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Objectives of Research Methodology<br />
   What is Research ?<br />Research can be defined as the search for knowledge, or as any systematic investigation, with a...
Artistic research
Historical research </li></li></ul><li>Why Research ?<br /><ul><li>Business competition
Customers needs
Market share</li></ul>Research Methodology <br />The steps adopted by the researcher to solve the problem and the logic be...
Market Research Methodology-: <br /><ul><li>Market Research Basics
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Objectives of research methodology

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Objectives of research methodology

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Transcript of "Objectives of research methodology"

  1. 1. Objectives of Research Methodology<br />
  2. 2. What is Research ?<br />Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method. <br />Kind of Research<br /><ul><li>Scientific research 
  3. 3. Artistic research
  4. 4. Historical research </li></li></ul><li>Why Research ?<br /><ul><li>Business competition
  5. 5. Customers needs
  6. 6. Market share</li></ul>Research Methodology <br />The steps adopted by the researcher to solve the problem and the logic behind that is research methodology. The researchers need not only know to develop certain indices or tests, how to calculate the mean, the mode, the median or the standard deviation. The scope of research methodology is wider than the research methods. <br />
  7. 7. Market Research Methodology-: <br /><ul><li>Market Research Basics
  8. 8. Market Research for Business Planning
  9. 9. Market Information
  10. 10. Market Segmentation
  11. 11. Market Trends
  12. 12. Market Size </li></li></ul><li>Objectives of Research Methodology<br /><ul><li>Descriptive research, also known as statisticalresearch, describes data and characteristics about the populationor phenomenon being studied.
  13. 13. A longitudinal study is a correlationalresearch study that involves repeated observations of the same variables over long periods of time — often many decades.
  14. 14. Exploratory research is a type of research conducted for a problem that has not been clearly defined. Exploratory research helps determine the best research design, datacollection method and selection of subjects.</li></li></ul><li>Research study on Indian telecommunication industry <br />The Indian telecommunication industry is the world's fastest growing industry with 826.93 million mobile phone subscribers as of April 2011.It is also the second largest telecommunication network in the world in terms of number of wireless connections after china..<br /><ul><li>History
  15. 15. Privatization of telecommunications in India
  16. 16. Modern Growth
  17. 17. Internet, broadband, MNP
  18. 18. Revenue and growth</li></li></ul><li>Presented by Aliasgar<br /> Roll no-: 12<br /> Class-: M.com 2nd yr.<br /> Thank you.<br />
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