ENT300 Business Proposal
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ENT300 Business Proposal

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  • 1. Bahulu’s House BY: ALIA NAJIHA BINTI KHAIRON ZAMANI 2011919264 IFFAH DIYANAH BINTI JANTAN 2011678976 NURIMANI BINTI YUSOFF 2011482988 NUR SYAFIQAH BINTI SHAIFUL HASLAN 2011299564 MOHD ASHRAF BIN RUSLI 2011680262 CLASS : AS 114 5A1 This assignment is submitted as a partial fulfilment for the requirements of ENT 300 FUNDAMENTAL OF ENTERPRENEURSHIP For Madam NurhananiAflizanBintiMuhdRusli Faculty of Business Management UiTMNegeri Sembilan Date of submission : 12th September 2013
  • 2. Acknowledgement Assalamualaikum, firstly we would like to thank Allah S.W.T because we finally completed our group assignment. We are deeply indebted to our lecturer, Madam NurhananiAflizanMuhdRusli who always helps us improving and give knowledge to assist us in finish our assignment as well. Next, we would like to thank all group members that had always been dedicated in making this assignment successful no matter how hard it is. Without their support this assignment are impossible to be completed. We also owe acknowledgement to our family for their support in no matter what we do. They also help us a lot of such as providing us with necessary financial to make this assignment a success project.
  • 3. Diploma In Microbiology Faculty Of Applied Science, University Technology MARA, Kampus Kuala Pilah(BETING), 72000 Kuala Pilah, Negeri Sembilan Madam HananiAflizanBtMuhdRusli Lecturer of Fundamentals of Entrepreneurship (ENT 300), Faculty of Business Management, Mara University of Technology, Kuala Pilah Campus, 72000 Beting, Negeri Sembilan. 12 September 2013 Dear Madam, SUBMISSION OF BUSINESS PROPOSAL Referring to the matter above, Bahulu‟s House Enterprise would like to submit our business plan for your analysis, evaluation and references. Bahulu‟s House Enterprise business partners and the site address are as mentioned below: Details of the partners are as follow: 1. 2. 3. 4. IffahDiyanahBintiJantan2011678976 NurimaniBintiYusoff2011482988 NurSyafiqahBintiShaifulHaslan2011299564 Muhd Ashraf Bin Rosli 2011680262 Business address: 18, LORONG MAAROF TAMAN BANGSAR, 59000 KUALA LUMPUR, FEDERAL TERRITORY OF KUALA LUMPUR We hope that our business plan will satisfy your requirement for our subject Fundamentals of Entrepreneurship (ENT300). We also hope that our business plan will give huge benefits to those who are interested in doing the same business venture. Thank you. Yours faithfully, ......................................... (ALIA NAJIHA BT KHAIRON ZAMANI) GENERAL MANAGER, BAHULU‟S HOUSE ENTERPRISE
  • 4. PARTNERSHIP AGREEMENT All of partners are agree to sign this partnership agreement on 1 January 2013 and witnessed by two lawyers from S.Natakumar and P.LimEng that has been appointed for this purpose. The function of this partnership agreement is to avoid any fraudulent and deception that might be happen during the operation of business and ensure business run efficiently and effectively. Below are the partners of BAHULU‟S HOUSE ENTERPRISE : NAME I/C NUMBER 1) Alia NajihaBtKhaironZamani 841010-08-5948 2) Mohd Ashraf Bin Rusli850926-14-7899 3) NurimaniBtYusoff850912-03-5582 4) IffahDiyanahBtJantan850105-14-5822 5) NurSyafiqahBtShaifulHaslan881224-08-5652 We all strength in one roof of BAHULU‟S HOUSE ENTERPRISE will strive to bring our product to customer and market nationally and internationally in the future. We are all come with the mutual agreement in relation to the sharing of information, openness, trust and decision making involvement which lead to the successful of our company BAHULU‟S HOUSE. We are agreed to work together and strive till the end in gaining the target profit and achieving our mission and vision. This agreement is a symbol of our continue partnership and we will work with each other in good faith and having a close relationship with one another in ensuring the successful of our company. 1) Company’s Name Five partners under Partnership Act Registered 1961 (Amendment 1974) established BAHULU‟S HOUSE ENTERPRISE.
  • 5. 2) Business Form Our business operation and administration will base on the Business Registration Act 1956(revised 1978) and our business carry on the partnership. 3) Business Location Bahulu‟S House Enterprise 18 LorongMaarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory of Kuala Lumpur. 4) The Business will start Our business will start on 1st January 2013. This business will not be dissolve if one of Partners is death but it will be dissolve if all partners are agreed to dissolve it. 5) Partners Position : NAME POSITION 1) Alia NajihaBtKhaironZamani 2) Muhd Ashraf Bin Rusli GENERAL MANAGER ADMINISTRATIVE MANAGER 3) NurimaniBtYusoff MARKETING MANAGER 4) IffahDiyanahBtJantan FINANCIAL MANAGER 5)NurSyafiqahBtShaifulHaslan OPERATION MANAGER
  • 6. 6) Equity contribution: NAME RM 1) Alia NajihaBtKhaironZamani 50,000 2)IffahDiyanahBtJantan 50,000 3)Mohd Ashraf Bin Rusli 50,000 4) NurSyafiqahBtShaifulHaslan50,000 5) NurimaniBtYusoff50,000 7)Profit and lost sharing is based on the capital contribution among partners. 8)Management of Salaries: NAME RM 1) Alia NajihaBtKhaironZamani 2) IffahDiyanahBtJantan 2,500 1,800 3) Mohd Ashraf Bin Rusli1,800 4) NurSyafiqahBtShaifulHaslan1,800 5) NurimaniBtYusoff 1,800 9)Death and dissolve This partnership will continue operate in the future even partners is dead, until all agree to dissolve it.
  • 7. 10)Labour right Each partner is entitled to take 12 days leave per 11)All partners have to work hard, build up trust and honesty in their own self, all information should be informed to other partners and all partners should keep secret and policy of company, 12)All partners should help each other’s in ensuring the successful of business in the future. 13)This agreement is valid for 5 years starting from the date of this agreement.
  • 8. Alia NajihaBtKhaironZamani 841010-08-5948 ……………………. GENERAL MANAGER Mohd Ashraf Bin Rusli 850926147899 ……………………. ADMINISTRATIVE MANAGER NurimaniBtYusoff 850912-03-5582 ……………………. MARKETING MANAGER IffahDiyanahBtjantan 850105145822 ………………………………… FINANCIAL MANAGER NurSyafiqahBtShaifulHaslan 881224085652 ……………………. OPERATION MANAGER
  • 9. 1.0 INTRODUCTION
  • 10. 1.1 EXECUTIVE SUMMARY This business is based on partnership where it consists of four (4) members which hold important positions in the company such as General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. The business capital is amounted to RM 250,000 where the total contribution of each member is RM50,000 and the rest RM 50,000 is from Bank Islam‟s loan. BahuluHujanPanas is one of the most popular bahulu at our company.BAHULU‟S HOUSE with tagline „Experienced Colourful Feelings Here‟ is located near Bangsar with address: Bahulu‟s House 18,LorongMaarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory of Kuala Lumpur. BAHULU‟S HOUSE is a company which focuses on food production in Malaysia. Bahulu is one of malay traditional cake and mostly popular in PantaiTimur. Differences in size and shape make this cake looks interesting and suitable to serve for any occasion. The light and dry texture gives an opportunity to this cake to be one of marketable product as people love simple things especially food.Moreover, the simple steps and ingredients give a lot of benefits to our company and we are highly confident that our market can be easily developed and spread in Malaysia. To make it more attractive and interesting, we decided to make some innovation by implying our creativity and modern element in this bahulu making. Nowadays, color is one of the important thing in any products making so colorfulbahulu with flavor might be a new attraction to people. We have done some research that Malaysia is one of developed country and it quite busy during day time. Normally people who work during office hour and students do not have much time for breakfast. So, with our new innovation, they can just grab a packet of bahulu with different fillingsand go to work. Easy and simple as that. With loan given as a support from Bank Islam we are hoping and wishing to make BAHULU‟S HOUSE able to achieve outstanding demand from consumer. Our business is expected to commence on 2013 and our vision is to make our company a well-known, established and satisfied by our customer in order to expand our bahulu to attract other bakeries company to deal with us with a better price. This will be realized by the full cooperation and efforts among the partners to promote company.
  • 11. Based on the objectives above, we are venturing into food industry. Bahulu production has the potential of being a profitable business if it is done in modern way with large scale and systematically managed. We will expect that our business will become more developed in the near future because with the new innovation in our bahulu, the demand will increase not only during any occasion but it might be a new daily snack. This will give more advantages for us to make our product more profitable and stable in the long run.
  • 12. 1.2 PRODUCT DESCRIPTION KuihBahulu is a traditional Malaysian mini sponge cake. These mini cakes are baked in bahulumoulds that come with various shapes and sizes. The most popular ones are the button and goldfish. Traditionally, it is baked with hot charcoal and the mould comes with a lid or rather a bowl for filling charcoal. Good bahulu should have crispy edges and soft inside. Bahuluis also a must have Chinese New Year goodies. Even though it is now readily available in the market throughout the year but lots of people are still baking it especially during festive seasons like Chinese New Year and Hari Raya. Bahuluin Malaysia have many types for instance: bahulucermai, bahuluikan, bahulupusing, bahulupecahlapan, bahulugulung. For our product, we are selling bahulucermai. Bahulucermai is the one of traditional cake among all of the otherbahulu.
  • 13. 1.3 PURPOSE OF BUSINESS PLAN 1. The Entrepreneurs (BAHULU‟S HOUSE managers) To better understand the purpose of the business and act as guideline to manage the business effectively and efficiently. 2. Financial Institutions Assist and help the financial institution to evaluate the capability of the proposed project and provide loan for the business. Financial institution involved in this business project is Bank Islam. 3. Suppliers Help convince suppliers of the viability of our business venture thus benefiting both the suppliers and our company in the long term business arrangement. 4. Company Staffs / Workers Help workers to understand the business‟s goals and objectives and give a guideline to them regarding their job duties and responsibilities. 5. Customers Persuade and influence our customers regarding the products being offered and gives assurance and confidence to them to have business with us. In addition, main objectives for development of BAHULU‟S HOUSE company are first of all to focus on Bahuluas Malaysian traditional cakes and make the productions and demands not stunted. We are very delightful to make bahulu popular not just traditionally but also in modernly way. So, people will be more interested to buy and taste our bahulu. With invasion of bahulu that have fillings and flavor according to color with addition of chocolate chips, we confidently would like to sell them and feel that it is very suit with Malaysian taste . We are also interested to compete with other traditional cakes in Malaysian and make Bahulu become the most popular Malaysian traditional. Our business vision is to not forget Bahulu as Malaysian traditional cake and try to make bahulu a famous cake to other country besides Malaysia.
  • 14. 1.4 COMPANY BACKGROUND Name :Bahulu‟s House Enterptrise Address :Bahulu‟s House 18,LorongMaarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory of Kuala Lumpur. Telephone number : 017-5876345 / 03 6789766 Fax number :06-4842449 Email : housebahulu@gmail.com Form Of Business: Partnership Date of Commencement : 1st January 2013 Date of Registration : 28th November 2012 Business Registration Number : 00186721-T Name of Bank : Bank Islam Bank Account Number :0107-8020-2742-90
  • 15. BUSINESS LOGO COMPANY’S NAME BAHULU’S HOUSE
  • 16. LOGO EXPLANATION Peach and Purple - - Roof Represent the word „House‟ in our company‟s name. - Bahulu’s House Represent our unity and commitment to the company. Unique combinations of bahulu with different fillings and colours. - - Moto Colourfulbahulu is the main attraction. A picture of bahulu Represent delicious and appetizingbahulu.
  • 17. LOCATION Address :Bahulu‟s House 18 LorongMaarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory of Kuala Lumpur. Map : Premise : Reason : The location is strategic because it is near with residential area, market and other shops or restaurant. It is also near to the main road and Bangsar‟s LRT station. Because of this, people are easy to come and eventually will attract customers. The location is also near to the suppliers for our bahulu production.
  • 18. 1.5 PARTNERS PROFILE GENERAL MANAGER Name of the partner Alia NajihaBintiKhaironZamani Identity card number 731010-08-5948 Permanent address No. 68, PersiaranSeroja 5, Taman Seroja 33007 Kuala Kangsar, Perak Email address red_alexis18@yahoo.com.my Telephone number 011-16316136 Date of birth 10 Oktober 1984 Age 29 Marital status Engage Academic qualifications UiTM B.B.A ( Hons. ) in Finance Course attended Business Administration, Entrepreneur Talk and Kulinary Art Skills - Good communication and writing skills - Good time management, problemsolving,organizational skills. - Good in computer literacy with word processing skills. Experience 2 years as project manager at H.O.P.E Present occupation General Manager at BAHULU‟S HOUSE Previous business experience Helping in family‟s business in making cakes.
  • 19. ADMINISTRATIVE MANAGER Name of the partners Mohd Ashraf Bin Rusli Identity card number 850926-14-7899 Permanent address 135, Taman Suria 1, Jalan Masjid, 06000Jitra, Kedah DarulAman. Email address emenie91@yahoo.com Telephone number 017-5226506 Date of birth 26 September 1985 Age 28 Marital status Single Academic qualifications Degree and diploma holder in Human Resources Management from UiTM Shah Alam Course attended Human Resource by MARA and TEKUN Skills Can manage business financial Experience Assistant Business Administration Manager at Roti Segar Sdn. Bhd. Present occupation Administrative Manager at BAHULU‟S HOUSE Previous business experience Human Resources Junior Manager
  • 20. FINANCIAL MANAGER Name of the partners IffahDiyanahBtJantan Identity card number 850105-14-5822 Permanent address No.10 JalanMelur 19 Taman Melur 68000 Ampang, Selangor Email address Iffahdiyanah93@yahoo.com Telephone number 017-2714468 Date of birth 05 Januari 1985 Age 28 Marital status Married Academic qualifications Diploma in Business Administration and Degree in Finance from UiTM Shah Alam Course attended Financial training in Bank Negara Malaysia Skills Experience Organized Passion Good communication and easy to work with Accountant of Bank Nasional Present occupation Financial Manager at BAHULU‟ HOUSE Previous business experience Accountant in Botiques‟ de Lour
  • 21. MARKETING MANAGER Name of the partners NurimaniBintiYusoff Identity card number 850912-03-5582 Permanent address 1702-a, Kg.AmanJalan Masjid Lundang, 15150, Kota Bharu, Kelantan. Email address nurimaniyusoff@yahoo.com.my Telephone number 013-4436324 Date of birth 12 September 1985 Age 28 Marital status Single Academic qualifications Bachelor (Hons) in Marketing Course attended Marketing Course by MITI Skills - Good communication and writing skills - Good time management, problem-solving, organizational skills. - Good in computer literacy with word processing skills. Experience Salesgirl at MuhibahSdn. Bhd. Promoter at Amsyar Baker‟s House Sdn. Bhd. Present occupation Marketing Manager at BAHULU‟S HOUSE Previous business experience Helping in family‟s business in making traditional cakes.
  • 22. OPERATION MANAGER Name of the partners NurSyafiqah Bt. ShaifulHaslan Identity card number 881224085652 Permanent address No.21, Jalan 5, Taman Sungai Tinggi, 34800, Trong, Perak DarulRidzuan. Email address Cikfiqa93@gmail.com Telephone number 0134076799 Date of birth 24.12.1988 Age 25 Marital status Single Academic qualifications Bachelor in Operation Management UiTM Diploma in Business Studies (Insurance) UiTM Course attended Course of Operation Administrative by MARA, Entrepreneurship Course by MITI Skills Know a variety of kuihbahulu recipes. Good communication and writing skills Certificate in Baking and Pastry. Experience Working as operation executive in Kelly‟s Cake House for a year. Present occupation Operations executive in BAHULU‟S HOUSE. Previous business experience Selling bahulu, cupcakes and cakes for birthday, engagement &wedding.
  • 23. 2.0 ADMINISTRATIVEPLAN
  • 24. 3.0 ADMINISTRATION PLAN Administration is the most important thing when open up a business. It is to ensure the business run smoothly. The performance, growth and survival of the business depend on managerial skills and capabilities. The manager should have the administration function such as planning, controlling, organizing, and leading the company. The task of administration manager is to set the employee‟s salaries, protect the employee‟s welfare compensation and fringe benefits, recruiting, provide the furniture and fitting in the office to ensure the employee comfortable working environment. The administration task also including plan and set the objective or goals of the business and ensure the company achieve the goals that have been set successfully. The administration also has to arrange the organizational structure, do a working schedule, and calculate all budgets relating to administration department. Besides, the administration also responsible to ensure the partnership and the employees get the acceptable salaries like stated in the agreement and take care about employee welfare such as SOCSO, EPF, bonuses and leaves such as medical leaves, emergency leaves, maternity leaves and annual leaves. Thus, in Bahulu‟s House Enterprise we see administration function as a vital task where it compresses all the elements to make sure the effectiveness in terms of performing organization activities. Our company, Bahulu‟s House Enterprise, which will focus in distribution and selling of fruit pickles, see that Malaysian demand on fruit pickles are dramatically increases day by day. By looking this as business opportunity, we chose to create this company that not only focusing in domestic demand but also create new products from the fruit pickles that can give varieties of choices to the customer.
  • 25. 2.1 VISION To become another one of the bumiputra company that produce products and services that can fulfilled the want of the customer thus become one of the monopolist of the industry by open up more of our franchise in Malaysia. Bahulu‟s House Enterprise will strive in creating an efficient and effective in terms of the operation management and becoming a multinational company in 10 years from the date it establish. 2.2 MISSION Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar area and widen our territory to all over state in south of Malaysia such as Johor, Melaka and Negeri Sembilan. Efficient in term of handling the operation of administrative that occurs to avoid waste. Especially, when it involved with financial resources, labor, equipment and capital that we have invested. We also will alert and aware regarding the feedback from the customers. We believed that this is a medium where we can improve and upgrade the products and the services by time to time.
  • 26. 2.3 OBJECTIVE 1. Our objectives are to ensure the business is running smoothly according to the business plan through planning, organizing, leading and controlling from the Administration Department. From that, our business will run effective and efficient because we have a schedule to do the task, duties and responsibilities. 2. Other than that, to ensure our business is easy to understand by the partner and workers. It is because, when Administration Department have an organizational structure, our partner and workers are easy to understand from whom they need to submit the report and for whom they need to refer if have any problems. 3. Lastly, is to make our business looking more attractive. It is because the Administration Department has their own allocation to purchase anything but it must relate with the Administration Department. Administration Department cannot over expense, if that happen it will lead loss to the business. By having Administration Department, it can control and manage expenses.
  • 27. 2.4 ORGANIZATIONAL DEPARTMENT ALIA NAJIHA BT KHAIRON ZAMANI (GENERAL MANAGER) IFFAH DIYANAH BT JANTAN (FINANCIAL MANAGER) NURIMANI BT YUSOFF (MARKETING MANAGER) NUR SYAFIQAH BT SHAIFUL HASLAN (OPERATION MANAGER) MOHD ASHRAF BIN RUSLI (ADMINISTRATIVE MANAGER)
  • 28. 2.5 JOB DESCRIPTION POSITION JOB DESCRIPTION To form the objectives, planning strategies and monitor the organization policies and also as mastermind in an organization. To plan and monitor the strategic progress of the business To maintain good communications skill and relationship GENERAL MANAGER government, private sector, customer and also financial institution. Ensure all activities to run smoothly using the proper procedure. Able to cooperate and interact with people. To carry out interview for workers and to evaluate the workers performance. Ensure that all the business objective will be achieve. ADMINISTRATION MANAGER To plan administration system and ensure it become efficient and effective. Help the general manager manage and plan systematic management. To identify the marketing target, current market and determine the strategy which is suitable to be used. To prepared marketing analysis and observe the strategic MARKETING MANAGER location to expand the business. Doing consistent promotions ensure the sales reach the objectives. To find out the steps and effort needed to be done systematically to smoothly increase in the sales.
  • 29. Arrange the set of services and education that will be offer. To ensure the flow stock runs smoothly without having any OPERATION MANAGER shortage in the supply stock. To ensure the quality of product. Plan out the program that will be done Prepared cash flow, trading profit and loss account and also the balance sheet for the company. To manage all financial management. FINANCIAL MANAGER To handle the administration, operations and marketing expenses in order for the business to be financially stable. Responsible to the entire activities that involves the company finance. Loading and unloading stocks. LABOUR WORKERS Packaging products. Manage daily sales transactions. CASHIER Manage and arrange stock at premise. To deliver the product to the customer by company‟s DRIVER vehicle.
  • 30. 2.6 POSITION AND NUMBER OF STAFF POSITION NUMBER OF STAFF General Manager 1 Administration Manager 1 Marketing Manager 1 Operation Manager 1 Financial Manager 1 Labor Worker 3 Cashier 1 Driver 1 TOTAL 10
  • 31. 2.7 JOB SPECIFICATION POSITION JOB SPECIFICATION A degree and or diploma holder in business, marketing and management from UiTM or other university. Minimum 5 years experiences in management position. GENERAL MANAGER Experts in planning, leading, managing and controlling. Good commands in Malay and English. Good computer knowledge and skill. Good interaction in overall level. Degree or diploma in Human Resource Management from UiTM or other university. Minimum 3 years experiences of working in the ADMINISTRATION MANAGER related field. Goods commands in Malay and English, both written and spoken. Possessed good computer knowledge and skill. Degree or diploma holder in marketing. MARKETING MANAGER Minimum 3 years experiences. Good commands in Malay and English. Ability to develop marketing plan and strategies. Degree or diploma holder in operational or manufacturing management. OPERATION MANAGER Minimum 3 years experiences. Good interpersonal and communication skill and able to work independently and computer literate.
  • 32. Degree or diploma in accountancy or finance. Minimum experience in accounting or financial management. FINANCIAL MANAGER High skill in cash flow management and familiar with micro office. STPM or SPM level. LABOUR WORKER Healthy body. STPM or SPM level. CASHIER Experience in public communication. Good commands in Malay and English STPM or SPM level. DRIVER Having B, D and E licenses. 3 years experiences.
  • 33. 2.8 OFFICE LAYOUT Our office is located at 18 LorongMaarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory of Kuala Lumpur. The reason why we choose this place is because this area is very strategic place due to the location which is in Bangsar. This new business hub will be new focus for investors and public since it has easy accessibility well connected via linked to major highways because it is strategic as near with residential area, market and other shops or restaurant. It is also near to the main road and Bangsar‟s LRT station. This will make people easy to come and become public spots. At this location also near to the suppliers for our bahulu production. Our office is up floor of our shop which including General Manager Room, Administration Room, Marketing Manager Room, Operational Manager room and Financial Manager Room. We have also done the renovation in our office to ensure our workers feel comfortable. We provide good condition in our office such as computer, table and chair, sets of sofa and artificial plant. We also bought fixture and fitting, office equipment, air-conditioner and other to ensure our business effective, efficiency and run smoothly. For the processing place, we just provide tinted glass and fan for give good air circulation. It looks simple because our operation is just to rebranding finish product and then distributes to other retailer and also sells it at our shop. The different environment between our office and others is that we provide all randomized culture environment to feel the comfort at our office and this will give our employees to feel overwhelm by working harder for our company.
  • 34. Toilet Marketing manager room Meeting room General Manager room Administration Manager room Operation Manager room Financial Manager room Stairs LEGEND Explanation table chair photocopy machine 1 set of sofa Meeting table
  • 35. 2.9 MANDATORY BENEFIT This benefit is very important to our business. It also compulsory gives to the partner and every staff. This benefit was stated in Employment Act 1955 (Act 265) and regulation. 2.9.1 Employees Provident Fund (EPF) EPF is compulsory to the employer provided to the every employee which stated in the Employment Act 1955 Our business will deducted 13% from the employee salary for the contribution. 2.9.2 Social Security Organization (SOCSO) This benefit is also compulsory gives to the employees. It is because SOCSO give the protection to the employees from any circumstances like accident before working hour, during working hour and after working hour. If any happen to the staff, they may claim from the employer which stated in Employment Act 1955. Our business will deducted 2% from the employee salary for the contribution. 2.9.3 Leaves This benefit also was stated in Employment Act 1955 which the employees may take leaves for any circumstances which implement by the employer. Our business provides sick leaves and annual leaves.
  • 36. 2.10 FRINGE BENEFIT In our business, we also provide to the partner and the staff the fringe benefit. It is to ensure our partner and staff will be protected and get the benefit. This is some fringe benefit that provided by our business such as bonus, allowance, annual leave, sick leave, emergency leave, medical leaves and maternity leaves. Bonus will give to the partner or staff if they have a good performances in their job. The increase of the salary will be provided when the business become more consistent and get the profit. For the annual leave, our business provides for workers work less than 2 years with 8 days, 2 years until 5 years is 12 days and more than 5 years is 16 days. While for the sick leave we are provides for workers work less than 2 years with 14 days, 2 years until 5 years with 18 days and more than 5 years with 22 days. For the emergency leave, we will give the permission to the staff to leave with the valid reason only such as death, sick, accident and so on. For the medical leaves any expense will burden by our business if the staff claim for that particular. The staff should provide the evident such as medical slip. Maternity leaves will be given to the female staff only. Our business provides 60 days to female staff and she will get the basic salary. The staff should apply the maternity leaves 4 month before delivery birth. For the allowance, an allowance would be paid to the workers who work more than certain number of hours in a month. The allowance paid is RM 2.00 per hour for every additional number of hours they work.
  • 37. 2.11 WORKING HOURS DAY Monday – Friday 8.00 am – 5.00 pm Saturday (Week 1 and 3) 2.12 TIME 8.00 am – 2.00 pm ORGANIZATIONAL STRUCTURE The organizational structure can be say as the backbone of the organizational management. Where, it showed the hierarchy of responsibilities of the organization itself. It is vital to know the hierarchy because it can show us who is responsible in each of the operation management. That includes the administration, finance, marketing and operation. It also make the activities of the organization become smooth and efficient since we have determine which person will handle which scope of responsibilities and to whom shall that particular staff report for his or her progress of work. For Bahulu‟s House Enterprise, we decided to use functional organization structure. The main reasons why we choose this structure are list as below. It can clearly showed the chain of command that make the flow of work become easier since we know who in charge for a particular department. It can help the management team directly tackle the problem that arise due to factors of we have a representatives for each department that will frequently report the progress of the department. It will have the manager focus only one department. This can lead to an effective and efficient work since the manager will focus only one department.
  • 38. 2.13 REMUNERATION FOR ADMINISTRATIVE STAFF POSITION NO. MONTHLY EPF SOCSO AMOUNT SALARY CONTRIBUTION (2%) (RM) (RM) (13%) General Manager 1 2,500 325 50 2,875 Administration 1 1,800 234 36 2,070 1 1,800 234 36 2,070 1 1,800 234 36 2,070 Financial Manager 1 1,800 234 36 2,070 TOTAL 5 9,700 1,261 194 11,155 Manager Marketing Manager Operation Manager
  • 39. 2.14 LIST OF OFFICE EQUIPMENT ITEM Printer 1 PRICE/PER UNIT (RM) 200 Telephone 1 95 95 Fax 1 365 365 Photocopy machine 1 3,688 3,688 Computer 1 2,500 2,500 6,848 6,848 TOTAL QUANTITY TOTAL COST (RM) 200
  • 40. 2.15 LIST OF FURNITURE, FIXTURE AND FITTING NO. ITEM QUANTITY PRICE/UNIT TOTAL COST (RM) (RM) 1 Square table 5 unit 170 850 2 Office chair 5 unit 60 300 3 Air conditioner 7 unit 2200 15400 4 Executive table + chair 1 set 500 500 5 Meeting table + 6 chair 1 set 1400 1400 6 First aid kit 1 unit 40 40 7 Multipurpose cabinet 2 unit 400 800 8 Dustbin 1 unit 25 25 9 Fire extinguisher 2 unit 130 260 10 Sofa 1 set 999 999 6,124 20,574 TOTAL
  • 41. 2.16 LIST OF STATIONERY ITEM QUANTITY COST PER UNIT TOTAL (RM) (RM) A4 paper 5 rim 8.50 42.50 Calculator 5 4.90 24.50 Duster 1 2.00 2.00 Eraser 5 0.20 1.00 File 10 1.50 15.00 Glue 5 1.00 5.00 Marker pen 1 2.50 2.50 Pen 10 1.20 12.00 Pencil 10 1.00 10.00 Ruler 5 0.20 1.00 Rubber stamp 5 2.00 10.00 Stamp Pad 5 7.00 35.00 Stapler 5 1.50 7.50 72 33.20 168.00 Total
  • 42. 2.17 PRE OPERATIONAL BUDGET ITEM RM Business license: Process RM 10 Retail shop RM 100 Processing RM 400 Lighting billboard (20m × 4m) RM 130 Dustbin RM 160 Apron RM 25 Picture RM Patil RM 10 Food handling certificate × 6 person RM 300 Injection book × 6 person RM 30 Injection × 6 person RM 180 3 1338 Business registration 60 Fire insurance 200 Stamp duties 10 TOTAL 2.18 1608 UTILITIES EXPENSES ITEM RM (for 2 months) Water deposit 100 Electricity deposit 360 Telephone deposit 220 Rental deposit 6,600 TOTAL 7,280
  • 43. 2.19 BAHULU’S HOUSE ENTERPRISE ADMINISTRATIVE BUDGET Fixed Assets Items Monthly Expenses Others Expenses (RM) Renovation and Expenses (RM) (RM) 10,000 construction Office Equipment 6,848 Furniture, fitting and 20,574 fixture Salaries 9,700 EPF 1,261 SOCSO 194 Water bill - Electricity bill - Telephone bill - Water deposit 100 Electricity deposit 360 Telephone deposit 220 Business Registration & 1608 License Rental deposit 6,600 Stationery TOTAL 168 37,422 11,155 8,888
  • 44. 4.0 MARKETING PLAN
  • 45. 3.0. INTRODUCTION TO MARKETING Marketing can be defined as a “satisfying needs and wants through an exchange process”. In addition, marketing also can be defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchange that satisfy individual and organization objectives. One famous marketing expert called marketing as the creation and delivers of standards of livings. Of course, marketing is one most important part in running up a business. Without a suitable marketing plan, business may never achieve its goals and resources such as money, energy and time can be wasted. Marketing is a key part of business success and we must use marketing plan as a basis for executing marketing strategy. A marketing plan sets out to clear objectives and lists the actions that can help us to achieve our target. From the definition of marketing itself, it will not guarantee sales, but a well-researched and coherent marketing plan will give entrepreneurs a much better chance of building long-term, profitable relationships in the business. So the task of marketing department of Bahulu‟s House Enterprise is to fulfil our customers needed, try to solve the problems effectively if it occurred in our services. At the same time we want to achieve the targeted profits. A lack of understanding of the marketing concept can result in poorly developed product that fails to meet the customer‟s needs and wants. This can hamper marketing efforts and affect sales performance, overall business expansion and progress. Service differentiation provides our business a longer lasting competitive advantage. The durability of the strategy tends to make it more attractive. The basic idea of marketing is basically an exchange activity that takes place between a business entity and its customer. These customers include individual, business entity, and also the support organizations. Marketing is a crucial and critical aspect in business and always referred as the backbone to any business in achieving a profitable outcome. In our business, we are introducing new product which has never been produced before and that is thebahulu in selected flavours. Statistically showed that the bahulu is one of the Malaysian favourite dishes, and we only take the advantage of that by innovatively introducing different fillings for the bahulu like for example, pineapple jam, strawberry jam, blueberry jam, chocolate and original flavour. Also colour according to flavour with additional chocolate chips in the bahulu. Most Malaysian love trying new food or cakes, and our bahulu’s is definitely worth trying. Once tried, people will definitely have the urge to try other flavours provided as each and every flavours that we offered, has its own unique taste. In addition, our product also is the new modification as the usual bahulu is only with original flavour and ours has different filling inside
  • 46. and various flavour according to colour with additional chocolate chips. Vast choices of flavours will contribute to a larger crowd of people because every person has different favourite flavour. Therefore, introducing the product will not be a problem as bahulu is not a new dish to the people. OBJECTIVE To introduce our cake and services to our customers. To increase our profits by 10% yearly. To ensure customers are satisfied with our cakes To ensure customers buy our bahulu repeatedly To ensure Bahulu‟s House Enterprise will reach the goals of the target market and our sales budget. 3.1. PROFILE OF PRODUCT Bahulu‟s House Enterprise produces a variety of bahulu with a difference categories and flavours. 3.1.1. PRODUCT DESCRIPTION The categories of bahulu produces are based on the colour, flavour and fillings inside. Pineapple jam, strawberry jam, blueberry jam, chocolate and original flavour are under regular category. While for bahulu with no filling inside are categorized in „BahuluHujanPanas‟ the flavour according to colour which are brown-coffee, light green-pandan, pink-strawberry and purple-blueberry with additional chocolate chips. We package our products by using high quality plastic (Low Density Polyethylene), plastic container with lids and disposable food container. It is to make sure the quality of the products are in good condition and easy to use. It also able to protect the product during the process of transportation, storage, display and sales until the product is ready for use. Moreover, we also want to create instant recognition of the product.
  • 47. 3.1.2. MARKET ANALYSIS Market analysis is one of the main factors in marketing. It is a study designed to define a company‟s markets, forecast their directions, and how to expand the company‟s share and exploit any new trends. Things that include in market analysis are for example, target market, market size, competition, market share, sale forecast, and marketing strategy. For our business, our target customer is universal. There is no limitation and specification for certain people because everyone can enjoy it. Common wants from our customer is regular bahulu with different fillings inside. Common characteristics of our customer is people that love simple but satisfying food. Our bahulu is full people need because it is handy and no need extreme condition for storage as it is not easy to spoil if handle carefully. We will focus on segmented marketing which we only target particular market segments. In this business, we only target for those that living in Malaysia. 3.2. TARGET MARKET To ensure that marketing effort fulfil customers‟ needs and wants as well as bring profits, we have taken steps to identify and focus our effort on a selected group of customers. This is to ensure that the marketing efforts taken are within our scope and capabilities of our business. Target market is defined as the group of customers with needs and wants that can be satisfied by business through supply goods and services. With a clearly defined target audience, it is much easier to determine where and how to market our company. After much discussions and planning, we have a specific target market. That being said, it doesn‟t mean we only focus on this group of people and ignore others that are not in our target market, as the other group is our secondary market and could also bring income to our business. We have segmented our market based on these three factors, which are geographic, demographic, and psychographic. Market segmentation is the technique that we apply in order to identify our market which greatly helps in deciding our target market, finally our business in a long run. It involves the process of defining and subdividing a large homogenousmarket into clearly identifiable segments having similar needs, wants, or demandcharacteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. This is because, mistakes in market segmenting may cause business to lose sales.
  • 48. • Demographic Segmentation Demographic segmentation consists of dividing the market into groups based on variables such as age, gender, income, occupations, and health conditions. Our company is located at the town where the people or customers came from different background or lifestyle. This type of segmentation helps us to identify the trend that might shape future spending patterns in the target market. There are a few characteristics of population that has been identified as our target market. They have different background of education, income, social class and occupation. This is because the Bangsar area is considered as a big town. The people are from all level of incomes. • Psychographic Segmentation Psychographic segmentation divides the market into groups according to customer‟s lifestyle. Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. It considers a number of potential influences on buying behavior, including the attitudes, expectations and activities of consumers. From our research, we identified that our target market is people that come from all level of incomes from both genders. As we know, we are competing with other companies and shops in producing bahulu. So, our services are different from others. These differences can attract customers to come to our company, besides the fact that our product is a very new and unique product. Because of this reason, we have decided to use only the best qualities of bahulu and other raw materials. Plus, we also provide the best services at reasonable prices. All these are important to ensure that our customers are satisfy with our services. • Behavioural Segmentation Behavioral segmentation use the unique relationship you have with your customers to have a very personal conversation. In this segmentation, our target market are those who want to held any type of events such as wedding or occasional events like Hari Raya and Chinese New Year. The demand for bahuluduring these occasional events normally will increase. During weekend or school holidays, there are many wedding events being held and this gives us opportunity to sell our product. Our service includes goodie bags that contain many types of bahulu. Besides that, at least one day in a week our target would make other types of events such as birthday party and sometimes once in a year would make annual party. So, there will be an increase in demand for bahulu with variety of flavors.
  • 49. 3.2.1 EXPECTED TARGET MARKET To make our product well known, we need to spread our product to our expected target market. We act as a supplier to expand our product on a certain places. Below is the list of our expected target market: CUSTOMERS OUTLET PERCENTAGE (%) Suppliers 40 Individual customers 25 Shop near Bangsar 20 Supermarkets 10 School in Bangsar 5 TOTAL 100
  • 50. 3.3 MARKET SIZE Market size can be defined the numbers of buyers and sellers in a certain market from the target market. The target market for our business is targeted to all types of people that have different backgrounds of educations, income, social-class, occupation and races. Our main business is located in Bangsar, Kuala Lumpur. The population in Bangsar, Kuala Lumpur is 120,000.The price per product to be offered is depending on the quantity of cakes per packet from the variety of flavours. Product Selling Price: Type of Bahulu i) Regular (original) = Fixed cost +Variable cost + Mark up = RM0.20 + RM0.80 + RM1.20 = RM2.20 ii) Regular (Fillings) = Fixed cost + Variable Cost + Mark up = RM0.30 + RM0.80 + RM 1.20 = RM2.30 iii) HujanPanas = Fixed cost + Variable Cost + Mark up = RM0.40 + RM0.80 + RM 1.20 = RM2.40 Total customer per year = 45,000 Estimate Demand = 40,000 Target Market = 40,000 Market Share = 10%
  • 51. Market size = Quantity per person X Price per unit X Target market Based on this, we estimate that a customer will spentaround : RM5 per unit year, Market size = 15 X RM0.20 X 40,000 = RM120 000 In a year duration , we estimate that: Sales per year = 10% X RM120 000 = RM 12,000
  • 52. 3.4 COMPETITION Basically, competitors often defined as other firms or independent entities that offer similar services or goods in the marketplace. Knowing the competitors and what they are offering is very significant in setting up a new business. It will trigger us enhance our products, services and marketing. Other than that, it will allow us to set our prices competitively and help us to respond to rival marketing campaigns with our own initiatives and efforts. Currently there are a lot of bahulu shops existed in the surrounding marketplace which means a lot of rivals existed. In business, a company in the same industry or a similar industry which offers a similar product or service is assumed to be the competitor. As an entrepreneur, competition is positive way for our company to improve the business that will help us to stay on focus of our business. We can also identify the strengths and weaknesses of our services. The presence of one or more competitors can reduce the prices of goods and services as the companies attempt to gain a larger market share as it tries to attract more customers. Competition also requires companies to become more efficient in order to reduce costs and other expenditures. The competition analysis is important because it helps us to understand more on the competition and thus help us to prepare a blueprint for a strategic business plan. Based on our research, we knew that every competitor has their own strengths and weaknesses. So, we have engraved more in order to move a step ahead in order to compete with both new entrants to our market and current competitors. Therefore, we will create marketing strategies that take advantages of our competitors' weaknesses, and improve our own business performance. Assessing the threats posed by the competitors is important in order to manage our business successfully. Below are the lists of our current potential competitors: - Al-Hikmatul Food Enterprise 35, PersiaranSenawang 7, Senawang New Industrial Park, 70400 Seremban, NSDK. - ClassicoBahuluSdnBhd No. 11, PersiaranSenawang 5, Senawang New Industrial Park, 70400 Seremban, NSDK.
  • 53. 3.4.1. COMPETITORS’ SWOT ANALYSIS Al-Hikmatul Food Enterprise STRENGHTS Opened for 24 hours Stable financial background Comfortable cafe Had open 6 years ago until now OPPORTUNITIES Growing dining out market Growing fast food market A new emerging and development market New potential in Malaysia market WEAKNESSES Very unreasonable price Do not have up to date equipment Do not have special treatment Do not have variation of flavor THREATS More health conscious customer Threat from local competitors in same area Global economic recession Playing in mature and saturated industry ClassicoBahuluSdnBhd STRENGTHS Opened everyday Have membership card Have polite workers Have cheaper price Had open 2 years ago until now OPPORTUNITIES Competition weaknesses New healthier menu item Local Urban Community Marketing Initiative Government backing WEAKNESSES The shop is not well manageable Less quality of product Not strategic location Lack of quality and services THREATS Changing consumer eating habits Price wars Exposing to rises in the cost of cassava and dairy products. Taxation
  • 54. 3.4.2. COMPANY’S SWOT ANALYSIS STRENGHTS WEAKNESSES Have many variety of flavor of snack Do not opened 24 hours Have a special service from workers Do not have membership card Supply for occasional event Undifferentiated of products and services Market position Weak brands Provide a comfort facilities to customer High quality of unique product Provide delivery OPPORTUNITIES Co-branding with other manufacturers of food and drink Global demand of crispy chips via suppliers Increase in online ordering market Changing customer tastes Change in population age-structure THREATS Market entry of many competitors and copycat brands Seasonal demand Low levels of suppliers loyalty New competition in the market,possibly with new products and or services
  • 55. 3.5 MARKET SHARE Market share in strategic management and marketing is the percentage or proportion of the total available market or market segment that is being serviced by a company. It also refers to the estimated potential sales of the business after taking into consideration the market size and competitor‟s influences. BAHULU‟S HOUSE has done some research and our market share depends on it. From the observations that we made, seems like we have good potential to do this business. This is because we find that some of our competitors do not provide good services and less quality for their bahulu. Based on random survey that we made, almost all the feedback that we got were positive. About 8 over 10 people like our bahulu taste. Many people would like to try our product and said that this product is more delicious and has high quality compared from other bahulu products. Below is the market share that we have estimated before and after the entrance of Bahulu‟s House Enterprise: NO COMPETITOR MARKET SHARE (%) PROFITS (RM) 1. Al-Hikmatul Food Enterprise 53 1 656 250 2. ClassicoBahulu Enterprise 22 687 500 3. BahuluD‟bayu 25 468 750 100 3 125 000 TOTAL Table above shows the market share before the entrance of Bahulu‟s House Enterprise
  • 56. NO COMPETITOR MARKET SHARE (%) PROFIT (RM) 1. Al-Hikmatul Food Enterprise 45 1 718 750 2. ClassicoBahuluSdnBhd 25 781 250 3. BahuluD‟Bayu 20 625 000 4. Bahulu House Enterprise 10 TOTAL 100 3 125 000 Table above shows the market share after the entrance of Bahulu‟s House Enterprise Market share before entrance of Bahulu's House Enterprise 3rd Qtr 10% 2nd Qtr 35% 1st Qtr 55%
  • 57. Market share after entrance of Bahulu's House Enterprise 4th Quarter 10% 3rd Quarter 15% 1st Quarter 52% 2nd Quarter 23%
  • 58. 3.6SALES FORECAST This is important in order to measure the profit, loss or achieve breakeven by company. Besides that, it also can be used to decide employment requirement levels.The expected sales of our product for our customer are shown below: MONTH TYPE OF PRODUCT UNIT PRICE PER VALUE (RM) UNIT (RM) January Original 30,567 RM0.20 RM 6,113 Fillings 35,974 RM0.30 RM 10,792 HujanPanas 37,780 RM0.40 RM 15,112 =RM 32,017 =104,321 February Original 32,386 RM0.20 RM 6,477 Fillings 38,074 RM0.30 RM 11,422 HujanPanas 35,780 RM0.40 RM 14,312 =RM 32,211 =106,240 March Original 33,553 RM0.20 RM 6,710 Fillings 39,025 RM0.30 RM 11,707 HujanPanas 36,790 RM0.40 RM 14,716 =RM 33,133 =109,368 April Original 34,566 RM0.20 RM 6,913 Fillings 40,999 RM0.30 RM 12,299 HujanPanas 37,120 RM0.40 RM 14,848 =RM 34,060 =112,685 May Original 35,786 RM0.20 RM 7,157 Fillings 41,763 RM0.30 RM 12,528 HujanPanas 38,657 RM0.40 RM 15,462 =RM 35,147 =116,206 June Original 36,000 RM0.20 RM 7,200 Fillings 42,000 RM0.30 RM 12,600 HujanPanas 39,000 RM0.40 RM 15,600 =RM 35,400 =117,000 July Original 36,500 RM0.20 RM 7,300 Fillings 42,500 RM0.30 RM 12,750 HujanPanas 39,500 RM0.40 RM 15,800 =118,500 =RM 35,850
  • 59. August Original 38,000 RM0.20 RM 7,600 Fillings 43,000 RM0.30 RM 12,900 HujanPanas 40,000 RM0.40 RM 16,000 =RM 36,500 =121,000 September Original 38,567 RM0.20 RM 7,713 Fillings 43,978 RM0.30 RM 13,193 HujanPanas 40,456 RM0.40 RM 16,182 =RM 37,088 =123,001 October Original 39,000 RM0.20 RM 7,800 Fillings 43,999 RM0.30 RM 13,199 HujanPanas 41,765 RM0.40 RM 16,706 =RM 37,705 =124,764 November Original 40,005 RM0.20 RM 8,001 Fillings 44,123 RM0.30 RM 13,236 HujanPanas 41,989 RM0.40 RM 16,553 =RM 37,790 =126,117 December Original 45,878 RM0.20 RM 9,175 Fillings 48,345 RM0.30 RM 14,504 HujanPanas 43,767 RM0.40 RM 17,506 =137,990 =RM 41,185 TOTAL 2013 RM 428,086 TOTAL 2014 RM 645,000 TOTAL 2015 RM 980,890
  • 60. SALES FORECAST FOR CURRENT YEAR, SECOND AND THIRD YEAR
  • 61. 3.4 MARKETING STRATEGY A business marketing strategy is the single biggest factor which determines the success or failure of once business. Marketing strategy is a business's marketing policy, usually outlined in a formal marketing plan. The marketing strategy usually meshes with the company's corporate image and product brands. Marketing tactics are some of the activities that carry out the marketing strategy. Each promotion tool has unique characteristics and costs. Marketing strategies are generally concerned with marketing mix principles, also known as the 4 Ps. It is used by business to assist in pursuing the business‟s objectives. The 4 Ps in marketing strategy are: i. Product strategy ii. Price strategy iii. Place or distribution strategy iv. Promotion strategy 1. Product/Services Strategy Brand Our product named Bahulu‟s House which may refer to an informal manufacture which offering traditional cake in modern way and made-to-order food. Just by recognize our brand, obviously people may know what we are going to serve for them when they come to our manufacture. In addition, our brand motto „ Experiencedcolourful feelings here‟ is an attraction because it will make people wondering what the difference between our bahulu and other bahulu in market. Otherwise, we also supply our product to occasional event, party, wedding ceremony and some certain supermarket when have a demand. Quality Quality of a product can be a major positioning tool for a business. We can convince our customer due to our quality of product by maintaining the taste. For example, the taste of the „BahuluHujanPanas‟ and the regular one will keep maintain and sustain whenever customer want. Nowadays we know that some supplier could be bias by cheating the customer on the quality of the ingredients being used. By using low
  • 62. quality ingredients which is cheaper than high quality ingredients and sell the product with unreasonable price in order just to gain more profit but forgot the quality of product. So our company has held a loyalty to customer by not cheating them and takes any advantages by using high quality ingredients at reasonable price. Other than that, for supplying we used effectiveness alternative by using machine to produce our product instead of hiring some employee. From that, our customer‟s demand cannot be delay and punctually be on time. Design Product design or service package plays an important role in satisfying and delighting the target market. Our product can be classify as a food businesses and more related to service to the customer. In fact, we also supply our products to demander especially for occasional event on Hari Raya, wedding ceremony and party. Our company have been trained to respect customer and set in mind that customer is always right. So we handle all the order with care to keep it from damage because we are supplying cakes which is in soft texture. Other than that, we also provide packaging cakes for wedding ceremony which is usually make as a gift to the guest when there has any request. This can be called as a one package instead of us supplies the bahulu. Packaging Protection The primary function of packaging is to protect the product during the process of transportation, storage, display and sales until the product is ready for use. Since our products is going to be supply to certain supermarket, occasional events, wedding ceremony and party, protection is one of the important thing to handle our product. So we choose transparent plastics as our packager. In addition, it is easiest way for the customer to see and satisfy when they wanted to buy our products. Product differentiation As we know in market, each product has their own identities and specialties to attract customers. Include of their packaging and tasting. Same goes with our product. Since our product is bahulu, we know that all customers from other races in Malaysia can eat and accept our products because it is a
  • 63. typical cake but what we concerned is the quality of our products. Good packaging has the power to create instant recognition of the product. For the packaging, we have our own sticker that contain our company details such as address, contact number, e-mail, logo and halal certificate. Attractive to customer The packaging of the product may be the sellers‟ final chance to influence customers. The main packaging we used a high quality plastic (Low Density Polyethylene). It is to make sure the quality of the products are in good condition and can be stored for a long period of time and can prevent bahulu from get eaten by insects. We also used plastic container with lids and disposable food container to maintain the quality of bahulu. Besides, for the request from customer for gifts or special occasions, we used colorful and variety design of paper bags or goodie bags for the packaging. This is our strategy to attract customers‟ attention. Labelling Labelling performs several functions such as identifying, grading, describing or even promoting the product. Label is one of the important thing that consumer have to take attention. Eventually, our product is classified as a food, so we must put the expiring date as guidance to consumer from eating a damage food that would be a food poisoning to consumer. In addition, we also put all the ingredients and content label at the package to ensure customers about the healthiest of our product which not be made from artificial ingredients. It is safe for the children to eat our products. The more important thing is the „halal‟ logo that certificate from JAKIM which is can convince the consumer especially Muslim to purchase our products. This is to ensure all the ingredients that we are used is from food standardization and not made from non-halal ingredients that could be make sensitivity of Muslim consumer. After sale services Since our products is bahulu, the market sale is consistent because its food and usually ate by all customer from any races and ages. Our bahulu can serve as
  • 64. alternative food for tea time, supper and especially for people that do not have enough time for breakfast. This shows that our product is useful during urgent time and they need on-the-spot breakfast. Based on our market sale, usually demand is higher when it comes to occasional day such as „Hari Raya’. For Muslim who is busy they often make a last minute preparation. So, they only buy instant food such as bahulu. Therefore, we provide many flavors to make varieties for customers. 2. Price strategy The definite meaning of the price of a product or service is the amount of money charged to the customer for a particular purchase. Our financial objectives when talking about price will be coined on how much money we intend to make from a product, how much we can sell, and what market share will get in relation to competitors. Objectives such as these and how a business generates profit in comparison to the cost of production need to be taken into account when selecting the right pricing strategy. There are several pricing strategies, namely, cost based pricing, value based pricing, and competition based pricing. Each one of these has their own pros and cons based on the product or service offered itself. For our company, we have decided to imply the cost based pricing strategy. Cost-based Pricing Cost based pricing is the simplest and most commonly used pricing strategy. Costbased pricing is based on the total cost of the product or service plus a standard mark-up. This involves setting a price by adding a fixed amount or percentage to the cost of making or buying the product. In some ways this is quite an old-fashioned and somewhat discredited pricing strategy, but like being stated above, it is still widely used. This is also one the factor why we chose this pricing strategy for our product, the most simplest but reliable and popular used even by big companies worldwide. The mark-up is the profit margin that is desired from the sale of the product. The decision on the percentage mark-up is made based on certain factors. Firstly, we have to know the average profit margin in the industry for our product. For example, for our product which is a food product, the margin for food business is not less than 35% of the selling price. Secondly, we have to take into account the number and strength of competitors in the same area or same industry. For example, for our company, since we are competing with only two other competitors, even our company is a new company or the newcomer in the area, we may not have to reduce our price. Thus, how high should the mark-up of our product percentage be? That
  • 65. largely depends on the normal competitive practice in a market and also whether the resulting price is acceptable to customers. An example of cost-based pricing, where a business wishes to ensure that it makes an additional profit on top of the unit cost of production is illustrated below: Unit cost RM100 Mark-up 50% Selling price RM150 Cost-based pricing is often used as a guide in pricing. The offering price is vice versa, may be lower or higher. This is also the result of other factors such as customers willingness to pay for the product or service, pressures other competitors, and the supply and demand factor. However the lowest price of our product is determined by the unit cost of the product. We have taken into consideration if the price lowers than the cost per unit will result in a loss for our company. We also chose this pricing strategy to utilize this strategy intelligently to penetrate the market. Besides that, we also confident that sales of our products can cover loss on the sales of the particular product. Other factors that can contribute to the pricing include economic conditions, government regulations, social concerns, and consumer groups. The main advantage of cost-based pricing is that selling prices are relatively easy to calculate. If the mark-up percentage is applied consistently across product ranges, then the business can also predict more reliably what the overall profit margin will be. Some other advantages of the cost based pricing are in term of flexibility whereby we can add a different percentage to different product lines. Besides, if the costs of our product go up, it is easy to adjust the prices thus reducing the loss in a long run plus it is easy for our marketer to defend the pricing and last but not least it can suit a manufacturer with scalable production based on demand. However, there are also disadvantages to this pricing strategy. Among the disadvantages are it ignores product demand or the influence price may have on demand and also what other competitors are doing with their pricing. Furthermore, the most obvious disadvantage of this strategy is if the costs of our product increase, so must the price. The name of this pricing strategy is self-explanatory where it is
  • 66. based on the cost of the product itself. That is why the cost of our product is directly proportional to the price of the product. Another approach that we have taken into consideration is the pricing tactic as different tactics can help us attract more customers and maximize our profits. First, discounting offering specially-reduced prices can be a powerful tool. This could be a clearance discount to sell old stock, a discount for making multiple purchases of the same or similar products, or we could offer bulk discounts to encourage larger orders. We thought that this tactic will enable us to make more profit through lower costs. Secondly, the odd value pricing or the psychological pricing. Using the tactic of selling products for RM 9.99 instead of RM10 can be useful if price is an essential part of customers buying decisions. Some customers perceive odd value prices like this as being more attractive. Another tactic is the loss leader. This involves selling a product at a low or even loss-making price. Although we may not make a profit selling this product, we could attract customers who will also buy other, more profitable products. . Next, the penetration.This tactic starts at a low price and gaining market share before competitors catch up. Once we have a loyal customer base, we should be able to find ways to raise prices later. This tactic seems very convenient to our company as we are trying to penetrate the market as a new company. Lastly, the tactic of raising or lowering prices. We are well aware that there will be times when we need to change our prices. There are two key questions we will try to answer. First, what effect will the price change have on the volume of sales, and second, what will the effect be on the profit per sale? When we Increase the prices, we can improve our profitability even though our sales volume may drop. If we are increasing our prices, we will always explain to our customers why we are doing it. We can use the price change as an opportunity to re-emphasize the benefits we offer. There are also ways that we can hide price increases. For example, we might introduce new, higher-priced products or services and make older, cheaper ones obsolete lower the specification and our costs while maintaining the same price but we will be aware that hiding price increases can risk adverse reactions from our customers if they realize what we are doing. In contrast, the reducing prices, we know that we should never take the decision to lower prices lightly. Low prices often go hand-in-hand with poor-quality service. This is not the image we want to create for our business?
  • 67. 3. Distribution Strategy For product-focused companies, establishing the most appropriate distribution strategies is a major key to success, defined as maximizing sales and profits. Place represents the location where a product can be purchased. It is often referred as the distribution channel. It includes any physical store as well as virtual stores on the Internet. Distribution strategy is aimed at establishing a structured and controllable distribution system to ensure the smoothness of transferring the products to its target customers. As we are manufacturing and selling our products on our own without any intermediaries, it can be considered that our distribution channel is from manufactured to consumer after distributed to the wholesalers and retailers. Our strategies are involved in many areas which are through the wholesalers then being distributed to the retailers like grocery shops in one housing area and finally being distributed directly to the customers. Manufacturer customer 1. Direct to consumer First, we sell and manufactured our products which are bahuludirectly to the consumer which are the one who pays to consume the goods and services produced for satisfy their needs and wants. When we directly sell to the consumer, there has no intermediary level and there are not involved the retailers and the wholesalers. Even the consumers will having their own choice and may choose all varieties in flavor besides, buying in large numbers of item that we had provided. By dealing directly with consumers, manufacturers are able to remain in business. We choose this type of distribution because we are providing fresh and clean food every day to satisfy everyone‟s needs and wants. . Manufacturer retailer customer 2. Selling through retailers Apart from that, we had manufactured our bahulu to the one intermediary level, the retailers which are a business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business so that we can achieve the aim of expanding the coverage, increasing the exposure, capturing the market and boosting the brand-name of its merchandise within a relatively short time. They act as an intermediary link between the manufacturers and the consumers of goods. But, the selection of the number and location of retailers depend on the coverage area intended by our manufacturer,
  • 68. Bahulu‟s House Enterprise. Even, we can have discovering and grasping real market demand when dealing with the retailers. So, as the good strategy we had discover the retailers in all main area in Malaysia so that the consumers in all area can know our products through the retailers who sell our bahulu with buying our product when going to the retailer‟s shops. So, our brand product will be having the good feedbacks from Malaysian food market. Manufacturer wholesaler customer 3. Selling through wholesalers Apart from that, we had prefer to sell our bahulu to wholesalers as the middlemen who operates between the producers (from whom they purchase goods) and the retailers (to whom they sell goods) as well as referring to any individual or business firm selling goods in relatively large quantities to retailers other than consumers. Besides, a wholesaler takes charge of goods from a manufacturer, usually in very large amounts, and in turn sells them to retail establishments at a marked up price. Even, through their scale of operation, contacts, experiences and specialization, wholesalers offer manufacturers more than what the manufacturers can achieve on their own. So, we had selling our products through the wholesalers like the big super market such as Mydin, Tesco, Econsave and Jaya Jusco. In case, they will help to reduce the amount of efforts required by the manufacturer in distributing his product to the final consumers and provide vast market coverage to his products. Apart from that, to promote our brand product they act as a communication channel by providing information about the products to the consumers, on one hand, and the consumer feedback to the Bahulu‟ House on the other hand. More importantly, by dealing with the wholesalers they have better financial resources than manufactured directly to the consumers and dealing with retailers. Apart from that, our Bahulu‟s House brand can be well-known in our Malaysian food market with the help of wholesalers, help in perform advertising and sales promotion activities and also employ expert sales representatives for the purpose.
  • 69. 4. Promotion Strategy Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. 1) Advertising i. Newspapers/magazines This is one of our promotion strategies in introducing our company. Newspaper is a part of medium in transferring information to the residents in our marketplace. So, we will advertise our product including our company‟s contact details. However, in order to minimize the cost, we will choose the hot selling newspaper and magazines in the residential area. It also will reduce the waste of advertising useless promotions. ii. Lower Price and Discount Besides that, our company will give the best price to our customer and give free extra bahulu to our customers that buy more than certain quantities. iii. Signboards and banners
  • 70. Signboard is the way we introduce our company especially for our premises. It is because, we will locate the signboard directly in front of our building so that when people pass by, they will know where we are and what services and products we are producing. We will design and locate our banners at the main locations where people always come or pass by for example is, at junctions of the roads, terminal bus, universities or colleges, and so on. The total of the banners is around five depends on how much place we will locate them. These two medium of advertising will not be a problem to our company especially for cost. It is because, we are producing these products and we just need to pay for the raw materials of producing them. iv. Sticker One of the ways to introduce our company and make our customers keep informed about our products and services is by using sticker on every packaging. The information provided includes: a. Name of the company b. Address of the company c. Phone numbers - office and staffs d. Company‟s logo e. Company‟s e-mail v. Website
  • 71. Other alternative that we will use is the website that has information about our company and products. In spite of that, we also will use social networking sites such as blog, facebook, twitter, and so on. Online selling is important as it is the easiest way to buy something so people can make orders by only access to the internet. In addition, people also easy to make any choices of flavor or colour of bahulu because they can see the picture. 2) Sales promotion This is a promotional activity or incentives carried out or offered within a set time frame to influence purchases. Our company sales promotions are: o Give discounts to regular customers o Give discounts for big purchases o Big discount once a year o Give free extra bahulu to customer that purchased at certain quantity
  • 72. 3.8 MARKETING BUDGET Items Monthly Expenses Others Expenses (RM) Signboard Fixed assets Expenses (RM) (RM) 1,000 Marketing personnel - Salary - 5,600 EPF/ SOCSO 840 Delivering 1,000 Promotion - Banner 200 - Sticker 100 - Website 200 - Newspaper 1,200 advertising Total 1,000 7,440 1,700
  • 73. 4.0 OPERATIONAL PLAN 4.0 OPERATION PLAN INTRODUCTION In any business that we want to set up, an operation objective is important element that should be add on in order to ensure that the business will be run smoothly and accordingly. The successful of the business is depending on how the effective of the operation in the business itself. The smoothly and a well condition of operation can lead the business achieved the goal easily without face any difficulties that hinder the success of the business. Therefore, the objective operation should be set up in order to serve as a guideline for the business in achieving their goal.
  • 74. The main objective for the BAHULU’S HOUSE ENTERPRISE is to give a best quality of our product, which are many different types and taste of Bahulu to our customer in order to make them more satisfied with these products. We also try to fulfill our customer requirements and needs. Also to change the perspectives of our customer about the Bahulu cakes not just can be served not only for Malays, but other races can try it too. 4.1 OPERATION OBJECTIVES 1. To make sure that all the operation activities will be run properly and effectively by the workers who are responsible for it and able to achieved the business goal. 2. To ensure that all the products that provided to our customer follow the requirements and needs in order to make them satisfy with our product. 3. To make sure that our product is nutritious, clean, Halal and always available to the customer. 4. To make sure that the stocks is being managed properly. 5. To ensure all the workers can perform their job effectively. 6. To maximize the sustainable profit growth and minimize the lost. 7. To make our company grow faster in order to be more competitive in the business. 8. To be more creative and innovative in order to attract customers. 9. To be aware with new business opportunity that is based on our product 10. To make sure the performance of our business operation will be successful. Apart from all the objectives, the main priorities BAHULU’S HOUSE ENTERPRISE is to ensure that all the operation activities run effectively and systematically based our 4.2 OPERATION DEPARTMENT STRATEGIES As the world keep on changing and globalization in the Malaysian industry field, we BAHULU‟S HOUSE ENTERPRISE are ready to take up the challenge. One of our strategies is through our operation plan itself. Where this particular plan is vital as others plan that we has discussed early. The operation plan itself discusses on how exactly the basic operation will occurs. In the operation department, all the inputs are merging to produce are merging to produce the output. In simple word, we at BAHULU‟S HOUSE ENTERPRISE will efficiently combine the work force, stock available, equipment and apparatus, technologies, information and capital to meet the demand of our customers and the same time gain the profit that we had estimated. In order to do so, we had made several strategies in making sure that the objectives of our operation plan are well achieved.
  • 75. The strategies are listed below: BAHULU‟S HOUSE ENTERPRISE will make sure that the staff that we hire fulfill the requirement of the particular position. This merely due to avoid excessive staff in the operation department. BAHULU‟S HOUSE ENTERPRISE will ensure that our stock is always for the customer BAHULU‟S HOUSE ENTERPRISE make sure that all the Bahulu cakes that we bake are properly concealed, clean and in good condition (Extra precaution) BAHULU‟S HOUSE ENTERPRISE will take note on all the feedback that came from of our customer. We believed that the critics that they give to us would improve the level efficiency in the operation department. BAHULU‟S HOUSE ENTERPRISE will always find new initiatives and business plan that can increase our opportunity for success. In the term of management, we will set up clear objectives and goals to achieve in this industry. A clear goal and objectives will derive our staff to perform well .in their own job task thus lead to a smooth and efficient of the business. 4.3 CONCEPT OF OPERATION As a new comer for the business that distributes a variety of bahulu cakes, our company come with the new concept that will show the uniqueness of our company that provide variety method of selling our product. It is important to make sure that our customer can easily recognize and interested with us. Due to that, our company, which is BAHULU‟S HOUSE ENTERPRISE, always does the job based on the concept of “CUSTOMER IS OUR MAIN PRIORITY”. By applying this concept, our company tries to make sure that all the requirements and needs of the customer must be fulfilled first. It is vital to ensure that our customer satisfied and become a loyal customer for our product. In our business, we offer a various type ofbahulu cakes and also provide special order in order to attract the customer to buy our product. By putting the customer as our main priority, we will do our job effectively so that we can reduce any complaint by the customer, however, if has any complaint, we will solve it immediately and take corrective action to curb that problem.
  • 76. 4.4 PRICES OF OUR PRODUCTS Types Prices offered by BAHULU’S HOUSE ENTERPRISE
  • 77. Quantity (pieces) Price Regular (original) 10 RM 2.00 RM 4.00 40 RM 8.00 100 price) Bahulu 20 For end customer (retail RM 20.00 500 above free 10 extra bahulu Regular 10 RM 3.00 (feelings) 20 RM 6.00 40 RM 12.00 100 RM 30.00 500 above free 10 extra bahulu HujanPanas 10 RM 4.00 20 RM 8.00 40 RM 16.00 100 RM 40.00 500 above free 10 extra bahulu For seller (wholesale price) Bahulu Quantity Price (pieces) Regular (original) 1000 RM 200 Regular (feelings) 1000 RM 300 HujanPanas 1000 RM 400
  • 78. 4.5 OPERATION HOUR Bahulu‟s House Enterprise operates 7 days per week and we practice a shift hour for our worker. Our company does not have off day due to the target demand from the customer that Bahulu with filling would be everyday needs. When the demand comes, our company will fulfill their request in order to guaranteed satisfaction of our customer. Bahulu‟s House Enterprise will be close just driving the public holiday such as Labor day but will not be closed during Hari Raya and any big festival seasons in Malaysia. This is due to the higher demand from the customer for our product. The operation hour of Bahulu‟sHouse :- DAY TIME Sunday – Thursday 10.30 am – 10.30 pm Friday – Saturday 10.30 am – 11.00 pm
  • 79. 4.6 REST HOUR The rest hour for our company is state 12.30 pm until 1.30 pm for the first shift and the rest hour for the next shift is 8.30 pm until 9.30 pm. For Friday, there are extra 1 hour for the workers to perform a Jumaat prayer that is 12.30 p.m. until 2.30 p.m.and the rest day for Saturday is at 1.00pm until 2.00 pm for the first shift and the next shift is 9.00 pm – 10.00 pm. The reasons why there were just 1 hour rest for the worker is that business need to be operate continuously to fulfill the demand of the customer and be more effective in making more profit to the company. 4.7 MANPOWER AND LABOR Bahulu‟s House Enterprise, we have 5 workers under operation department, 2 workers for managing and preparing the bahulu and 2 workers taking order and managing the front cashier counter and also plus one driver van for delivering the product from supplier and also to our sellers. This 5 staff have been chosen based on the criteria that our company has decided. All 5 workers plays a very important role in ensure that our business running smoothly. These 5 workers are responsible in ensuring the process of managing and distributing the stocks was on the time and the delivery of the fruit pickles is perfect and any delay must be avoid by the workers. They are also having the responsibilities in cleanliness in order to avoid any damages to the employees due to use of apparatus and equipment in managing the fruit pickles. They must ensure that the apparatus and equipment are in good condition and safe to be use. Our workers are totally have been supervised and trained in order to manage the stocks properly and based on the guidelines as to maintain our quality of product. This will help our worker to work effectively and can handle the stocks efficiently in order to fulfill the demand of the customer.
  • 80. 4.8 OPERATION LAYOUT Premise Layout
  • 81. Kitchen
  • 82. 4.9 OPERATIONAL DEPARTMENT CHART Operational Manager (NurSyafiqahBtShaifulHasla n) Cashier Worker Driver
  • 83. 4.10 MANPOWER REQUIREMENT DESIGNATION NO. OF SALARY EPF (10%) SOCSO (2%) WORKER (RM) (RM) Cashiers 1 900 x 1 = 900 900 x 13% = 117 Workers 3 900 x 3 = 2,700 2,700 x 13% = 351 1 900 x 1 = 900 900 x 13% = 117 5 4,500 585 90 Cashiers 1 1,800 x 12 = 21,600 234 x 12 =2,808 36 x 12 = 432 Workers 3 1,800 x 12 = 21,600 234 x 12 = 2,808 36 x 12 = 432 Driver 1 900 x 12 = 10,800 117 x 12 = 1,404 18 x 12 = 216 TOTAL 5 54,000 7,020 1,080 MONTHLY 900 x 2% = 18 2,700 x 2% = 54 Driver 900 x 2% = 18 TOTAL YEARLY For Overtime payment RM 3.75 x 1.5 = RM 5.63 per hour *basic payment for 1 hour RM 3.75 *overtime payment for 1 hour is RM 5.6 4.11 PRODUCTION SCHEDULE TIME SHIFTS WORKERS
  • 84. Cashier Driver 10.30 – 11.30 1 2 1 11.30 – 12.30 1 2 1 12.30 – 13.30 2 2 1 13.30 – 14.30 2 2 1 14.30 – 15.30 2 2 1 15.30 – 16.30 2 2 1 16.30 – 17.30 2 2 1 17.30 – 18.30 2 2 1 18.30 – 19.30 1 2 1 19.30 – 20.30 1 2 1 20.30 – 21.30 1 1 1 21.30 – 22.30 4.12 Workers 1 1 1 STOCK REQUIREMENT FOR ONE DAY PRODUCTION TYPES COST
  • 85. Flours RM 20.00 (10 kg) Eggs (gred A) RM 100.00 (303 units) Sugar RM 20.00 (11 kg) Salt RM 1.00 (500 g) Paste (colour) RM 8 Green (1 packs) Brown (1 packs) Purple (1 packs) Pink (1 packs) Baking Powder RM 2.00 (1 pack) Chocolate Chip RM 35.00 (10 packs) Fillings(Jem) RM 25.00 chocolate (2 bottles) Strawberry (2 bottles) Blueberry (2 bottles) Pineapple (2 bottles) Coconut Oil RM 1.50 (500 g) Vanilla Essence RM2.50 (2 bottles) STOCK PURCHASES (RM) MONTH Flours Eggs Sugar Salt Paste Coconut Oil January 520 2600 520 26 208 39 520 2600 520 26 208 39 February
  • 86. March 520 2600 520 26 208 39 520 2600 520 26 208 39 520 2600 520 26 208 39 520 2600 520 26 208 39 520 2600 520 26 208 39 520 2600 520 26 208 39 520 2600 520 26 208 39 520 2600 520 26 208 39 520 2600 520 26 208 39 520 2600 520 26 208 39 6,240 31,200 6,240 312 2,496 468 April May June July August September October November December TOTAL STOCK PURCHASES (RM) MONTH Baking Chocolate Chips Fillings(Jem) Vanilla Essence Powder Total (RM) January 52 910 650 65 5,590 52 910 650 65 5,590 52 910 650 65 5,590 February March April
  • 87. 52 910 650 65 5,590 52 910 650 65 5,590 52 910 650 65 5,590 52 910 650 65 5,590 52 910 650 65 5,590 52 910 650 65 5,590 52 910 650 65 5,590 52 910 650 65 5,590 52 910 650 65 5,590 624 10,920 7,800 780 67,080 May June July August September October November December TOTAL 4.13 CONVENTIONAL SYMBOL SYMBOL ACTIVITY Operation DECRIPTION Material processed are or being information being or the process of planning and calculating Transporting Movement of material from one place to another Inspection Inspection on the quantity or quality of the product
  • 88. Delay Processed is delay or material waiting for further processed Storage Process of the materials or finished products is stored in the storage area 4.14 FLOW CHART FOR THE PRODUCTION OF BAHULU’S HOUSE PRODUCTS
  • 89. THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up. Sift flour together with the baking powder. Set aside. Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time. Stir the flour a little while beaten again at slow speed until it finish. Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full. Bake for 8-10 minutes or until golden brown. Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds. Inspect the quality and texture of bahulu that has been baked. Packaging the stocks according to sizes and types Custom packaging for customer (Special Order) sell /delivering to customer THE PRODUCTION OF BAHULU WITH FILLINGS
  • 90. Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up. Sift flour together with the baking powder. Set aside. Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time. Stir the flour a little while beaten again at slow speed until it finish. Insert the feelings Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full. Bake for 8-10 minutes or until golden brown. Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds. Inspect the quality and texture of bahulu that has been baked. Packaging the stocks according to sizes and types Custom packaging for customer (Special Order) sell /delivering to customer THE PRODUCTION OF BAHULU HUJAN PANAS
  • 91. Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up. Sift flour together with the baking powder. Set aside. Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time. Add in pandan paste and continue to beat until well blended. Stir the flour a little while beaten again at slow speed until it finish then add chocolate chip and mix it well. Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full. Bake for 8-10 minutes or until golden brown. Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds. Inspect the quality and texture of bahulu that has been baked. Packaging the stocks according to sizes and types Custom packaging for customer (Special Order) sell /delivering to customer 4.15 EQUIPMENT AND APPARATUS: The material management is important in our packaging process as its need to be clean and sterile at any time. The entrepreneur should plan and control the quality of packaging effectively and efficiently.
  • 92. Item Price / No. Total unit requirement Supplier cost (RM) Weight Machine Jong Hong 100 2 200 Sealer Enterprise Jong Hong 55 BahuluMould 2 110 Enterprise 12 15 180 Classic Trading Enterprise oven Mustafa 10000 1 10,000 Tools Enterprise Electronic 1000 1 1000 Mixer Mustafa Tools Enterprise Others Total 3,250 3,250 11,490
  • 93. 4.16 OTHER EXPENSES No. Items Quantity Price/unit Total (RM) (RM) 1 First Aid 1 40 40 2 Fire Extinguisher 2 130 260 3 Uniform 6 25 150 4 Packaging 50Kg Small size = 9 585 (small = 20Kg, per Kg Medium = 15Kg Medium size = Large = 15Kg) 12 per Kg Large = 15 per Kg
  • 94. 5 Plastic bags 50Kg 4 per Kg 200 6 Glove 4 10 40 7 Insurance van 1,000 8 Road Tax 500 9 Van Inspection 60 Total 2,835 4.17 LIST OF EQUIPMENT Item Price/uni No. Total Supplier t Requiremen Cost RM t RM Sink 225 2 450 Deluxe SdnBhd Upright 1200 1 1200 Rakanniaga Corp 420 4 1,68 IKEA Freezer Rack 0
  • 95. Stainles 1,200 1 s steel 1,20 Stanley sdnbhd 0 table Dustbin 25 3 75 KedairuncitBilah enterprise Cash 1,000 1 Stationeries is 0 Register 1,00 ours enterprise Long Table Hong leong 90 2 180 Small Square Jatisungguhsdnbh 120 1 120 Table Others 2,83 5 Total hardware sdnbhd 8,74 0 d
  • 96. 4.18 OPERATIONAL BUDGET FIXED ASSET ITEMS OTHER EXPENSES EXPENSES EXPENSES (RM) NO. MONTHLY (RM) (RM) 1 Equipment 8,740 2 Apparatus 11,490 3 Van 50,000 4 Labour wages 4,500 5 EPF 585 6 SOCSO 90 7 Stocks 8,985 8 First aid 40 9 Fire extinguisher 260 10 Uniform 150 11 Packaging 585 12 Plastic bags 200 13 Glove 40 14 Insurance lorry 1,000 15 Road tax 500 16 Van inspection 60
  • 97. TOTAL 70230.00 14,160 2835 4.19 PRODUCTION PLANNING Production Planning is concerned with the determination and arrangement of all facilities necessary for future operations. During the scheduling phase the production plan is translated into a detailed, usually day-by-day, schedule of products to be made. Besides, it helps to decide the ways and means of production and showing the direction. That importantly, it is based on sales forecasting. So, it is important to make sure that the business is able to produce outputs that are enough to fulfil the expected market demand or sales. This can be achieved by having a good production planning. In production planning, the business will determine how much output to produce for a certain period of time such as in a day, a week or a month. Average sales forecast per month = RM 32, 017 Price per unit = RM 0.30 Number of output per month = RM 26,311 RM 0.30 = 106,723UNITS If the number of working days per month is 26 days, The amount of output to be produced per day is: = 106,723bahulu 26 days
  • 98. = 4,104.7 4,105 bahulu per day 4.20 MANPOWER PLANNING Manpower Planning which is consisting of putting right number of people, right kind of people at the right place, right time, doing the right things for which they are suited for the achievement of goals of the organization. Therefore, manpower planning involves reviewing current manpower resources, forecasting future requirements and availability, and taking steps to ensure that the supply of people and skills meets demand. The production operation refers to the amount of output that can be produced within a specific time. Production planning is a method to calculate manpower requirement so that production demand based on sales forecast can be met. The sales forecast is 27,750 units of bahulu per month which is monthly production demand is 27,750. If working days per month are 26 days per month, the daily production rate is: 106,723 / 26 days = 4,105 bahulu per day The working hour per day is 12 hours. After deducting one hour to two hours of rest period and idling time the effective working hours per day is 9 hours. The hourly production rate is: 4,105 / 9 hours = 456 pieces of bahulu per hour One worker can produce about 432 piecesbahulu in 1 hour and then his hourly capacity is: 432/ 1 = 432 pieces bahulu per hour Therefore, the number of workers required is: Planned Rate of Production per hour Worker Productive Time per hour = 456 pieces of bahulu 432 capacity of worker = 1.05 1 workers ≈1 workers Thus, BAHULU‟S HOUSE needs one workers in mixing and baking area.
  • 99. 5.0 FINANCIAL PLAN INTRODUCTION A financial plan incorporates all financial data derived from the operating budgets i.e. the marketing, production (or operations) and administration budgets. Financial information from the operating budgets is then translated or transformed into a financial budget.
  • 100. Based on the financial data, projections are prepared via the following pro forma statements:  Cash flow  Income (or profit and loss) statement  Balance sheet. THE IMPORTANCE OF A FINANCIAL PLAN A financial plan is crucial to the overall business plan that is developed for a particular business or project. Its importance can be summarized as follows:  To determine the size of investment  To identify and propose the relevant sources of finance  To ensure that the initial capital is sufficient  To analyze the viability of the project before actual investment is committed  To be used as a guideline for project implementation FINANCIAL INPUT Administrative Budget
  • 101. ADMINISTRATIVE EXPENDITURE Fixed Assets RM 80,000 6,848 Land & Building Office Equipment Furniture & Fixture 20,574 Working Capital Salary EPF & SOCSO 9,700 1,455 Stationary 168 Other Expenditure Other Expenditure 7,280 Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 1,408 200 127,633 Useful life of fixed assets. FIXED ASSETS Office Equipment Econ. Life (yrs) Furniture & Fixture Signboard - DEPRECIATION METHOD (1=straight line, 2=declining balance) Marketing Budget 7 7 7 5 7 5 1
  • 102. MARKETING EXPENDITURE Fixed Assets RM Signboard 1,000 Working Capital Salary EPF & SOCSO Transportation Cost 5,600 840 1,000 Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 1,700 10,140 Forecasted Sales & Purchases. SALES PROJECTION Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year 1 ToTal Year 2 Total Year 3 Operation Budget. PURCHASE PROJECTION 32,017 32,211 33,133 34,060 35,147 35,400 35,850 36,500 37,088 37,705 37,790 32,017 418,918 645,000 980,890 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total Year 1 ToTal Year 2 Total Year 3 5,590 5,590 5,590 5,590 5,590 5,590 5,590 5,590 5,590 5,590 5,590 5,590 67,080 71,987 85,992
  • 103. OPERATIONS EXPENDITURE Fixed Assets Vehicle Equipment & Apparatus RM 25,000 20,230 Working Capital Raw Materials Carriage Inward & Duty Salaries, EPF & SOCSO 5,590 Other Expenditure Other Expenditure Pre-Operations Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Expenditure TOTAL 1,500 1,335 53,655 PROJECT IMPLEMENTATION COST SCHEDULE A project implementation cost schedule incorporates both long-term and short-term expenditure needed to start a project. The purpose of preparing the cost schedule is to determine the amount of initial investment needed to launch our new project.
  • 104. Project Implementation Cost Requirements Cost Fixed Assets Land & Building Office Equipment 80,000 6,848 Furniture & Fixture 20,574 Signboard 1,000 Vehicle Equipment & Apparatus 25,000 20,230 Working Capital 1 months Administrative Marketing Operations Pre-Operations & Other Expenditure Contingencies 10% 11,323 7,440 5,590 13,423 19,143 TOTAL 210,571
  • 105. ADMINISTRATIVE BUDGET Particulars Fixed Assets Land & Building Office Equipment Furniture & Fixture F.Assets Monthly Exp. 80,000 6,848 20,574 - Working Capital Salary EPF & SOCSO Total 80,000 6,848 20,574 - 9,700 1,455 168 - #REF! Stationary Pre-Operations & Other Expenditure Other Expenditure 9,700 1,455 168 7,280 1,408 200 Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure Total Others 107,422 11,323 1,408 200 8,888 120,353
  • 106. MARKETING BUDGET Particulars Fixed Assets Signboard F.Assets Monthly Exp. 1,000 - Working Capital Salary EPF & SOCSO Transportation Cost Total 1,000 5,600 840 1,000 - Pre-Operations & Other Expenditure Other Expenditure 5,600 840 1,000 1,700 Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure Total Others 1,000 7,440 1,700 1,700 10,140
  • 107. OPERATIONS BUDGET Particulars Fixed Assets Vehicle Equipment & Apparatus F.Assets Monthly Exp. 25000 20230 Working Capital Raw Materials Carriage Inward & Duty Salaries, EPF & SOCSO Total 25,000 20,230 5,590 - Pre-Operations & Other Expenditure Other Expenditure 5,590 1,500 1,335 Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle Other Pre-Operations Expenditure Total Others 45,230 5,590 1,500 1,335 2,835 53,655 DEPRECIATION SCHEDULES Our company is planning to purchase fixed assets either with cast or through hire purchase scheme. Therefore, depreciation schedules for each of the fixed assets (except land) either
  • 108. bought or contributed have to be prepared. Our method to calculate the annual depreciation charges is the straight-line method. Annual depreciation = Original cost of asset – Scrap value Asset’s Economic Life Annual depreciation (Vehicle) = RM85,000 – RM0 5 years = RM17, 000 Fixed Asset Cost (RM) Method Economic Life (yrs) Year 1 2 3 4 5 6 7 8 9 10 Annual Depreciation 2,778 2,778 2,778 2,778 2,778 2,778 2,778 2,778 2,778 0 Vehicle 25,000 Straight Line 9 Accumulated Depreciation 2,778 5,556 8,333 11,111 13,889 16,667 19,444 22,222 25,000 0 Book Value 25,000 22,222 19,444 16,667 13,889 11,111 8,333 5,556 2,778 -
  • 109. Fixed Asset Cost (RM) Method Economic Life (yrs) Year 1 2 3 4 5 6 7 8 9 Annual Depreciation Accumulated Depreciation 978 1,957 2,935 3,913 4,891 5,870 6,848 0 0 6,848 5,870 4,891 3,913 2,935 1,957 978 0 0 0 0 0 0 Fixed Asset Cost (RM) Method Economic Life (yrs) 1 2 3 4 5 6 7 8 9 10 Book Value 978 978 978 978 978 978 978 0 0 10 Year Office Equipment 6,848 Straight Line 7 Annual Depreciation 2,939 2,939 2,939 2,939 2,939 2,939 2,939 0 0 0 Furniture & Fixture 20,574 Straight Line 7 Accumulated Depreciation 2,939 5,878 8,817 11,757 14,696 17,635 20,574 0 0 0 Book Value 20,574 17,635 14,696 11,757 8,817 5,878 2,939 0 0 0 0
  • 110. Fixed Asset Cost (RM) Method Economic Life (yrs) Year 1 2 3 4 5 6 7 8 9 10 Annual Depreciation 143 143 143 143 143 143 143 0 0 0 Fixed Asset Cost (RM) Method Economic Life (yrs) Year 1 2 3 4 5 6 7 8 9 10 Annual Depreciation 3,372 3,372 3,372 3,372 3,372 3,372 0 0 0 0 Signboard 1,000 Straight Line 7 Accumulated Depreciation Book Value 143 286 429 571 714 857 1,000 0 0 0 1,000 857 714 571 429 286 143 - Equipment & Apparatus 20,230 Straight Line 6 Accumulated Depreciation 3,372 6,743 10,115 13,487 16,858 20,230 0 0 0 0 Book Value 20,230 16,858 13,487 10,115 6,743 3,372 - SOURCES OF FINANCE SCHEDULE Our source of finance schedule is made of the following common components:  Internal sources
  • 111. - Equity contributions (cash)  External sources - Term loan Requirements Cost Loan HirePurchase Own Contribution Fixed Assets Land & Building Office Equipment Cash 80,000 6,848 Furniture & Fixture 20,574 20,574 1,000 1,000 Signboard Vehicle Equipment & Apparatus 6,848 25,000 20,230 Working Capital 1 months Administrative Marketing Operations Pre-Operations & Other Expenditure Contingencies 10% TOTAL 80,000 25,000 20,230 11,323 7,440 5,590 11,323 13,423 19,143 6,600 19,143 6,823 210,571 117,066 25,000 68,505 7,440 5,590 TERMS OF LOAN (if required) Interest rate Loan duration Interest payment method* Amortisation schedule (term loan) 5% 5 2 Existing F. Assets
  • 112. LOAN REPAYMENT SCHEDULE Amount Interest Rate Duration (yrs) M ethod Year 1 2 3 4 5 6 7 8 9 Principal 117,066 5% 5 Baki Tahunan Interest 23,413 23,413 23,413 23,413 23,413 0 0 0 0 10 Total Payment 5,853 4,683 3,512 2,341 1,171 0 0 0 0 0 0 Principal Balance 29,266 28,096 26,925 25,754 24,584 - 117,066 93,653 70,239 46,826 23,413 - - HIRE-PURCHASE REPAYMENT SCHEDULE Amount Interest Rate Duration (yrs) Year Principal 1 2 3 4 5 6 7 8 9 2,778 2,778 2,778 2,778 2,778 2,778 2,778 2,778 2,778 10 0 GOOD PRODUCTION COST 25,000 4% 9 Interest 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 0 Total Payment Principal Balance 3,778 3,778 3,778 3,778 3,778 3,778 3,778 3,778 3,778 25,000 22,222 19,444 16,667 13,889 11,111 8,333 5,556 2,778 - - -
  • 113. Year 1 Raw Materials Opening Stock Current Year Purchases Ending Stock Raw Materials Used Carriage Inward Year 2 Year 3 Total Factory Overhead Production Cost PRO FORMA INCOME STATEMENT (ANNUALLY) 256 71,987 198 72,045 198 85,992 143 86,047 66,824 Salaries, EPF & SOCSO Factory Overhead Depreciation of Fixed assets (Operations) 0 67,080 256 66,824 72,045 86,047 6,149 6,149 6,149 6,149 72,973 6,149 78,194 6,149 92,196
  • 114. Sales Year 1 418,918 Year 2 645,000 Year 3 980,890 72,973 120 78,194 109 92,196 120 109 98 Less: Cost of Sales Opening Stock of Finished Goods Production Cost Less: Ending Stock of Finished Goods 0 72,853 Gross Profit 0 78,205 0 92,207 346,065 566,795 888,683 135,876 135,876 135,876 89,280 89,280 89,280 Other Expenditure 7,280 7,280 7,280 Business Registration & Licences 1,408 Insurance & Road Tax for Motor Vehicle 1,500 1,500 1,500 Other Pre-Operations Expenditure 3,235 Interest on Hire-Purchase 1,000 1,000 1,000 Interest on Loan 5,853 4,683 3,512 Depreciation of Fixed Assets 4,060 4,060 4,060 249,493 243,679 242,508 Net Profit Before Tax 96,572 323,116 646,174 Tax Net Profit After Tax Accumulated Net Profit 0 96,572 96,572 0 323,116 419,688 0 646,174 1,065,862 Less: Enpenditure Administrative Expenditure Marketing Expenditure Total Expenditure PRO FORMA BALANCE SHEET
  • 115. Year 1 Year 2 Year 3 ASSETS Non-Current Assets (Book Value) Land & Building Office Equipment 80,000 5,870 80,000 4,891 80,000 3,913 Furniture & Fixture 17,635 14,696 11,757 857 714 571 22,222 16,858 19,444 13,487 16,667 10,115 143,442 133,233 123,023 256 120 198 109 143 98 139,929 449,586 1,086,847 140,305 449,893 1,087,088 283,747 583,125 1,210,111 68,505 96,572 165,077 68,505 419,688 488,193 68,505 1,065,862 1,134,367 93,653 22,222 115,875 70,239 19,444 89,684 46,826 16,667 63,493 2,795 5,249 12,251 283,747 583,125 1,210,111 Signboard Vehicle Equipment & Apparatus Other Assets Deposit Current Assets Stock of Raw Materials Stock of Finished Goods Accounts Receivable Cash Balance TOTAL ASSETS Owners' Equity Capital Accumulated Profit Long-Term Liabilities Loan Balance Hire-Purchase Balance Current Liabilities Accounts Payable TOTAL EQUITY & LIABILITIES FORECASTED PERFORMANCE
  • 116. Year 1 Year 2 Year 3 LIQUIDITY Current Ratio Quick Ratio (Acid Test) 50 50 86 86 89 89 194 229 337 PROFITABILITY Gross Profit Margin Net Profit Margin Return on Assets Return on Equity 82.61% 23.05% 34.03% 58.50% 87.88% 50.10% 55.41% 66.19% 90.60% 65.88% 53.40% 56.96% SOLVENCY Debt to Equity Debt to Assets Time Interest Earned 71.89% 41.82% 15 19.45% 16.28% 68 6.68% 6.26% 183 EFFICIENCY Inventory Turnover FINANCIAL RATIO
  • 117. Current Ratios Quick Ratios 100 90 90 80 80 70 70 60 60 Ratio Ratio 100 50 50 40 40 30 30 20 20 10 10 0 1 2 0 3 1 2 Year 3 Year Inventory Turnover Gross Profit Margin 400 92.00% 350 90.00% 300 88.00% Times Percent 250 200 86.00% 84.00% 150 82.00% 100 80.00% 50 0 78.00% 1 2 Year 3 1 2 Year 3
  • 118. Net Profit Margin Return on Assets 60.00% 70.00% 50.00% 60.00% 40.00% 40.00% Percent Percent 50.00% 30.00% 30.00% 20.00% 20.00% 10.00% 10.00% 0.00% 1 2 0.00% 3 1 2 Year Debts to Equity Return on Equity 80% 66.00% 70% 64.00% 60% 62.00% 50% Percent 68.00% Percent 3 Year 60.00% 40% 58.00% 30% 56.00% 20% 54.00% Serie… 10% 52.00% 1 2 Year 3 0% 1 2 Year 3
  • 119. Debts to Assets Times Interest Earned 45% 200 40% 180 160 35% 140 30% Times Percent 120 25% 100 20% 80 15% 60 10% 40 5% 20 0% 1 2 3 Year 0 1 2 3 Year SUMMARY Bahulu‟s House involves in manufacturing bahulu with feeling, original bahulu and BahuluHujanPanas, we will make sure that our customers will get only the high quality
  • 120. bahulu which are made by own recipes. After doing some research, we conclude that there is a high demand of our products from the people. Therefore, we see this as an advantage to grab the opportunity of making large profit. We only provide products that are freshness and halal products for our customers and it is our pleasure to satisfy their needs and wants. As conclusion, we are sure that we are able to cater to the needs and wants of our target market. We hope that we can be the main bahulu with feeling and BahuluHujanPanas manufacturer not only in Negeri Sembilan but also in Malaysia. Furthermore, we also hope that our products can enter the international market in years ahead. We will give all of our efforts to make this hope come true. APPENDICES 6.1 Bahulu’s House Banner
  • 121. 6.2 Bahulu’s House Newspaper Advertisement 6.3 Bahulu’s House Signboard
  • 122. TABLE OF CONTENT CONTENT PAGE
  • 123. I. II. III. ACKNOWLEDGEMENT…………………………………………….. LETTER OF SUBMISSION………………………………………….. AGREEMENT OF PARTNERSHIP………………………………… CHAPTER 1 INTRODUCTION 1.0 Introduction 1.1 Executive summary 1.2 Product Description 1.3 Purposes Of Business Plan 1.4 Company background 1.5 Partner‟s profile 2 3 4 8 9 9 11 12 CHAPTER 2 ADMINISTRATION PLAN 2.0 Introduction 2.1 Vision 2.2 Mission 2.3 Objective 2.4 Organizational Chart 2.5 List Of Administrative Personnel 2.6 Schedule Of Tasks And Responsibilities 2.7 Schedule Of Remuneration 2.8 List Of Office Equipment And Supplies 2.9 Administration Budget 21 21 21 21 22 22 23 24 24 26 PART 3 MARKETING PLAN 3.0 Introduction 3.1 Profile of Product 3.2 Target Market 3.3 Market Size 3.4 Competition 3.5 Market Share 3.6 Sale Forecast 3.7 Marketing Strategy 3.8 Schedule of remuneration 3.9 Schedule of tasks and responsibilities 3.10 Marketing budget 28 30 31 34 35 39 42 47 61 62 64 CHAPTER 4 OPERATION PLAN 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 Introduction Operation Process Operation Layouts Production Planning Material Planning Machine and Requirement Planning Manpower Planning Overheads Requirement Location Plan Business and Operation Hours Operations Budget Licenses, Permits and Regulations Implementation Schedule CHAPTER 5 FINANCIAL PLAN 5.0 Introduction 66 67 72 74 75 77 78 80 81 82 83 84 85 87 88
  • 124. 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 6 Project Implementation Cost Source of Financing Table of Depreciation Loan Amortization Hire Purchase Repayment Scheme Cash Flow Pro forma Profit And Loss Pro forma Balance Sheet Pro forma Financial Ratio Analysis CONCLUSION………………………………………………………... 7 APPENDICES………………………………………………………… 90 92 96 99 100 104 106 108 113 114