Presentation Formula1 World Top Drivers 2013

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Our aim is to analyse the world of Formula 1 drivers and its relationship with social media and their fans, who closely follow their favorite teams and drivers.
Here you can see the entire ranking positions: http://www.alianzo.com/en/event/top-formula-1-world-drivers-championship

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Presentation Formula1 World Top Drivers 2013

  1. 1. Índice • Objectives and Sources • Formula 1 Worlds Top Drivers insocial networks • Ranking at 15th April 2013 • Presentation of top 3 positions • Presentation of top 7 positions • Conclusions
  2. 2. Objectives and Sources Objective: Our aim is to analyse the world of Formula 1 drivers and its relationship with social media and their fans who closely follow their favorite teams and drivers. In our research we have compiled the best F1 news online, from major sources specializing in the motorsports world, combined with information collected from Facebook, Twitter, YouTube videos and other social networks involving the teams, drivers and racing fans. Sources: According to the approach of our analysis, we considered this key sources on our research: http://www.tomorrownewsf1.com/liste-des-salaires-pilotes-2012-302 http://www.fia.com/en-GB/sport/championships/f1/Pages/season_guide1.aspx http://es.classora.com/reports/d10065/custom/clasificacion-del-mundial-de-pilotos-de-formula-1? version=&fields=e0.301-e0.302-e0.303-e0.305-e0.304-e1http://twitter.jamesallenonf1.com/journalists FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 4 /85
  3. 3. Formula 1 World Top Drivers DRIVER TEAM SCORE (classification) ALIANZO SCORE SALARY(€) SEBASTIAN VETTEL RED BULL 52 32 10 MILLION KIMI RAIKKONEN LOTUS-RENAULT 49 35 5 MILLION FERNANDO ALONSO FERRARI 43 68 30 MILLION LEWIS HAMILTON MERCEDES 40 70 16 MILLION FELIPE MASSA FERRARI 30 46 10 MILLIONSources:These data were taken from French Sportune news website, which published a few months ago the wages of F1 driverscompeting in the 2012 World Championship. You can see the entire list here:http://www.tomorrownewsf1.com/liste-des-salaires-pilotes-2012-302 FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 5 /85
  4. 4. Ranking on April 15th, 20132013 Top 10 F1 more relevant drivers in social networks who lead this clasification are: Lewis Hamilton,Fernando Alonso, Jenson Button, Nico Rosberg, Heikki Kovalainen, Sergio Pérez, Jean-Eric Vergne,Felipe Massa , Vitaly Petrov and Mark Webber. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 6 /85
  5. 5. Ranking on April 15th, 2013 FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 7 /85
  6. 6. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 8 /85
  7. 7. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 9 /85
  8. 8. Lewis Hamilton  On his Google + page he explains everything what has happened in his races, he talk about his own opinion about the race… He also shares photos about the races his trips…  On his profile of Instagram he shares photos of his personal life and his passions like races, his dog, his girlfriend… FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 10 /85
  9. 9. Hamilton in numbers- Twitter: +1,300,000 followers.- Facebook: +1,400,000 fans (photos, videos, apps).- YouTube: +28,000 video views.- Formula 1 races: 113.- Podiums: 51- Salary: 16 million €. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 11 /85
  10. 10. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 12 /85
  11. 11. Fernando Alonso On Instagram he post photos with his girlfriend and photos of his holidays, trips and beautiful landscapes… He also has a Blog where he post information about the different races and he talks about his life. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 13 /85
  12. 12. Alonso in numbers- Twitter: 1,5 million followers.- Facebook: 120,000 fans (photos, videos, apps of contests).- YouTube: 104,000 video views.- Formula 1 races: 198.- Podiums: 88.- Salary: 30 million €. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 14 /85
  13. 13. Jenson Button Jenson Button with an Alianzo score of 62 occupies the 8th position in the general classification with 12 points, while he is on 3rd place in social media. On Twitter he says he likes putting himself through pain in triathlons and that he loves his cat. He talks about his trips and he uses hashtags and he mentions his friends and followers. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 15 /85
  14. 14. Jenson Button On his Facebook page he wrote daily reports about what he does in the races, triathlons... He also upload photos of the races, the cars… On Google + he shares photos of beautiful places and he congratulates his Formula 1 mates when they won a race. On his channel of YouTube he uploads videos about the different races and he talks about his personal experience. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 16 /85
  15. 15. Button in numbers- Twitter: 390,00 followers.- Facebook: +53,000 fans (photos, videos, notes).- YouTube: +47,000 video views.- Formula 1 races: 233- Points: 12- Salary: 16 million €. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 17 /85
  16. 16. Remaining positionsNico Rosberg with a score of 60 is ranked in the 4th position on social networksand on the 7th position of the F1 drivers classification. On Twitter, he respondsto the questions from his followers. In YouTube, he publishes videos with shortmessages of his career and experiences with other drivers on each Grand Prix.On Facebook, he posts videos and pictures of the circuits where he has been.Heikki Kovalainen with an Alianzo score of 53 occupies the 5th position onsocial media. On Facebook (220,000 fans) he uses apps for building loyaltyamong young audiences. He is also present on Twitter and YouTube.Mexican Sergio Perez from Mclaren is placed in the 15th position of the F1world ranking, while on social networks ranking he occupies the 6th place withthe score of 53. He is present on Facebook, Twitter, YouTube and on a newsblog.Jean-Eric Vergne with a score of 49 occupies the 7th place on social media,while in the world ranking of F1 he is placed on the 16th position. On Twitter(+37,000 followers) he has limited activity but he uses hashtags and sharesphotos in his tweets. On Facebook (+36,000 fans) he uses apps to share newsand pictures with his fans. On YouTube, he publishes videos about his ScuderiaToro Rosso. He is the unique F1 driver that is present on Pinterest. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 18 /20
  17. 17. Remaining positionsFelipe Massa, brazilian driver, has a score of 46 on Alianzo and occupies the 8thplace on social media, while in the world ranking of F1 he is placed on the 5thposition. On Twitter (+257,000 followers) he tweets his personal daily life and heresponds his followers . On Facebook (+14,000 fans) he posts videos andpictures of the circuits where he has been and of the cars he uses.Vitaly Petrov from Caterham F1, has a score of 46 on social media. On Twitter(+111,000 followers) he writes in English and Russian, sharing photos throughInstagram. On Facebook (+5,000 fans) he show videos and he provides apps forevents. He has featured Playlists on Youtube about Caterham F1 Team.Mark Webber with a score of 45 is on 10th place on social media. On Facebook(+104,000 fans) he shares photos of pilots helmets. He is also on Twitter and hehas a blog. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 19 /20
  18. 18. Conclusions If there is a pilot in F1 who is regular on Twitter thats Lewis Hamilton, followed by Fernando Alonso. Both drivers speak about their private lifes and their girlfriends, they post messages and pictures that express how they feel, where they spend their holidays, what they are eating or which are their favorite songs. They have produced many disappointments to their fans and teams, as Hamilton and Button breaking up on Twitter despite being mates on the same team. Hamilton discovered that Button had never followed him on Twitter. Even if it has been difficult to find the official accounts of the 25th pilots, we have discovered that few pilots have accounts on social networks and they mostly use Facebook or Twitter to communicate with fans. They also use videoblogs as a way to tell their experiences in the championships. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 20 /20
  19. 19. Conclusions Sebastian Vettel from Red Bull Racing Team, despite being the world leader in the drivers championship, he is not very active on social networks, he has a score of 32 in the global ranking of Formula 1 drivers. Fernando Alonso earns 30 million euros per season, followed by Hamilton and Button, both from McLaren team, with 16 million euros. Sebastian Vettel and Mark Webber from Red Bull Racing team follow them with 10 million euros per season. It is interesting that the highest paid driver from Mercedes is Nico Rosberg, ahead of sevenfold champion Michael Schumacher. Jean-Eric Vergne is the unique F1 driver that is present on Pinterest. Fernando Alonso, Hamilton and Vergne are the only ones who use Instagram to post photos of their private lifes. Hamilton and Button are the only ones who use Google +. FÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 21 /20
  20. 20. Thank you! info@alianzo.com www.alianzo.comFÓRMULA 1 WORLD´S TOP DRIVERS ON SOCIAL NETWORKS 22 /85

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