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Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
Video for social change   so just workshop by ali pinschmidt
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Video for social change so just workshop by ali pinschmidt

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  • http://www.youtube.com/watch?feature=player_embedded&v=gluKuCZF2D8
  • http://www.youtube.com/watch?feature=player_embedded&v=l5SaXY-fpgE

    http://www.youtube.com/watch?feature=player_embedded&v=8Xm15nxxdNQ
  • http://www.youtube.com/watch?feature=player_embedded&v=KsD7L0qPzEQ
  • Transcript

    • 1. Video for Social Change Ali Pinschmidt alipinschmidt@yahoo.com alipinschmidt.wordpress.com
    • 2. goals of this Workshop Learn ways that video can be used for change Learn about successful video models Acquire practical tips for filming higher quality videos Understand essentials for planning a video with social change goals Get suggestions for free online resources and inexpensive equipment
    • 3. Why it’s important for socially conscious individuals and change-makers to create media - American media is omnipresent - Who creates the media influences the type of media it is - The Bechdel test - Your voice and messages are needed
    • 4. Social Change  Changes in beliefs/values and behaviors of society over time, through individuals and groups in society  Leads to structural changes  such as laws, institutions, and what is considered a norm  Moving towards social justice, economic justice, environmental justice, etc.  Moving towards equity/equality and fairness  Moving towards a higher quality of life  What moves people towards social change?  Education and information  personal experience  role models  pressure:  social pressure, legal pressure, financial pressure, political pressure  What else?
    • 5. Why Video?  What made you want to take this workshop?  Power of video:  Can humanize people and issues, tap into emotions – can portray a reality  Can compress time and space  Spread information widely and quickly  Breaks literacy and language barriers  Can document or provide proof  We believe it has authority
    • 6. Drawbacks / Limitations of Video  Technology can be a barrier, especially as it requires:  Availability of equipment  Maintenance  Training  Costs can be prohibitive  Can be manipulated or distorted; (arguably there is no objective media)  Can be threatening  As with any tool, can be used in ways that are harmful, disruptive, dangerous  One video doesn’t necessarily cater to all audiences  What else?
    • 7. Change Points  The information in the video  The process of making the video, or the power dynamics within it’s making  Audience Engagement - Action taken after the video is watched
    • 8. stages of Making a Video  Pre-production: planning stage  Deciding your goals  Making a plan  Writing your treatment or storyboard  Production: filming  Filming all your action shots and interviews  Post-production: editing  Editing with video editing software  Distribution and Outreach  Getting your video to people to watch  Audience Engagement  Getting people to take action
    • 9. what makes for a Good Video? Content - Information it conveys Delivery - How skillfully its made Models of video Talk to camera Showing something through video
    • 10. Video for Social Change: Models & Examples - Don’t Reinvent the Reel - Take advantage of films already made - Host film screenings - Use in conjunction with a campaign - Build online community or discussion around the film - Sell the film as fundraiser - All of course, with permission from the filmmaker Starting with the Most Basic…
    • 11. - Google+ Hangouts - Video Documentation of your events - Google+ Hangout software - Community Supported Film hangout - Filmed Event
    • 12. online video Blogs about social issues  Link to video It Gets Better project
    • 13. Best Camera Practices  Keep the camera still – use a tripod, monopod, table, or support yourself  Resist the temptation to zoom and pan a lot  Make sure your background relates to the theme – mise en scene  Film in a quiet place and use microphones  Film with good lighting, no backlighting  Hold your camera steady for the shots, and hold for at least 5-10 seconds – can shorten in editing  Keep your video short!
    • 14. How-to Videos, or positive example Occupy the mail
    • 15. challenging Culture – bringing Taboo subjects into public discourse & questioning the status quo-  The r word  I am a Survivor of Rape
    • 16. interviewing  Get consent and informed consent  Make your subject comfortable  Choose your questions carefully to relate to your exact subject  If you’re doing a short film, keep your interviews short too  Good sound – use lapel mic, and /or film in a quiet place  Interview in a place that relates to your subject  Depth and interesting but not distracting visuals behind  Consider interviewing them while doing a related action
    • 17. Visual story-telling: constructing Reality for the viewer Images create meaning Try to replicate the personal and human experience of reality through your films Mise en scene – “placing on stage”
    • 18. planning creative Shots Shoot the action itself, up close and personal Ie – chopping, digging, typing, writing, drumming Face of person doing action Medium shot – torso and head, or maybe more Wide shot or behind shot Contextualizes where the person is POV shot – point of view shot Reaction shot
    • 19. rule of Thirds
    • 20. It comes together in the editing…
    • 21. learn by Watching!
    • 22. best STORY practices Try to tell the larger story through the personal example Choose a really interesting “character” (subject) Including for documentary/non- fiction films Keep it short and simple Especially when you start out Editing takes a very long time!
    • 23. challenging Stereotypes, giving new information  Ex - muslim woman skateboarder Maryama: Skateboarder
    • 24. video to Promote a good Cause Toxic soil busters
    • 25. Activist videos that inform and call for action Compelling story Slick /professional video Simplified a complex issue which we tend to like, but is also problematic Simple and direct requests and action steps Invisible Children
    • 26. Social Issue Films with Audience Engagement Campaigns The film helps viewers - potential supporters, activists, stakeholders - internalize the issue visually and emotionally Then the campaign provides audience members easy ways to take action on the issue  Fledgling Fund  Working Films  Participant Media
    • 27. Often are web-based campaigns for movies, like Blue Vinyl or No Impact Man.
    • 28. Video Bridges Process and product oriented Video mediated communication between groups “Upward” communication Video Bridge Project about Dropping out of Highschool Question Bridge Video postcards between youth in different places Video Intervention Used in a hospital in Boston
    • 29. Participatory video  People telling their own stories or the stories of their own communities  Those who are often not the media makers become the media makers  Process and product oriented  Press Pass TV  Reel Grrls  Community Supported Film
    • 30. Witness, evidence, visual proof Video that captures or documents abuses or illegal activity, either intentionally or by chance  Witness Video as a Tool for Development  Research  People testifying to environmental changes in Somoa  Monitoring and Evaluation  Insight share  Video Proposals - Insight share  Video for Record Keeping and documentation  Video for self-feedback or group-feedback  Can be used in training of teachers, counselors, etc. to watch selves and analyze from third person perspective.
    • 31. Remember: the stages of Making a Video  Pre-production: planning stage  Deciding your goals  Making a plan  Writing your treatment or storyboard  Production: filming  Filming all your action shots and interviews  Post-production: editing  Editing with video editing software  Distribution  Getting your video to people to watch  Audience Engagement  Getting people to take action
    • 32. Pre-Production for Change Goals  What is your message?  What is your goal?  And is it SMART? Specific, Measurable, Achievable, Relevant, and Timebound?  Who is your primary audience?  Who or what will this audience listen to?  What type of change are you trying to achieve?  What do you want your audience to do?  Consumer change?  Behavioral change?  Have a new awareness, or know about a particular resource?  Political change?  Become a part of a movement?
    • 33. further Pre-production planning How and when will your primary audiences see this video? What is your realistic capacity and what are your resources for this project? Research – has this already been done? Who will your key strategic partners be? Those who would LOVE to get this video out to their networks Get them onboard early on
    • 34. decide what Type of video to make Fiction (narrative) Nonfiction Get creative: animation silent film music video experimental
    • 35. Pre-production planning for the video itself  Writing a treatment, script, or storyboard
    • 36. Distribution Strategy How will you get your video out to people so they know about it and watch it? - Internet - How will you get people to see it? - Have your partners and networks spread the word - Work with organizations and relevant groups to use - Screenings – find your specific audience - Sell your DVD, put in libraries - Conferences, festivals, related events
    • 37. Audience Engagement Strategy - What specific action steps will you ask of your audience? - Petition - Pledge - Vote - Organize - Activity - Screening - How will you make it easy for them? - How will you measure impact?
    • 38. Student example - Advocacy Video  Freud is Watching You: and Clark Recycles : Recycling Campaign Videos for Clark University  And
    • 39. Student Project non-fiction positive example Fat Cat: The Trouble with Pet Obesity
    • 40. let’s try making a video plan Identify the issue you want to address and the message you want to convey Identify the primary audience who can make a difference around this issue Decide what you want to tell or show your audience that will be interesting and give new insight What action you want your audience to take, or what do you want to change? Decide what type of video you’ll make and create a video plan: draw a storyboard or write your treatment
    • 41. good cheap EQUIPMENT  Cameras  Kodak zi8  Has mic input  Canon Vixia  Many types of a range of budgets  Microphones  Lapel Mic – AudioTechnica ATR3350  Rhode Video mic shotgun  Monopod, tripod  Fluid heads are better quality  External Hard Drive  Editing software  Windows movie maker – free and basic  iMovie – free and basic  Corel video studio Pro  Final Cut X
    • 42. resources  For affordable training or services:  Public Access Stations  Boston Neighorhood Network  Cambridge Community TV  Adult and Community Education  Film and Video Meetup Groups  Film school interns  Press Pass TV  Written Resources  Witness – Video for Change online book  Working Films  Fledgling Fund  Center for Social Media
    • 43. getting involved with VIDEO PROGRAMS Community Supported Film PressPass TV Global Potential Powered by Girl – Media criticism Girls Make Movies – Girls Leadership Institute Video Vanguards, Youth Action Coalition
    • 44. In review: Video models for Change Tell YOUR story, or a personal story of someone YOU know Video blogging – especially for a common cause Challenge stereotypes Explore taboo subjects and question the status quo How-to videos Positive example videos Promote a good cause Call people to action
    • 45. In review – planning for impact Identify your main message Choose your audience Identify what change or action you want to happen Collaborate with partners Plan your story on paper first
    • 46. In Review: video Basics to remember Keep camera still and hold your shots Get numerous shots – close, medium, far, side, behind, and reaction shots Frame your subjects well using rule of thirds Capture clear audio Film in good lighting and don’t backlight your subject
    • 47. Thank you! alipinschmidt@yahoo.com alipinschmidt.wordpress.com www.csfilm.org

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