Work Business Development Director at ISRA Center Marketing Research
Industry Advertising / Marketing / PR
About Key projects
Conducted more than 1000 focus group discussions and in-depth interviews
covering a wide range of topics and fields: FMCG (food - coffee, beer, soft
drinks, chocolate, pasta, milk, diary products; non-food - shampoo and conditioner, whiteners; cosmetic products); cigarettes, automotive (all segments), hypermarkets,
telecommunications (mobile telephony), banking (loans, insurances), medical topics. Covered more than 100 international and local brands (in all of the above categories) on the Romanian market.