Video forSocial ChangeAli Pinschmidtalipinschmidt@yahoo.comalipinschmidt.wordpress.com
goals of thisWorkshopLearn ways that video can beused for changeLearn about successful videomodelsAcquire practical tips for filminghigher quality videosUnderstand essentials forplanning a video with socialchange goalsGet suggestions for free onlineresources and inexpensiveequipment
Why it’s important for sociallyconscious individuals andchange-makers to create media- American media is omnipresent- Who creates the mediainfluences the type of media it is- The Bechdel test- Your voice and messages areneeded
Social Change Changes in beliefs/values and behaviors of society overtime, through individuals and groups in society Leads to structural changes such as laws, institutions, and what is considered a norm Moving towards social justice, economic justice,environmental justice, etc. Moving towards equity/equality and fairness Moving towards a higher quality of life What moves people towards social change? Education and information personal experience role models pressure: social pressure, legal pressure, financial pressure,political pressure What else?
Why Video? What made you want to takethis workshop? Power of video: Can humanize people andissues, tap into emotions –can portray a reality Can compress time andspace Spread information widelyand quickly Breaks literacy and languagebarriers Can document or provideproof We believe it has authority
Drawbacks / Limitations of Video Technology can be a barrier, especially as it requires: Availability of equipment Maintenance Training Costs can be prohibitive Can be manipulated or distorted; (arguably there is noobjective media) Can be threatening As with any tool, can be used in ways that are harmful,disruptive, dangerous One video doesn’t necessarily cater to all audiences What else?
Change Points The information in the video The process of making the video, or thepower dynamics within it’s making Audience Engagement - Action takenafter the video is watched
stages ofMaking aVideo Pre-production: planning stage Deciding your goals Making a plan Writing your treatment orstoryboard Production: filming Filming all your action shotsand interviews Post-production: editing Editing with video editingsoftware Distribution and Outreach Getting your video to people towatch Audience Engagement Getting people to take action
what makes for a GoodVideo?Content -Information itconveysDelivery - Howskillfully its madeModels of videoTalk to cameraShowingsomethingthrough video
Video for SocialChange:Models & Examples- Don’t Reinvent the Reel- Take advantage of films already made- Host film screenings- Use in conjunction with a campaign- Build online community or discussionaround the film- Sell the film as fundraiser- All of course, with permission from thefilmmakerStarting with the Most Basic…
- Google+ Hangouts- Video Documentation of your events- Google+Hangoutsoftware- CommunitySupported Filmhangout- Filmed Event
online video Blogsabout social issues Link to videoIt Gets Better project
Best CameraPractices Keep the camera still – use a tripod,monopod, table, or support yourself Resist the temptation to zoom and pana lot Make sure your background relates tothe theme – mise en scene Film in a quiet place and usemicrophones Film with good lighting, no backlighting Hold your camera steady for the shots,and hold for at least 5-10 seconds –can shorten in editing Keep your video short!
How-to Videos, orpositive exampleOccupy the mail
challenging Culture –bringing Taboo subjects into publicdiscourse & questioning the statusquo- The r word I am a Survivor ofRape
interviewing Get consent and informed consent Make your subject comfortable Choose your questions carefully torelate to your exact subject If you’re doing a short film, keepyour interviews short too Good sound – use lapel mic, and/or film in a quiet place Interview in a place that relates toyour subject Depth and interesting but notdistracting visuals behind Consider interviewing them whiledoing a related action
Visual story-telling:constructing Reality forthe viewerImages createmeaningTry to replicate thepersonal andhuman experienceof reality throughyour filmsMise en scene –“placing on stage”
planningcreativeShotsShoot the action itself, up closeand personalIe – chopping, digging, typing,writing, drummingFace of person doing actionMedium shot – torso and head,or maybe moreWide shot or behind shotContextualizes where theperson isPOV shot – point of view shotReaction shot
best STORYpracticesTry to tell the larger story through thepersonal exampleChoose a really interesting“character” (subject)Including for documentary/non-fiction filmsKeep it short and simpleEspecially when you start outEditing takes a very long time!
challenging Stereotypes,giving new information Ex - muslim woman skateboarderMaryama:Skateboarder
video to Promote a good CauseToxic soilbusters
Activist videos that informand call for actionCompelling storySlick /professional videoSimplified a complexissuewhich we tend to like,but is also problematicSimple and directrequests and actionstepsInvisibleChildren
Social Issue Films withAudience EngagementCampaignsThe film helps viewers -potential supporters,activists, stakeholders -internalize the issuevisually and emotionallyThen the campaignprovides audiencemembers easy ways totake action on the issue Fledgling Fund Working Films Participant Media
Often are web-based campaigns formovies, like Blue Vinyl or No ImpactMan.
Video BridgesProcess and product orientedVideo mediated communicationbetween groups“Upward” communicationVideo Bridge Project aboutDropping out of HighschoolQuestion BridgeVideo postcards between youth indifferent placesVideo Intervention Used in ahospital in Boston
Participatory video People telling their own stories or thestories of their own communities Those who are often not the mediamakers become the media makers Process and product oriented Press Pass TV Reel Grrls Community Supported Film
Witness, evidence, visual proofVideo that captures or documentsabuses or illegal activity, eitherintentionally or by chance WitnessVideo as a Tool for Development Research People testifying to environmental changes inSomoa Monitoring and Evaluation Insight share Video Proposals - Insight share Video for Record Keeping and documentation Video for self-feedback or group-feedback Can be used in training of teachers, counselors,etc. to watch selves and analyze from third personperspective.
Remember:the stages ofMaking a Video Pre-production: planning stage Deciding your goals Making a plan Writing your treatment orstoryboard Production: filming Filming all your action shotsand interviews Post-production: editing Editing with video editingsoftware Distribution Getting your video to people towatch Audience Engagement Getting people to take action
Pre-Production forChange Goals What is your message? What is your goal? And is it SMART? Specific, Measurable,Achievable, Relevant, and Timebound? Who is your primary audience? Who or what will this audience listen to? What type of change are you trying to achieve? What do you want your audience to do? Consumer change? Behavioral change? Have a new awareness, or know about aparticular resource? Political change? Become a part of a movement?
further Pre-productionplanningHow and when will your primaryaudiences see this video?What is your realistic capacityand what are your resources forthis project?Research – has this alreadybeen done?Who will your key strategicpartners be?Those who would LOVE toget this video out to theirnetworksGet them onboard early on
decide what Typeof video to makeFiction (narrative)NonfictionGet creative:animationsilent filmmusic videoexperimental
Pre-production planning forthe video itself Writing atreatment,script, orstoryboard
Distribution StrategyHow will you get your videoout to people so they knowabout it and watch it?- Internet- How will you get peopleto see it?- Have your partners andnetworks spread the word- Work with organizationsand relevant groups to use- Screenings – find yourspecific audience- Sell your DVD, put inlibraries- Conferences, festivals,related events
Audience EngagementStrategy- What specific actionsteps will you ask of youraudience?- Petition- Pledge- Vote- Organize- Activity- Screening- How will you make iteasy for them?- How will you measureimpact?
Student example -Advocacy Video Freud is Watching You: andClark Recycles : RecyclingCampaign Videos for ClarkUniversity And
Student Project non-fictionpositive exampleFat Cat: TheTrouble with PetObesity
let’s try makinga video planIdentify the issue you want toaddress and the message youwant to conveyIdentify the primary audiencewho can make a difference aroundthis issueDecide what you want to tell orshow your audience that will beinteresting and give new insightWhat action you want youraudience to take, or what do youwant to change?Decide what type of video you’llmake and create a video plan:draw a storyboard or write yourtreatment
good cheapEQUIPMENT Cameras Kodak zi8 Has mic input Canon Vixia Many types of a range of budgets Microphones Lapel Mic – AudioTechnica ATR3350 Rhode Video mic shotgun Monopod, tripod Fluid heads are better quality External Hard Drive Editing software Windows movie maker – free and basic iMovie – free and basic Corel video studio Pro Final Cut X
resources For affordable training or services: Public Access Stations Boston Neighorhood Network Cambridge Community TV Adult and Community Education Film and Video Meetup Groups Film school interns Press Pass TV Written Resources Witness – Video for Change onlinebook Working Films Fledgling Fund Center for Social Media
getting involved with VIDEOPROGRAMSCommunity SupportedFilmPressPass TVGlobal PotentialPowered by Girl –Media criticismGirls Make Movies –Girls LeadershipInstituteVideo Vanguards, YouthAction Coalition
In review:Videomodels forChangeTell YOUR story, or a personal storyof someone YOU knowVideo blogging – especially for acommon causeChallenge stereotypesExplore taboo subjects and questionthe status quoHow-to videosPositive example videosPromote a good causeCall people to action
In review –planning forimpactIdentify your main messageChoose your audienceIdentify what change or actionyou want to happenCollaborate with partnersPlan your story on paper first
In Review:video Basics torememberKeep camera still and hold yourshotsGet numerous shots – close,medium, far, side, behind, andreaction shotsFrame your subjects well usingrule of thirdsCapture clear audioFilm in good lighting and don’tbacklight your subject