Business Insight International Research Group


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Business Insight International Research GROUP (hereinafter Business Insight) was founded in Azerbaijan through foreign investment as PROCON GfK Azerbaijan in 1998. Since May 2004 Business Insight has been operating in Azerbaijan as a local private company due to its structural changes.

Business Insight is distinguished among its competitors for its extensive expertise and know-how it has obtained working since 1998 in a variety of industries, its highly qualified personnel and state-of-the-art equipments and facilities.

Business Insight conducts all marketing,  social researches and promotional campaigns in conformity with the highest professional and ethical standards embodied in the ICC/ESOMAR Code of Marketing and Social Research Practice.

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Business Insight International Research Group

  1. 1. This document was created by:Turkana AllahverdiyevaBusiness Development Manager
  2. 2. ABOUT US Business Insight International Research GROUP(hereinafter Business Insight) was founded in Azerbaijanthrough foreign investment as PROCON GfK Azerbaijan in1998. Since May 2004 Business Insight has been operating inAzerbaijan as a local private company due to its structuralchanges. Business Insight is distinguished among its competitors forits extensive expertise and know-how it has obtainedworking since 1998 in a variety of industries, its highlyqualified personnel and state-of-the-art equipments andfacilities. Business Insight conducts all marketing, social researchesand promotional campaigns in conformity with thehighest professional and ethical standards embodied in theICC/ESOMAR Code of Marketing and Social ResearchPractice.
  3. 3. Including its headquarter in Baku, Business Insight has 31 regionalrepresentatives throughout Azerbaijan. This network of representativesof Business Insight covers the following regions: Baku, Aghdash, Astara,Bilesuvar, Ganja, Gazakh, Gebele, Goychay, Guba, Hajigabul, Ismayilli,Jalilabad, Khachmaz, Kurdemir, Lenkeran, Masalli, Mingechevir, Neftchala,Sabirabad, Salyan, Shaki, Shamakhi, Shamkir, Shirvan, Sumgait, Terter,Tovuz, Ujar, Yardimli, Yevlakh, Zagatala.Regional Coverage
  4. 4. StaffBusiness Insight is a continuously developing companywhich ranks highly experienced specialists ofmarketing, social research and promotional campaign fields. 1 Research Director 1 Assistant Director of Research 2 Project Managers 2 Data Processing Specialists 2 Senior Analysts 3 Analysts 1 Fieldwork Director 2 Fieldwork Managers 1 Operational Supervisor 4 Moderators 10 Supervisors 620 Interviewers 480 Mystery Shoppers 39 Regional representatives 56 Full-time employees
  5. 5. Membership and StandardsBusiness Insight holds quality on the first place in conduction of any project.Business Insight approaches its each project creatively, walking a fine linebetween objectives set and necessities to be faced.Business Insight conducts all marketing, social researches and promotionalcampaigns in conformity with the highest professional and ethical standardsembodied in the ICC/ESOMAR Code of Marketing and Social Research Practice.For its extensive expertise and high professionalism, Business Insight has beenqualified as one of the leading companies in Marketing and Market Research fieldin Azerbaijan at Business Advisory Services (BAS) Programme – a programadministered by Turn Around Management (TAM) and Business AdvisoryServices Programme Team of the European Bank for Reconstruction andDevelopment. Business Insight assists small and medium-sized enterprisesoperating throughout Azerbaijan by providing high quality business advice servicesto them within the frames of this programme.
  6. 6. Why Business Insight? More than 14 years of international experience Extensive expertise in diverse industries Highly qualified personnel Capacity to conduct projects throughout Azerbaijan and worldwide Professional and flawless organization of fieldwork of all projects Up-to-date techniques, methodologies, equipments and facilities Leadership in application of contemporary technologies anddevelopments in work process Highly reliable results In-house conduction of all stages of projects
  7. 7. Research Services Business-to-business researches Consumer researches Customer Satisfaction researches Product test Day After Recall Advertisement researches Branding researches Child/Youth researches Concept test Demographic researches Mystery Shopping researches Image researches Panel researches Omnibus researches Packaging/Design Researches Segmentation researches
  8. 8. Research Sectors Industrial Goods / Services Transportation / Logistics Social / Public Retail Travel / Tourism IT / Telecommunication Utilities (Energy / Water) Durables Construction Automobile Finance Clothing / Fashion Healthcare Fast Moving Consumer Goods etc.
  9. 9. W O R K E X P E R I E N C ECustomer Organization: Procter & GambleProject name: Investigation of hygienic products and female consumersMethodology: Desk Research and Quantitative Investigation, ClassicTelephone and Face to Face Inquiring ModeLocation: Baku and 31 regionsProject Brief: The aim of the project is to explore consuming habitsof hygienic products, awareness and competition.
  10. 10. Customer organization: UNICEFProject name: “LET’S NOT IGNORE ANY OF CHILDREN”Methodology: Desk Research, Quantitative Investigation –B2B, Classic and In Depth InquiringLocation: Baku, Ganja and SumgaitProject Brief: The “LET’S NOT IGNORE ANY OF CHILDREN”project was initiated in CIS, Central and Eastern Europe and Baltic countries by UNICEF/NGORegional Network (which Azerbaijan NGO Alliance over Children Rights is one of the members) inJune, 2003. The main aim of the project, realized by UNICEF and members of Regional Networkfor Children in 10 countries with financial contribution of European Union Commission, was tocontribute to the execution of children rights in CIS, Central and Eastern Europe and Balticcountries.W O R K E X P E R I E N C E
  11. 11. Customer organization: USAID/ AZERBAIJAN and AGBank JSCProject Name: Competition and Trade project in Azerbaijan“Baseline Marketing Research Survey onAgricultural Sector in Azerbaijan”Methodology: Desk research & B2B interviewsLocation: Sumgait, Ganja, Yevlakh, Salyan, Goychay,Aghdash, Barda, Guba, Khachmaz, LankaranProject brief: Development and growth approaches inaccordance with Agriculture loaning was assesed as a result of the project.W O R K E X P E R I E N C E
  12. 12. Customer organization: UNDP – Tourism Development ProjectProject name: 1. Studying foreigners’ impression of Azerbaijan.2. Tourism habits of local people in Azerbaijan.Methodology: Desk Research & Quanititative Research Method - Face-to- Face interviews ModeLocation: 1.Baku (International Aiport named after H. Aliyev)2. City population of Bakı, Sumgait and GanjaProject brief: The main purpose of the project was identifyingimpressions of foreigners leaving Azerbaijan. Their recommendations concerning improvement oftourism in Azerbaijan were studied. Findings of the research were used to put forward appropriatedecisions by Tourism Development Project associated with the approaches of development of tourismin Azerbaijan.W O R K E X P E R I E N C E
  13. 13. Customer organization: Bank of Baku JSCProject name: Mystery ShopperMethodology: Observation Research Method, Mystery ShoppingModeLocation: Baku, Ganja, Lankaran, Shaki, Sumgait andKhachmazProject brief: The purpose of the research was evaluationcustomer care services of the bank. To gather data, mystery shoppers entered the bankand asked for a service. Assessment was conducted under several criterions: greeting,appearance, politeness, attentiveness and etc.W O R K E X P E R I E N C E
  14. 14. Quality SectionBusiness Insight has Quality Department which enable toimplement high qualitative Surveys with its up-to-dateequipment and Focus Groups. Quality Sections has suchequipments and services shown as below: One-way mirror; Video camera; Audio and Digital record equipment; DVD and VHS recorders; Headphones; Watching opportunity to discussions over internet; Contact to moderator over internet; Direct translation
  15. 15. Additionally, BusinessInsight InternationalResearch Group conductedprojects at request of anumber of local small andmedium-sized enterprisesunder Business AdvisoryServices (BAS) Programme.Bank StandardAtraBankTuran BankQARANT SIĞORTAUNDPOxfamMədəniyyət və Turizm NazirliyiAzertelekomBritish CouncilÖzmayaGlobal Headquarter ServicesRESEARCH & STRATEGIC PLANNINGBank of BakuPASHA HoldingUSAIDSome of Our Selected Clients
  16. 16. Address: 88A, H. Zardabi pros., Business Center floor 5,Yasamal distr., AZ1011 Baku, AzerbaijanE-mail: office@businessinsight-az.comTel: (+994 12) 430 30 42 / 430 00 70 / 511 24 58Fax: (+994 12) 430 17 77