First things first: What is Digital Marketing?          The promotion of products          or services over the internet  ...
Why should your business be using it?#1: The growth of the internet around the world
Why should your business be using it?#1: The growth of the internet around the world
Why should your business be using it?#1: The growth of the internet around the world
#2: Cost effective compared to traditional marketing
#3: You can reach a highly targeted audience
#4: You can use different media forms
#5: You can react on the fly
#6: Easy to implement
#7: It’s leveled the playing field“    Technology is shifting the power away from the editors, the publishers,    the esta...
#8: Your customers are already there talking about YOU!                78% of internet users look for                 inf...
600 Million users world wide
600 Million users world wide50% of users log in everyday foran average of 58 mins every day
600 Million users world wide 50% of users log in everyday for an average of 58 mins every day30 Billion pieces of content ...
700 Billion playbacks in 2010
700 Billion playbacks in 2010YouTubes demographic is broad: 18-54 years old
110 Million tweets sent       per day
110 Million tweets sent       per day20% of tweets contain reference to a brand
110 Million tweets sent       per day20% of tweets contain reference to a brand  600 Million search  enquiries each day
1.4 Billion email users      worldwide
1.4 Billion email users       worldwide 90 Trillion emails sentover the internet in 2009
“   We have technology, finally,    that for the first time in human    history allows people to really    maintain rich c...
Social Media is here to stay...  Generation Z: Social Media is here to stay
Social Media is here to stay...    Generation Z: Social Media is here to stay…and yet…Facebook’s greatest growth is from p...
What else is it good for?      What else is it good for? Brand recognition Influence Customer service Collaboration N...
Define your strategy, know your objectives
What does it mean?Listen to what people are saying
Provide great online customer service
“   Turn strangers into    friends.
Turn friends into    customers and then… do the    most important job:
Turn    your cu...
Share knowledge (but don’t broadcast)• Share knowledge
Inform and educate (but don’t broadcast)
“    You can buy attention    (advertising). You can beg for    attention from the media (PR). You    can bug people one a...
Engage with your audience
Measure the results of your activity
• Get helpGet help if you need it
Web: AliciaCowan.com                                                                         Twitter: @AbsoluteAliciaAll i...
What can digital marketing do for you?
What can digital marketing do for you?
What can digital marketing do for you?
What can digital marketing do for you?
What can digital marketing do for you?
What can digital marketing do for you?
What can digital marketing do for you?
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What can digital marketing do for you?

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Putting forward a compelling argument of why small business should be exploring digital marketing and social media to promote their services and products online.
The slideshow details the statistics behind the biggest online social platforms and best practice rules of engagement.

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What can digital marketing do for you?

  1. 1. First things first: What is Digital Marketing? The promotion of products or services over the internet via social media, blogs and websites using words, pictures, video and audio.
  2. 2. Why should your business be using it?#1: The growth of the internet around the world
  3. 3. Why should your business be using it?#1: The growth of the internet around the world
  4. 4. Why should your business be using it?#1: The growth of the internet around the world
  5. 5. #2: Cost effective compared to traditional marketing
  6. 6. #3: You can reach a highly targeted audience
  7. 7. #4: You can use different media forms
  8. 8. #5: You can react on the fly
  9. 9. #6: Easy to implement
  10. 10. #7: It’s leveled the playing field“ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Media Mogul
  11. 11. #8: Your customers are already there talking about YOU!  78% of internet users look for information online  70% of online users trust recommendations from strangers online  90% of users trust recommendations from people they ‘know’ online
  12. 12. 600 Million users world wide
  13. 13. 600 Million users world wide50% of users log in everyday foran average of 58 mins every day
  14. 14. 600 Million users world wide 50% of users log in everyday for an average of 58 mins every day30 Billion pieces of content shared each month
  15. 15. 700 Billion playbacks in 2010
  16. 16. 700 Billion playbacks in 2010YouTubes demographic is broad: 18-54 years old
  17. 17. 110 Million tweets sent per day
  18. 18. 110 Million tweets sent per day20% of tweets contain reference to a brand
  19. 19. 110 Million tweets sent per day20% of tweets contain reference to a brand 600 Million search enquiries each day
  20. 20. 1.4 Billion email users worldwide
  21. 21. 1.4 Billion email users worldwide 90 Trillion emails sentover the internet in 2009
  22. 22. “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” Pierre Omidyar, founder, eBay
  23. 23. Social Media is here to stay... Generation Z: Social Media is here to stay
  24. 24. Social Media is here to stay... Generation Z: Social Media is here to stay…and yet…Facebook’s greatest growth is from people aged 35-49 (+24.1 million)and added almost TWICE as many 50-64 year olds (+13.6 million) thanunder 18 year old visitors (+7.3 million). Nielsenwire 2009
  25. 25. What else is it good for? What else is it good for? Brand recognition Influence Customer service Collaboration Networking Customer loyaltyand, of course… Increased sales!
  26. 26. Define your strategy, know your objectives
  27. 27. What does it mean?Listen to what people are saying
  28. 28. Provide great online customer service
  29. 29. “ Turn strangers into friends.
Turn friends into customers and then… do the most important job:
Turn your customers into salespeople.” Seth Godin, bestselling author, entrepreneur and agent of change
  30. 30. Share knowledge (but don’t broadcast)• Share knowledge
  31. 31. Inform and educate (but don’t broadcast)
  32. 32. “ You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott, marketing speaker
  33. 33. Engage with your audience
  34. 34. Measure the results of your activity
  35. 35. • Get helpGet help if you need it
  36. 36. Web: AliciaCowan.com Twitter: @AbsoluteAliciaAll images used in the presentation were purchased from Dreamstime.com

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