SEO For Bloggers

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SEO For Bloggers ppt presentation for Nepa Blog Con 2012

SEO For Bloggers ppt presentation for Nepa Blog Con 2012

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  • 1. SEO For Blogging: 101 SEO IS A MARATHON, NOT A SPRINT, PEOPLE. Presenter: Alicia Magda Nepa Blog Con 2012
  • 2. SEO: Another acronym for me to learn?!Search Engine Optimization (SEO):  The science of applying tried and true techniques to your blog and blog marketing to increase your blog’s visibility in the natural search engine results.  The art of crafting those techniques in a manner to be engaging and interesting to both human visitors and search engines.
  • 3. SEO = Au Naturel Search Engine Results
  • 4. But why should I stay and listen?70-80% of users ignore the paid ads, focusing on the organic results. - SearchEngineLand.com75% of users never scroll past the first page of search results. - HubSpot.comCompanies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads. - SearchEngineJournal.com81% of businesses consider their blogs to be an important asset to their businesses. - SearchEngineJournal.comA study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300% - SearchEngineLand.com Statistics gathered from http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
  • 5. Before you can run, you need to learn how to walk.Know the terminology:  Organic/Natural/Nonpaid search engine results  Search engine algorithm  Search engine spiders  Keywords  H tags  Meta tags  Sitemaps  Anchor text  SEO copy  Link building (Backlinks)  Web analytics
  • 6. Keyword Research – your starting line.Keyword Research Tools:  Google Keyword Suggestion Tool (free = yay!)  https://adwords.google.com/o/KeywordTool  SEMRush.com (freemium)  Wordtracker.com (paid)  KeywordDiscovery.com (paid)  SEOmoz.org (paid, within their Pro Tools)  WordStream.com (paid)Using the tools:  Type the keyword phrase into the tool.  Use “exact match” if the option exists.  Select “closely related keywords” if it exists.
  • 7. It’s all about balance.Strike a balance between:  Monthly Search volume  Depends on industry. “Moderate” in some industries may be 9,000. In others, it could be 150.  Competition volume  Also depends on industry. “Moderate” in some industries may be 700,000 results. In others, it could be 125,000.Oh, there’s that thing called relevancy.  No matter how good a keyword seems, if it doesn’t directly relate to your products, it’s a no-go.
  • 8. …And we’re off.Blog Platforms:  Wordpress, TypePad, Blogger, Moveable Type, Tumblr, etc  (FYI: This presenter prefers Wordpress for SEO.)Choose a domain name + hosting.  Choose reliable hosting w/ “1 click” blog installation.  Choose a memorable domain name. Think about keywords, but these days, memorable matters more.
  • 9. The gear doesn’t make the blogger, but it sure helps.Top SEO Plugins: Top Social Media Plugins:  Platinum SEO Pack  The Floating Social Bar  All-in-One SEO Pack  Get Social  Wordpress SEO by Yoast  Share This/AddThis  SEO Ultimate  Socialize  SEO Wordpress  SharePress
  • 10. Take the hand off the mouse…
  • 11. Success is in the structure.First, create an SEO plan for your blog.Keep keywords in mind:  Blog title/headline  Static blog pages  Posting schedule  Blog categories  Blog post tags  Blog post urls  Meta tags
  • 12. Shakespeare, you’ve got this one wrong.What’s in a name? That which we call a blogBy any other name would be…just a website. What’s in a blog name and headline? Everything.
  • 13. Some things will never change.And that’s okay! Embrace static blog pages.  Use for “About Us”, “Contact Info”, “FAQ”, “PR Friendly/Media” , etc  Integrate keywords into page titles and copy  Ex: “About Nepa Copywriter”, “Contact Freelance Writer”
  • 14. One of the hardest parts about blogging is,Blogging.  Create a consistent posting schedule to keep your blog alive for readers and search engines with fresh content.  Set calendar reminders, alarm alerts, post-it notes, tattoos, etc – whatever will keep you posting!
  • 15. Can’t I just make categories as I go along?Creating SEO-friendly categories from the start gives search engines the time to crawl and index them, upping the likelihood your blog will rank for relevant keywords in…this lifetime.
  • 16. Tag, you’re it!Blog post tags + keywords = <3  Does your blog allow for tags? If so, I’d better see you using relevant keywords – tags were made to be used for keywords!
  • 17. K.I.S.S. (Keep it short and sweet.)Blog post urls should be no more than two “folders” deep.Preferred:  DomainName.com/Blog-Post-Title/  DomainName.com/Category-Name/Blog-Post-Title/Only one url should exist for each page.  Check your chosen SEO plugin for this option.
  • 18. Tagged, again?!Meta tags:  Meta-title  Meta-keywords  Meta-descriptionHave no fear, you have options.  Can let your SEO plugin pull from the post’s content.  Can create custom meta tags for each post:  Ex. Meta-title: Blog Post Title | DomainName.com  Ex. Meta-keywords: keyword phrase 1, keyword phrase 2, keyword phrase 3, keyword phrase 4, keyword phrase 5  Ex. Meta-description: Two attention-grabbing sentences meant to give searchers a reason to click your search result. Your only chance at ad copy in the natural search results.
  • 19. Write, and then think.Do keyword research before you write,But write before you even think about keyword usage.  Insert keyword phrases appropriately after you write the post, otherwise it may not sound natural.  Use 1-2 keyword phrases per paragraph  Use 1 keyword phrase as “anchor text” per paragraphCardinal Rule: Never sacrifice blog post quality for keywords.
  • 20. [Cue ominous music.]Welcome to the mostdifficult part of SEO:Link Building.
  • 21. Make some friends.It’s all about the connection.  Personally email, Facebook comment, or tweet related bloggers and ask them to mention (link) to you.  Let them know you’d love to also link to them / mention them in a blog post.  Offer to write a guest blog post for their blog, limiting the work they need to do.  Compliment their work & thank them for their time.  If they don’t respond, let it go.
  • 22. Say hi to your blogosphere neighbors.Comment on other blogs, whether the links pass value or not.  Contribute thoughtful opinions – not comments just for the sake of a link.  Can potentially increase links and traffic to your blog.Be an active social media contributer.  “Like” other blogger’s Facebook Pages, “Follow” on Twitter  Comment/@reply/retweet their social media posts  Regularly post interesting content on social media sites  Link to your blog posts via social media
  • 23. Be brilliant.The best way to gain links? Create link-worthy content.  Think: Would I link to this?  Write for you – not anyone else.  Do “blog post round-ups” to highlight other bloggers  Create a blog post series based around a newsworthy topic  Create a top 10 list of related bloggers/websites
  • 24. No one reads my blog.Really? Bet you’re wrong.Install Google Analytics (made easy via Wordpress plugins) to your blog.  Check “Traffic Sources” to see:  Direct Traffic: Visitors who type your site name directly into their Internet browser to access your blog.  Referring Traffic: Visitors who access your blog by clicking on a link to it from another website.  Nonpaid Traffic: Traffic from the natural search engine results. Can drill-down to see what keywords they searched on.
  • 25. And now, it’s time to run.Youve learned the tips, youve got the gear, and youve mapped out a plan– so SEO it!Questions?