Plastic Surgery Marketing - Google SEO

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My presentation at The Meeting (Plastic Surgery Conference). The course focused on Google SEO.

My presentation at The Meeting (Plastic Surgery Conference). The course focused on Google SEO.

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  • 7:05- IntroduceDecade long SEOLike ChallengeFigured out Google Algo 2006FormulaWrote a book
  • (7:05)How many of you at some point were ranked on the first page?Lost your ranks?You will learn why in this sessionHow many of you want to be #1?Think it’s impossible?Then what are you doing here?
  • (7:10)
  • 7:12How many of you searched on Google in the past week?2 Billion searches a dayMost important marketing channelGoogle is a challenge200 algorithm criteriumSecretChangeNew technologies
  • 7:15Rankings,AdwordsSEOAuthorship, Places, ReviewsGoogle Plus4 min
  • 7:17How many live in cities larger than 500,00071 X $5000= $355,000
  • 7:19Explain each row
  • 7:22One Month ConversionsExplain both graphs7:19
  • 7:27
  • 7:33200 Criteria
  • 7:36Title – What to say in it,- how long is it? - Each page has unique title
  • 7:39Complicated – skip most of it
  • 7:45How Google worksQualityquantity
  • 8:00
  • 8:30Title lombardiplasticsurgery.com/breast-augmentationFreshBlog example
  • 8:40Weeding out spamHow to find duplicate contentWhat’s a good link, bad link and no value link- Google pushing Google Plus
  • 8:45
  • 8:45
  • 9:00

Transcript

  • 1. SEO Simplified Ali Husayni
  • 2. What You Will Learn in This Course SEO 101:      SEO definitions Why Google? How does Google work? Google challenges Case study: Increasing Internet-based patients Advanced SEO:  How to Rank on Google (Workshop)  Google updates: Why you lost ranks?  How to choose an SEO company
  • 3. Definitions                SEO Organic Results SEM (PPC) Adwords Google Places (Maps) Google Plus Authorship Google Reviews Optimization Visitors (Traffic) Unique Visitors Leads (Conversions) Conversion Rate CRO Responsive Website
  • 4. Why We Focus on Google? 67% 14% 11% Others 4%
  • 5. – Authorship
  • 6. Conversions (September 2013) In September 2013, Dr. Andrew Miller received: 213 leads from Google Organic 71 new patients Feb Mar Apr May Jun Jul Aug
  • 7. Ranking Report Sample
  • 8. Traffic and Conversions (September 2013) Google Organic 3,147 Google Adwords 1,809 Direct 1,287 Other 824
  • 9. Questions?
  • 10. Google SEO Simplified Formula: Content + Optimization + Popularity
  • 11. Content is King! Content     Unique Fresh Answers Questions Human Audience
  • 12. Making Your Site Google Friendly Optimization     HTML Code Text Site Speed Sitemaps
  • 13. How Many Citations Does Your Site Have? Popularity    Links Social Media Reviews
  • 14. Questions / Break
  • 15. How to Rank on Google (Workshop)       Content Unique Fresh Answers Questions Human Audience Optimization  Text Site Speed HTML Code  Popularity      Links Social Media Reviews
  • 16. Google Algorithm Updates  Looking years future Past 10 into the Duplicate Content (Panda) Google Plus Low-Quality Links (Penguin)  Authorship Strength  Intent (Hummingbird)  Google Reviews 
  • 17. What to Expect From Your SEO Company  Site Audit  SEO Strategy Development  Realistic Time Frame  100% Money-Back Guarantee  Measure Success Traffic  Leads  Patients
  • 18. Sample Report (Dr. Miller September 2013)
  • 19. Questions?