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What can digital marketing do for you?
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What can digital marketing do for you?

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http://www.AliciaCowan.com …

http://www.AliciaCowan.com
Putting forward a compelling argument of why small business should be exploring digital marketing and social media to promote their services and products online.
The slideshow details the statistics behind the biggest online social platforms and best practice rules of engagement.

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  • 1. First things first: What is Digital Marketing? The promotion of products or services over the internet via social media, blogs and websites using words, pictures, video and audio.
  • 2. Why should your business be using it?#1: The growth of the internet around the world
  • 3. Why should your business be using it?#1: The growth of the internet around the world
  • 4. Why should your business be using it?#1: The growth of the internet around the world
  • 5. #2: Cost effective compared to traditional marketing
  • 6. #3: You can reach a highly targeted audience
  • 7. #4: You can use different media forms
  • 8. #5: You can react on the fly
  • 9. #6: Easy to implement
  • 10. #7: It’s leveled the playing field“ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.” Rupert Murdoch, Media Mogul
  • 11. #8: Your customers are already there talking about YOU!  78% of internet users look for information online  70% of online users trust recommendations from strangers online  90% of users trust recommendations from people they ‘know’ online
  • 12. 600 Million users world wide
  • 13. 600 Million users world wide50% of users log in everyday foran average of 58 mins every day
  • 14. 600 Million users world wide 50% of users log in everyday for an average of 58 mins every day30 Billion pieces of content shared each month
  • 15. 700 Billion playbacks in 2010
  • 16. 700 Billion playbacks in 2010YouTubes demographic is broad: 18-54 years old
  • 17. 110 Million tweets sent per day
  • 18. 110 Million tweets sent per day20% of tweets contain reference to a brand
  • 19. 110 Million tweets sent per day20% of tweets contain reference to a brand 600 Million search enquiries each day
  • 20. 1.4 Billion email users worldwide
  • 21. 1.4 Billion email users worldwide 90 Trillion emails sentover the internet in 2009
  • 22. “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” Pierre Omidyar, founder, eBay
  • 23. Social Media is here to stay... Generation Z: Social Media is here to stay
  • 24. Social Media is here to stay... Generation Z: Social Media is here to stay…and yet…Facebook’s greatest growth is from people aged 35-49 (+24.1 million)and added almost TWICE as many 50-64 year olds (+13.6 million) thanunder 18 year old visitors (+7.3 million). Nielsenwire 2009
  • 25. What else is it good for? What else is it good for? Brand recognition Influence Customer service Collaboration Networking Customer loyaltyand, of course… Increased sales!
  • 26. Define your strategy, know your objectives
  • 27. What does it mean?Listen to what people are saying
  • 28. Provide great online customer service
  • 29. “ Turn strangers into friends.
Turn friends into customers and then… do the most important job:
Turn your customers into salespeople.” Seth Godin, bestselling author, entrepreneur and agent of change
  • 30. Share knowledge (but don’t broadcast)• Share knowledge
  • 31. Inform and educate (but don’t broadcast)
  • 32. “ You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott, marketing speaker
  • 33. Engage with your audience
  • 34. Measure the results of your activity
  • 35. • Get helpGet help if you need it
  • 36. Web: AliciaCowan.com Twitter: @AbsoluteAliciaAll images used in the presentation were purchased from Dreamstime.com

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