QUESTION 2HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXT?
As our task was to create a full promotional package which meant a music video as well as a full CD digipakfront and back cover and the inside booklet of a CD album as well as create a advert which could be placed in amusic magazine.On all three film shoots I was getting really good ideas for what I was going to do for my CD digipak as I wasbeing inspired by the theme of the music video while recording. Therefore I had let my creativity run by itselfhowever I needed to look at some real products in order to bring my ideas into a orderly process. This alsomeant I was going to be inspired by the real media products as well as my music video which made it moredifficult as I had to make sure I didn’t drift to far off in order to keep similarities in the theme of the music videoand CDdigipakI tried to create my ancillary text with the artist in mind in order to keep inline with his personality and thewhole idea of the life he is living. Each design idea I created had to have a soul purpose and meaning message.
I chose to use a mirror effect as it seemed to give a sense of depth to the image and as I wanted it to go in line with that ‘gritty road’ theme that we were going for alongside the VCR lines and VCR type font it gives it a sense of the way VCR’s used I created a font to to have bad tracking therefore you would start seeing double. The composition ofadd to the VCR effect the image I believed I was going for, I did worked out really this by following a well as I was able to tutorial and there place the don’t I hadafter developing it in created in the centre my own way. I also of the image which is duplicated the layer conventional of and placed it behind grime CD covers. like the way the design of Jay Z’s Chapter one album cover is. This could be hinting this is thelabel K-OS is trying to be recognised by.I believe this worked I had to place in the well in conjunction warning sign forwith my music video ‘parental advisory’ as as this was the first this is explicit draft that I did for content as K-OS doesthe front cover I also tend to use foul made another draft language however so that I could this is conventional differentiate which of the grime genre one was better and this is how they between the two. keep there image intact
The background that I chose to use for this was an image I had of some barks of trees where this gave it a more mysterious aspect instead of plain black I also added effects on my image to give it the gloomy feel. I placed in listings of I decided to use the what to expect on vector I created the single CD as it is previously for my not an album front cover image therefore there is no because I believed track list but singles that we didn’t have conventionally have sufficient image bonus features. quality. However it seemed to work on the back cover. I placed the I used the same font promotional CD and text that I used album cover in the on the front covercorner to show what for the spine going album the single is down each side of from, as this is a the back cover so it promotional CD could bethere is no need for recognisable ina barcode as it is not conjunction with thegoing to be sold but front cover. is available for free download.
This is my second draft of my CD cover which was completely inspired by a grime artist, ‘Wiley’s’ cover I did this to see if I should be completely conforming to conventions and if so what does the other draft look in comparison to this does it I also decided to still hint is from the grime genre. I chose to still keep place the album my creativity flowing name ‘It’s About by adding my VCR Time’ in the lines that I placed onbackground so that it my first draft to keep would hint where in line with the this track was from. ‘gritty’ theme In the second draft I As K-OS is using an also had to place in area/gang sign this the warning sign for also helps with the ‘parental advisory’ asoverall look to make this is explicit it go well in content as K-OS does combination with tend to use foul the music video as language howeverhe also uses signs in To follow the design of the grime CD cover I chose to use the same gradient this is conventional the music video. overlay of blue and red. of the grime genre and this is how they keep there image intact
As I was influenced by DR DRE’S STILL DRE album cover I chose to use his design format alongside the colours and grime conventions of a grime back cover so by taking the I didn’t use the same inspiration from ‘Wiley’s’ album cover and DR DRE’s this was my outcome. I decided to use the font however that I same image I had did in the first draft used in the first draft as I wanted to front cover as well as conform to adding an overlay of conventions and be the album name ‘ITS not to over ABOUT TIME’ just complicated. like I did in the second draft of the front cover. I placed the promotional CD album cover in the I used the same fontcorner to show what and text that I used album the single is in the first draft of from, as this is a the front cover for promotional CD the spine goingthere is no need for down each side ofa barcode as it is not the back cover.going to be sold but I used the same gradient overlay that I did in the second draft front cover so is available for free that they would flow well together. download.
Here are the lyrics of the song as this is a conventional An image of K-OS in the studio with a plain aspect of most CD’s so that the audience can follow along if black background as it needs to be clear cut and they so choose to. simple as it is the inside of the CD.I placed the contact information for were people can go to hear more music by K-OS and to get in contact as this is a promotional CD to raise awareness of his talent. As opposed to signed artist whos talent has already been recognised.
I chose to create a conventional music magazine advert therefore I had to have the artist clearly established meaning his actual face needed to be predominately the main focal point as his face needs to be recognised with his music, name and image.I chose to use the conventional I think if I kept a black and colour scheme of black and white theme here it would be white and a emotion based too dull in a magazine colour such as blue as it is therefore bringing it withassociated with a dark and cold colour seemed like the best theme. idea as you get there hood feel and it also makes it seem like he is almost the ‘hope’, or the only light left in this black and white hallway. To relate this advert to the music video, I decided to I have also realised that music eliminate all colour except for magazine adverts are meant to that on K-OS’s face and jacket be eye catching and able to this was so that like the video grasp the readers attention the advert has colour and black therefore there needs to be a and white. However this vibrant colour to take the vibrant blue is not acknowledge attention of the reader. Other in the whole video grime artist adverts have also nevertheless the album that been designed in the same this single originates from its way. primary colour is blue.
The combination of my music video (main product) and my ancillary texts seem to work well together as theyboth have followed a theme which can be clearly identified. They seem to conform to the grime genre wellenough for them have an impact on the audience and hopefully the views of the music video will keep growingto prove this. I have taken into account everything that I discovered and analysed in my research and planningsection to produce this therefore I hope that the final outcomes are evidently shown to be from the grimegenre which I believe they are. Using these conventions and developing them has helped the effectiveness ofmy complete media promotional package for my artist.