Going Global   [ To Make The World Happy ]          @GSTAR
Part 1         Who is Happy Elements?Part 2         How to quickly go global?
Founded in March, 2009Headquarter Based in Beijingwith 270 staffs, and a branchoffice in Japan with 30 staffsNo.1    Socia...
Number of   Monthly Active       Daily ActiveRanking    Company Name                                 Apps         Users   ...
CEO   CPO   CTO            Core Employees are fromRenren.com, Myspace.cn, Google, Playfish and Baidu
Social gameMobile game
No.1 Chinese SocialGame and1st Fish Game onFacebook. [Now with1600000 DAU]No.9 on the “top 25Facebook Games by DAU”
Daily Active Users
《My Kingdom》Updates in only a Month19 New ContentsElf Building Series (6)Royal Castle (6)Octopus Mission Building (7)     ...
4 New Functions1.   Octopus Mission2.   New Main Story3.   New Item UI4.   Compose Buildings
How large the market is                      2,000million                          1,500million                          6...
Japan’s Social Gaming Market To Double By 2014 • DeNA, MIXI,   GREE open to   Third Party • the expansion   of Japan SNS t...
Tencent is open! • Tencent open platform   after “QQ vs. 360 war.” • Kaixin001.com, Taobao,   Sina Weibo, 360safe…   will ...
Integrate Across Multiple Platforms         Is A NIGHTMARE!              Developer                 Developer
Challenges             Integration               14 Days: for SNS integration               7 Days: for payment integratio...
… Developer Service                         Portal         Developers                          Players                    ...
Customer Platform           Product                 Art                                                                 Su...
Now   Integration        7 days integration with SNS and payment                                             Etc…      Ope...
GIP connects game to more platforms, generating more revenue in shortest time                Profit= Game Profit * # of Pl...
Malay, Thai Language, and more…
12    Languages17    PlatformsUpdate at least      3/week1   VersionDeploy   1    timeAuto Payment Integration &   3 Data ...
bd@happyelements.commay.lee@happyelements.com
5. happy elements
5. happy elements
5. happy elements
5. happy elements
5. happy elements
5. happy elements
5. happy elements
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5. happy elements

  1. 1. Going Global [ To Make The World Happy ] @GSTAR
  2. 2. Part 1 Who is Happy Elements?Part 2 How to quickly go global?
  3. 3. Founded in March, 2009Headquarter Based in Beijingwith 270 staffs, and a branchoffice in Japan with 30 staffsNo.1 Social GameDeveloper and Publisher inTaiwan, HongKong, andMalaysiaNo.2 Social GameDeveloper in JapanNo.1 Chinese Developeron Facebook
  4. 4. Number of Monthly Active Daily ActiveRanking Company Name Apps Users Users 1 Zynga 62 195,310,470 44,580,757 2 Electronic Arts 45 71,279,049 15,343,703 3 Wooga 7 31,750,000 6,688,000 4 Playdom 44 21,080,305 4,296,760 5 Peak Games 9 6,553,001 2,361,300 6 Happy Elements 13 6,812,481 2,026,312 7 6waves Lolapps 410 12,774,893 1,985,104 8 GSN 10 6,507,170 1,844,407 9 Digital Chocolate 20 8,618,811 1,515,477 10 Playtika 3 5,480,000 1,490,000 From Appdata.com Oct 17th, 2011
  5. 5. CEO CPO CTO Core Employees are fromRenren.com, Myspace.cn, Google, Playfish and Baidu
  6. 6. Social gameMobile game
  7. 7. No.1 Chinese SocialGame and1st Fish Game onFacebook. [Now with1600000 DAU]No.9 on the “top 25Facebook Games by DAU”
  8. 8. Daily Active Users
  9. 9. 《My Kingdom》Updates in only a Month19 New ContentsElf Building Series (6)Royal Castle (6)Octopus Mission Building (7) 3 Operation Activities Mid-Autumn Festival Rewards for Invite Discount & Expense Rewards
  10. 10. 4 New Functions1. Octopus Mission2. New Main Story3. New Item UI4. Compose Buildings
  11. 11. How large the market is 2,000million 1,500million 600million
  12. 12. Japan’s Social Gaming Market To Double By 2014 • DeNA, MIXI, GREE open to Third Party • the expansion of Japan SNS to Smartphone Source: TechWave.JP Dec,2010
  13. 13. Tencent is open! • Tencent open platform after “QQ vs. 360 war.” • Kaixin001.com, Taobao, Sina Weibo, 360safe… will open their platforms
  14. 14. Integrate Across Multiple Platforms Is A NIGHTMARE! Developer Developer
  15. 15. Challenges Integration 14 Days: for SNS integration 7 Days: for payment integration Operation Over 2 weeks deployed to 4 platforms Nightmare for platform policy/API change Cost a lot of time/money for optimization on each platform
  16. 16. … Developer Service Portal Developers Players Total Localize Customer Data Deploy System Package Support Analysis MonitorMixi Daum MeinVZ GREE FaceBook … PayPal Offerpal GoogleAdsenseOpenSocial … FBOpen MyCard SuperReward … Distribution Monetization
  17. 17. Customer Platform Product Art SupportTranslation Configure Customer Resource Manager Support Tools tools Manager Product Our Game Core Data Analysis Tools Platform Reporting users CS System monitor Error Deploy Debugging tools QA Tools tools Tracker tools OPS DEV QA
  18. 18. Now Integration 7 days integration with SNS and payment Etc… Operation Deploy Once, Runs Globally
  19. 19. GIP connects game to more platforms, generating more revenue in shortest time Profit= Game Profit * # of Platforms
  20. 20. Malay, Thai Language, and more…
  21. 21. 12 Languages17 PlatformsUpdate at least 3/week1 VersionDeploy 1 timeAuto Payment Integration & 3 Data Center
  22. 22. bd@happyelements.commay.lee@happyelements.com

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