Comparison between 2 hotel websitesPresentation Transcript
ComparisonbetweenPark HyattVendome& WHotel New York Times Square
EASY TO FIND? Park HyattVendome Whotel Time Square NYC YES: The 8 first results on google WithHyattVendome YES: « Whotel New York Time Square » but Not as strong as Hyatt
EASY TO USE? Whotel Time Square NYC The homepageseemsclear, but in each sections, the contents isquiteconfusing. No overview of the rooms in the photo gallery. The room categoriesrangingisn’tordered. there’stoomuchtext, withoutmanifest relevant information, soyou have to read the whole page beforegettingwhatyou are looking for. Park HyattVendome: Veryclear and concise website. Every information needediseasy to find, the home page offer the access to every section. A gallerywithhighqualitypicturesisalsoavailable. The information orderislogical and relevant
ENGAGEMENT Whotel Time Square Alink to itsfacebook page Possibility to chose the language, and the site preferences (HTML or not) Possibility to giveour feedback through the reactionWidget Possibility to sign in on a W-account Park HyattVendome Possibility to sign in the Hyatt gold Passport program There is a travel assistance on their site Possibility to subscribe to the newsletter, and to set up a travel package by booking online flights, car. No social network links.
Easy to book? W Hotel Times square More appealing, and extremelyprecise. The rates are givenincluding the taxes, and we are noticed about whatisincluded and whatis not. No possibility to select preferences
Easier to book
Park HyattVendome: The bookingengineis not in the first page, we have to enter intorooms and rates section to findit. The engineis not dynamic, and not aesthetic, but itiscompleteenough to finalize a booking. Plus, wecan chose somepreferencesregarding the room
Easy to book
Easy to share? W Hotel Times square Possibility to likeit on Facebook instantaneously, thus to have their page. Park HyattVendome: No way to shareit
Qualitative analysis Marketpositioning: Park Hyatt: Luxury group for upperscale, business and leisure. W Hotel TS: More design, main targetisyoungtravelers Distinctive: Differentwebsite designs, as well as differenttarget, but no really distinctive points, sinceboth are modern and sober chic. Express level: Park HyattVendome: the websiteoffers a lot of services, and itgives the impression thateverythingis possible withthishotelsoitisluxury. Though, the design is not as aesthetic as someotherluxuryhotels. Luckylithere are good picturesenhancing the luxury aspect. Whotel Times Square: the design iscoheringwith the level of services offered, and wecan assume thatitis a kind of design boutique hotel, midluxuryscale.
Conclusion W Hotel Times square The text must be more concise regarding the room description for instance. Theyshould have a list of the amenities, instead of presentingthemscattered in a description Park HyattVendome: The websiteshouldbe more esthetic and appealing. Some sections staytoo basic. The font is not really modern and the layoutis to pale and casual.