About Rock The Boat Marketing
Rock The Boat Marketing, LLC is a consulting boutique specializing in digital marketing
strategy for financial services companies.
Founder and Principal Pat Allen’s financial services experience is a blend of marketing
and publishing. It uniquely qualifies her, with her network of hard-working professionals, to
help financial services companies draft and execute on digital strategies.
Pat’s resume includes several years in senior marketing and communications positions
with Chicago’s great investment management companies (Claymore Securities as
Director of Marketing, Calamos Investments as Director of Web Channel Development,
Morgan Stanley/Van Kampen Investments as Director of Marketing Communications and
Scudder Funds/Kemper Funds as Director of Electronic Communications) and several
years in senior editorial and publishing roles for retail banking’s leading professional
services organizations (BAI as Director of the Publishing channel and the U.S. League of
Savings Institutions as Senior Editor). She’s been consulting with investment managers
and associations intermittently since 2001.
What do people do when Since 1996, when she led a wee team in the development of the intermediary industry’s
the boat’s rocking? first Web site (Kemper.com), Pat’s passion has been directed toward the speed-to-market
communications advantage and measurability of digital media.
They rethink the positions Services include:
they’ve taken. • Digital strategy consulting
• CRM/database marketing
• Content strategy consulting
• Web analytics
• Social media • Training
New address effective August 1, 2009
Rock The Boat Marketing
27475 Ferry Road 30 S. Wacker Ave.
Warrenville, IL 60555
Chicago, IL 60606
Would you like to be notified when the next Rock The Boat Marketing ebook is
available? Please send an email to info@rocktheboatmarketing to subscribe.
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