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Video for
Social Change
Ali Pinschmidt
alipinschmidt@yahoo.com
alipinschmidt.wordpress.com
goals of this
Workshop
Learn ways that video can be
used for change
Learn about successful video
models
Acquire practic...
Why it’s important for socially
conscious individuals and
change-makers to create media
- American media is omnipresent
- ...
Social Change
 Changes in beliefs/values and behaviors of society over
time, through individuals and groups in society
 ...
Why Video?
 What made you want to take
this workshop?
 Power of video:
 Can humanize people and
issues, tap into emotio...
Drawbacks / Limitations of Video
 Technology can be a barrier, especially as it requires:
 Availability of equipment
 M...
Change Points
 The information in the video
 The process of making the video, or the
power dynamics within it’s making
...
stages of
Making a
Video
 Pre-production: planning stage
 Deciding your goals
 Making a plan
 Writing your treatment o...
what makes for a Good
Video?
Content -
Information it
conveys
Delivery - How
skillfully its made
Models of video
Talk ...
Video for Social
Change:
Models & Examples
- Don’t Reinvent the Reel
- Take advantage of films already made
- Host film sc...
- Google+ Hangouts
- Video Documentation of your events
- Google+
Hangout
software
- Community
Supported Film
hangout
- Fi...
online video Blogs
about social issues
 Link to video
It Gets Better project
Best Camera
Practices
 Keep the camera still – use a tripod,
monopod, table, or support yourself
 Resist the temptation ...
How-to Videos, or
positive example
Occupy the mail
challenging Culture –
bringing Taboo subjects into public
discourse & questioning the status
quo-
 The r word
 I am a Su...
interviewing
 Get consent and informed consent
 Make your subject comfortable
 Choose your questions carefully to
relat...
Visual story-telling:
constructing Reality for
the viewer
Images create
meaning
Try to replicate the
personal and
human ...
planning
creative
Shots
Shoot the action itself, up close
and personal
Ie – chopping, digging, typing,
writing, drumming...
rule of Thirds
It comes together
in the editing…
learn by Watching!
best STORY
practices
Try to tell the larger story through the
personal example
Choose a really interesting
“character” (...
challenging Stereotypes,
giving new information
 Ex - muslim woman skateboarder
Maryama:
Skateboarder
video to Promote a good Cause
Toxic soil
busters
Activist videos that inform
and call for action
Compelling story
Slick /professional video
Simplified a complex
issue
...
Social Issue Films with
Audience Engagement
Campaigns
The film helps viewers -
potential supporters,
activists, stakehold...
Often are web-based campaigns for
movies, like Blue Vinyl or No Impact
Man.
Video Bridges
Process and product oriented
Video mediated communication
between groups
“Upward” communication
Video Br...
Participatory video
 People telling their own stories or the
stories of their own communities
 Those who are often not t...
Witness, evidence, visual proof
Video that captures or documents
abuses or illegal activity, either
intentionally or by ...
Remember:
the stages of
Making a Video
 Pre-production: planning stage
 Deciding your goals
 Making a plan
 Writing yo...
Pre-Production for
Change Goals
 What is your message?
 What is your goal?
 And is it SMART? Specific, Measurable,
Achi...
further Pre-production
planning
How and when will your primary
audiences see this video?
What is your realistic capacity...
decide what Type
of video to make
Fiction (narrative)
Nonfiction
Get creative:
animation
silent film
music video
ex...
Pre-production planning for
the video itself
 Writing a
treatment,
script, or
storyboard
Distribution Strategy
How will you get your video
out to people so they know
about it and watch it?
- Internet
- How will ...
Audience Engagement
Strategy
- What specific action
steps will you ask of your
audience?
- Petition
- Pledge
- Vote
- Orga...
Student example -
Advocacy Video
 Freud is Watching You: and
Clark Recycles : Recycling
Campaign Videos for Clark
Univers...
Student Project non-fiction
positive example
Fat Cat: The
Trouble with Pet
Obesity
let’s try making
a video plan
Identify the issue you want to
address and the message you
want to convey
Identify the pri...
good cheap
EQUIPMENT
 Cameras
 Kodak zi8
 Has mic input
 Canon Vixia
 Many types of a range of budgets
 Microphones
...
resources
 For affordable training or services:
 Public Access Stations
 Boston Neighorhood Network
 Cambridge Communi...
getting involved with VIDEO
PROGRAMS
Community Supported
Film
PressPass TV
Global Potential
Powered by Girl –
Media cr...
In review:
Video
models for
Change
Tell YOUR story, or a personal story
of someone YOU know
Video blogging – especially ...
In review –
planning for
impact
Identify your main message
Choose your audience
Identify what change or action
you want...
In Review:
video Basics to
remember
Keep camera still and hold your
shots
Get numerous shots – close,
medium, far, side,...
Thank you!
alipinschmidt@yahoo.com
alipinschmidt.wordpress.com
www.csfilm.org
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  • Transcript of "Video for social change so just workshop by ali pinschmidt"

    1. 1. Video for Social Change Ali Pinschmidt alipinschmidt@yahoo.com alipinschmidt.wordpress.com
    2. 2. goals of this Workshop Learn ways that video can be used for change Learn about successful video models Acquire practical tips for filming higher quality videos Understand essentials for planning a video with social change goals Get suggestions for free online resources and inexpensive equipment
    3. 3. Why it’s important for socially conscious individuals and change-makers to create media - American media is omnipresent - Who creates the media influences the type of media it is - The Bechdel test - Your voice and messages are needed
    4. 4. Social Change  Changes in beliefs/values and behaviors of society over time, through individuals and groups in society  Leads to structural changes  such as laws, institutions, and what is considered a norm  Moving towards social justice, economic justice, environmental justice, etc.  Moving towards equity/equality and fairness  Moving towards a higher quality of life  What moves people towards social change?  Education and information  personal experience  role models  pressure:  social pressure, legal pressure, financial pressure, political pressure  What else?
    5. 5. Why Video?  What made you want to take this workshop?  Power of video:  Can humanize people and issues, tap into emotions – can portray a reality  Can compress time and space  Spread information widely and quickly  Breaks literacy and language barriers  Can document or provide proof  We believe it has authority
    6. 6. Drawbacks / Limitations of Video  Technology can be a barrier, especially as it requires:  Availability of equipment  Maintenance  Training  Costs can be prohibitive  Can be manipulated or distorted; (arguably there is no objective media)  Can be threatening  As with any tool, can be used in ways that are harmful, disruptive, dangerous  One video doesn’t necessarily cater to all audiences  What else?
    7. 7. Change Points  The information in the video  The process of making the video, or the power dynamics within it’s making  Audience Engagement - Action taken after the video is watched
    8. 8. stages of Making a Video  Pre-production: planning stage  Deciding your goals  Making a plan  Writing your treatment or storyboard  Production: filming  Filming all your action shots and interviews  Post-production: editing  Editing with video editing software  Distribution and Outreach  Getting your video to people to watch  Audience Engagement  Getting people to take action
    9. 9. what makes for a Good Video? Content - Information it conveys Delivery - How skillfully its made Models of video Talk to camera Showing something through video
    10. 10. Video for Social Change: Models & Examples - Don’t Reinvent the Reel - Take advantage of films already made - Host film screenings - Use in conjunction with a campaign - Build online community or discussion around the film - Sell the film as fundraiser - All of course, with permission from the filmmaker Starting with the Most Basic…
    11. 11. - Google+ Hangouts - Video Documentation of your events - Google+ Hangout software - Community Supported Film hangout - Filmed Event
    12. 12. online video Blogs about social issues  Link to video It Gets Better project
    13. 13. Best Camera Practices  Keep the camera still – use a tripod, monopod, table, or support yourself  Resist the temptation to zoom and pan a lot  Make sure your background relates to the theme – mise en scene  Film in a quiet place and use microphones  Film with good lighting, no backlighting  Hold your camera steady for the shots, and hold for at least 5-10 seconds – can shorten in editing  Keep your video short!
    14. 14. How-to Videos, or positive example Occupy the mail
    15. 15. challenging Culture – bringing Taboo subjects into public discourse & questioning the status quo-  The r word  I am a Survivor of Rape
    16. 16. interviewing  Get consent and informed consent  Make your subject comfortable  Choose your questions carefully to relate to your exact subject  If you’re doing a short film, keep your interviews short too  Good sound – use lapel mic, and /or film in a quiet place  Interview in a place that relates to your subject  Depth and interesting but not distracting visuals behind  Consider interviewing them while doing a related action
    17. 17. Visual story-telling: constructing Reality for the viewer Images create meaning Try to replicate the personal and human experience of reality through your films Mise en scene – “placing on stage”
    18. 18. planning creative Shots Shoot the action itself, up close and personal Ie – chopping, digging, typing, writing, drumming Face of person doing action Medium shot – torso and head, or maybe more Wide shot or behind shot Contextualizes where the person is POV shot – point of view shot Reaction shot
    19. 19. rule of Thirds
    20. 20. It comes together in the editing…
    21. 21. learn by Watching!
    22. 22. best STORY practices Try to tell the larger story through the personal example Choose a really interesting “character” (subject) Including for documentary/non- fiction films Keep it short and simple Especially when you start out Editing takes a very long time!
    23. 23. challenging Stereotypes, giving new information  Ex - muslim woman skateboarder Maryama: Skateboarder
    24. 24. video to Promote a good Cause Toxic soil busters
    25. 25. Activist videos that inform and call for action Compelling story Slick /professional video Simplified a complex issue which we tend to like, but is also problematic Simple and direct requests and action steps Invisible Children
    26. 26. Social Issue Films with Audience Engagement Campaigns The film helps viewers - potential supporters, activists, stakeholders - internalize the issue visually and emotionally Then the campaign provides audience members easy ways to take action on the issue  Fledgling Fund  Working Films  Participant Media
    27. 27. Often are web-based campaigns for movies, like Blue Vinyl or No Impact Man.
    28. 28. Video Bridges Process and product oriented Video mediated communication between groups “Upward” communication Video Bridge Project about Dropping out of Highschool Question Bridge Video postcards between youth in different places Video Intervention Used in a hospital in Boston
    29. 29. Participatory video  People telling their own stories or the stories of their own communities  Those who are often not the media makers become the media makers  Process and product oriented  Press Pass TV  Reel Grrls  Community Supported Film
    30. 30. Witness, evidence, visual proof Video that captures or documents abuses or illegal activity, either intentionally or by chance  Witness Video as a Tool for Development  Research  People testifying to environmental changes in Somoa  Monitoring and Evaluation  Insight share  Video Proposals - Insight share  Video for Record Keeping and documentation  Video for self-feedback or group-feedback  Can be used in training of teachers, counselors, etc. to watch selves and analyze from third person perspective.
    31. 31. Remember: the stages of Making a Video  Pre-production: planning stage  Deciding your goals  Making a plan  Writing your treatment or storyboard  Production: filming  Filming all your action shots and interviews  Post-production: editing  Editing with video editing software  Distribution  Getting your video to people to watch  Audience Engagement  Getting people to take action
    32. 32. Pre-Production for Change Goals  What is your message?  What is your goal?  And is it SMART? Specific, Measurable, Achievable, Relevant, and Timebound?  Who is your primary audience?  Who or what will this audience listen to?  What type of change are you trying to achieve?  What do you want your audience to do?  Consumer change?  Behavioral change?  Have a new awareness, or know about a particular resource?  Political change?  Become a part of a movement?
    33. 33. further Pre-production planning How and when will your primary audiences see this video? What is your realistic capacity and what are your resources for this project? Research – has this already been done? Who will your key strategic partners be? Those who would LOVE to get this video out to their networks Get them onboard early on
    34. 34. decide what Type of video to make Fiction (narrative) Nonfiction Get creative: animation silent film music video experimental
    35. 35. Pre-production planning for the video itself  Writing a treatment, script, or storyboard
    36. 36. Distribution Strategy How will you get your video out to people so they know about it and watch it? - Internet - How will you get people to see it? - Have your partners and networks spread the word - Work with organizations and relevant groups to use - Screenings – find your specific audience - Sell your DVD, put in libraries - Conferences, festivals, related events
    37. 37. Audience Engagement Strategy - What specific action steps will you ask of your audience? - Petition - Pledge - Vote - Organize - Activity - Screening - How will you make it easy for them? - How will you measure impact?
    38. 38. Student example - Advocacy Video  Freud is Watching You: and Clark Recycles : Recycling Campaign Videos for Clark University  And
    39. 39. Student Project non-fiction positive example Fat Cat: The Trouble with Pet Obesity
    40. 40. let’s try making a video plan Identify the issue you want to address and the message you want to convey Identify the primary audience who can make a difference around this issue Decide what you want to tell or show your audience that will be interesting and give new insight What action you want your audience to take, or what do you want to change? Decide what type of video you’ll make and create a video plan: draw a storyboard or write your treatment
    41. 41. good cheap EQUIPMENT  Cameras  Kodak zi8  Has mic input  Canon Vixia  Many types of a range of budgets  Microphones  Lapel Mic – AudioTechnica ATR3350  Rhode Video mic shotgun  Monopod, tripod  Fluid heads are better quality  External Hard Drive  Editing software  Windows movie maker – free and basic  iMovie – free and basic  Corel video studio Pro  Final Cut X
    42. 42. resources  For affordable training or services:  Public Access Stations  Boston Neighorhood Network  Cambridge Community TV  Adult and Community Education  Film and Video Meetup Groups  Film school interns  Press Pass TV  Written Resources  Witness – Video for Change online book  Working Films  Fledgling Fund  Center for Social Media
    43. 43. getting involved with VIDEO PROGRAMS Community Supported Film PressPass TV Global Potential Powered by Girl – Media criticism Girls Make Movies – Girls Leadership Institute Video Vanguards, Youth Action Coalition
    44. 44. In review: Video models for Change Tell YOUR story, or a personal story of someone YOU know Video blogging – especially for a common cause Challenge stereotypes Explore taboo subjects and question the status quo How-to videos Positive example videos Promote a good cause Call people to action
    45. 45. In review – planning for impact Identify your main message Choose your audience Identify what change or action you want to happen Collaborate with partners Plan your story on paper first
    46. 46. In Review: video Basics to remember Keep camera still and hold your shots Get numerous shots – close, medium, far, side, behind, and reaction shots Frame your subjects well using rule of thirds Capture clear audio Film in good lighting and don’t backlight your subject
    47. 47. Thank you! alipinschmidt@yahoo.com alipinschmidt.wordpress.com www.csfilm.org
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