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Bel ami reputation management
Bel ami reputation management
Bel ami reputation management
Bel ami reputation management
Bel ami reputation management
Bel ami reputation management
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Bel ami reputation management

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  • 1. Hotel Le Bel Ami<br />Reputation Management<br />
  • 2. Trip Advisor<br />Basically positive but some of the review express disapointmentregarding the category of the Hotel.<br />Contrarly to otherhotels, Bel Ami don’tanswer the badreviews, sowecan assume thathis not reallyreactive or regardinghisreputation online<br />
  • 3. Frommers.com<br />AlmostNeutral, quite positive. But wecan notice that the link to the Hotel Facebook page isavailable on this Site. So wecan assume that the Hotel approuve thisreview.<br />
  • 4. Facebook<br />That is the Bel Ami facebook page so of course reviews are positives. (They post something 4 times a month). There is a good advertising of their services, but wecan notice thatthereis a lack of interactions betweenmembers and the webmaster. Theyonly have 711 fans, wichisquitelow for a 4 star hotel in Paris.<br />Theyshouldattract more people, sothereadvertising and campaignswouldreach more people, and leads to a betterreputation.<br />
  • 5. Fodor’s.com<br />Fodor’soffers a positive hotelpresentation, and members of the site canmaketheirownreviews and rating. Herewecanseethatmembers are mitigatedconcerning the Bel Ami hotel.<br />Againthereis no reactionfrom the Hotel, thatmightmeanthatheis not reallyaccurate and involved in their online reputation<br />
  • 6. Conclusion<br />Most comments are positive, especially on facebook (we can understand that as it is the person who selected the &quot;like” button)<br />Although there are a few negative points on Trip advisors, the hotel does not respond or apologize at all.<br />In general, Bel Ami doesn’t show any control of hisreputationsince the bad or good reviewsseem to bewildlyspread on the Web<br />Strategies:<br />- Be more active on reviews website, (especially Trip advisor which is on of the biggest one) by responding to the bad comments especially<br />- Show more involvement and concern by keeping updated data and information<br />- Keep updated the facebookpage in order to attract more fans, and offer the possibility to “Like” on more sites, third parties, etc<br />

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