Similaries Between Kerrang! And TOTPs Demographic and psychographic detail of how Kerrang and Top of the Pops ence the shared convenons of their audience.
• Both magazines cater for a young audience-‐ where the majority of their disposable income would be reliant upon the parental income. Thus, both magazines need to adverse products that would be aﬀordable within a ght spending bracket. • Both magazines apply the popular convenon on focusing in on the personal aspect of the featured arst, but however, to diﬀerent extents in term of age and gender (which will be discussed in the diﬀerences speciﬁcaon).
• Commonly used in youth-‐aﬃliated magazines, both magazines apply high-‐ maintenance layout designs using collaged imagery and splashes, using mostly un-‐insighNul or liOle verbal detail of the content. • Relang back to the previous point, buzzwords (eﬀecve through the use of being short and snappy) are used to sum up and posively reinforce a cover story by making it appear more excing. These are usually highly exaggerated on the cover to make an uninteresng story seem encing to a young, naive audience. • Youths are typically swayed by visual texts more than any other age group. So typically, to gain the intended market they need to make the cover appear as modernisc and aOracve as possible. A variety of large, capitalized typefaces are used in both magazines to help ‘pull’ all the imagery together by using verbal as tools for colour consistency and structure, and the language that is used (in short-‐worded puﬀs and buzzwords) for false encement to make the content seem as excing as the layout. Large, bold texts also help to create an illusion that more is going on in the page and that the magazine is spread out in terms of being text-‐proporoned, when in fact it is a bare minimum. Visual texts are used to sell the cover to a young audience.
• Both markets of the magazine aim to sell the majority of the magazine supplies to an audience of youths who are living in urban locaons-‐ where crazes are most apparent and more youths share the same cultural values of what appears and sounds good. The cultural values conducted in the magazines applicaons are catered to a more speciﬁc yet wider market, thus urban city locaons would help gain more proﬁt and creditability than in low-‐maintenance areas. • Both readerships can generally be catergorized to share modernisc perspecves due to the heavy applicaon and important reinforcement of up and coming new arsts. An older celebrity would only been featured if it was sll relevant to an on-‐going phase among youths or they have form of comeback, such as a new image or album. Reinforcement of new icons are generally more apparent in Top of the Pops as some of the Kerrang readership may have popular shared musical icons from the past such as The Beatles, or Metallica-‐ but would generally be only featured in special edions or arcles.