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What is an Information Professional in the Digital Age? (Part 4 of 4) Alina J. Johnson, MSI (c) 2010
Outline  <ul><li>Definition of an Information Professional </li></ul><ul><li>Traditional Roles </li></ul><ul><li>Accredita...
Outline  <ul><li>Definition of an Information Professional </li></ul><ul><li>Traditional Roles </li></ul><ul><li>Accredita...
Outline  <ul><li>Definition of an Information Professional </li></ul><ul><li>Traditional Roles </li></ul><ul><li>Accredita...
Outline  <ul><li>Definition of an Information Professional </li></ul><ul><li>Traditional Roles </li></ul><ul><li>Accredita...
Data vs. Information <ul><li>Data are unprocessed, distinct, and unformatted bits without structure, form, or organization...
Data vs. Information <ul><li>Data are unprocessed, distinct, and unformatted bits that without structure, form, or organiz...
Information Seeking Behaviors <ul><li>These are  complex , context-based activities that people share and exchange to acce...
Information Seeking Behaviors <ul><li>These are  complex ,  context-based activities  that people share and exchange to ac...
Information Seeking Behaviors <ul><li>These are  complex , context-based activities that people  share and exchange  to ac...
Information Seeking Behaviors <ul><li>These are  complex , context-based activities that people share and exchange to acce...
Information Seeking Behaviors <ul><li>These are complex,  context-based  activities that people share and exchange to acce...
Information Seeking Behaviors Can and often do include data  and  information  research, browsing, search, storage, retrie...
Information Seeking Behaviors Can and often do include data  and  information  research, browsing, search, storage, retrie...
Information Seeking Behaviors < Information Behaviors <ul><li>Frameworks and models of Information Behavior include berryp...
Information Seeking Behaviors < Information Behaviors <ul><li>Frameworks and models of Information Behavior include berryp...
Information Seeking Behaviors <ul><li>These cut across domains of practice/use and are interdisciplinary and qualitative i...
Information Seeking Behaviors <ul><li>These cut across domains of practice/use and are interdisciplinary and qualitative i...
Information Seeking Behaviors <ul><li>These cut across domains of practice/use and are interdisciplinary and qualitative i...
Information Seeking Behaviors <ul><li>These cut across domains of practice/use and are interdisciplinary and qualitative i...
Reassessing User Behaviors In... <ul><li>Public hospitals/healthcare industry </li></ul><ul><li>Multi-platform marketing f...
Reassessing User Behaviors <ul><li>Since information professionals work in  all  sectors, in every industry, and across do...
Reassessing User Behaviors <ul><li>Since information professionals work in all sectors, in  every  industry, and across do...
Reassessing User Behaviors <ul><li>Since information professionals work in all sectors, in every industry, and  across dom...
Reassessing User Behaviors <ul><li>Since information professionals work in all sectors, in every industry, and  across dom...
Challenging Assumptions <ul><li>We use our expertise to enhance our relationships and to solve information challenges when...
Challenging Assumptions <ul><li>We use our expertise to enhance our relationships and  to  solve information challenges   ...
21 st  century information expertise <ul><li>With information expertise , we make  informed  decisions that are tailored t...
<ul><li>With information expertise , we make  informed  decisions that are  tailored  to our user needs; that are relevant...
<ul><li>With information expertise , we make  informed  decisions that are  tailored  to our user needs; that are  relevan...
<ul><li>With information expertise , we make  informed  decisions that are  tailored  to our user needs; that are relevant...
<ul><li>With information expertise , we make  informed  decisions that are  tailored  to our user needs; that are relevant...
Thank You! Please contact me for any information about the 4-part series, “ What is an Information Professional in the Dig...
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Part 4: "What is an Information Professional in the Digital Age?"

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This is the last of a four-part series presentation, "What is an Information Professional in the Digital Age?". In the future, it will be updated as time and circumstances allow.

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Transcript of "Part 4: "What is an Information Professional in the Digital Age?""

  1. 1. What is an Information Professional in the Digital Age? (Part 4 of 4) Alina J. Johnson, MSI (c) 2010
  2. 2. Outline <ul><li>Definition of an Information Professional </li></ul><ul><li>Traditional Roles </li></ul><ul><li>Accreditation </li></ul><ul><li>The Digital Age </li></ul><ul><li>New, Improved Roles </li></ul><ul><li>Information Seeking Behaviors </li></ul><ul><li>Reassessing User Behaviors </li></ul><ul><li>Challenging Assumptions </li></ul>
  3. 3. Outline <ul><li>Definition of an Information Professional </li></ul><ul><li>Traditional Roles </li></ul><ul><li>Accreditation </li></ul><ul><li>The Digital Age </li></ul><ul><li>New, Improved Roles </li></ul><ul><li>Information Seeking Behaviors </li></ul><ul><li>Reassessing User Behaviors </li></ul><ul><li>Challenging Assumptions </li></ul>
  4. 4. Outline <ul><li>Definition of an Information Professional </li></ul><ul><li>Traditional Roles </li></ul><ul><li>Accreditation </li></ul><ul><li>The Digital Age </li></ul><ul><li>New, Improved Roles </li></ul><ul><li>Information Seeking Behaviors </li></ul><ul><li>Reassessing User Behaviors </li></ul><ul><li>Challenging Assumptions </li></ul>
  5. 5. Outline <ul><li>Definition of an Information Professional </li></ul><ul><li>Traditional Roles </li></ul><ul><li>Accreditation </li></ul><ul><li>The Digital Age </li></ul><ul><li>New, Improved Roles </li></ul><ul><li>Information Seeking Behaviors </li></ul><ul><li>Reassessing User Behaviors </li></ul><ul><li>Challenging Assumptions </li></ul><ul><li>Conclusion </li></ul>
  6. 6. Data vs. Information <ul><li>Data are unprocessed, distinct, and unformatted bits without structure, form, or organization; it makes no sense </li></ul><ul><li>Information is useful and relevant data that has structure or form, and it is organized in a way that is searchable; it makes sense </li></ul>
  7. 7. Data vs. Information <ul><li>Data are unprocessed, distinct, and unformatted bits that without structure, form, or organization make no sense </li></ul><ul><li>Information is useful and relevant data that has structure or form, and it is organized in a way that is searchable; it makes sense </li></ul>
  8. 8. Information Seeking Behaviors <ul><li>These are complex , context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings </li></ul>
  9. 9. Information Seeking Behaviors <ul><li>These are complex , context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings </li></ul>
  10. 10. Information Seeking Behaviors <ul><li>These are complex , context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings </li></ul>
  11. 11. Information Seeking Behaviors <ul><li>These are complex , context-based activities that people share and exchange to access answers to problems in everyday life: work domains, school settings, and other social and personal information settings </li></ul>
  12. 12. Information Seeking Behaviors <ul><li>These are complex, context-based activities that people share and exchange to access answers to problems in everyday life : work domains, school settings, and other social and personal information settings </li></ul>
  13. 13. Information Seeking Behaviors Can and often do include data and information research, browsing, search, storage, retrieval, preservation, destruction, alteration, collection, organization , and collaboration
  14. 14. Information Seeking Behaviors Can and often do include data and information research, browsing, search, storage, retrieval, preservation, destruction, alteration, collection, organization , and collaboration
  15. 15. Information Seeking Behaviors < Information Behaviors <ul><li>Frameworks and models of Information Behavior include berrypicking, so-cog, sensemaking, communities of practice, CWA, ASK, affective load, flow theory, imposed theory, chiropody, Zipf's law, and the domain analytical approach, among others </li></ul><ul><li>Prominent theorists include Belkin, Dervin, Wilson, Ellis, Kuhlthau, Chang, Rieh, Bandura, Nahl, Erdelez, and Pettigrew, among others </li></ul>
  16. 16. Information Seeking Behaviors < Information Behaviors <ul><li>Frameworks and models of Information Behavior include berrypicking, so-cog, sensemaking, communities of practice, CWA, ASK, affective load, flow theory, imposed theory, chiropody, Zipf's law, and the domain analytical approach, among others </li></ul><ul><li>Prominent theorists include Belkin, Dervin, Wilson, Ellis, Kuhlthau, Chang, Rieh, Bandura, Nahl, Erdelez, and Pettigrew, among others </li></ul>
  17. 17. Information Seeking Behaviors <ul><li>These cut across domains of practice/use and are interdisciplinary and qualitative in nature </li></ul><ul><li>These are fluid and applicable to the sciences: psychology, information, and applied management </li></ul><ul><li>These can be applied to online transactions, field research, system and user-centric design, policies (laws and regulations), monitoring, consent, and trusted relationships </li></ul><ul><li>These can be seen across library and information science (LIS), human-computer interaction (HCI), psychology (namely behavioral studies), management and decision science, information retrieval, and information systems research and literature </li></ul>
  18. 18. Information Seeking Behaviors <ul><li>These cut across domains of practice/use and are interdisciplinary and qualitative in nature </li></ul><ul><li>These are fluid and applicable to the sciences: psychology, information, and applied management </li></ul><ul><li>These can be applied to online transactions, field research, system and user-centric design, policies (laws and regulations), monitoring, consent, and trusted relationships </li></ul><ul><li>These can be seen across library and information science (LIS), human-computer interaction (HCI), psychology (namely behavioral studies), management and decision science, information retrieval, and information systems research and literature </li></ul>
  19. 19. Information Seeking Behaviors <ul><li>These cut across domains of practice/use and are interdisciplinary and qualitative in nature </li></ul><ul><li>These are fluid and applicable to the sciences: psychology, information, and applied management </li></ul><ul><li>These can be applied to online transactions, field research, system and user-centric design, policies (laws and regulations), monitoring, consent, and trusted relationships </li></ul><ul><li>These can be seen across library and information science (LIS), human-computer interaction (HCI), psychology (namely behavioral studies), management and decision science, information retrieval, and information systems research and literature </li></ul>
  20. 20. Information Seeking Behaviors <ul><li>These cut across domains of practice/use and are interdisciplinary and qualitative in nature </li></ul><ul><li>These are fluid and applicable to the sciences: psychology, information, and applied management </li></ul><ul><li>These can be applied to online transactions, field research, system and user-centric design, policies (laws and regulations), monitoring, consent, and trusted relationships </li></ul><ul><li>These can be seen across library and information science (LIS), human-computer interaction (HCI), psychology (namely behavioral studies), management and decision science, information retrieval, and information systems research and literature </li></ul>
  21. 21. Reassessing User Behaviors In... <ul><li>Public hospitals/healthcare industry </li></ul><ul><li>Multi-platform marketing firms </li></ul><ul><li>Private philanthropic institutions </li></ul><ul><li>Digital marketing and technology agencies </li></ul><ul><li>Web satisfaction management companies </li></ul><ul><li>Private company technical support departments </li></ul><ul><li>Global IT providers of service </li></ul><ul><li>Public sector technology agencies or departments </li></ul><ul><li>Academic, research, special, and public libraries </li></ul>
  22. 22. Reassessing User Behaviors <ul><li>Since information professionals work in all sectors, in every industry, and across domains of work practice, how can we be more informed managers to help the public access and retrieve information? </li></ul>
  23. 23. Reassessing User Behaviors <ul><li>Since information professionals work in all sectors, in every industry, and across domains of work practice, how can we be more informed managers to help the public access and retrieve information? </li></ul>
  24. 24. Reassessing User Behaviors <ul><li>Since information professionals work in all sectors, in every industry, and across domains of work practice, how can we be more informed managers to help the public access and retrieve information? </li></ul>
  25. 25. Reassessing User Behaviors <ul><li>Since information professionals work in all sectors, in every industry, and across domains of work practice, how can we be more informed managers to help the public access and retrieve information? </li></ul>
  26. 26. Challenging Assumptions <ul><li>We use our expertise to enhance our relationships and to solve information challenges when others can not </li></ul><ul><li>We use our expertise to reduce the uncertainty and fear in our relationships with others </li></ul>
  27. 27. Challenging Assumptions <ul><li>We use our expertise to enhance our relationships and to solve information challenges when others can not </li></ul><ul><li>We use our expertise to reduce the uncertainty and fear in our relationships with others </li></ul>
  28. 28. 21 st century information expertise <ul><li>With information expertise , we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and we answer the information challenges of today...and, of the future </li></ul>
  29. 29. <ul><li>With information expertise , we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and we answer the information challenges of today...and, of the future </li></ul>
  30. 30. <ul><li>With information expertise , we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and, we answer the information challenges of today...and of the future </li></ul>
  31. 31. <ul><li>With information expertise , we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and, we answer the information challenges of today...and of the future </li></ul>
  32. 32. <ul><li>With information expertise , we make informed decisions that are tailored to our user needs; that are relevant and specific to the challenges posed; and, we answer the information challenges of today...and of the future </li></ul>
  33. 33. Thank You! Please contact me for any information about the 4-part series, “ What is an Information Professional in the Digital Age?” Alina J. Johnson, MSI [email_address] www.linkedin.com/in/alinajjohnson www.umich.edu/~alinaj (c) 2010 Alina J. Johnson- All Rights Reserved
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