Simbetweenkerandtop

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Simbetweenkerandtop

  1. 1. Similaries  Between  Kerrang!   And  TOTPs   Demographic  and  psychographic  detail   of  how  Kerrang  and  Top  of  the  Pops   ence  the  shared  convenons  of  their   audience.  
  2. 2. •  Both  magazines  cater  for  a  young  audience-­‐   where  the  majority  of  their  disposable  income   would  be  reliant  upon  the  parental  income.   Thus,  both  magazines  need  to  adverse   products  that  would  be  affordable  within  a   ght  spending  bracket.  •  Both  magazines  apply  the  popular  convenon   on  focusing  in  on  the  personal  aspect  of  the   featured  arst,  but  however,  to  different   extents  in  term  of  age  and  gender  (which  will   be  discussed  in  the  differences  specificaon).  
  3. 3. •  Commonly  used  in  youth-­‐affiliated  magazines,  both  magazines  apply  high-­‐ maintenance  layout  designs  using  collaged  imagery  and  splashes,  using   mostly  un-­‐insighNul  or  liOle  verbal  detail  of  the  content.  •  Relang  back  to  the  previous  point,  buzzwords  (effecve  through  the  use   of  being  short  and  snappy)  are  used  to  sum  up  and  posively  reinforce  a   cover  story  by  making  it  appear  more  excing.  These  are  usually  highly   exaggerated  on  the  cover  to  make  an  uninteresng  story  seem  encing  to   a  young,  naive  audience.  •  Youths  are  typically  swayed  by  visual  texts  more  than  any  other  age  group.   So  typically,  to  gain  the  intended  market  they  need  to  make  the  cover   appear  as  modernisc  and  aOracve  as  possible.  A  variety  of  large,   capitalized  typefaces  are  used  in  both  magazines  to  help  ‘pull’  all  the   imagery  together  by  using  verbal  as  tools  for  colour  consistency  and   structure,  and  the  language  that  is  used  (in  short-­‐worded  puffs  and   buzzwords)  for  false  encement  to  make  the  content  seem  as  excing  as   the  layout.  Large,  bold  texts  also  help  to  create  an  illusion  that  more  is   going  on  in  the  page  and  that  the  magazine  is  spread  out  in  terms  of  being   text-­‐proporoned,  when  in  fact  it  is  a  bare  minimum.  Visual  texts  are  used   to  sell  the  cover  to  a  young  audience.    
  4. 4. •  Both  markets  of  the  magazine  aim  to  sell  the  majority  of  the   magazine  supplies  to  an  audience  of  youths  who  are  living  in  urban   locaons-­‐  where  crazes  are  most  apparent  and  more  youths  share   the  same  cultural  values  of  what  appears  and  sounds  good.  The   cultural  values  conducted  in  the  magazines  applicaons  are  catered   to  a  more  specific  yet  wider  market,  thus  urban  city  locaons  would   help  gain  more  profit  and  creditability  than  in  low-­‐maintenance   areas.    •  Both  readerships  can  generally  be  catergorized  to  share  modernisc   perspecves  due  to  the  heavy  applicaon  and  important   reinforcement  of  up  and  coming  new  arsts.  An  older  celebrity   would  only  been  featured  if  it  was  sll  relevant  to  an  on-­‐going   phase  among  youths  or  they  have  form  of  comeback,  such  as  a  new   image  or  album.  Reinforcement  of  new  icons  are  generally  more   apparent  in  Top  of  the  Pops  as  some  of  the  Kerrang  readership  may   have  popular  shared  musical  icons  from  the  past  such  as  The   Beatles,  or  Metallica-­‐  but  would  generally  be  only  featured  in   special  edions  or  arcles.  

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