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Utell – Orbitz Worldwide Overview
Agenda• Corporate Overview• Global Online Travel Landscape• Orbitz Worldwide Strategy and Mission• Opportunities
ORBITZ WORLDWIDE OVERVIEW
Orbitz Worldwide Brands18M Visitors / mo.   $11.5B Bookings   1,500 Employees   140+ Countries   16 Languages
Key Points of Sale – Americas
Key Points of Sale – International
Increasing International Mix 30%                                  29%                               23%              21% 2...
ONLINE TRAVEL LANDSCAPE
Global Travel Market & Online Share ($B)    $1,000                                                                  +6%   ...
Monthly Unique Visitors                                                  Monthly Unique                               Bran...
Third Party Bookings Remain Consistent                       2010 Actual                                    2012 Estimated...
Less Than Half of OTA Shoppers Actually Book on OTAs                       OTA                                  47%       ...
ORBITZ WORLDWIDE STRATEGY
Our Mission:Unlock the joy of travelby becoming the travel expert for the world,where our customers easily find and bookpe...
Common technology platform positions us well for innovation andgrowth in 2012 and beyond     Unlock the joy of travel     ...
Site optimizationSignificant Turn Around at ebookers Since Platform Migration Landing Page   Search Results   Booking Path...
Site Optimization: Landing Page    Search Results   Booking Path   Personalization                           Hotel Card:  ...
MobileDelivering intuitive search-and-bookexperiences designed from theground up for mobile devices                       ...
Data Infrastructure                                         Reporting &                      Storing large                ...
Our Locations and People•   Australia   •   Germany     •   Italy           •   Spain•   Canada      •   Hong Kong   •   J...
Industry Leading Global Technology Platform
A Leading Managed Travel Provider
Growth Trends                                                 Room Nights   60%   50%   40%   30%   20%   10%     0%      ...
Business Advantage
Private label distribution channel has grown impressively andrepresents significant growth opportunity           U.S. Priv...
OWW Distribution: New Partner in 2012
American Express Customer Base - Lodging spendAmerican Express Consumer Travel customers book rooms at higher room rates c...
Partner opportunity: Participation criteria                                               Provided by American Express    ...
OPPORTUNITIES
Importance of Packaging
Package Mix by Region
Opportunities: Global Brands with Global Reach
Merchandising and Point of Sale: Leverage Our Base                   Private                                Promotions    ...
Global Merchandising        Site-Wide and Flash Sales   Facebook Contests                                    Twitter Givea...
Global Merchandising – Insider Steals
Global Merchandising – Mobile Steals
Performance Marketing Programs
Three Main Takeaways• Global brands and reach• Broad and diverse Merchandising capabilities• Importance of promotions and ...
Thank you for your partnership
Utell-Orbitz Webex.pdf
Utell-Orbitz Webex.pdf
Utell-Orbitz Webex.pdf
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Utell-Orbitz Webex.pdf

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  • SLIDEGUIDANCE: Be sure to adjust according to the topics you plan to address.
  • SLIDEGUIDANCE:$11.5 billion annual gross bookings (TTM 3/31/12)18M visitors/mo. based on March 2012 comScore dataGlobal brands with global reach:Leisure and managed corporate travelStandalone and full serviceEvery major continentBy the numbers in 2011:16M+ visitors avg. per month$11.3B in bookings 1,500+ employees140+ countries16 languages
  • SLIDEGUIDANCE: These are origination/source markets but all brands have global reach. Please note that all numbers are based on FY 2011 data. Orbitz.com:Primary NA point of saleFull service OTA 8.7M U/V per monthCT.com:Deal-focused brandValue Oriented Marketing message Full Service OTA 3.8M U/V per monthOFB:Primary managed corporate travel brand. Expanding globally through GlobalStar partnership1M+ business travelersStrong FY11 performance
  • Attractive and increasing mix of revenue coming from higher growth international markets
  • SLIDE GUIDANCE: This includes only leisure and unmanaged business travel on a global basis. No recent data is available to accurately size the corporate travel market. If you need the latest corporate travel market sizing information, please download and review the PhoCusWright Global Online Travel Overview Second Edition, published April 2011. Global Online Penetration:Global travel as a whole (focusing on Europe, US, APAC, LATAM) was valued at $860 billion in 2010, and is projected to increase by 6 percent in both 2011 and 2012Among those four regions, US and Europe represent three-quarters of all online sales but less than two thirds of total travel salesThe global online travel segment, valued at $256 billion in 2010, represents 30 percent of the total travel market. Over the next two years, global online bookings will accelerate twice as fast as the market as a whole, to reach $313 billion. Among the 18 individual markets analyzed in this study, only three – US, UK and Scandinavia – are above 35 percent online penetration. LATAM continues to accelerate its online adoption from a relatively low base, growing from 11% in 2008 to 21% in 2011.
  • Storing large amounts of dataReporting & analytical insightsData hungry applications
  • SLIDE GUIDANCE: This slide represents our major office locations across the globe. This is primarily a visual to state that we are a global business with people located around the globe who have intimate market knowledge. This allows us to have deep insight into our consumers and our partners strategies to allow you to better target a global audience
  • Slide guidance: This is to illustrate that we completed the industry’s first and only migration to a global technology platform, thus streamlining our technology to be faster, more user friendly and allow for quicker innovation and speed to market.
  • Launched in 2002 as the first OTA to deliver full-service travel management capabilities 1M+ individual business travelers across the globe98% client retention rate90% online adoption rateOrbitz for Business Overview: A leading, full-service global Travel Management CompanyDelivers full service, cost effective travel management solutions, including 24/7 customer support and expense reporting and policy management toolsHundreds of customers with travel spend ranging from $10K to $50M annually1M+ individual business travelers across the globe98% client retention rate90% online adoption rate
  • OFB Room Night Growth:Four consecutive quarters of strong double-digitroom night growth
  • Orbitz for Business Business Advantage Program:Officially launched in Q1 2011 – offers preferred visibility to hundreds of thousands of travelers in exchange for refundable rates (at least 24-hours in advance) and business amenitiesPremium placement in corporate search resultsBusiness Advantage rates shown only to Orbitz for Business users and not in the presence of negotiated rates175+ hotels in the U.S., Canada, the UK and Mexico with ongoing expansion. Every major market in the U.S. Business Advantage hotels have seen a 60% YOY increase in total bookings for Q1 vs. 7% for those that didn’t participate in the program.
  • Orbitz Worldwide Distribution and Private Label Overview:Orbitz Worldwide Distribution offers a range of private label solutions for partners of all sizesSingle provider for stand-alone bookingsand dynamic packagingHotel inventory provided to these distribution partners, increasing Orbitz Worldwide consumer reach. 6 of the leading airlines, the largest LCC in the Americas (SWA) and the largest rail provider in Europe (Eurostar) are just a few examples of our partners.
  • Slide Guidance: Reiterate the importance of promotions! OWW Marketing contribution/budget Consumers are looking for valueBased on the graph: 38% of the business in the America’s was transacted with a promotion in place 56% for ASPAC 41% EMEAHighlight the algorithm benefitsMerchandising exposure and opportunities
  • Slide Guidance: This slide is designed to underscore the value of packaging and Orbitz as an innovator in the search and display of packages. Highlight the pkg mix for your market if relevant (by POS) Reiterate the sort algorithm and placement benefit of aggressive promotions Highlight the LOS and increase in AP for pkgs. Highlight for International POS the LOS for International travelers and increased spend in ancillary outlets.
  • Slide Guidance: This slide is designed to underscore the value of packaging and Orbitz as an innovator in the search and display of packages. Highlight the pkg mix for your market if relevant (by POS) Reiterate the sort algorithm and placement benefit of aggressive promotions Highlight the LOS and increase in AP for pkgs. Highlight for International POS the LOS for International travelers and increased spend in ancillary outlets.
  • Leverage our Global Platform and Reach: Remind them of the below info as these are all areas that we provide benefit and exposure above what they are able to do locally. 16M+ unique visitors per month to OWW propertiesDelivers scaleExpands product portfolioSupports multiple languages and currenciesLeverages multi-channel deliveryCreates new efficiencies for OWW and its partners
  • Flexible, multi-channel merchandising strategy:Our merchandising team is focused on finding a unified way to effectively merchandise your products and services across increasingly diverse array of customer audiences, product mixes and distribution channels. Flexibility, agility and scale are critical components to our success.
  • Closed Loop Program:Introducing Insider Steals /Flash Sales as a members-only program to stimulate demand and compete with private sale sites by offering deeply discounted promotional rates from our hotel partners to our customers.Improve value to existing customers, promote retention and generate incremental room night growthInsider Steals Hotel Sourcing Requirements:Sales to run 72 hours (Tues. noon – Fri. noon)Launch with 6-10 total deals per week in top tier marketsTarget 4-star customer choice hotels (3.5> customer review score)Offers of 50% off existing rates, exclusive to OWWInsider Steals Customer Engagement:Customers enter via email linksDrive to a landing page and/or hotel details pageLogged in members will also see offers within search resultsUtilize Facebook Connect to promote sign-inSocial Media:Integration of the new Facebook Send button within its hotel property pages, now making it quick and easy to share hotel options with specific people or groups on Facebook or via email. Orbitz is among one of the first online travel companies to offer the new Facebook Send button to consumers.50 Faves Facebook game back again this year, launchedin late Feb. 2012Twitter as a vehicle for time-sensitive giveaways
  • Talking Points:Orbitz "Mobile Steals," are exclusive, mobile-only discounts of up to 50% on hotels worldwideavailable across all mobile channels, including the optimized mobile website and the latest versions of the Orbitz iPad, iPhone and Android apps.Available on Orbitz, Cheaptickets, ebookers, and eventuallyHotelClub/RatesToGoGreat offers good for tonight-only as well as others for further out - How we are getting deals, general stats about how many, key cities, etc. - Talk through any performance anecdotes or ebookers onboarding that is happening - Other great examples:Swiss hotel Berlin 5 stars, 4.6/5 – 20%Peninsula New York 5 stars, 4.8/5 – 20%Windham Orlando Resort 4 stars, 3.1/5 – 30%
  • SLIDE GUIDANCE: Please feel free to tailor as appropriate to prioritize specific hotel call to action or areas of opportunity, however, be sure to underscore these other broad areas as well.
  • Transcript of "Utell-Orbitz Webex.pdf"

    1. 1. Utell – Orbitz Worldwide Overview
    2. 2. Agenda• Corporate Overview• Global Online Travel Landscape• Orbitz Worldwide Strategy and Mission• Opportunities
    3. 3. ORBITZ WORLDWIDE OVERVIEW
    4. 4. Orbitz Worldwide Brands18M Visitors / mo. $11.5B Bookings 1,500 Employees 140+ Countries 16 Languages
    5. 5. Key Points of Sale – Americas
    6. 6. Key Points of Sale – International
    7. 7. Increasing International Mix 30% 29% 23% 21% 20% 10% 0% 2009 2010 2011
    8. 8. ONLINE TRAVEL LANDSCAPE
    9. 9. Global Travel Market & Online Share ($B) $1,000 +6% +6% $900 +7% $800 $700 $600 $500 +10% $400 +11% +13% $300 $200 31% 33% 28% 30% $100 $0 2009 2010 2011 2012Source: PhoCusWright, Global Online Travel Overview Second Edition
    10. 10. Monthly Unique Visitors Monthly Unique Brand or Channel Visitors (000) Expedia 19,367 Priceline 12,732 Orbitz Worldwide 10,881 Southwest Airlines 8,586 Kayak 7,251 Fareportal Media Group 6,491 Travelocity 6,405 Delta Airlines 5,512 Marriott 5,436 AOL Travel 5,237Source: comScore, April 2012
    11. 11. Third Party Bookings Remain Consistent 2010 Actual 2012 Estimated 37% 37% 63% 63%Source: PhoCusWright, Global Online Travel Overview Second Edition
    12. 12. Less Than Half of OTA Shoppers Actually Book on OTAs OTA 47% Supplier.com 31% Supplier Call Center 7% Retail Agency Website 5% Retail Agency Call Center 4% Other 6%Source: PhoCusWright, 2010
    13. 13. ORBITZ WORLDWIDE STRATEGY
    14. 14. Our Mission:Unlock the joy of travelby becoming the travel expert for the world,where our customers easily find and bookpersonalized travel options
    15. 15. Common technology platform positions us well for innovation andgrowth in 2012 and beyond Unlock the joy of travel by becoming the travel expert for the world, where our customers easily find and book personalized travel options 2012 Strategic Initiatives Marketing Funnel Mobile optimization optimization Data infrastructure
    16. 16. Site optimizationSignificant Turn Around at ebookers Since Platform Migration Landing Page Search Results Booking Path PersonalizationStrong top and bottom line performance since global platform migrationebookers 23% of total OWW revenue in 2011, up from 15% in 2009Eliminating speed bumps toimprove conversion rate ebookers Net Revenue, $M$200 $176$150 $135 $108$100 +31% +26% $50 $0 2009 2010 2011 page 16
    17. 17. Site Optimization: Landing Page Search Results Booking Path Personalization Hotel Card: • First test yielded 3% increase in conversion rate • Second test yielded 2% further lift in conversion
    18. 18. MobileDelivering intuitive search-and-bookexperiences designed from theground up for mobile devices Mobile Website Native Apps
    19. 19. Data Infrastructure Reporting & Storing large Data hungry analytical amounts of data applications insights Investing in infrastructure to allow us$200 to deploy analytics more broadly $176 ebookers Net Revenue, $M$150 $135 $108$100 +31% +26%$50 $0 2009 2010 2011 page 19
    20. 20. Our Locations and People• Australia • Germany • Italy • Spain• Canada • Hong Kong • Japan • Sweden• China • India • Latin America • Switzerland • UK• Finland • Ireland • Mexico • Thailand • United States• France • Israel • Singapore • The Netherlands • Vietnam
    21. 21. Industry Leading Global Technology Platform
    22. 22. A Leading Managed Travel Provider
    23. 23. Growth Trends Room Nights 60% 50% 40% 30% 20% 10% 0% 2009 2010 2011Source: OWW Internal Data – growth trends using base year 2008
    24. 24. Business Advantage
    25. 25. Private label distribution channel has grown impressively andrepresents significant growth opportunity U.S. Private Label Distribution Channel Room Nights 2 year CAGR 55% 2009 2010 2011
    26. 26. OWW Distribution: New Partner in 2012
    27. 27. American Express Customer Base - Lodging spendAmerican Express Consumer Travel customers book rooms at higher room rates compared tothe industry average both online and offline, and choose more premium room categories. Average Daily Rate Room Category Mix $500 $465 $450 $400 Concierge/S $350 uite 22% $300 Standard $250 $220 42% $200 $150 Premium $123 35% $100 $50 $0 Industry CTN Online CTN Offline Average*This is an overall Average Daily Rate and it can vary by market. For example, the average CTN online rate for NYC is$374 and the ADR for offline is $652. The industry average rate for NY is $274.
    28. 28. Partner opportunity: Participation criteria Provided by American Express Partner Requirements Travel • Double Membership Rewards points on all prepaid bookings • Best-in-class offer exclusive to CTN • Pay With Points on all prepaid • Bookable through Orbitz promotion path bookings • 45 day booking and 60-90 day travel • Multi-channel offer-specific marketing, windows reaching millions of travel-engaged • Discounted rates (minimum 20% CMs depending on market), value add • Multi-channel program-level marketing amenities, or comp nights to drive awareness and sales • Limited minimum night stay requirements • Access to CTN agents (education, training, and incentives)
    29. 29. OPPORTUNITIES
    30. 30. Importance of Packaging
    31. 31. Package Mix by Region
    32. 32. Opportunities: Global Brands with Global Reach
    33. 33. Merchandising and Point of Sale: Leverage Our Base Private Promotions Label Corporate Partner Travel Marketing
    34. 34. Global Merchandising Site-Wide and Flash Sales Facebook Contests Twitter Giveaways
    35. 35. Global Merchandising – Insider Steals
    36. 36. Global Merchandising – Mobile Steals
    37. 37. Performance Marketing Programs
    38. 38. Three Main Takeaways• Global brands and reach• Broad and diverse Merchandising capabilities• Importance of promotions and packages
    39. 39. Thank you for your partnership
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