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Video for social change so just workshop by ali pinschmidt

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  • http://www.youtube.com/watch?feature=player_embedded&v=gluKuCZF2D8
  • http://www.youtube.com/watch?feature=player_embedded&v=l5SaXY-fpgEhttp://www.youtube.com/watch?feature=player_embedded&v=8Xm15nxxdNQ
  • http://www.youtube.com/watch?feature=player_embedded&v=KsD7L0qPzEQ


  • 1. Video forSocial ChangeAli Pinschmidtalipinschmidt@yahoo.comalipinschmidt.wordpress.com
  • 2. goals of thisWorkshopLearn ways that video can beused for changeLearn about successful videomodelsAcquire practical tips for filminghigher quality videosUnderstand essentials forplanning a video with socialchange goalsGet suggestions for free onlineresources and inexpensiveequipment
  • 3. Why it’s important for sociallyconscious individuals andchange-makers to create media- American media is omnipresent- Who creates the mediainfluences the type of media it is- The Bechdel test- Your voice and messages areneeded
  • 4. Social Change Changes in beliefs/values and behaviors of society overtime, through individuals and groups in society Leads to structural changes such as laws, institutions, and what is considered a norm Moving towards social justice, economic justice,environmental justice, etc. Moving towards equity/equality and fairness Moving towards a higher quality of life What moves people towards social change? Education and information personal experience role models pressure: social pressure, legal pressure, financial pressure,political pressure What else?
  • 5. Why Video? What made you want to takethis workshop? Power of video: Can humanize people andissues, tap into emotions –can portray a reality Can compress time andspace Spread information widelyand quickly Breaks literacy and languagebarriers Can document or provideproof We believe it has authority
  • 6. Drawbacks / Limitations of Video Technology can be a barrier, especially as it requires: Availability of equipment Maintenance Training Costs can be prohibitive Can be manipulated or distorted; (arguably there is noobjective media) Can be threatening As with any tool, can be used in ways that are harmful,disruptive, dangerous One video doesn’t necessarily cater to all audiences What else?
  • 7. Change Points The information in the video The process of making the video, or thepower dynamics within it’s making Audience Engagement - Action takenafter the video is watched
  • 8. stages ofMaking aVideo Pre-production: planning stage Deciding your goals Making a plan Writing your treatment orstoryboard Production: filming Filming all your action shotsand interviews Post-production: editing Editing with video editingsoftware Distribution and Outreach Getting your video to people towatch Audience Engagement Getting people to take action
  • 9. what makes for a GoodVideo?Content -Information itconveysDelivery - Howskillfully its madeModels of videoTalk to cameraShowingsomethingthrough video
  • 10. Video for SocialChange:Models & Examples- Don’t Reinvent the Reel- Take advantage of films already made- Host film screenings- Use in conjunction with a campaign- Build online community or discussionaround the film- Sell the film as fundraiser- All of course, with permission from thefilmmakerStarting with the Most Basic…
  • 11. - Google+ Hangouts- Video Documentation of your events- Google+Hangoutsoftware- CommunitySupported Filmhangout- Filmed Event
  • 12. online video Blogsabout social issues Link to videoIt Gets Better project
  • 13. Best CameraPractices Keep the camera still – use a tripod,monopod, table, or support yourself Resist the temptation to zoom and pana lot Make sure your background relates tothe theme – mise en scene Film in a quiet place and usemicrophones Film with good lighting, no backlighting Hold your camera steady for the shots,and hold for at least 5-10 seconds –can shorten in editing Keep your video short!
  • 14. How-to Videos, orpositive exampleOccupy the mail
  • 15. challenging Culture –bringing Taboo subjects into publicdiscourse & questioning the statusquo- The r word I am a Survivor ofRape
  • 16. interviewing Get consent and informed consent Make your subject comfortable Choose your questions carefully torelate to your exact subject If you’re doing a short film, keepyour interviews short too Good sound – use lapel mic, and/or film in a quiet place Interview in a place that relates toyour subject Depth and interesting but notdistracting visuals behind Consider interviewing them whiledoing a related action
  • 17. Visual story-telling:constructing Reality forthe viewerImages createmeaningTry to replicate thepersonal andhuman experienceof reality throughyour filmsMise en scene –“placing on stage”
  • 18. planningcreativeShotsShoot the action itself, up closeand personalIe – chopping, digging, typing,writing, drummingFace of person doing actionMedium shot – torso and head,or maybe moreWide shot or behind shotContextualizes where theperson isPOV shot – point of view shotReaction shot
  • 19. rule of Thirds
  • 20. It comes togetherin the editing…
  • 21. learn by Watching!
  • 22. best STORYpracticesTry to tell the larger story through thepersonal exampleChoose a really interesting“character” (subject)Including for documentary/non-fiction filmsKeep it short and simpleEspecially when you start outEditing takes a very long time!
  • 23. challenging Stereotypes,giving new information Ex - muslim woman skateboarderMaryama:Skateboarder
  • 24. video to Promote a good CauseToxic soilbusters
  • 25. Activist videos that informand call for actionCompelling storySlick /professional videoSimplified a complexissuewhich we tend to like,but is also problematicSimple and directrequests and actionstepsInvisibleChildren
  • 26. Social Issue Films withAudience EngagementCampaignsThe film helps viewers -potential supporters,activists, stakeholders -internalize the issuevisually and emotionallyThen the campaignprovides audiencemembers easy ways totake action on the issue Fledgling Fund Working Films Participant Media
  • 27. Often are web-based campaigns formovies, like Blue Vinyl or No ImpactMan.
  • 28. Video BridgesProcess and product orientedVideo mediated communicationbetween groups“Upward” communicationVideo Bridge Project aboutDropping out of HighschoolQuestion BridgeVideo postcards between youth indifferent placesVideo Intervention Used in ahospital in Boston
  • 29. Participatory video People telling their own stories or thestories of their own communities Those who are often not the mediamakers become the media makers Process and product oriented Press Pass TV Reel Grrls Community Supported Film
  • 30. Witness, evidence, visual proofVideo that captures or documentsabuses or illegal activity, eitherintentionally or by chance WitnessVideo as a Tool for Development Research People testifying to environmental changes inSomoa Monitoring and Evaluation Insight share Video Proposals - Insight share Video for Record Keeping and documentation Video for self-feedback or group-feedback Can be used in training of teachers, counselors,etc. to watch selves and analyze from third personperspective.
  • 31. Remember:the stages ofMaking a Video Pre-production: planning stage Deciding your goals Making a plan Writing your treatment orstoryboard Production: filming Filming all your action shotsand interviews Post-production: editing Editing with video editingsoftware Distribution Getting your video to people towatch Audience Engagement Getting people to take action
  • 32. Pre-Production forChange Goals What is your message? What is your goal? And is it SMART? Specific, Measurable,Achievable, Relevant, and Timebound? Who is your primary audience? Who or what will this audience listen to? What type of change are you trying to achieve? What do you want your audience to do? Consumer change? Behavioral change? Have a new awareness, or know about aparticular resource? Political change? Become a part of a movement?
  • 33. further Pre-productionplanningHow and when will your primaryaudiences see this video?What is your realistic capacityand what are your resources forthis project?Research – has this alreadybeen done?Who will your key strategicpartners be?Those who would LOVE toget this video out to theirnetworksGet them onboard early on
  • 34. decide what Typeof video to makeFiction (narrative)NonfictionGet creative:animationsilent filmmusic videoexperimental
  • 35. Pre-production planning forthe video itself Writing atreatment,script, orstoryboard
  • 36. Distribution StrategyHow will you get your videoout to people so they knowabout it and watch it?- Internet- How will you get peopleto see it?- Have your partners andnetworks spread the word- Work with organizationsand relevant groups to use- Screenings – find yourspecific audience- Sell your DVD, put inlibraries- Conferences, festivals,related events
  • 37. Audience EngagementStrategy- What specific actionsteps will you ask of youraudience?- Petition- Pledge- Vote- Organize- Activity- Screening- How will you make iteasy for them?- How will you measureimpact?
  • 38. Student example -Advocacy Video Freud is Watching You: andClark Recycles : RecyclingCampaign Videos for ClarkUniversity And
  • 39. Student Project non-fictionpositive exampleFat Cat: TheTrouble with PetObesity
  • 40. let’s try makinga video planIdentify the issue you want toaddress and the message youwant to conveyIdentify the primary audiencewho can make a difference aroundthis issueDecide what you want to tell orshow your audience that will beinteresting and give new insightWhat action you want youraudience to take, or what do youwant to change?Decide what type of video you’llmake and create a video plan:draw a storyboard or write yourtreatment
  • 41. good cheapEQUIPMENT Cameras Kodak zi8 Has mic input Canon Vixia Many types of a range of budgets Microphones Lapel Mic – AudioTechnica ATR3350 Rhode Video mic shotgun Monopod, tripod Fluid heads are better quality External Hard Drive Editing software Windows movie maker – free and basic iMovie – free and basic Corel video studio Pro Final Cut X
  • 42. resources For affordable training or services: Public Access Stations Boston Neighorhood Network Cambridge Community TV Adult and Community Education Film and Video Meetup Groups Film school interns Press Pass TV Written Resources Witness – Video for Change onlinebook Working Films Fledgling Fund Center for Social Media
  • 43. getting involved with VIDEOPROGRAMSCommunity SupportedFilmPressPass TVGlobal PotentialPowered by Girl –Media criticismGirls Make Movies –Girls LeadershipInstituteVideo Vanguards, YouthAction Coalition
  • 44. In review:Videomodels forChangeTell YOUR story, or a personal storyof someone YOU knowVideo blogging – especially for acommon causeChallenge stereotypesExplore taboo subjects and questionthe status quoHow-to videosPositive example videosPromote a good causeCall people to action
  • 45. In review –planning forimpactIdentify your main messageChoose your audienceIdentify what change or actionyou want to happenCollaborate with partnersPlan your story on paper first
  • 46. In Review:video Basics torememberKeep camera still and hold yourshotsGet numerous shots – close,medium, far, side, behind, andreaction shotsFrame your subjects well usingrule of thirdsCapture clear audioFilm in good lighting and don’tbacklight your subject
  • 47. Thank you!alipinschmidt@yahoo.comalipinschmidt.wordpress.comwww.csfilm.org