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Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
Invent Pakistan
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Invent Pakistan

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Branding Pakistan

Branding Pakistan

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  1. Pakistan my motherland
  2. Idea of Pakistan – The Beginning <ul><li>Was an evolutionary process based on historical experiences </li></ul><ul><li>Shaped up by modernist movement of Sir Syed Ahmad Khan </li></ul><ul><li>Idealized in the ideology of philosopher Allama Mohammad Iqbal </li></ul><ul><li>Translated into a political reality by Quaid-e-Azam Mohammad Ali Jinnah </li></ul>
  3. Losing our goals on the way <ul><li>Along with time, we saw marked progression and struggle for unified identity </li></ul><ul><li>Once a nation was achieved, political struggle loses focus </li></ul><ul><li>Provincialism overtook national goals then into personal goals </li></ul>
  4. Outcome <ul><li>Growth in regionalism </li></ul><ul><li>No efforts in identity building </li></ul><ul><li>Political, Economic, Social and Cultural turmoil </li></ul><ul><li>No long term planning for a better future and a better life </li></ul>
  5. Pakistan Today! <ul><li>The Most Dangerous Country in the World </li></ul><ul><li>A Failed State </li></ul><ul><li>An Islamic State </li></ul><ul><li>Heaven For Terrorists </li></ul><ul><li>3 Times Defaulter in 62 years of history </li></ul><ul><li>Today Pakistan is on the brink of disaster </li></ul>
  6. The People… A Historical Look <ul><li>Highly civilized i.e., seen in the remains of the Gandhara Civilization and etc </li></ul><ul><li>Farmers </li></ul><ul><li>Craftsmen </li></ul><ul><li>Traders </li></ul><ul><li>Thinkers </li></ul><ul><ul><li>Invaders came in time to time </li></ul></ul><ul><ul><li>Today it is a mix of three races living on the land of Pakistan </li></ul></ul><ul><ul><li>Indians – Caucasians - Mongols </li></ul></ul>
  7. People Now: A Lost Identity <ul><li>Historically, people of this region have mostly been ruled and suppressed by the invaders from abroad. A phenomenon of submission stretched over centuries helped evolve a psyche that was: </li></ul><ul><ul><li>Hardly rebelling/complaining </li></ul></ul><ul><ul><li>Emotional </li></ul></ul><ul><ul><li>Introverts </li></ul></ul><ul><ul><li>Wary/Driven by fear </li></ul></ul><ul><ul><li>Somewhat less optimistic than pessimistic </li></ul></ul>
  8. People Now: A Lost Pride <ul><li>People of the region have a way of taking destructive ways to fulfill the needs of excitement, pride, victory, thrill and anger no control over emotions and economic factors. </li></ul><ul><li>Talented and ambitious yet find no opportunity or justice ; it all leads them towards felony and destruction </li></ul><ul><li>Corruption has taken over their pride </li></ul>
  9. People Now: A Numb Nation <ul><li>Non-fulfillment of dreams or desires has made them NUMB over a long time. </li></ul><ul><li>Identity crisis has progressed to Leadership crisis </li></ul><ul><li>Lack of opportunities and platforms to express themselves and their talent </li></ul>
  10. People Now: Daily Life <ul><li>Entertainment as an important social institution has not been idealized in their societies. They have rarely had places to enjoy with family or alone, on routine for excitement or excursion. </li></ul><ul><li>Almost an average Pakistani has no fun, thrill or excitement, motivation or pride and ownership in life or about Pakistan. </li></ul>
  11. People Now: Attitudes <ul><li>Majority of communities comprise </li></ul><ul><li>routine-followings </li></ul><ul><li>These people are submissive, afraid and conformist </li></ul><ul><li>Looks for shortcuts and avoid hardwork </li></ul>
  12. People Now: Outside perception <ul><li>A Corrupt Nation </li></ul><ul><li>Terrorists </li></ul><ul><li>Leadership Crisis </li></ul><ul><li>A Lost Identity </li></ul><ul><li>A Numb Nation </li></ul><ul><li>Dangerous, underdeveloped and uneducated </li></ul><ul><li>Fundamentalist </li></ul>
  13. People Now: Facts <ul><li>THE UNDP report on human development has once again ranked Pakistan 135th out of 177 countries </li></ul><ul><li>A new Social Watch Report, ranking poverty in terms of human capabilities , has placed Pakistan among the 10 most backward countries in the world </li></ul>
  14. Pakistani Vs Pakistan <ul><li>Pakistani Desires </li></ul><ul><ul><li>Identity </li></ul></ul><ul><ul><li>Democracy </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Peace & Stability </li></ul></ul><ul><ul><li>Self Respect </li></ul></ul><ul><ul><li>Developed Country </li></ul></ul><ul><ul><li>Access to education and health </li></ul></ul><ul><li>Pakistan Offerings </li></ul><ul><ul><li>Opportunities </li></ul></ul><ul><ul><li>Potential State </li></ul></ul><ul><ul><li>Growth and Pride </li></ul></ul><ul><ul><li>Will </li></ul></ul>
  15. World Vs Pakistan <ul><li>World Desires </li></ul><ul><ul><li>Stability/Peace </li></ul></ul><ul><ul><li>Protect Nukes </li></ul></ul><ul><ul><li>Fight Terrorism </li></ul></ul><ul><ul><li>Democracy </li></ul></ul><ul><ul><li>Friendly Relationship </li></ul></ul><ul><ul><li>Moderation </li></ul></ul><ul><ul><li>Responsible State </li></ul></ul><ul><ul><li>Understanding of global threats and challenges </li></ul></ul><ul><li>Pakistan Offerings </li></ul><ul><ul><li>Talented People </li></ul></ul><ul><ul><li>Diversified Land </li></ul></ul><ul><ul><li>Multiple Ethnic Group </li></ul></ul><ul><ul><li>Strategic Location </li></ul></ul><ul><ul><li>Hospitality </li></ul></ul><ul><ul><li>Potential State </li></ul></ul><ul><ul><li>Rich Cultural Heritage </li></ul></ul>
  16. The Desire of All The Strongest Desire Offer meets the Desire Responsible Nation People of Pakistan Change People into a Responsible Nation
  17. How to bring that change? Unite people with a singular idea of progression to have a nation
  18. Essence of the Nation People
  19. Face of the Nation No matter how big a nation is, it is no stronger than its weakest people
  20. Find the Nation A man finds his identity by identifying
  21. Create the Nation the mind without culture can never produce good fruit
  22. Create the Future One People, One Nation, One Destiny
  23. The best way to know the future is to invent it
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  25. Why Invent not re-invent? <ul><li>We got people united once to free our land but could never become capable to change ourselves into a Nation to live with pride </li></ul><ul><li>A Country without a nation is just a bare land </li></ul><ul><li>We need to put the seeds into the land from scratch </li></ul><ul><li>We need to bring the pride for the nation </li></ul>
  26. What is Invent-Pakistan? <ul><li>Its not a political campaign </li></ul><ul><li>Its not product selling </li></ul><ul><li>Its not a marketing campaign </li></ul><ul><li>Its not an NGO </li></ul><ul><li>Its not a government department </li></ul><ul><li>Its not a western conspiracy </li></ul>
  27. What is Invent Pakistan? <ul><li>An idea to create a collective consciousness among the people and bring like minded people together </li></ul><ul><li>An idea of Progression to break numbness </li></ul><ul><li>Create examples to be followed by choice </li></ul><ul><li>Communicate to aware, enlighten and educate masses and all </li></ul><ul><li>An idea to impart identity to our people to become a nation </li></ul><ul><li>Branding a nation – Branding a country </li></ul>
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  30. WHO will make it happen? Like-minded people Talent Media Corporate World Have a huge content need to fill the airtime with new quality softwares (programs and feed) to boost their viewership Media to create visibility for invent Pakistan Needs a platform to be recognised and become a role model to create the desire for others to follow them to invent themselves to invent Pakistan Needs to promote themselves to gain a higher market share and to provide a Financial backing to invent Pakistan Although the government is a critical part of this; their willingness to participate can be a question due to bureaucracy etc
  31. HOW will we make it happen? CIRCLE OF INFLUENCE The first wave will start a ripple effect through word of mouth, activities and initiatives in their own capacities to tap a larger base of audience. People with a desire to change CIRCLE OF MASSES The masses need to see a visible momentum in the ‘Invent Pakistan Idea’ to be won over, which would be evident through the endeavors of the 1st and 2nd waves CIRCLE OF CONCERN Gather the start-up support of individuals and organizations already carrying intention and will to take the first step and be part of the first wave
  32. Invent Pakistan Together, we can do
  33. Objectives <ul><li>Provide a recognizable identity to the world </li></ul><ul><li>Bring hope and pride to the nation </li></ul><ul><li>Bringing focus to the future of Pakistan and her people </li></ul><ul><li>Improving international relations </li></ul>
  34. Branding a Country <ul><li>The nation brand is the sum of the perceptions of a country and its people across six dimensions of national assets , characteristics and competence </li></ul><ul><ul><ul><li>Exports </li></ul></ul></ul><ul><ul><ul><li>People </li></ul></ul></ul><ul><ul><ul><li>Governance </li></ul></ul></ul><ul><ul><ul><li>Tourism </li></ul></ul></ul><ul><ul><ul><li>Culture and Heritage </li></ul></ul></ul><ul><ul><ul><li>Immigration and Investment </li></ul></ul></ul>
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  36. Mind is the limit <ul><li>Reality shows, Songs, Films, Dramas </li></ul><ul><li>Brands, Products </li></ul><ul><li>Exhibitions </li></ul><ul><li>Environmental Ideas & design </li></ul><ul><li>Talent Promotion </li></ul><ul><li>Competitions </li></ul><ul><li>Activity Design </li></ul><ul><li>Any eighth wonder of Pakistan </li></ul>
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  38. T-shirt Brand
  39. T-shirt Brand
  40. T-shirt Brand
  41. T-shirt Brand
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  44. Exhibitions & Campaigns
  45. Exhibitions & Campaigns
  46. Reality Shows <ul><li>Ker ke deykho </li></ul><ul><li>P’ashion </li></ul><ul><li>Scavenger Hunt </li></ul><ul><li>Rikshaw Ruk Ja </li></ul><ul><li>Young Photographer of the year </li></ul><ul><li>Pakistani “Chips” series on motorway </li></ul><ul><li>Variety of talent hunt programs and etc </li></ul><ul><li>Law & Order Programs </li></ul>
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  49. Environmental Design <ul><li>Signage and Directions </li></ul><ul><li>Monumental Architecture </li></ul><ul><li>Landscape Decors </li></ul><ul><li>Dustbins to underpasses and bridges </li></ul><ul><li>Furniture Design </li></ul>
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