AutoUni, based in Wolfsburg, plays a theses may be published as part of the AutoUni’s vital role in knowledge transfer at the highest level publication series. within the Group. It works in conjunction with in- dividual departments of the Volkswagen Group and partner universities to offer in-service train- Promoting performance and sharing profits ing at university level. The Volkswagen Group sees its wide range of in- service training and skills development provi- The AutoUni operates across all Volkswagen sion as a key part of its development of a top brands and locations. In 2010, for example, it or- team. Systematic fostering and recognition of ganised conferences in Mexico and Russia. Be- good performance is another key part of our34
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 11,304 employees attended AutoUni events in 2010.strategy, along with redesigning our pay systems scheme unique in the German collective to ensure that employees have a sustainable bargaining context.share in the success and profits of the Company. • Performance-related components in force since early 2011, which represent an addi-Since 2010, Volkswagen AG has had detailed tional reward for individual performance.standard criteria for skills development andperformance assessment. These criteria cover As part of the introduction of a performance-re- The annual appraisal ensuresthe entire workforce, from apprentices to top lated pay component, Volkswagen AG and its un- that every employee coveredmanagers, and are underpinned by concrete in- ions have agreed that in future, each employee by the collective agreementcentive systems within the pay structure. The should have an annual individual appraisal with receives detailed feedback onpay system for Volkswagen AG employees cov- his or her line manager. The first step at this their work at least once a year.ered by collective agreement comprises three meeting is to provide the employee with feed-main components: back on past performance. The second step is to discuss the employee’s personal future develop- • Basic pay in the form of each employee’s ment. monthly salary. • An entitlement to profit-sharing, which is In February 2010, the Company and the German laid down by collective agreement. Ten metalworkers’ union IG Metall also agreed that percent of the Volkswagen brand’s operat- the collective agreement on sustainable loca- ing profit is channelled into profit-shar- tion retention and employment protection ing, which applies to all employees would remain in force until at least 31 December covered by the agreement. This makes the 2014, giving all Volkswagen AG employees em- Employment Top team Volkswagen applies uniform criteria to assess employee performance for everyone, from apprentices to managers. 35
    • ployment protection until that date. The agree- The Long Term Incentive is linked directly to ment also stipulates that there will be no reduc- the goals set out in the Group’s Strategy 2018. It tion in the recruitment of apprentices and that rewards Volkswagen management for their con- apprentices will, subject to performance, be tribution to implementing the strategy’s goals of taken on permanently on completion of their attaining top employer status and leading the training, also until the end of 2014. field in terms of customer satisfaction, sales and profitability. All Volkswagen AG employees The pay system, which now includes a perfor- • The customer satisfaction goal measures enjoy protection from mance-related component, has proved effective how satisfied Volkswagen Group custom- redundancy until 2014. in enabling employees to share in Volkswagen ers in key sales markets are with their ve- AG’s success. It also helps to ensure fair pay and hicle, the dealership and customer service. reward individual performance while preserv- • Only successful companies can create and ing competitiveness. The three components are protect jobs in the long term, a key criteri- being rolled out across the Group and form the on for being top employer. The category is model for collective agreements concluded out- also measured by growth in productivity, side Germany. Thirty international agreements employee participation, and the results of were signed at locations across the Volkswagen the annual employee opinion survey. Group in 2010, and in all cases, bargaining was • The sales goal measures how far the Volks­ underpinned by an active information and com- wagen Group has met its targets for unit munication process. Local disputes arose only sales of vehicles in the global markets. in Brazil, Spain and South Africa, and these • Indicators in the profitability category in- were rapidly resolved through mediation. clude return on sales and the dividend per share (in euros). Management employees also earn part of their salary in the form of a personal performance In this way, the LTI helps ensure that Volkswa- bonus, which rewards individual performance. gen management consistently pursues the mul- Group and Company bonuses enable manage- tidimensional and sustainable goals in the ment staff to share in the success of the Group Company’s stakeholder strategy. or of their own part of the Company. An innova- tion in 2010 was the Long Term Incentive (LTI), which replaces Volkswagen AG’s former stock Employee opinion survey option scheme. The LTI is a bonus paid over and Employee satisfaction is measured each year us- above other profit-sharing schemes and is cal- ing the Volkswagen Group’s employee opinion culated over a four-year period, making it a survey, which covers the entire workforce. Once long-term management remuneration tool that the survey is complete, the findings are jointly reflects the positive and sustainable develop- discussed by supervisors and employees, raising ment of the Company. This means that the LTI complaints and problems on the one hand and complies with the aims of the 2009 legislation suggestions for improvements to work processes on remuneration of Board of Management on the other. The survey was conducted for the members but is applied more widely, to the third time in 2010. Around the world, over whole of Volkswagen’s management. 285,000 employees took part, a response rate of 87 percent at the corporate locations and compa-36
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t391,880 suggestions for improvements were submitted across the Group in 2010. 308,273 were adopted, earning their originators some €30 million.nies included in the survey. The survey showed The ideas management process also helps toan improvement on the previous year, particular- make work at Volkswagen both safer and health-ly in the areas of communication, cooperation ier. The challenges of demographic change areand job satisfaction. After the survey was carried given a high priority, with special considerationout, it was discussed in the individual teams and given to suggestions for ergonomic improve-organisational units at the 48 participating loca- ments. The suggestions adopted are generatingtions, and improvements were introduced. In continuous improvements in occupational2010, specific action weeks for the opinion survey health and safety, and in 2010, 5,376 suggestionswere organised at Volkswagen AG plants. were related solely to safety at work, of which 2,474 were adopted.Ideas managementVolkswagen sets great store by enabling its em- Demographic changeployees to make suggestions for improving work In 2010, Volkswagen continued to push forwardorganisation and production processes. Employ- ergonomic improvements. To raise awareness ofee suggestions and ideas are considered and as- the needs of older people and the challenges fac-sessed centrally by the Volkswagen “Ideenman- ing them, Volkswagen has started to use a newly-agement” (“ideas management”) unit, which is developed age simulation suit, developed jointlyrepresented at all the German sites. The first by The AutoUni, Volkswagen Group Research,suggestion scheme at Volkswagen was intro- Audi AG and Chemnitz University of Technology.duced back in 1949, and employee commitment The suit enables researchers to study age-related Opinion survey statementsto improving products and processes has since sensory and motor impairment. > Volkswagen is viewed positively in public and by friends and acquaintances.becoming a key measure of the workforce’s crea- > I’m well informed of current developments tivity, expertise and motivation. Volkswagen also A number of Volkswagen AG plants took an im- at Volkswagen. > Sufficient steps are being taken to ensure offers training and skills development to system- portant step to reduce the health effects of shift quality in our organisational unit (OU).atically promote a culture of ideas within the work by reorganising shift patterns. > Flaws or disruptions in the work process are quickly resolved in our OU.Company. The continual improvement process • At the Wolfsburg plant alone, more than > Collaboration in my OU/group is good.set out in our Company agreement, the “Volks­ 18,000 employees moved to shift patterns > Collaboration with colleagues from other OUs or groups is good.wagen Way”, is also supported by ideas manage- that imposed less stress on their health. > Collaboration with my direct supervisor is ment, which gives managers a vital tool for man- • New shift patterns are currently being de- good. > I can deal with pressure on the job and aging and motivating staff. veloped in consultation with employees in work-related requirements comfortably. pilot areas, drawing particularly on re- > I like my job as it is. > I like working for Volkswagen.In 2010, Volkswagen employees throughout the search findings relating to shift design and > Our OU profited from discussing the results Group submitted a total of 391,880 suggestions adapting these to the needs of the automo- of the opinion barometer.for improvements. Adopting 308,273 of these tive industry.suggestions helped to drive up the quality of our • In January 2011, the Wolfsburg plant insti-products and the efficiency of our processes, gated a two-shift pattern for employeesreducing costs in the Group by a total of around with performance impairment. These em-€340 million. Bonuses worth some €30 million ployees work an early and a late shift in al-were awarded to staff whose ideas were adopted ternate weeks but do not work night-shifts.in acknowledgement of their creativity and in-volvement. 37
    • In September 2010, Volkswagen AG organised Work2Work is a key programme across all our and hosted the autumn conference of the Ger- plants. The programme was set up in 2001 to man Institute of Ergonomics (GfA) in Wolfsburg. create new job opportunities for performance- The theme was “Person- and process-oriented impaired employees. Around 600 people are work design in vehicle manufacture”. The con- employed in Wolfsburg in more than 40 roles ference was also attended by representatives of adapted to their specific capacity. Work2Work’s Audi AG, Daimler AG, Robert Bosch GmbH and aim is to reintegrate employees who have suf- the University of Kassel. The findings are being fered illness or injury into Volkswagen’s pro- rolled out in production areas and are helping duction and specialist departments, and it al- A whole raft of measures are the Company not only to improve productivity ready has over 400 successes to its credit. The reducing stress and strain and employee well-being but also to manage de- Company knows that many performance-im- and improving ergonomics. mographic change. paired employees have talents and expertise that can be developed with targeted support. Volkswagen AG is particularly committed to Once these skills are identified, it is often possi- helping employees with reduced capacity or dis- ble to move the employees concerned to a differ- abilities. People with disabilities made up 6.65 ent but high-quality job within the Company. percent of the total workforce of Volkswagen AG in 2010, once again well above the statutory 5 percent quota. Volkswagen also orders goods Staying fit, healthy and safe from workshops for people with disabilities, Fit, healthy and competent employees are cru- which helps to boost employment prospects cial to top performance and to enabling Volks­ for the disabled outside the Company as well. wagen to boost its market position and competi- During the reporting year, these orders totalled tiveness. Protecting and promoting good health €21 million. In May 2010, Volkswagen AG was a is therefore not just a social responsibility and co-organiser of the 39th meeting of disability part of Volkswagen’s corporate culture but is officers from the German federal states, hosting also vital to the Company’s ongoing economic the event at the Autostadt visitor centre next to health and viability. the Wolfsburg plant. Volkswagen has for many years taken an inte- Volkswagen also reflects the needs of people grated approach to health management, and with disabilities in its product design. The Com- this was extended and widened in 2010. The year pany directly supplies a comprehensive range of under review saw the introduction of the Volks­ driving aids and offers a 15 percent discount on wagen Checkup, a high-quality, comprehensive Volkswagen special vehicles. Special features medical examination and advice session availa- available include rotating and swivel seats, ble to all employees. Its aim is to help to main- manually operated accelerator and brake con- tain and improve the health, fitness and perfor- trols, an EDAG automatic wheelchair loading mance of all employees. More than 10,000 device, and the FRANZ hands-free driving sys- employees have so far taken advantage of the tem. These aids can be fitted to virtually all Volks­ programme. wagen cars, from the Polo to the Touareg. Ergonomic improvements across the entire product development process ensure that the38
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 10,327 employees took advantage of a “Volkswagen Checkup” in 2010.quality of workplaces and the stress and strain ue to increase the proportion of women in allon employees caused by production processes fields from its current 14.2 percent but especial-are already taken into account at the planning ly in management, where currently 10.4 percentand design stages. Assistance and mentoring of employees are female.opportunities for employees with mental healthor psychosomatic problems and help with reha- Since 1998, Volkswagen has offered a mentoring Mentoring programmes helpbilitation were also expanded in 2010. The newly programme aimed at increasing the proportion encourage women supervisorsdeveloped workplace management system is a of women in management positions. Having and a new generation of womentool that allows workplace profiles to be recon- been through 17 cycles with a total of over 300 managers.ciled with the deployment options of individual participants, this is a recognised developmentemployees, taking health and strain factors into programme in the Group. The Company alsoaccount. gives female skilled workers the opportunity to train as supervisors.In 2010, the Volkswagen Group also introducedthe new Group occupational safety management In 2010 for the first time, Volkswagen AG ap-system, known as KAMS, at all its locations proached its employees with daughters to pro-around the world. KAMS is designed to bring a vide them with information on commercial andsustainable improvement in occupational safe- technical vocational training at Volkswagen andty. Each Group company is now responsible for career prospects for women within the Company.using KAMS to analyse its existing occupationalsafety organisation and related processes. In- At Volkswagen, both career and family life areternal Group occupational safety experts will considered extremely important, which is whythen evaluate the results and develop improved the Company is redoubling its efforts to create astandards. The system can already point to its family-friendly environment. For Volkswagen,first successes: in 2010, there was a further drop family-friendly HR policies are one of the keysin the number and severity of workplace acci- to becoming a top employer. Meetings for em-dents. Safety representatives at German loca- ployees on parental leave, initiatives for easingtions have been trained under a standard occu- the transition back into work after parentalpational safety programme since 2009, and this leave, information on childcare providers onis also helping to reduce the frequency of acci- the intranet as well as telecommuting, flexibledents and the resulting negative impacts. working hours and a range of part-time working models make it easier to balance job and family at Volkswagen.Advancing women and promoting diversityVolkswagen has long been actively promoting In 2010, Volkswagen came one step nearer to be-gender equality and compatibility between work coming a family-friendly company by launchingand family. In 2010, women accounted for al- “Kaleo – SOS Childcare” at the Wolfsburg site, amost 30 percent of the trainees taken on by service that takes care of employees’ childrenVolkswagen AG. Over 22 percent of the universi- when unforeseen circumstances arise. >> 22ty graduates hired by Volkswagen AG are womenand today almost one in five junior managers isfemale. One of the Company’s goals is to contin- 39
    • Social responsibility talent. The school’s mission was developed by Volkswagen is particularly active in exercising an international panel of experts and is deliv- its social responsibility by promoting regional ered by committed teachers who work closely growth initiatives in the areas where it operates. with business and educational experts and a Wolfsburg AG, a public-private partnership be- wide range of extra-mural institutions. tween the Company and the City of Wolfsburg set up in 1999, takes a leading role here. Since But Volkswagen wants to support the older 2010, it has been partnering with another or- members of society as well as the youngest. Sev- ganisation to form the “Allianz für die Region” eral thousand Volkswagen employees retire or Regional Alliance; its partner, the “Region each year, and the Company’s HR policy is to Braunschweig” project, takes in the towns of support them as they move from employment Wolfsburg, Braunschweig and Salzgitter and into retirement. About two years before they are surrounding rural areas as well as regional due to retire, older employees take part in businesses. The aim of the Alliance is to focus events facilitated by HR staff to help them make skills and resources for regional development the transition. They are told about volunteering more effectively, and the main goal of the col- opportunities, for example working in schools laboration is to develop structures centred on to help children with reading or as learning creating and safeguarding jobs and improving support assistants. A Group-wide “Senior Ex- the quality of life. In addition to a broad range of pert” scheme was established to provide this measures to promote business, the initiative service across all locations. Former employees also contributes towards educational, health, are offered the opportunity to pass on their leisure, and energy goals. By improving local fa- skills and experience to others, whether at re- cilities for residents and businesses, the Alli- gional, national or international level, by teach- ance is boosting a sense of well-being and mak- ing technology and maths in schools, for exam- ing the area more attractive as a business ple, or helping to train specialists or manage- location. Networking with educational and re- ment staff. Since the project began in Septem- search bodies and supraregional partners, and ber 2010, 109 retirees have already signed up implementation of inspirational pilot projects with the Senior Expert scheme. are also pointing the way to new approaches to sustainable regional development. Active employees are often also keen to do vol- untary work and Volkswagen supports employ- Volkswagen is also actively involved in educa- ees as they take up or engage in a voluntary role. tion in the region. The “Neue Schule Wolfsburg” The “Volkswagen Pro Ehrenamt” (“Volkswagen project, an initiative designed to set up a new supports volunteering”) initiative acts as a school in Wolfsburg in partnership with the clearing-house, linking community initiatives town and local businesses, opened its doors in looking for volunteers with Volkswagen staff August 2009. The primary and secondary wanting to help in a social capacity. The core school, which is open to all children from the aim is to boost the profile of volunteering in the town of Wolfsburg and the surrounding region, public perception, and support for volunteering designs its curriculum around five key themes: has become firmly embedded in the Group’s a strong international focus, science and tech- sustainability strategy over the past few years. nology, business, the arts, and the promotion of Since the project was set up late in 2008, it has40
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 1,052 volunteers have been placed since late 2008 by Volkswagen’s volunteering initiative.registered2,400 volunteer openings and placed ers in developing countries to earn an inde- VOLKSWAGENsome 1,050 volunteers. The idea behind “Volks­ pendent and dignified livelihood, and supportwagen Pro Ehrenamt” has already been adopted for Fairtrade has been growing across theby Group subsidiary Autovision, and the plan is Group; an ever-wider range of products is avail- proto roll it out at other Group companies. “Volks­ able, and new sales stands and product infor-wagen Pro Ehrenamt” was commended as a mation help raise awareness and boost sales. In EHRENAMTBest Practice in Europe in 2010. 2010, for example, sales of Fairtrade coffee were 10 percent up on the previous year, and in all the Supporting and promotingFairtrade Company bought 45 metric tons of coffee, up volunteering is a key part ofAt the suggestion of the General Works Council, from 32 tons in 2005. Volkswagen’s sustainabilityVolkswagen has been selling Fairtrade products strategy.in its catering facilities via its catering provider, The following links provide further examples ofServiceFactory Gastronomie und Hotellerie, Volkswagen’s commitment to social developmentsince 1999. Fairly traded products help produc- and sustainability. >> 23, >> 24, >> 25, >> 26, >> 27 41
    • 4 Strategie & Management Strategie 2018 Management Herausforderungen Environment Climate protection & energy efficiency Efficient powertrains and fuels Electromobility Resource efficiency Efficient production Water and air quality Biodiversity Mobility concepts42
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n tConserving resources.As a globally active automaker, through our products we meet the needs of many people for personal,environmentally compatible mobility. The production and use of our products requires resourcessuch as energy or water. The more conservative our approach to these resources is, the more sustain-able our products are. We are squaring up to this responsibility. 43
    • Ev e n Evenly ly Evenly nlly Ev e n y E ve We aim to design and build the most efficient mental management system was certified to EN and environmentally compatible cars. So deal- ISO 14001 – for the 15th time. In 1995, Volkswagen ing efficiently and consciously with energy and was the first automobile manufacturer to have its the Earth’s natural resources is at the core of Technical Development department externally our activities. To live up to this claim, we take certified. 2010 also brought recertification to account of environmental impacts throughout ISO/TR 14062, which was first obtained in 2009. the entire product life cycle. In all our activities, This standard comprises binding requirements our extensive experience of environmental for the integration of environmental aspects in management and strategic environmental product design and development activities. protection provides us with firm foundations. Since 1995, our German sites have participated Environmental management voluntarily in the EU Eco-Management and Audit Strategic environmental Our all-embracing sustainability philosophy Scheme (EMAS), making Volkswagen one of the management and a clear flows directly into the Group’s Environmental first automakers to get involved in this program, environmental policy create Policy and Environmental Principles. In the 2010 while our Group sites worldwide have participat- binding environmental goals. financial year we extended our Group Environ- ed in environmental certification processes in mental Policy, which is basically founded on the accordance with the international standard environmental compatibility of our products and EN ISO 14001. on a resource-conserving approach to their pro- duction. An effective energy management system In the course of recertifications, Volkswagen is helping us achieve our goal of becoming the confirmed its role as a trailblazer. For example, leading automaker in environmental terms as we identify environmentally relevant aspects well by 2018. The main pillars of our Environ- early on and integrate them into the product de- mental Policy are the Group Environmental Prin- velopment process. We also comply with the re- ciples governing our products and production quirement to take environmental considerations operations, which apply worldwide. into account at all stages of the product lifecycle. Taking account of the Group’s binding minimum Within the Technical Development department standards, all production plants are under obli- at the Volkswagen brand the Environmental Poli- gation to set environmental goals at their own cy is strategically integrated into all processes initiative and draw up continuous improvement and monitored by the technical inspectorate TÜV programmes for their environmental perfor- NORD-CERT. At the end of November 2010, the mance. Regular meetings of the environmental Technical Development department’s environ- officers of the Group’s European production44
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t d eed ncc anbbaa an lan ce all l aba ce dbalanced d plants have been taking place since as long ago as ment of Volkswagen’s employees. The award is 1976. At our plants outside Europe, we also stage presented to individual or groups of employees of additional Environmental Regional Conferences the Volkswagen brand or a corporate function in where action plans are drawn up in workshops to Europe who have demonstrated great personal ensure a uniform high standard of environmen- commitment to environmental protection in the tal protection. A system of environmental spon- workplace. >> 28, >> 29, >> 30, >> 31, >> 32 sors promotes the initiation of environmental projects and helps with their deployment. Life Cycle Assessments To minimise the environmental impact of our From initial design sketch through The Corporate Environmental Steering Group products, we analyse the entire lifecycle using to recycling: sustainability at every (KSK-U) performs a strategic function within the Life Cycle Assessments (LCA) in accordance stage of the vehicle life cycle. Group, safeguarding the long-term value of the with international standard ISO 14040/44. LCAs company and protecting it against environmen- cover the life cycle of new vehicles, powertrains, tal risks. Its activities focus on the areas of prod- components and materials from the initial idea ucts, production/sites, sales and communica- and design sketches through to technical devel- tions. The aim is to harmonise environmental opment and production, use and subsequent activities across the Group; to derive and pursue recycling. Where we identify relevant optimisa- goals and measures; to foster Group-wide knowl- tion potential, we amend our LCA specifications edge transfer; and to plan and steer internation- accordingly. This also applies to the supply al audits and the Regional Conferences. chain, where we engage in a dialogue with sup- pliers to identify environmental action that can Introduced in 1995, the Factory Agreement on be taken. Environmental Protection describes the rules of good environmental practice and encourages all Today, LCAs are a tried and tested environmen- employees to respect and apply these in their tal management tool that plays a key role in reli- everyday work. ably achieving the objectives of Volkswagen’s Environmental Policy. To keep our customers Through a network of environmental specialists, informed about this work, we issue what we call who not only act as local contacts but also have a Environmental Commendations based on the multiplier role, since 1990 production-related results of the LCAs we have drawn up for vehi- environmental protection has been set on ever cles or technologies; results that have been veri- broader foundations. The Internal Environmen- fied by independent experts. > 33, > 34 > > tal Award provides an example of the commit- 45
    • Climate protection & energy efficiency ures. For years now, the Corporate Energy Climate protection is a top priority for the Volks­ Working Group has been responsible for these wagen Group. For a carmaker, climate protection activities. In addition, the Volkswagen brand has means first and foremost producing vehicles established a central energy management func- with low CO2 emissions. The Volkswagen Fuel tion. and Powertrain Strategy is our roadmap for achieving this objective. Volkswagen is also involved in consultation with government and scientific institutes, for example A key aspect of this strategy is efficiency improve- in the context of our cooperation with the Inter- ment. CO2 reduction measures throughout the national Energy Agency (IEA), the UN Intergov- Group are coordinated by a Corporate CO2 Steer- ernmental Panel on Climate Change (IPCC) or ing Group to develop efficient technologies for our active membership of the World Business all brands and bring them to the market as cost- Council for Sustainable Development (WBCSD). effectively as possible using modular toolkits. The objective is to lay a firm foundation of facts The CO2 registry is one such instrument which and figures for the sustainable long-term plans analyses the CO2 emissions over the entire prod- of policymakers and of the Group. For the inter- uct creation process for every vehicle project nal exchange of knowledge between all brands, across the Group. That way we can ensure that regions and departments, a Group Expert Net- the binding reductions in CO2 laid down in the work Climate and Energy has been established. Group’s Environmental Principles are attained. Energ y supply strateg y In the production sector too, Volkswagen reduces Volkswagen Kraftwerk GmbH plays a key role in emissions with a harmful impact on the climate, securing the future of our sites and ensuring en- for example by introducing energy-saving meas- ergy supplies that are increasingly eco-friendly. Climate & energy Energy strategy GHG emissions in % 100 100 % 90 80 70 Switch from coal to Participation in 60 10% increase in energy natural gas, 2 G&S* with offshore wind farms efficiency by 2013 70 MW each and 5 CHP with 4 x 40 MW and 60 plants with 12 MW each hydroelectric plants % 50 2010 2020 The energy supply strategy points the way to far greater Cutting consumption Diversification of generation structure *G&S – gas-and-steam turbine power station energy efficiency.46
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 40 percent less greenhouse gas emissions by 2020 compared to 2010.To maintain secure, cost-efficient and sustaina- to sustainable carbon-neutral energy sources.ble energy supplies to the production plants, a For electromobility, for example, this means aVolkswagen energy strategy has been developed. shift to hydropower, wind energy and solar pow-The main goal of this strategy is to reduce green- er. For the internal combustion engine, energyhouse gas emissions by 40% over 2010 levels by sources based on sustainable biomass and bio-2020. The first step will be to improve energy effi- genic fuels produced from such biomass are be-ciency in the production sector. coming increasingly important. At Volkswagen, these are referred to as SunFuel® – provided thatAt the same time the Volkswagen Group is also the CO2 reduction potential is at least 60%, EUworking to diversify its energy structure. The fol- sustainability criteria are met and the fuels arelowing measures are currently being implement- compatible with the powertrain technology of the LichtBlick partnershiped or are at the detailed planning stage: present or the foreseeable future. Climate protection also opens up new business areas. In coop- • Changeover from coal to natural gas: For SunFuel® production, Volkswagen favours eration with LichtBlick AG, Volks­ construction of two gas-and-steam turbine the use of waste materials that do not compete wagen is producing compact CHP power stations, each with an output of 70 with food crops for agricultural land and do not plants based on highly efficient MW, and five combined heat and power require any change in land use. In addition, gas engines. Marketed by Licht­ stations, each with an output of 12 MW, further improvement in sustainable biofuel pro- Blick as Home Power Plants, at plants in Germany duction processes is possible if the process ener- these decentralised units are • Participation in offshore wind farms gy required is generated using waste. The higher controlled as a “swarm” of power (4 x 40 MW) the share of waste in energy generation, the bet- plants. Series production at the • Construction of a further hydroelectric ter the energy balance and the higher the CO2 Salzgitter plant started recently, power plant in Brazil, with an output of reduction potential of the fuel on a well-to-wheel helping to safeguard jobs. >>35 25 MW basis, i.e. considered over the entire production • Construction of a modified water-wheel on process. Taking these factors into consideration, the Aller river in Lower Saxony to provide the Volkswagen Group sees considerable poten- power for the Golf blue-e-motion test fleet tial in processes that extract ethanol from straw • Consistent expansion of the use of rooftop as well as in the Biomass-to-Liquid (BtL) process photovoltaic systems at Volkswagen Group based on the use of wood waste. production plants. > 36, > 37, > 38 > > > Efficiency brands People will only be won over to sustainability ifEfficient powertrains & fuels the benefits are evident to them. This is why weThe basic principle is to drive forward decarbon- highlight the particularly efficient cars amongisation and further improve the efficiency of the all Group brands and clearly underline the ben-entire powertrain. The Volkswagen AG Fuel and efits through the relevant efficiency brands. Be-Powertrain Strategy focuses on two technologies tween 2007 and 2010, worldwide sales of effi-that are to be pursued in parallel and will coexist: ciency models of the Group’s Audi, Volkswagen,electromobility and advanced internal combus- Volks­wagen Commercial Vehicles, SEAT andtion engines. However, both electric propulsion Škoda brands rose by a factor of 12, from 32,500systems and internal combustion engines face to 402,400 units.the long-term challenge of switching successively 47
    • BlueMotionTechnologies is the umbrella brand Škoda model with the lowest consumption and for all products and technologies of the Volks­ emissions. Škoda also offers the GreenLine wagen brand that save fuel and reduce emis- Technology equipment package for the Octavia, sions of CO2 and pollutants. Four sub-brands aimed at environmentally aware customers with come under this label: their own specific requirements in terms of the comfort and convenience features and equip- • BlueMotion: for the most economical Volks­ ment level of their car. At SEAT, the Ecomotive wagen model in its particular class. All and E-Ecomotive labels (for the lowest-con- BlueMotiontechnology measures are com- sumption SEAT model) designate particularly bined in one special model with distinctive economical models. The SEAT Ibiza E-Ecomo- visuals. The Polo BlueMotion, for example, tive, with emissions of only 89 grams of CO2 per with a combined fuel consumption of 3.3 kilometre, is the vehicle with the lowest con- New Small Family litres/100 km and 87 g CO2/km, is the most sumption and emissions. Ecomotive means that With the New Small Family, economical 5-seater in the world. SEAT offers various models and engine options Volkswagen is again adding a with a start/stop system and recuperation. In ad- fully-fledged compact car • BlueMotionTechnology: Here, the custom- dition, SEAT offers market-specific models such programme to its range. Take the er chooses between various models, en- as bi-fuel (LPG) and multi-fuel (E85) vehicles Up! for example, production of gines and equipment levels and can add an with lower CO2 emissions. which will start in August 2011: optional BlueMotionTechnology package. With the optional BlueMotion- True to the notion of “Vorsprung durch Technik. Technology package, the 55 kW • TSI EcoFuel identifies Volkswagen’s natu- Efficiency: standard in every Audi”, all vehicles petrol-engined model will emit ral gas-powered models with TSI, achiev- at Audi are equipped with fuel-saving technolo- less than 100 grams of CO2 per ing CO2 emissions that are almost one gies. The new Audi A1, for example, is already fit- kilometre. In the production of quarter less than their petrol-engined ted with the start/stop system, recuperation and the Up! a new painting process counterparts. an on-board computer with an efficiency pro- based on paints with no filler gram. Audi now offers 54 models with a CO2 val- marks another step towards re- • BlueTDI with exhaust gas treatment desig- ue of less than 140 g/km. Of these, 17 fall within source conservation. From 2012 nates vehicles with the lowest nitrogen ox- the range up to a maximum of 120 g/km. onwards a natural gas version of ide emissions (up to 90 percent reduc- the Up! will become available, tion), ensuring early compliance with the In addition, Audi offers flex-fuel vehicles, which followed in 2013 by the Up! blue- Euro 6 exhaust emissions standard (cate- can be run on fuel containing 85% ethanol, as e-motion with electric drive. SEAT gory N) that will come into effect in 2014. well as “TDI Clean Diesel” technologies. The and Škoda will also be launching In 2010, production of the Passat BlueTDI customary economy of the TDI and the efficient their own versions of the Up! in Germany reached 2,800 units, com- minimisation of the emissions of the ultra-low pared to 1,800 units in 2009; up by a factor emission system ensure both economical and of 1.5. clean motoring. > 4, > 5, > 6, > 39, > 40 > > > > > At Škoda, cars with particularly low fuel con- Customer information sumption are badged as GreenLine models. The Sustainable mobility calls for a joint effort on the new second generation is available in all Škoda part of the manufacturer and the driver. Reduc- models. The Škoda Fabia GreenLine, with CO2 ing the CO2 emissions of the vehicles we build is emissions of 89 grams per kilometre, is the a goal that keeps us motivated in our everyday48
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 3.3 litres of fuel take the Polo BlueMotion 100 km, making it the world’s most economical 5-seater.work. With our BlueMotionTechnologies we are integrated campaign, the underlying mindset isalready setting the standards out on the road. being conveyed not only in classical brochuresAnd through a combination of such leading-edge or flyers but also through social networks, clear-automotive technology and an eco-friendly style ing the way for a targeted engagement in dia-of driving, our vehicles can become even more logue with our customers. When we know inefficient. It’s an approach we call “Think Blue.” which areas of ecological sustainability our cus- tomers see room for improvement and know“Think Blue.” stands for a brand mindset that which way their thoughts are turning, we aregoes beyond products and technologies. It’s a re- even better placed to join forces with them tominder to join with our customers and employ- drive sustainable change. One special focus isees to act in an even more environmentally com- on the involvement of our employees through apatible way. As an integral approach, “Think range of internal measures designed to heightenBlue.” is fully aligned with the core values of the awareness of the way each individual deals withVolkswagen brand “innovative, valuable and re- energy in their own sphere of influence. And be-sponsible.” cause we think acting sustainably should also be fun, we have also added game elements toIn terms of content, “Think Blue.” rests on three “Think Blue.”conceptual pillars: development of eco-friendlyproducts and solutions; fostering of environ- In addition to the existing activities, through Back in the 1950s the revolutionarymentally compatible personal behaviour; and progressive internationalisation, stakeholder slogan for the Volkswagen Beetlesupporting environmental initiatives. involvement and integration measures along the ran “Think small.” In much the same value chain, we will be working to permanently way, “Think Blue.” today marks theWe began presenting “Think Blue.” to a wider establish “Think Blue.” as the mindset of the dawn of another new era.public at the end of February 2010. As part of an Volkswagen brand. > 41, > 42, > 43 > > > BlueMotionTechnologies BlueMotion/ BlueMotionTechnology BlueTDI TSI EcoFuel BlueMotion Think Blue. EcoFuel NOx exhaust recuperation hybrid drive BiFuel treatment start/stop electric drive MultiFuel TDI TSI DSG 2005: one label 2008: one umbrella brand 2010: one mindset 49
    • Electromobility driven by an electric motor built into the front In future, Volkswagen’s heart will also beat with of the engine compartment, delivering a maxi- an electric pulse. According to our roadmap, the mum output of 85 kW/115 hp. It has a continuous recently-introduced Touareg Hybrid will be fol- power output of 50 kW/69 hp. The electricity lowed in 2012 by the Jetta Hybrid and, in the fol- used to drive the motor is stored in a lithium-ion lowing year, by the E-Up!, just ahead of the Golf battery with a capacity of 26.5 kilowatt-hours. blue-e-motion. One of these models will also be Depending on driving style and other factors, the brand’s first all-electric vehicle in the USA. such as use of the air conditioning and heating, Volkswagen will be the first vehicle manufactur- ranges of up to 150 kilometres can be achieved. er to offer an electric car that is accessible to The Volkswagen Group is aiming to become the every customer. market leader in e-mobility by 2018. The focus will initially be on Europe, China, Japan and Two roads, one destination: Our engineers in America, Europe and Asia are the USA as the main world markets, and the suc- the Volkswagen Fuel and creating the platform for this initiative. In this cess of e-mobility in these areas will be vital to Powertrain Strategy assigns worldwide research and pre-development net- the global implementation of the Volkswagen equal importance to the paral- work, Volkswagen is investigating modular op- Group’s e-mobility strategy. > 44 > lel development of e-mobility tions for new electrical components and is also solutions and more efficient researching a variety of energy storage con- internal combustion engines – cepts. The company regards not only the body- Resource efficiency en route to the sustainable work, but also the electric motor – the electric Volkswagen is constantly striving to improve its mobility of the future. heart of the e-car – along with the battery sys- resource efficiency. This is not simply measured tem and power electronics as a core compe- as the ratio of resource input to product output in tence. The electric motors, for example, will be a process but taken in a holistic context. Conse- manufactured at the Kassel plant and the bat- quently, resource efficiency is not only a top pri- tery system in Braunschweig. With the develop- ority in product design and production but is also ment of an electrical module that allows flexible fostered by efficient product use and recycling. and efficient integration of the electric motor into the various vehicle platforms, Volkswagen Volkswagen is committed to the systematic en- also plans to forge ahead with the electrification hancement of its resource efficiency. So when of further models. The five-door and five-seater innovative vehicle and component production version of the Golf blue-e-motion study will be processes were recently selected, the Company ELECTROTRACTION Conventional electricity Carbon- Carbon-neutral electricity neutral Carbon-neutral fuels mobility Conventional fuels (liquid, gaseous) COMBUSTION ENGINE50
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 95 percent of a vehicle can be recycled or recovered by the Volkswagen- SiCon process.reviewed the effectiveness of materials flow tended to markets outside the EU. For example,management and this approach is now being in- from 2011, major components are to be remanu-troduced. The examples under the heading of factured in China. > 47, > 48 > >“Environmental Technology” highlight the spe-cific effects of resource efficiency at Volkswa- Recycled materialsgen. In addition, energy and material consump- Reducing the use of primary raw materials is ation for component production are being top priority for Volkswagen. This is why the usereduced. Volkswagen is tackling the key issue of of quality-assured recycled materials is not onlybase load consumption, for example by packag- permitted in almost all vehicle components butes of measures designed to reduce the standby explicitly required by Volkswagen’s generalenergy consumption of its plants. To ensure environmental specification that applies to allmore efficient material use, processes with projects. The share of all recycled materials inminimum lubrication and dry machining are the weight of the current Golf, Polo and Sharanused. This also includes orbital cold forming, an series is about 40%. Apart from a large numberinnovative forming method that replaces the of metals, recycled plastics are also used. Onemachining processes previously used. As the example is the underbody tray, which is madeblanks for orbital forming are near to the shape from 100% recycled plastics. These positiveof the final part, the quantity of waste produced results are confirmed by test certificates issuedis reduced significantly. >>45, >>46 by TÜV NORD. >> 49Vehicle recyclingVolkswagen has developed and introduced a Efficient productionnumber of processes to ensure that 85% of new Energ y management in the production sector 13,000 different used componentsvehicles by weight can be recycled and 95% re- In the production sector, all measures geared can be remanufactured as replace-cycled or recovered. These figures are regularly to efficient energy use are coordinated by the ment parts.reviewed by the Kraftfahrtbundesamt, Germa- Energy Management team. The team supportsny’s Federal Motor Vehicle Bureau. Thanks to Group-wide best practice-sharing and organis-the processing of shredder residue with the es workshops and events at the plants – such asVolkswagen SiCon process, it is now possible to the recent Energy and Environment Day, whichrecycle or recover 95% of an end-of-life vehicle included an exhibition with examples and infor-in a way that is both environmentally compati- mation about efficiency-enhancing measures.ble and economically viable. Normally, “end-of- In addition, the Energy Management team de-life” Volkswagen vehicles are taken back free of velops Group-wide standards on energy effi-charge in the EU. These vehicles are then recy- ciency. These standards are rigorously imple-cled by a tightly meshed network of medium- mented both at existing sites and when con-sized partner companies. Many used compo- structing new production plants. For examplenents (some 13,000 different parts in all) are the new plant in Chattanooga, USA, has set aremanufactured and tested by Volkswagen, and benchmark in energy efficiency with its use ofoffered for sale as reprocessed parts. These energy-saving ventilation systems and efficientparts meet the same quality requirements and lighting systems with specular reflectors. In to-benefit from the same warranties as new parts. tal, energy consumption has been reduced byRecycling activities are also being gradually ex- 522,000 MWh since central energy manage- 51
    • ment was introduced, corresponding to a saving heat-generating plants will have to buy emis- of around 296,000 metric tons of CO2 since 2008. sions permits to emit CO2. The percentage of free allowances will be reduced annually. To unlock even more potential in the future, the Energy Management team recently began Environmental technolog y systematically analysing energy flows in specific Using environmental technology from Volkswa- production sectors. In addition, the Energy gen, opportunities for improved resource effi- Management System has been integrated into ciency are identified and the necessary concrete the Environmental Management System. In actions are implemented. In the paintshop for 2010 the Polkowice, Pamplona, Emden, Dres- example, where the paint tools have to be rinsed den and Kassel plants all achieved DIN EN 16001 with solvents when changing to a new colour, certification. The first Volkswagen plant in the new colour change systems have now been in- world to be certified to this standard, in 2009, stalled which reduce paint loss during change­ was the Braunschweig plant. Savings of around over by 85%. In the paint booth itself, a new air 10,000 metric tons of CO2 per year are now ex- recirculation system has reduced the amount of pected at these plants. The European produc- intensively pre-treated intake air required to just tion sites which operate their own energy-gen- a fifth of previous levels. In the bodyshop mean- erating plants will face a major challenge when while, the use of new disc lasers can result in a new emissions trading rules come into force in tenfold improvement in energy efficiency. >> 50 2013. Under the allocation rules, power- and Water Water quality and water availability are not only key challenges for humanity, they are also an Efficient production Energy management important issue for the Volkswagen Group. In order to identify which processes in the life cy- Energy management, production cle of our products are responsible for the high- est water consumption, we have calculated wa- Corporate Energy Working Group ter footprints for selected models, based on the Volkswagen, Volkswagen Commercial Vehicles, Audi, SEAT, Škoda extensive data collected for our Life Cycle As- Focus: Knowledge transfer (exchange of best practices, sessments. These calculations show that in the new technologies, information) case of water consumption – unlike CO2 emis- sions – the vehicle’s service life plays only a mi- Volkswagen Brand Plant Energy nor role. By far the largest proportion of water Working Group management consumption is accounted for by processes in Focus: Knowledge transfer Focus: Practical implemen- (exchange of best practices, tation of measures the upstream material supply chain. Volkswagen new technologies, information) (Group-wide) takes its responsibilities in this area very seri- ously, and makes every effort to be economical in its use of water. Specialist working groups for various topics Be it in Shanghai or Chattanooga, Focus: Doing the groundwork for standards the same energy efficiency stand- Often, Volkswagen’s initiatives extend far be- ards apply across the Group. yond simply reducing water consumption. For52
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 6 times over, statistically speaking, every drop of water is recycled at the Wolfsburg plant.example at Volkswagen Mexico’s Puebla site, reports have been prepared cataloguing all300 hectares of land was afforested during 2008 species meriting conservation in the vicinity ofand 2009 to reduce soil erosion and improve the plant, along with the emissions produced byrainwater infiltration into the groundwater. the plant. Volkswagen is also involved in the in-This will increase local water resources by re- ternational business and biodiversity initiativetaining an additional 1.6 million m³ of water a “Biodiversity in Good Company”. The Germanyear for regional use. In the second stage of this Environment Ministry launched this multi-sec-project, we are now getting together with 39 lo- tor inter-company network in 2007, with thecal suppliers to plant an additional 200 hectares aim of involving industry more closely in imple-with native mountain pines. > >26, >>51 mentation of the national biodiversity strategy. 2010 saw the onset of the Aller Project. As part ofAir quality Volkswagen’s conservation programme for theIn line with European air quality policy, Volks- Wolfsburg region, this year work is starting onwagen is making significant reductions in its creating habitats for indigenous flora and faunaemissions of key pollutants such as particulates, including the otter, the salmon and the rivernitrogen oxides, ammonia, sulphur dioxide and lamprey.volatile organic compounds. Volkswagen AG’s requirements for a modern bio- Global biodiversity managementFor example in the body shop, all laser welding diversity management approach are also com- helps conserve species worldwide.fumes are captured and filtered out. In the paint- municated to our suppliers, via a B2B platform.shop, overspray from spray-painting – already In parallel with this, the company is also system-greatly reduced by the use of electrostatic applica- atically extending its own expertise in the fieldtion techniques – is further reduced by highly ef- through a dialogue with competent partners –ficient separator systems. New paint booths are in Germany that means primarily the Germannow fitted with state-of-the-art particle separators Nature and Biodiversity Conservation Unionthat reduce particle emissions by a factor of 50. (NABU). > 26, > 54, > 55, > 56, > 57 > > > > >At our Kassel plant, a modern gas-fired gas-and- Green Logisticssteam power plant will soon replace the previous Green Logistics is all about increasing the effi-coal-fired system, and this will reduce particulate ciency of transport, container and real estateand nitrogen oxide emissions. > 52, > 53 > > management with an environment-friendly ap- proach. One example of sustainable transport management is the Multimode Logistics ConceptBiodiversity Wolfsburg (MLW), where a regional logistics siteUnder the heading of “Volkswagen connects is being set up right next to the Mittelland Canal,habitats” Volkswagen has begun to develop a integrating road, rail and waterway transport sys-global biodiversity management strategy. Clear tems at one location. The overall concept offersresponsibilities have been defined, and the is- potential savings for finished vehicle transporta-sue of biodiversity is regularly discussed during tion in the order of 1.26 million truck-kilometresthe environmental audits of our plants around and a CO2 reduction of around 2,000 metric tonsthe world. At many German and European sites, per annum. 53
    • In the logistics domain, the number of different no more equipment than absolutely necessary. bulk container types used for the shipment of By bringing the use of notebooks, monitors, large components was reduced from 31 to 17 printers and other terminals into line with actu- between 2003 and 2010 as a result of increased al needs, we have been able to reduce the num- standardisation. This simplifies container con- ber of items of IT equipment in use within the trol and reduces the number of empty-load kilo- Group by 66%, resulting in an 86% reduction in metres travelled, resulting in a significant re- energy consumption and CO2 emissions. To im- duction in transport-related CO2 emissions. prove transparency within the organisation the “Sustainable IT” research project was launched, Sustainable logistics Sustainability in real estate management is evi- as part of an IT-based CSR indicator system. embraces all means of dent in the “SEAT al Sol” project. The Martorell With a focus both on the sustainability “of IT” transport – road, rail plant in Spain has been generating power using itself and on the sustainability achieved “by IT”, and water. photovoltaic systems since March 2008. In 2010, the aim is to develop performance indicators and the existing logistics areas were integrated into metrics for a sustainable IT policy. To make the the power generation system. Photovoltaic sys- business value of IT transparent across the whole tems covering a surface area of 135,000 m² were Group, a system of objectives and indicators will installed on roofs and on a covered parking be defined which will be embedded, along with area. The installation is expected to reach a total the relevant responsibilities, in the IT organisa- maximum output of 10.6 MW of green energy by tion’s structures, processes and tools. the beginning of 2012. Audi’s “Green Train” is another example. In August 2010, Audi became Mobility concepts the first company in Germany to use trains pow- Mobility is a multidimensional topic that is im- ered by green electricity to transport its vehicles pacted by many different factors, from climate from Ingolstadt to the North Sea port of loading in Emden. In doing so, Audi avoids the emission of around 5,250 metric tons of CO2 per annum, Climate protection Green IT equivalent to more than 35 kilograms for each transported vehicle. Suppli er and e s chos ce con en ur om by Green IT so re very ic e cr co S co eria % The principles of sustainability must also be ap- osa l plan trat log 1 00 it re sp nin eg ica Di g& plied to information and communication tech- l ic de nology. Green IT is particularly important for sig n b le p a ck a g in g our employees when it comes to their worksta- d re a t i o n b y t r a i n tions. Here, energy consumption is well below & l re m ent CO₂ emissions Operat E n e rg y ip m en stics the levels required for ecolabel certification. in the last 3 years cycla equ ion ogi u When selecting IT suppliers and products, we -effi rt oc sp o Pr ci e look particularly for the Energy Star or Blue An- an an nt Insta llation & t ed Tr ed uc gel labels. The products we use not only meet co m m issioning r but exceed the requirements of European envi- Energ y-saving s y s t e m se t t i n g s ronmental legislation. Another important as- pect of Green IT policy at Volkswagen is to use54
    • S t r at e g y | E c o n o m y | S o c i e t y | E n v i r o n m e n t 35 kilograms less CO2 per car transported is what Audi’s Green Train achieves.and energy aspects through globalisation to de- pioneering efforts in the field of car sharingmographics and urbanisation. from the 1990s. > 58, > 59 > >In 2010, Volkswagen Group Research developed a Urban micro-mobilitystrategy that addresses these various aspects and E-mobility must be affordable and it must caterfocuses all the Group’s activities on the vision of uncompromisingly to everyday needs. Volkswa-sustainable mobility. The aim is to maximise our gen therefore takes a complete end-to-end ap-innovation capability to meet the diverse chal- proach in its development work. For the lastlenges in the many and various regions around short part of the way into the city centre afterthe world. For example in densely populated are- drivers have parked their car, the Volkswagenas it will be essential to ensure more efficient use “Urban Micro-Mobility” ConceptTeam is devel-of scarce infrastructure. Intelligent vehicles, as oping zero-emission micro-vehicles such as thecomponents in an efficient traffic management ultra-compact “Kickstep” folding scooter. Aftersystem, will provide an effective approach to re- charging up in the boot of the E-Up!, the Kick-ducing congestion and accidents. With assis- step can be unfolded for use as soon as the driv- One tangible contribution to sus-tance systems that deliver accurate navigation in- er has gone as far as possible by car. Another tainable mobility is being made byformation, help drivers maintain the correct example of a sub-car complementary mobility the environmental programme offollowing distance, and help them cross intersec- solution is the “Bik.e”. This battery-powered Volkswagen Leasing GmbH. Anyonetions safely or park their vehicle quickly, we are electric bike, with its innovative folding system, leasing extra-fuel-efficient BlueMo-working step by step to develop new ways of pro- fits neatly into the spare wheel well. Lifted out of tion or EcoFuel models also helps tomoting intelligent cooperation in urban traffic. the car, it unfolds into a full-size bike which fund NABU initiatives – such as aOur researchers are working on systems that will provides safe transport at speeds of up to 20 wetlands restoration project. In ad-make driving less stressful and so ensure safer km/h and has a range of at least 20 km. > 60> dition, Volkswagen Leasing GmbHand more efficient traffic flow – for example at joins forces with NABU to commendroadworks. Audi Urban Future Award eco-friendly fleet management What sort of world awaits city-dwellers of tomor- through the GREEN FLEET award. Particularly in highly urbanised environments, row? And how can our future urban lifestyles pro-  > 62 >however, no one form of transport, be it the pri- mote sustainable energy management and sus-vate car or public transport, is capable of meet- tainable mobility? These are the questions beinging all the demand. The bigger the city, the studied by the participants in the Audi Urban Fu-more important it is to integrate a number of ture Award, an architectural competition dedicat-different modes of transport. In line with this ed to developing architectural and urban plan-co-modal approach, our cars of the future will ning visions for the future. The aim is to take afeature “car-to-X” technologies that will keep serious look into the future and discuss the rela-drivers informed and in touch and assist them tionship between mobility, architecture and ur-when changing to other modes of transport. ban planning. >> 61And evolution is taking place not only on thetechnology front but also in attitudes and behav-iour. For example the “don’t own it, just use it”philosophy is spawning a range of new mobilityservices. In its work on flexible hire and leasingconcepts, Volkswagen can also draw on its own 55
    • 5 Management Herausforderungen Key indicators Financial indicators Strategie & Management Strategie 2018 Social indicators Environmental indicators Indexes, rankings and awards Frame of reference Feedback on reporting Goals and measures56
    • K e y i n d i c at o r sFact finding.On the following pages we have set out the key environmental, financial and social indicators.Along with the figures for the year under review (January 1 to December 31, 2010) we have alsoprovided the figures for the preceding years so that trends can be more easily identified. Datahave been consolidated at Group level since 2001, while the individual brands and companies areresponsible for data collection. We will be making ongoing efforts to extend the range of keyindicators for future sustainability reporting.All charts and diagrams can also be found online at: www.volkswagenag.com/sustainability 57
    • Financial indicatorsFor a detailed presentation of our financial indicators, please consult our 2010 Annual Report.The indicators set out below correspond to the International Financial Reporting Standards(IFRS) for the entire period from 2006 to 2010.VO L U M E DATA in ’ 000* 2010 2009 2008 2007 2006 Vehicle sales (units) 7,278 6,310 6,272 6,192 5,720 Germany 1,059 1,288 1,013 1,030 1,093 outside Germany 6,219 5,022 5,259 5,162 4,627 Production (units) 7,358 6,055 6,347 6,213 5,660 Germany 2,115 1,938 2,146 2,086 1,935 outside Germany 5,243 4,117 4,201 4,127 3,725 Employees (annual average) 389 367 357 329 329 Germany 178 173 178 175 174 outside Germany 210 194 179 154 155 * Volume data including the unconsolidated Chinese joint ventures. Employees in 2009 not including Chinese component plants.F I N A N C I A L DATA in € million Volkswagen Group 2010 2009 2008 2007 2006 Sales revenue 126,875 105,187 113,808 108,897 104,875 Operating profit 7,141 1,855 6,333 6,151 2,009 Profit before tax 8,994 1,261 6,608 6,543 1,793* Profit after tax 7,226 911 4,688 4,122 1,955* Profit attributable to shareholders of Volkswagen AG 6,835 960 4,753 4,120 2,749 Cost of materials 79,394 67,925 75,954 72,340 66,935 Personnel expenses 19,027 16,027 15,784 14,549 17,400 Provisions for pensions 15,432 13,936 12,955 12,603 13,854 Automotive Division Cash flows from operating activities 13,930 12,815 8,800 13,675 11,745 Cash flows from investing activities - 9,095 - 10,252 - 11,479 - 6,550 - 6,114 Net liquidity at Dec. 31 18,639 10,636 8,039 13,478 7,133 * from continuing operations58
    • K e y i n d i c at o r sVA L U E A D D E D O F T H E VO L K SWA G E N G R O U P i n € m i l l i o n Source of funds 2010 2009 2008 2007 2006 Sales revenue 126,875 105,187 113,808 108,897 104,875 Other income 10,787 9,401 9,992 7,050 6,849 Cost of materials -79,394 -67,925 -75,954 -72,340 -66,935 Depreciation and amortization -10,097 -8,877 -8,438 -9,238 -9,398 Other upfront expenditures -15,250 -15,767 -12,554 -9,289 -11,790 Value added 32,922 22,019 26,854 25,080 23,601 Appropriation of funds 2010 % 2009 % 2008 % 2007 % 2006 % to shareholders 1,034 3.1 647 2.9 779 2.9 720 2.9 497 2.1 to employees (wages, salaries, benefits) 19,027 57.8 16,027 72.8 15,784 58.8 14,549 58.0 17,400 73.7 to the state (taxes, duties) 3,105 9.5 1,152 5.2 2,503 9.3 2,950 11.8 440 1.9 to creditors (interest expense) 3,563 10.8 3,928 17.8 3,879 14.4 3,459 13.7 3,011 12.8 to the Company (reserves) 6,193 18.8 265 1.2 3,909 14.6 3,402 13.6 2,253 9.5 Value added 32,922 22,019 26,854 25,080 23,601K E Y F I G U R E S BY B R A N D A N D B U S I N E S S F I E L D i n ’ 0 0 0 veh i c l es / € m i l l i o n 1 Vehicle sales sales revenue Sales to third parties operating result thousand vehicles/€ million 2010 2009 2010 2009 2010 2009 2010 2009 Volkswagen Passenger Cars 3,863 3,459 80,251 65,368 62,648 52,816 2,173 561 Audi 1,321 1,183 35,441 29,840 24,638 20,443 3,340 1,604 Škoda 585 552 8,692 7,100 5,892 5,761 447 203 SEAT 349 319 5,038 4,561 3,635 3,360 -311 -339 Bentley 5 4 721 571 691 553 -245 -194 2 Commercial Vehicles 349 275 7,392 5,294 4,809 3,844 232 313 3 Scania 64 43 8,462 6,385 8,462 6,385 1,342 236 4 VW China 1,871 1,397 5 5 Other -1,128 -923 -32,709 -25,592 3,499 929 -769 - 1,135 Volkswagen Financial Services 13,587 11,660 12,600 11,095 932 606 Volkswagen Group 7,278 6,310 126,875 105,187 126,875 105,187 7,141 1,855 of which: Automotive Division 7,278 6,310 112,806 93,041 113,792 93,605 6,189 1,264 of which: Financial Services Division 14,069 12,146 13,083 11,581 952 591 1 All figures shown are rounded, so minor discrepancies may arise from addition of these amounts. 2 Including the proceeds from the sale of Volkswagen Caminhoes e Onibus Industria e Comercio de Veiculos Comerciais Ltda., Resende 3 Vehicles & Services and Financial Services. 4 The sales revenue and operating profit of the joint venture companies in China are not included in the figures for the Group. The Chinese companies are accounted for using the equity method and recorded an operating profit (proportionate) of € 1,907 million (831 million). The prior-year figures were adjusted. 5 Mainly intragroup items recognized in profit or loss, in particular from the elimination of intercompany profits; the figure includes depreciation and amortization of identifiable assets as part of the purchase price allocation for Scania. 59
    • Social IndicatorsThe Volkswagen workforce is constantly growing. On December newly consolidated companies (+7,219 employees). The social in-31, 2010, the Volkswagen Group had a total of 399,381 employees on dicators given below relate to all consolidated companies includ-the worldwide payroll. That is 8.4% more than at the end of the ing the Chinese joint venture companies. On account of peculiari-2009 financial year (368,500 employees). On the one hand this in- ties in Swedish stock company law, Scania is only partly includedcrease is due to growth (+23,662 employees) and on the other to in the following data.T H E Total VO L K SWA G E N G R O U P WO R K F O R C E 2010 399,381 2009 368,500 2008 369,928 2007 329,305 2006 324,875 0 100,000 200,000 300,000 400,000N U M B E R O F E M P LOY E E S B Y T Y P E O F WO R K 2010 2009 2008 2007 2006 Production workers 207,391 187,966 189,872 177,736 176,187 Non-production workers 181,445 170,688 170,172 142,267 139,489 Apprentices 10,545 9,846 9,884 9,302 9,199 Total workforce 399,381 368,500 369,928 329,305 324,875 of whom active employees 384,058 351,584 351,203 310,156 306,526 of whom in passive phased retirement 4,778 7,070 8,841 9,847 9,150N U M B E R O F E M P LOY E E S B Y R E G I O N 2010 2009 2008 2007 2006 Europe 290,159 278,779 284,962 256,119 256,605 The Americas 54,571 48,529 48,867 42,814 40,016 Africa 6,546 5,608 6,424 5,886 6,768 Asia 48,105 35,584 29,675 24,486 21,486 Total 399,381 368,500 369,928 329,305 324,875 of whom temporary staff 21,119 12,396 16,016 15,282 14,487 of whom permanent staff 378,262 356,104 353,912 314,023 310,38860
    • K e y i n d i c at o r sF E M A L E E M P LOY E E S I N T H E VO L K SWA G E N G R O U P i n % 2010 14.2 2009 14.2 2008 14.0 Almost 30 percent of the apprentices taken on by Volkswagen AG are women. 2007 13.7 Over 22 percent of the university graduates hired by Volkswagen AG are wom- 2006 13.9 en and today almost one in five junior managers are female. One of the Com- pany’s goals is to continue to increase the proportion of women in all fields from its current 14.2 percent but especially in management, where currently 0 5 10 15 10.4 percent of employees are female.A P P R E N T I C E S, VO L K SWA G E N G R O U P I N G E R M A N Y i n % 2010 4.6 2009 4.5 2008 4.5 2007 4.6 2006 4.6 Since other countries do not have a training model which corresponds to the 0 // 4.3 4.4 4.5 4.6 German “dual system”, these figures relate solely to Germany.Q UA L I F I C AT I O N L E V E L S AT T H E VO L K SWA G E N G R O U P * 4.7% 16.3% 19.5% 59.5% Higher education Secondary education As a result of targeted recruitment measures, the Volkswagen Group employs Vocational training Others a high proportion of qualified employees. More than 95% of employees hold some form of qualification. * without ScaniaVO L K SWA G E N G R O U P E M P LOY E E O P I N I O N S U RV E Y: participation i n % 2010 87 2009 86 2008 78 The annual employee opinion survey introduced in 2008 is an established standardised Group-wide tool designed to assess employee satisfaction, 0 20 40 60 80 100 eliminate faults and improve work processes. Its acceptance and the level of participation increase from one year to the next. 61
    • A G E ST R U C T U R E , VO L K SWA G E N G R O U P I N G E R M A N Y in ’0 0 0 age ≥65 64 63 62 61 60 59 58 57 56 55 54 53 52 51 50 49 48 47 46 45 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 The chart shows the age structure of 25 the employees of the Volkswagen 24 23 Group in Germany. The recruitment 22 of qualified younger employees by 21 hiring industrial and commercial 20 trainees as well as students on “dual 19 ≤18 system” courses is reflected in the 18-27 age groups. The average age of 0 1000 2000 3000 4000 5000 6000 7000 the Group’s employees in Germany is Number of employees 40.7 years; the average age of the December 31, 2010 Volkswagen AG workforce is 42.4.VO L K SWA G E N A G : AV E R A G E A G E 2010 42.4 2009 42.2 2008 42.0 2007 42.0 2006 41.7 1998 38.1 The average age at Volkswagen AG has been rising more slowly since 2006, 30 35 40 years which is a sign of a healthy balance between the recruitment of trainees and retirement of long-serving employees.62
    • K e y i n d i c at o r sA B S E N T E E I S M – C U M U L AT I V E VA L U E S * in % VO L K SWA G E N A G : E M P LOY E E T U R N OV E R i n % 2010 3.3 2010 0.5 2009 2.5 2009 0.4 2008 3.0 2008 0.4 2007 3.0 2007 0.8 2006 2.8 2006 5.6 0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 0 0.5 1.0 1.5 2,0 2.5 3.0 3.5 4.0 4.5 * Volkswagen Group production plants without ScaniaLow absenteeism calls for increased availability of diagnostic and preventive The employee turnover rate indicates the percentage of employees that leavemeasures. Absenteeism is calculated in line with the formula: no. of days lost the Company in the course of a year. As the chart shows, there is a very highto illness or accident x 100, divided by total possible days attendance in the level of stability in the Volkswagen workforce. The exception was 2006, when arelevant period. series of restructuring measures led to a sharp increase in employee turnover.A CC I D E N T I N D E X E S A CC I D E N T F R E Q U E N C Y i n ’0 0 0 3.6 27,084 2010 2010 5.3 1,855 4.0 26,761 2009 2009 5.8 1,865 4.0 29,199 2008 2008 6.4 1,819 4.2 27,510 2007 2007 6.9 1,684 4.5 27,776 2006 2006 7.3 1,713 0 1 2 3 4 5 6 7 8 0 10,000 20,000 30,000 Accident frequency Accident severity Working days lost No. of occupational accidentsThe accident frequency index is an indication of the frequency with which acci- Volkswagen continues to enhance occupational safety across the Group fromdents at work occurred in relation to the total number of hours worked. The one year to the next. The rise in the number of occupational accidents betweenunderlying formula is: no. of occupational accidents, multiplied by 1 million, 2007 and 2008 shown in this chart is due to statistical factors, because fromdivided by no. of hours worked. 2008 onwards the figures also include occupational accidents affecting salaried employees. This change in reporting to include the entire workforce was intro-The accident severity index indicates how serious the accidents are by relating duced to comply with the worldwide reporting standard.  > 63 >the total number of working days lost to the number of hours worked. Theunderlying formula here is: no. of working days lost, multiplied by 1 million,divided by no. of hours worked multiplied by ten.The number of accidents revealed by the accident frequency index continues tofall. This is due above all to a more systematic approach to and the continuousimprovement of occupational safety at the Group’s plants. Accident severity inthe Volkswagen Group has also declined continuously since 2006. The mostmarked improvements were achieved at SEAT, Volkswagen do Brasil and theVolkswagen car plants in Kassel and Salzgitter. 63
    • Environmental IndicatorsThe environmental data are collected, checked and approved at produced. The environmental data in the Sustainability Reportthe individual production plants in line with an internal stand- provide a compact reflection of trends in the Group’s overallard (VW standard 98 000) and a process standard. Environmen- environmental performance. In total, environmental data aretal data collection at the plants has been further improved for the collected from production plants with a workforce of aroundyears shown, which led to some slight adjustments to data values 348,000 (as at 31.12.2010). The following Group production plantsfrom previous years. In addition to stating absolute environmen- or companies are not included in the data: Chengdu plant, FAW-tal performance, this report again also shows relative indicators. Volkswagen Automotive Company Ltd. and Volkswagen KraftwerkThese are obtained by relating the absolute environmental per- GmbH. Moreover, the non-manufacturing companies (e.g. Fi-formance to the number of vehicles nancial Services) are not included in the environmental data. >> 64E N E R G Y CO N S U M P T I O N in m illion MWh/a E N E R G Y CO N S U M P T I O N i n MW h / veh i c l e 6.31 0.86 9.00 1.22 2010 2010 4.25 0.58 18.83 2.55 6.17 1.02 8.05 1.33 2009 2009 2.99 0.49 16.98 2.81 6.28 0.99 8.13 1.28 2008 2008 3.10 0.49 17.19 2.71 6.24 1.00 7.89 1.27 2007 2007 2.60 0.42 16.54 2.66 6.13 1.08 2006 7.50 1.32 2006 2.76 0.49 16.36 2.89 0 5 10 15 20 0 0.5 1 1.5 2 2.5 3.0 Fuel consumption at plants Electrical energy Fuel consumption at plants Electrical energy District heating Total energy District heating Total energyThe increase in energy consumption is associated with the continuous increase in production over the reporting period. District heating and fuel consumptionalso fluctuate depending on weather conditions. In relation to the number of vehicles produced, consumption of electrical energy, one of the largest sources ofCO 2 emissions, was down as a result of the Group’s resource conservation strategy.D I R E C T CO 2 E M I S S I O N S in m i l l i on t /a D I R E C T CO 2 E M I S S I O N S i n kg / veh i c l e 2010 1.29 2010 175.19 2009 1.42 2009 234.67 2008 1.40 2008 220.55 2007 1.39 2007 223.78 2006 1.37 2006 242.09 0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 0 50 100 150 200 250 300Despite higher production figures and the inclusion of new production plants, above all in South America and Asia, and the consequent increase in energy con-sumption, direct CO2 emissions are in decline. Resource-optimised manufacturing processes and methods have had a positive impact on CO2 emissions per vehicleproduced.64
    • K e y i n d i c at o r sTOTA L E M I T T E D CO 2 i n m illion t /a TOTA L E M I T T E D CO 2 i n kg / veh i c l e 2010 7.70 2010 1,047.12 2009 6.45 2009 1,064.71 2008 6.63 2008 1,044.67 2007 6.40 2007 1,029.80 2006 6.07 2006 1,072.92 0 1 2 3 4 5 6 7 0 200 400 600 800 1,000  1,200While in the previous reporting period, total CO2 emissions were still 4.7 times greater than direct CO2 emissions, this multiplier has now risen to approx. 5.9 timesdirect CO 2 emissions (2010 values). This means that roughly 83 percent of the Volkswagen Group’s total CO2 emissions are accounted for indirectly by district heat-ing and power generation. These indirect CO2 emissions, per consumed megawatt-hour, are greatly influenced by the generating infrastructure present in eachparticular country. The remaining 17 percent of total CO2 emissions are caused by combustion processes directly at the plant. However, against a background ofincreased vehicle production, total CO2 emissions per vehicle have remained virtually constant over the entire reporting period.D I R E C T N O x and S O 2 E M I S S I O N S in t /a D I R E C T N O x and S O 2 E M I S S I O N S i n g / veh i c l e 2,859 388.53 2010 2010 371 50.47 2,540 419.58 2009 2009 383 63.19 2,681 422.49 2008 2008 378 59.54 2,749 442.43 2007 2007 418 67.26 2,649 468.13 2006 2006 275 48.63 0 1,000 2,000 3,000 0 100 200 300 400 500 Direct NOx emissions Direct SO2 emissions Direct NOx emissions Direct SO2 emissionsThe increase in these parameters over the reporting period is predominantly due to a slight increase in fuel consumption by non-European plants as a result oftheir increased production. The relative decline in emissions is the result of improved flue gas purification performance in energy generation.VO C E M I S S I O N S in t /a VO C E M I S S I O N S i n g / veh i c l e 2010 26,351 2010 3,581.55 2009 20,305 2009 3,353.57 2008 19,757 2008 3,113.04 2007 19,149 2007 3,081.98 2006 17,609 2006 3,111.32 0 5,000 10,000 15,000 20,000 0 1,000 2,000 3,000As a result of the increase in vehicle production over the reporting period and the associated higher paint consumption, there was an increase in VOC emissions.Improved exhaust air treatment and optimised coating processes reduced emissions per vehicle. 65
    • C H E M I C A L OX YG E N D E M A N D ( CO D ) i n t/a C H E M I C A L OX YG E N D E M A N D ( CO D ) i n g / veh i c l e 2010 4,043 2010 549.49 2009 2,952 2009 487.50 2008 3,636 2008 572.87 2007 3,925 2007 631.77 2006 3,972 2006 701.79 0 1,000 2,000 3,000 4,000 0 100 200 300 400 500 600 700As a result of the increase in production across the Group, there was an increase in chemical oxygen demand in wastewater contamination. However, per vehicleproduced, this parameter has declined. 3 3F R E S H WAT E R A N D WA ST E WAT E R in m i l l i on m /a F R E S H WAT E R A N D WA ST E WAT E R i n m / veh i c l e 36.85 5.01 2010 2010 28.09 3.82 32.69 5.40 2009 2009 23.76 3.92 33.86 5.34 2008 2008 24.62 3.88 33.41 5.38 2007 2007 24.86 4.00 30.80 5.44 2006 2006 21.06 3.72 0 5 10 15 20 25 30 35 0 1 2 3 4 5 6 Freshwater Wastewater Freshwater WastewaterDue to the inclusion of additional production plants, water consumption and wastewater volumes rose over the reporting period. Increased production across theGroup also contributed to this increase. At many plants, water consumption has basically dropped relative to the volume of vehicles produced, in response to theVolkswagen Group’s resource conservation strategy.CO 2 E M I S S I O N S F R O M T H E VO L K SWA G E N G R O U P ’ S E U R O P E A N ( E U 27) N E W C A R F L E E T i n g / km 2010 144 2009 151 2008 159 2007 164 2006 166 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 19066
    • K e y i n d i c at o r sWA ST E in t /a WA ST E i n kg / veh i c l e 133,610 18.16 294,581 40.04 2010 72,001 2010 9.79 116,620 15.85 1,581,635 214,97 82,031 13.55 227,699 37.61 2009 65,585 2009 10.83 81,611 13.48 1,348,181 222,66 94,215 14.85 218,972 34.50 2008 69,321 2008 10.92 91,870 14.48 1,505,648 237,24 98,529 15.86 187,927 30.25 2007 68,931 2007 11.09 95,575 15.38 1,539,427 247,76 91,465 16.16 173,095 30.58 2006 75,609 2006 13.36 75,576 13.35 1,504,063 265,76 0 0.5 mill. 1.0 mill. 1.5 mill. 0 50 100 150 200 250 Non-hazardous waste for disposal Hazardous waste for disposal Non-hazardous waste for disposal Hazardous waste for disposal Non-hazardous waste for recycling Hazardous waste for recycling Non-hazardous waste for recycling Hazardous waste for recycling Metallic waste Metallic wasteAs a result of increased production across the Group and the introduction of new models, metallic waste volumes rose over the total reporting period. The reduc-tion in this kind of waste per vehicle is attributable to improved material utilisation and resource-optimised manufacturing processes. Waste recycling rates werealso increased thanks to optimised waste segregation and treatment.EXPE N DITU R E ON E NVI RONME NTAL PROTECTION in € million/a E X P E N D I T U R E O N E N V I RO N M E N TA L P ROT E C T I O N in €/vehicle 42.31 5.75 2010 2010 311.35 42.32 35.59 5.88 2009 2009 303.05 50.05 47.11 7.42 2008 2008 311.12 49.02 56.46 9.09 2007 2007 270.63 43.56 85.66 15.14 2006 2006 258.20 45.62 0 50 100 150 200 250 300 0 10 20 30 40 50 Capital costs Operating costs Capital costs Operating costsCapital investment in environmental protection declined over the current reporting period and water conservation accounted for the majority of the investmentmade. Operating costs for environmental protection have risen. Water conservation and waste management accounted for the majority of these operating costs.Air pollution control also accounted for a significant proportion of operating costs in this reporting period. 67
    • Workforce donationThe workforce donation has a long tradition at Volkswagen as a decimal point on their monthly pay slip. The “Starthilfe” (Gettingmeans through which the employees and the Company join forces Started) initiative is a project devoted to combating the growingto help the underprivileged. In 2010, over €1.7 million was donated problem of child poverty in the Wolfsburg region. “Starthilfe”to good causes. uses donations to launch, promote and focus projects and meas-In the “One hour for the future” campaign the employees of Volk- ures to alleviate child poverty. Also in 2010, the workforce donatedswagen plants donate one hours pay to help street children. Since almost €1 million to help the victims of the natural disasters in Pa-the summer of 2003 this initiative has also included the collection kistan and Haiti.of “spare cents”: the employees donate the spare cents after theWO R K F O R C E D O N AT I O N €118,000 €993,900 €637,235 Starthilfe One hour for the future Disaster reliefIndexes, rankings and awardsThe Volkswagen Group is a pioneer in the field of sustainable in the year under review our eco-friendly fuel-efficient productsmobility. The Groups commitment in this respect is reflected in with their low CO2 emissions also won multiple awards.leading sustainability and CSR indexes and ratings. In addition,Indexes ASPI Advanced Sustustainability Performance Index includedDow Jones Sustainability Index (DJSI) World includedDow Jones Sustainability Index (DJSI) Europe includedFTSE4Good includedFTSE4Good Environmental Leaders Europe 40 includedECPI Ethical Index Europe includedECPI Ethical Index EMU includedECPI Ethical Index Global includedEthibel Sustainability Index includedRankingsIÖW/future Ranking of Sustainability Reports 2009 ranked 6thOekom Research Status PrimeReputation Institute ranked 1stSustainable Asset Management company (SAM) Gold Class 2011VCD 2010/2011 1st in VCD manufacturers ranking for “environmental management” AwardsGerman CSR Award award-winner 2010 and 2011German Sustainability Award award-winner 200868
    • Frame of referenceIndicator/Document Frame of reference Notes Cross-reference (>>/p.)Environmental indicators Volkswagen Group 64 - 67 Volkswagen Group Report on respective scope of validitySocial indicators Volkswagen Group in Germany 60 - 63 can be found on pages 60 - 63. Volkswagen AGFinancial indicators Volkswagen Group 58 - 59Model of Sustainable Development Volkswagen Group Introduced in 2002 > 08 / 14 - 15 >Code of Conduct Volkswagen Group Introduced in 2010 > 21 / 16 >Volkswagen Group requirements for sustainabledevelopment with regard to relationships with business Volkswagen Group, Introduced in 2006 > 66 / 24 >partners all tier 1 suppliersCertification/validation of production sites in line with 98.4% of production sites are already Introduced in 1995 > 03 / C2 >ISO 14001 and/or EMAS certified/validated or plan to do soMission Statement on Biodiversity Volkswagen AG Introduced in 2008 > 57 >Environmental Policy Volkswagen Group Introduced in 1995 > 28 / 44 - 45 >Environmental Principles, Product Volkswagen Group Introduced in 2008 > 29 / 44 - 45 >Environmental Principles, Production Volkswagen Group Introduced in 2007 > 30 / 44 - 45 >Factory Agreement on Environmental Protection of 1995 Volkswagen AG Introduced in 1995 44 - 45 Countries and regions representedDeclaration on Social Rights and Industrial Relations in the Volkswagen Group Global Introduced in 2002 > 10 / 16 >at Volkswagen (Social Charter) Works CouncilLabour Charter Volkswagen Group Introduced in 2009 > 67 / 33 >Occupational Safety Policy Volkswagen Group Introduced in 2004 > 65 / 39 > 69
    • Feedback on ourSustainability Report 2009To ensure the continuous improvement of the quality of our reporting and its relevance to the target groups, since 1995 we have haddetailed evaluations of our reporting carried out. We are supported in this by consultants imug Beratungsgesellschaft, whosurvey readers from various stakeholder groups on Volkswagen’s behalf. Along with the many positive comments, wewere particularly interested in any critical feedback. Below you will find a selection of items that came in for criticism in the lastVolkswagen Sustainability Report 2009.“I couldn’t tell how Volkswagen actually conducts its “While I noticed the quick links in the print version of thestakeholder dialogue. What system do you use to select the report, it was not clear to me how I was supposed to use themstakeholders and in what form do you seek to engage in dia- on the Internet.”logue with them (web-based dialogue options, workshops,etc.)?” “The organisational structures and foundations are not set out clearly enough . I fail to see how CSR topics are actu-“The texts could have been shorter if you had dispensed with ally managed at Group level.”the mass of prose . I’d like to see a more straight-talking ap-proach: what is the question and what is Volkswagen’s answerto it?” “For me the question of how Volkswagen is working to im- prove integration of the various means of transport remains unanswered.”“In a sustainability report I expect to find visions and newideas for the future.” “I have a problem with the basic structure of the report. Dividing it up into ‘Strategy and Management’ and ‘Ambi-“Unfortunately the text does not help to explain the chart tions’ makes it harder to find specific information. I’d preferin which the Materiality Process is set out. So the question why to see separate chapters on Employees, Suppliers, Environ-some challenges are considered more relevant than others re- mental Management in the Production Sector, Products,mains unanswered.” etc.”We are constantly striving to improve our reporting, so we would warmly welcome your feedback on this report.Please send your comments by e-mail to info@volkswagen-sustainability.com70
    • Goals and actionsThe Sustainability Programme set out below summarises the most important newly defined goals. The complete list of all new Goalsand Actions and a progress report on the Goals and Actions contained in the Sustainability Programme from our Sustainability Re-port 2009/2010 can be found on the Internet: >>68 Goals/Actions Economy Goal Action Deadline Top customer satisfaction 2018 • Top 3 in all markets measured by the NCBS 19 markets worldwide to be included in the customer 2018 and IACS strategic studies for the questions: satisfaction programme satisfaction with purchase, product and last workshop visit • Intermediate goal: Volkswagen to be among Targeted customer feedback thanks to operational market 2012 the top 5 studies, web tracking, customer clinics Enhance responsible supply chain management Global e-learning on the Group Business Platform 2011 Introduce a Group-wide IT-based compliance in- Gradual introduction of pilot schemes at brands and companies from 2011 formation, advice and reporting system (Compli- ance Management Applications project) Goals/Actions Society Goal Action Deadline Strengthen vocational training internationally Implementation of specialist training and supervisor training in accordance 2018 and introduce training as supervisors worldwide with globally identical quality standards and on the basis of uniform skills Develop university graduates into top experts Excellent levels of qualification in all vocational groups. Principle: the young ongoing learn from the experienced Enhance performance and ensure all employees Establishment of three-part pay system with basic pay, profit-sharing and ongoing share in success/profits performance-related components as Group standard Promote health, fitness and ergonomics Extension of Volkswagen Check-up and subsequent prevention programmes, ongoing continuous improvement of ergonomics Goals/Actions Environment Goal Action Deadline Reduce CO2 emissions for the new car fleet in Wide-ranging actions to optimise consumption in the context of the 2015 Europe (EU 27) by 20 percent by 2015 compared Volkswagen Group’s Powertrain and Fuel Strategy with 2006 Integration of energy management into the Continuous inclusion of energy management in the context of ongoing 2011 (Chemnitz, environmental management system plant certification measures Hanover, Zwickau, Crewe) Reduction of greenhouse gas emissions (energy Increased efficiency in production, diversification of energy generation 2020 supply) by 40 percent compared with 2010 structure 71
    • 6 Strategie & Management Strategie 2018 Management Herausforderungen Back-up Independent assurance report GRI application level check statement GRI Content Index72
    • B a c k- u pChecks and balances.If a company’s sustainability performance is going to be analysed and compared, then uniform rulesmust apply. That is why there are unequivocal requirements and standards with which sustainabilityreporting must comply. Leading rating agencies and independent organisations define the content andform of corporate reporting. The outcome – this report, for example, and the associated website – arethen checked for completeness, information content and quality. On top of this, independentauditors assure the transparency of the information provided. 73
    • Independent Assurance ReportTo Volkswagen Aktiengesellschaft, WolfsburgWe have been engaged by Volkswagen AG of Wolfsburg to per- These standards require that we fulfil our professional dutiesform an independent assurance engagement to attain moderate and plan and conduct the engagement in accordance with the iassurance in respect of observing the AA1000 AccountAbility principle of materiality so that we can form an opinion with mod- iiprinciples and in respect of individual quantitative sustainability erate assurance which is the degree of assurance that was re-data selected by Volkswagen AG in the Sustainability Report 2010 quired by Volkswagen AG. We are independent as defined by Sec-(the “Sustainability Report”). tion 3.2 of AA1000AS (2008).Responsibility of the legal representatives Due to our expertise and experience with non-financial assess-It is the responsibility of the legal representatives of the ments, sustainability management and social and ecological is-Company sues, we have the competencies required to conduct this inde- • to comply with the principles of inclusivity, materiality and pendent assurance engagement. responsiveness as defined in AccountAbility Principles Standard (2008) (the “AA1000 AccountAbility Principles”), An independent assurance engagement performed to obtain and moderate assurance is less substantial in scope than an inde- • to prepare the sustainability information in the Sustainabil- pendent assurance engagement performed to obtain high assur- ii ity Report in accordance with the criteria set out in the Sus- ance , with the result that a corresponding lower level of assur- tainability Reporting Guidelines Vol. 3 (pages 7 to 17) of the ance is obtained. The selection of the issues to be examined is a Global Reporting Initiative (GRI). matter for the dutiful judgement of the independent auditors performing the engagement.This responsibility includes the conception, implementation andmaintenance of systems and processes for ensuring compliance With regard to compliance with the AccountAbility Principles,with the AccountAbility Principles and to prepare the Sustaina- our examination procedures included the following:bility Report with the application of assumptions and estimations • discussions with managementthat are appropriate under the given circumstances. • understanding the relevant documentation • samples to obtain evidence of the implementation and ap-Responsibility of the auditors propriateness of the relevant systems and processesOur responsibility is to form an independent opinion, based onour assurance procedures, on whether facts have come to our at- With regard to the selected sustainability information, our worktention leading us to believe that in all material respects included the following examinations: • the systems and processes installed by the Company are not • discussions with the employees responsible for the report- appropriate for compliance with the AccountAbility Princi- ing of sustainability information and process-oriented envi- ples; or ronmental protection • the selected quantitative sustainability information set out • examination of the systems and processes for the compila- in the section “Report profile” on cover page C2 in the Sus- tion, calculation and reporting of sustainability informa- tainability Report has not been prepared in compliance tion with the GRI criteria. • functional examination of the controls for the assurance of data qualityThe selected quantitative sustainability information includes the • analytical assessment of selected sustainability datadata on pages 58 to 67, except Employee Opinion Survey, Health • visits of selected sites (Volkswagen Emden, VolkswagenIndex, Employee Turnover, Accident Frequency and Accident In- Hannover, ŠKODA AUTO a.s.)dexes. • site-related inquiries and data collection (Volkswagen Puebla / Mexico, Volkswagen Pune / India)We also have been engaged to report on recommendations forthe further development of sustainability management and sus- Material findings and judgmentstainability reporting and on observations whether previous With regard to the AccountAbility Principle of inclusivity:years recommendations have been implemented. • Internal documentation and publicly accessible informa- tion exist that describe the identification and analysis of im-We conducted our independent assurance engagement in ac- portant stakeholders and stating various obligations vis-à-cordance with AA1000 Assurance Standard (AA1000AS) 2008 and vis stakeholders.also in accordance with International Standard on Assurance • We found evidence that Volkswagen AG has set up a proce-Engagements (ISAE) 3000. dure calling for the involvement of stakeholders in deci-74
    • sion-making processes on issues relating to sustainability performance information of the Sustainability Report has not and calling for the execution of stakeholder dialogues. been prepared in accordance with the abovementioned criteria • In the context of a long-term project Volkswagen systema- of the Sustainability Reporting Guidelines Vol. 3 of the GRI. tised the sample of sustainability relevant data of stakehold- ers as well as the external sustainability reporting. Recommendations • The planning process of stakeholder involvement that has Without qualifying the opinions on our engagement stated above, been implemented by Volkswagen is not documented in a we make recommendations to further develop the sustainability comprehensive and understandable manner. management and the sustainability reporting:With regard to the AccountAbility Principle of materiality: Recommendations regarding “Inclusivity” • With the use of internal documentation and discussions We recommend documenting the planning of stakeholder in- with management, evidence was found of definitive compo- volvement more comprehensible. nents of the procedure for ascertaining the materiality of sustainability issues. Recommendations regarding “Materiality” • Following a critical review of the Sustainability Report, we We recommend increasing the transparency of reporting on con- determined that internally prioritised issues were given due crete actions and the achievement of goals regarding the group- consideration therein. wide coordination of sustainability. • We inspected the process for defining the relevance and sig- nificance of sustainability issues. The process has been suffi- Recommendations regarding “Responsiveness” ciently improved on the basis of the conclusion of PwC from No further recommendations. the audit of the CR Report 2009/2010. The determination of significance and relevance of sustainability issues is based on We further recommend: suitable criteria and is complete and understandable. • Further integration of sustainability into the core processes • The coordination of relevant sustainability issues between (e.g. procurement). group sustainability management and sub divisions has • The improvement of the sustainability steering system to been initially set up which has resulted in concrete actions. measure and monitor the sustainability goals, particularly The transparency of the reporting on these actions to Stake- in the context of the strategy 2018. holder of Volkswagen is not as sufficient yet. • The improvement of the data collection standards for envi- ronmental and human resource data according to commonWith regard to the AccountAbility Principle of responsiveness: quality standards. • Internal documents prove that procedures have been set up • The enhancement of the sustainability indicator set by add- for the identification and consideration of matters raised by ing additional appropriate indicators, e.g. sustainability in stakeholders. procurement. • By means of various examples and internal documentation, • The automation of data consolidation, e.g. by using the we determined that external communication is balanced overarching IT-system for the reporting of sustainability across the spectrum of sustainability issues. data. • We determined that, in the form of the GRI criteria, suitable • The systematic and continuous monitoring of reporting and guidelines for sustainability reporting are in use. There are process standards for the internal reporting of sustainabili- additional guidelines in use for structuring the sustainabili- ty data. ty report like criteria of the "Institute for Ecological Econo- my Research". • On a sample basis we found out that the Company responses to stakeholder concerns are comprehensive and under- Hanover, 15.04.2011 standable. PricewaterhouseCoopersBased on our moderate assurance engagement, nothing has Aktiengesellschaftcome to our attention that causes us to believe that, in all material Wirtschaftsprüfungsgesellschaftrespects, the systems and processes implemented by VolkswagenAG are not suitable to adhere to the AA1000 AccountAbility Princi-ples Inclusivity, Materiality and Responsiveness.Furthermore, nothing has come to our attention that causes us to Harald Kayser Andreas Bröcherbelieve that, in all material respects, the specified sustainability Wirtschaftsprüfer Wirtschaftsprüferi “Moderate assurance” as specified by AA1000AS (2008) is equivalent to “limited assurance” as specified by ISAE 3000.ii “High assurance” as specified by AA1000AS (2008) is equivalent to “reasonable assurance” as specified by ISAE 3000. 75
    • GRI Content IndexThe present Sustainability Report takes full account of the reporting guidelines of the Global Reporting Initiative (GRI). Selected indicators and the degree to whichthey are reported are set out on this page. A full overview with additional indicators and more in-depth information is available on the Internet. > 69 > GRI Standard Disclosure Reference Status GRI Standard Disclosure Reference Status Strategy and Analysis Environmental Performance Indicators 1.1 Statement from the most senior Disclosure on management 3, 8-14, 20-27, 46-47, decisionmaker 6-7, AR 22-23 ● approach AR 147-157, 205-222 ● 1.2 Key impacts, risks 6-7, 9-14, 17-19, 25 ● EN1 Volume of materials used 45, OSR 33, 34, AR 202, OSR ● EN2 Recycled materials 51, OSR 47, 48, 49, OSR ● Organizational Profile EN3 Direct primary energy consumption 46-47, 64, OSR 36, 37, OSR ● 2.1 Name of the organization 1, 3 ● EN4 Indirect primary energy consumption ● 2.2 Brands, products and/or services 3, AR 105-126 ● EN8 Total water withdrawal 52-53, OSR 26, 51, BP ● 2.3 Operational structure 3, AR 106-126, 137-140, GP ● EN11 Land assets in or adjacent to protected areas 53, 55, OSR 26, 54, 55, 56, 57, 62 ● 2.4 Headquarter location 3 ● EN12 Impacts on biodiversity 14, 15, 53, 55, OSR 26, 54, 55, 2.5 Countries in operation 3, 4 ● 56, 57, 62 ● 2.6 Nature of ownership 3, AR 137-140 ● EN16 Greenhouse gas emissions 52-53, 64-65, OSR 50, 52, 53 ● 2.7 Markets served 3, AR 105-126, 147-157 ● EN17 Other greenhouse gas emissions ● 2.8 Scale of the organization 3-4, AR 105-126 ● EN19 Emissions of ozone-depleting substances OSR ● 2.9 Significant changes regarding EN20 NOx, SOx, and other air emissions 63 ● size, structure or ownership 3, AR 106, 137-140, 147-157 ● EN21 Water discharge 66, OSR 51, BP ● 2.10 Awards received 2, 70, AR 203-204 ● EN22 Waste by type and disposal method 64, 67 ● EN23 Significant spills OSR ● Reporting Parameters EN26 Initiatives to mitigate environmental impacts 44-47, 49, 64-67, OSR 6, 39, 42 ● EN27 Packaging materials ● 3.1 Reporting period 2 ● EN28 Sanctions for noncompliance 3.2 Date of most recent previous report 2 ● with environmental regulations 25, AR 209-210, OSR 19 ● 3.3 Reporting cycle 2 ● 3.4 Contact point for questions 79 ● Social performance indicators: 3.5 Process for defining report content 17-19 ● Labor Practices and Decent Work 3.6 Boundary of the report 2, 3 ● 3.7 Limitations on the scope or Disclosure on management approach 7, 30-39, 43, AR 194-197 ● boundary of the report 2, 58, 60, 64, 69 ● LA1 Workforce by employment type and region 60-61 ● 3.8 Joint ventures, subsidiaries, LA2 Employee turnover 60-63 ● and outsourced operations 2, 58, 60, 64, 69 ● LA4 Employees with collective 13, 16, 33, 69, OSR 9, 3.9 Data measurement techniques 58, 60, 64 ● bargaining agreements 10, 21, 64, 66 ● 3.10 Effects of re-statement or information LA5 Minimum notice period(s) regarding provided in earlier reports 3, 17, 58, 60, 64 ● operational changes 16, 33, OSR 9, 10, 21, 66 ● 3.11 Significant changes in the scope, LA7 Occupational diseases, lost days, boundary or measurement methods 3, 17, 58, 60, 64 ● and number of fatalities 38, 63 ● 3.12 GRI Content Index 76, OSR 68 ● LA8 Training on serious diseases 33, 39, 63, OSR 9, 23, 26, 27, 63 ● 3.13 External assurance 74-75 ● LA10 Training per employee 4, 31-33, 61, 63, OSR 63 ● LA13 Composition of governance bodies 60-63, AR 139-144 ● Governance, Commitments, and Engagement LA14 Gender pay disparity 16, 69, OSR 10, 21, 66 ● 4.1 Governance structure 14-15, AR 130-131, 139-144 ● Social Performance Indicators: Human Rights 4.2 Indication whether chairperson is also excecutive officer 7, AR 129-144 ● Disclosure on management approach 9, 14, 16-17, OSR 10 ● 4.3 Independent members at the board AR 141-144 ● HR1 Investment agreements 14, 16, OSR 8, 21, 16, 17, 18 ● 4.4 Mechanisms for shareholders and employees HR2 Supplier screening on human rights 14, 16, OSR 8, 9, 16, 17, 18 ● to provide recommendations to the board 7, 26, AR 132, GP ● HR4 Incidents of discrimination 16, 26, OSR 9, 10, 21, 26, 27 ● HR5 Freedom of association and 4.5 Linkage between executive compensation and organization’s performance 35-37, AR 131, 133-136 ● collective bargaining 16, 24, OSR 8, 9, 10, 26, 27, 66 ● 4.6 Processes to avoid conflicts of interest HR6 Child labor 15-16, 24, OSR 8, 9, 10, 16, 26 ● at the board 14-17, 27, AR 129-132 ● HR7 Forced labor 16, OSR 8, 9, 10, 17, GP ● 4.7 Expertise of board members on Social Performance Indicators: Society sustainability topics 10-14, 17-19, AR 129-132 ● 4.8 Statements of mission, codes of conduct, Disclosure on management approach 7, 14-17, 21, 26, 71, OSR 10, 21, 22 and principles 7, 10-15, 16-17 ● 23, 24, 25, 26 ● 4.9 Procedures of board governance on SO1 Impacts on communities 7, 14-15, 25, 40, OSR 26, 27 management of sustainability performance 7, 8-14, 17-19, 25, AR 205-212 ● ● 4.10 Processes for evaluation of the SO2 Corruption risks 26, OSR 20, 21, AR 131-132, GP ● board’s sustainability performance AR 22-23, 131, 133-136 ● SO3 Anti-corruption training 26, OSR 20, 21, AR 131-132, GP ● 4.11 Precautionary approach 8-19, 24-27 ● SO4 Actions taken in response to incidents 4.12 External charters, principles, of corruption 26, OSR 20, 21, AR 131-132, GP ● or other initiatives 16-17, AR 204 ● SO5 Lobbying 46 ● 4.13 Memberships in associations 14-17, 24, 25, 40, 46, 53 ● SO8 Sanctions for non-compliance 4.14 Stakeholder groups OSR ● with laws and regulations ● 4.15 Stakeholder identification and selection 15-17 ● Social Performance indicators: Product Responsibility 4.16 Approaches to stakeholder engagement 15-17, AR 203-204, OSR ● 4.17 Topics and concerns raised by stakeholders 2, 7, 15-17, 30, 49, AR 203-204 ● Disclosure on management approach 7, 14-17, 22-23, 26, 45, 47-50, AR 200-202 ● Economic Performance Indicators PR1 Health and safety impacts along Disclosure on management approach 3, 4, 10, 20, 22-23, 25-27, product life cycle 22, 23, 45, OSR 12, 33 ● AR 147-157, 205-222 ● PR3 Product information 22, 23, 47-49, OSR 39, 41, 42, 43, EC1 Direct economic value generated and BP, AR 182-183 ● distributed 3, 58-63, AR 166-174 ● PR6 Marketing communication standards 16, 23, 49, OSR 41, 42, 43, EC2 Financial implications due to climate 7, 10-14, 44-48, 50, AR 200-201, AR 191-192 ● change 209-210 ● PR9 Sanctions for non-compliance with product EC3 Coverage of the organization’s 30-36, 38-40, 58-59, and service related regulations ● defined benefit plan AR 179, 194-197 ● EC4 Financial government assistance AR 248, 254, 268 ● EC6 Locally-based suppliers 24, 25, AR 187, 188, OSR 26 ● Status: ● fully reported AR = Annual Report EC7 Local hiring 25, 28-33, OSR 26, 50 ● ● partly reported GP = Group Portal www.volkswagenag.com EC8 Infrastructure investment and services 14-16, 25, 40, 41, for public benefit OSR 26, 27, AR 203 ● ● not reported BP = Brand Portal www.volkswagen.com OSR = Online Sustainability Report76
    • List of links>>01 nline Annual Report O >>26 orldwide CSR projects W Article on environmental measures > 49 > in the product creation process>>02 verview of shareholder structure O > Brochure ‘1:0 for Volkswagen – >27 Corporate Social Responsibility in > 50 nvironmental protection at the > E>>03 verview of the Volkswagen Group’s O South Africa’ Chattanooga plant certified production plants > 28 nvironmental Policy > E Groundwater protection in Puebla > 51 >>>04 onsumption and emissions data C (Mexico) > 29 roup Environmental Principles, > G>>05 olkswagen Group models with CO2 V Product > 52 less scratch in the paintwork: > One emissions ≤ 130 g CO2/km information on thermal aftertreat > 30 roup Environmental Principles, > G ment>>06 verview of CO2 emissions of O Production Volkswagen Group vehicles and > 53 painting process in 2010 > The report on research and development > Internal Environmental Award >31 Species conservation > 54 >>>07 Efficiency gains through synergies: > Brochure ‘Looking back to the future. >32 the modular transverse matrix (MQB) 15 years of certified environmental > 55 Business and Biodiversity > The management in the Technical Devel­ Initiative portal>>08 Model of Sustainable Development opment department at Volkswagen’ > 56 tter conservation in the Aller > O>>09 2010 Communication on Progress for > Environmental Commendations >33 (Germany) UN Global Compact portal > 57 ission statement on biodiversity > M> Social Charter >10 > 34 aterial composition: the Golf > M > 58 he Roadworks Pilot: completion > T>>11 the materiality matrix is defined How Expert interview on the topic of > 35 > of the ‘AKTIV’ project combined heat and power plants> Customer satisfaction and loyalty >12 > 59 vision of the automotive world > A > 36 hanguera hydroelectric plant in > A of the future: the Volkswagen 2028>>13 uality assurance Q Brazil portal>>14 Safety systems > Alternative energy generation >37 > 60 rban micro-mobility > U across the Group>>15 nline portal: ‘Volkswagen speaks O Urban Future Award online portal > 61 > Turkish’ > 38 mden plant: Blue factory by the sea > E > 62 Green Fleet > The>>16 verview of the ‘Sustainability in O > Efficiency models across the Group >39 Supplier Relations’ concept > 63 ccupational safety training > O >>40 Models with BlueMotionTechnology –> Group Business Platform >17 an overview > 64 nvironmental indicators, definitions > E (sustainability) > ‘Think Blue.’ portal >41 Occupational safety policy > 65 >> Portal for Responsible Supply Chain >18 Management > Fuel-saver tips brochure >42 > 66 olkswagen Group requirements > V ‘Know more, consume less’ for sustainable development with>>19 management Risk regard to relationships with business > 43 Think Blue.’ portal > ‘My partners>>20 ompliance C > 44 lectromobility study: Driving into > E > 67 Global Labour Charter > The>>21 of Conduct Code a new e-ra > 68 etailed description of goals and > D>>22 olkswagen fosters women with V > 45 rbital cold forming: eco-friendly > O actions talent transmission production > 69 RI Index (long version) > G>>23 jabs in India Flu >>46 Environmental Team Report 2010>>24 for flood victims in the Help > End-of-life vehicle recycling >47 Czech Republic > 48 ertification of use of recycled > C> Road safety lessons for kids: >25 materials in the Sharan, Golf and Polo Parque Polo in Spain
    • Contacts and CreditsPUBLISHER CONCEPT, DESIGNVolkswagen Aktiengesellschaft VOLKE Kommunikations-Design GmbH, WolfsburgBerliner Ring 2 Volkswagen Aktiengesellschaft38440 Wolfsburg, Germany PHOTOSGroup Research Environment SAM Group Holding AG (Cover), Forest Stewardship CouncilStrategy and Mobility (Cover), Global Reporting Initiative (p. 77), NaturschutzbundDr. Hans-Jürgen Stauss Deutschland e.V. (p. 55), Volkswagen Group and its brandsHead of Environmental StrategyPhone: +49 (0) 5361 9 – 42866 ENGLISH TRANSLATIONE-mail: hans.stauss@volkswagen.de Bauer-Boothroyd Übersetzungen, SchorndorfGroup External Relations PRINTED BYDr. Gerhard Prätorius Friedr. Schmücker GmbH, LöningenHead of Coordination CSR and SustainabilityPhone: +49 (0) 5361 9 – 44280 PRINTED ONE-mail: gerhard.praetorius@volkswagen.de Römerturm DruckfeinEDITING 1st edition 05/2011Volkswagen Aktiengesellschaft Art.-No. 115.1245.01.18 © Volkswagen AktiengesellschaftEDITORIAL MANAGEMENTDr. Daniel-Sascha Roth Subject to misprints and errors.Phone: +49 (0) 5361 9 – 49171E-mail: daniel-sascha.roth@volkswagen.de Ident-No. 118555 ORDER A COPY on the Internet at www.volkswagenag.com/sustainability or from Volkswagen Distributionsservice, Postfach 1450, 33762 Versmold, Germany At Volkswagen AG, development work on all our models never ceases, so please allow for the fact that changes in design, equipment and tech- nical specifications may be made at any time. Consequently, the data and descriptions in this report cannot give rise to claims of any kind.