Comparison between 2 hotel websites

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Comparison between 2 hotel websites

  1. 1. ComparisonbetweenPark HyattVendome& WHotel New York Times Square<br />
  2. 2. EASY TO FIND?<br />Park HyattVendome<br />Whotel Time Square NYC<br />YES: The 8 first results on google<br />WithHyattVendome<br />YES: « Whotel New York Time Square » but <br />Not as strong as Hyatt<br />
  3. 3. EASY TO USE? <br />Whotel Time Square NYC<br /> The homepageseemsclear, but in each sections, the contents isquiteconfusing.<br /> No overview of the rooms in the photo gallery.<br /> The room categoriesrangingisn’tordered. <br />there’stoomuchtext, withoutmanifest relevant information, soyou have to read the whole page beforegettingwhatyou are looking for.<br />Park HyattVendome:<br />Veryclear and concise website.<br />Every information needediseasy to find, the home page offer the access to every section.<br />A gallerywithhighqualitypicturesisalsoavailable.<br />The information orderislogical and relevant <br />
  4. 4. Whotel<br />Hyatt<br />
  5. 5. ENGAGEMENT<br />Whotel Time Square<br />Alink to itsfacebook page<br />Possibility to chose the language, and the site preferences (HTML or not)<br />Possibility to giveour feedback through the reactionWidget<br />Possibility to sign in on a W-account<br />Park HyattVendome<br />Possibility to sign in the Hyatt gold Passport program<br />There is a travel assistance on their site<br />Possibility to subscribe to the newsletter, and to set up a travel package by booking online flights, car. <br />No social network links.<br />
  6. 6. Easy to book?<br />W Hotel Times square<br /> More appealing, and extremelyprecise. <br />The rates are givenincluding the taxes, and we are noticed about whatisincluded and whatis not.<br />No possibility to select preferences<br /><ul><li>Easier to book</li></ul>Park HyattVendome:<br />The bookingengineis not in the first page, we have to enter intorooms and rates section to findit.<br />The engineis not dynamic, and not aesthetic, but itiscompleteenough to finalize a booking. <br />Plus, wecan chose somepreferencesregarding the room <br /><ul><li>Easy to book </li></li></ul><li>Easy to share?<br />W Hotel Times square<br />Possibility to likeit on Facebook instantaneously, thus to have their page.<br />Park HyattVendome:<br />No way to shareit<br />
  7. 7. Qualitative analysis<br />Marketpositioning:<br />Park Hyatt: Luxury group for upperscale, business and leisure.<br />W Hotel TS: More design, main targetisyoungtravelers<br />Distinctive:<br />Differentwebsite designs, as well as differenttarget, but no really distinctive points, sinceboth are modern and sober chic.<br />Express level:<br />Park HyattVendome: the websiteoffers a lot of services, and itgives the impression thateverythingis possible withthishotelsoitisluxury. Though, the design is not as aesthetic as someotherluxuryhotels. Luckylithere are good picturesenhancing the luxury aspect.<br />Whotel Times Square: the design iscoheringwith the level of services offered, and wecan assume thatitis a kind of design boutique hotel, midluxuryscale.<br />
  8. 8. Conclusion<br />W Hotel Times square<br />The text must be more concise regarding the room description for instance.<br />Theyshould have a list of the amenities, instead of presentingthemscattered in a description<br />Park HyattVendome:<br />The websiteshouldbe more esthetic and appealing. Some sections staytoo basic. The font is not really modern and the layoutis to pale and casual.<br />

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