Bel ami reputation managementPresentation Transcript
Hotel Le Bel Ami Reputation Management
Trip Advisor Basically positive but some of the review express disapointmentregarding the category of the Hotel. Contrarly to otherhotels, Bel Ami don’tanswer the badreviews, sowecan assume thathis not reallyreactive or regardinghisreputation online
Frommers.com AlmostNeutral, quite positive. But wecan notice that the link to the Hotel Facebook page isavailable on this Site. So wecan assume that the Hotel approuve thisreview.
Facebook That is the Bel Ami facebook page so of course reviews are positives. (They post something 4 times a month). There is a good advertising of their services, but wecan notice thatthereis a lack of interactions betweenmembers and the webmaster. Theyonly have 711 fans, wichisquitelow for a 4 star hotel in Paris. Theyshouldattract more people, sothereadvertising and campaignswouldreach more people, and leads to a betterreputation.
Fodor’s.com Fodor’soffers a positive hotelpresentation, and members of the site canmaketheirownreviews and rating. Herewecanseethatmembers are mitigatedconcerning the Bel Ami hotel. Againthereis no reactionfrom the Hotel, thatmightmeanthatheis not reallyaccurate and involved in their online reputation
Conclusion Most comments are positive, especially on facebook (we can understand that as it is the person who selected the "like” button) Although there are a few negative points on Trip advisors, the hotel does not respond or apologize at all. In general, Bel Ami doesn’t show any control of hisreputationsince the bad or good reviewsseem to bewildlyspread on the Web Strategies: - Be more active on reviews website, (especially Trip advisor which is on of the biggest one) by responding to the bad comments especially - Show more involvement and concern by keeping updated data and information - Keep updated the facebookpage in order to attract more fans, and offer the possibility to “Like” on more sites, third parties, etc