Linked In & Facebook, et al On Line Social Networking
Linked In Statistics <ul><li>Linked In is a professional “social networking” site </li></ul><ul><li>Linked In is an online...
Why Link In? <ul><li>Over 30 million professionals use LinkedIn to exchange information, ideas and opportunities </li></ul...
Your Network = Your Success Networking is a life practice that affects: <ul><li>Getting a Job </li></ul><ul><li>Pay and Pr...
Linked In Allows You To: <ul><li>Find potential clients, service providers, subject experts, and partners who come recomme...
<ul><li>Where professionals network </li></ul><ul><li>Students, entrepreneurs, corporate executives and recruiters all sig...
Sample screen shot
Renee’s Page <ul><li>Renee M. Alfieri PCC, CEC, CMF, GCDF, CEIP, CWDP, CPRW              </li></ul><ul><li>Career Developm...
Find Jobs <ul><li>Find a job using your LinkedIn network </li></ul><ul><li>Keywords: e.g. &quot;Engineer&quot; or &quot;Pr...
Your Job Search <ul><li>Search by job title, industry, keyword </li></ul><ul><li>The Linked In website is partnered with “...
You Choose –  Quality vs. Quantity <ul><li>Quality:  For those that are more private people or who hold positions that don...
Linked In: Groups <ul><li>Groups Directory </li></ul><ul><li>LinkedIn’s Groups Directory allows you to find communities of...
Linked In: Sample Groups <ul><li>Linked:HR   </li></ul><ul><li>SHRM Networking Group   </li></ul><ul><li>Human Resources P...
Linked In: Applications <ul><li>Featured Applications </li></ul><ul><li>Linked In Applications enable you to enrich your p...
Linked In: Featured Applications <ul><li>Word Press </li></ul><ul><li>Reading List by Amazon </li></ul><ul><li>Huddle Work...
Facebook <ul><li>More than 110 million active users, mostly social, some business </li></ul><ul><li>Facebook is the 4 th  ...
Facebook <ul><li>Regular search:  http:// www.facebook.com/srch.php  lets you find classmates by any university name or co...
Facebook is Web 2.0 Marketing <ul><li>LinkedIn’s “My company is hiring” </li></ul><ul><ul><li>http:// www.facebook.com/app...
Facebook is Web 2.0 Marketing <ul><li>Use it on your wireless devices (e.g.,  Facebook  for Blackberry app , or  Facebook’...
Food for Thought <ul><li>Twitter </li></ul><ul><li>Zoom Info </li></ul><ul><li>My Space (Google) </li></ul><ul><li>Google ...
The Conversation Prism
Questions
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Linked Infor Presentationfor Dol2 Dec08

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Linked Infor Presentationfor Dol2 Dec08

  1. 1. Linked In & Facebook, et al On Line Social Networking
  2. 2. Linked In Statistics <ul><li>Linked In is a professional “social networking” site </li></ul><ul><li>Linked In is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. </li></ul><ul><li>12.5% are senior management </li></ul><ul><li>It is free to join. After you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join Linked In and connect to you. </li></ul>
  3. 3. Why Link In? <ul><li>Over 30 million professionals use LinkedIn to exchange information, ideas and opportunities </li></ul><ul><li>Stay informed about your contacts and industry </li></ul><ul><li>Find the people & knowledge you need to achieve your goals </li></ul><ul><li>Control your professional identity online </li></ul>
  4. 4. Your Network = Your Success Networking is a life practice that affects: <ul><li>Getting a Job </li></ul><ul><li>Pay and Promotion </li></ul><ul><li>Influence and effectiveness </li></ul><ul><li>Venture Capital & Financing </li></ul><ul><li>Organizational learning and doing </li></ul><ul><li>Word of Mouth marketing </li></ul><ul><li>Strategic alliances </li></ul><ul><li>Financial stability </li></ul><ul><li>Democracy </li></ul><ul><li>Happiness </li></ul><ul><li>Health </li></ul>
  5. 5. Linked In Allows You To: <ul><li>Find potential clients, service providers, subject experts, and partners who come recommended </li></ul><ul><li>Be found for business opportunities </li></ul><ul><li>Search for great jobs for you AND your clients </li></ul><ul><li>Discover inside connections that can help you land jobs and close deals </li></ul><ul><li>Post and distribute job announcements </li></ul><ul><li>Find high-quality passive candidates </li></ul><ul><li>Get introduced to other professionals through the people you know </li></ul>
  6. 6. <ul><li>Where professionals network </li></ul><ul><li>Students, entrepreneurs, corporate executives and recruiters all signed up and active </li></ul><ul><li>Be thorough -- think of this as your online resume, with even more detail </li></ul><ul><li>Ask questions and answer others to be seen as an authority </li></ul><ul><li>Search for people - teachers, old bosses and co-workers, CEO’s of companies you wish to work for </li></ul>Linked In Allows You To: con’t
  7. 7. Sample screen shot
  8. 8. Renee’s Page <ul><li>Renee M. Alfieri PCC, CEC, CMF, GCDF, CEIP, CWDP, CPRW        </li></ul><ul><li>Career Development Coach & HR Consultant, Empowering Inquiry by Renee </li></ul><ul><li>Location </li></ul><ul><ul><li>Greater New York City Area </li></ul></ul><ul><li>Industry </li></ul><ul><ul><li>Professional Training & Coaching </li></ul></ul><ul><li>Current </li></ul><ul><ul><ul><ul><li>Career Development Coach at Empowering Inquiry by Renee LLC </li></ul></ul></ul></ul><ul><li>Past </li></ul><ul><ul><ul><ul><li>Vice President, Human Resources at CorrectNet , Inc. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sr. Human Resources Business Partner at First Data </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Human Resources Manager at The Home Depot </li></ul></ul></ul></ul><ul><li>Education </li></ul><ul><ul><ul><ul><li>New York University </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cornell University </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Dale Carnegie Center for Excellence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pace University </li></ul></ul></ul></ul><ul><li>Recommendations </li></ul><ul><ul><li>8 people have recommended Renee M. Alfieri </li></ul></ul><ul><li>Connections </li></ul><ul><ul><li>171 connections </li></ul></ul>
  9. 9. Find Jobs <ul><li>Find a job using your LinkedIn network </li></ul><ul><li>Keywords: e.g. &quot;Engineer&quot; or &quot;Product Manager&quot; </li></ul><ul><li>Country: </li></ul><ul><li>Be Found </li></ul><ul><li>Tips for finding jobs with LinkedIn </li></ul><ul><li>Update Your Profile </li></ul><ul><li>A complete, updated profile helps recruiters find you with opportunities. Edit your profile </li></ul><ul><li>Get Recommendations </li></ul><ul><li>Your profile represents you so make sure you put your best foot forward. Request recommendations. </li></ul><ul><li>Add Connections </li></ul><ul><li>Your chances of getting any job are much better when you know someone at the company. Add connections. </li></ul>
  10. 10. Your Job Search <ul><li>Search by job title, industry, keyword </li></ul><ul><li>The Linked In website is partnered with “Simply Hired” (search engine) </li></ul><ul><li>Leverage your connections for the inside contact to find the hiring manager / decision-maker to improve your chances of success </li></ul>
  11. 11. You Choose – Quality vs. Quantity <ul><li>Quality: For those that are more private people or who hold positions that don't require you to network your pants off, it's best for you to keep your connections to just folks you know. And use the introductions to really connect those that have benefit to your connections. </li></ul><ul><li>Quantity: For others, who are avid networkers and accept all invitations. Those who are also building a business and use LinkedIn as a tool for marketing, advertising, branding, etc. I also accept introduction forwards from my 800+ connections when requested. It's up to the next person to accept it or not. Most folks have a legitimate reason to connect. Just last week I connected distant cousins LOL....cracked me up. Another connection helped one guy do some real estate transactions. </li></ul><ul><li>To close, just remember that those with the mass number of connections (Like me) are very helpful people that want to help connect/network. So it's not a bad thing, just what you chose to do with your profile. </li></ul>
  12. 12. Linked In: Groups <ul><li>Groups Directory </li></ul><ul><li>LinkedIn’s Groups Directory allows you to find communities of professionals who share a common experience, passion, interest, affiliation or goal. </li></ul><ul><li>Find a group that's right for you. </li></ul>
  13. 13. Linked In: Sample Groups <ul><li>Linked:HR </li></ul><ul><li>SHRM Networking Group </li></ul><ul><li>Human Resources Professionals Worldwide </li></ul><ul><li>The HR Alliance </li></ul><ul><li>Executive Suite </li></ul><ul><li>C.W. Post College of Management Students and Alumni </li></ul><ul><li>LHH Alumni Network </li></ul>
  14. 14. Linked In: Applications <ul><li>Featured Applications </li></ul><ul><li>Linked In Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective. </li></ul><ul><li>Applications are added to your homepage and profile enabling you to control who gets access to what information. </li></ul>
  15. 15. Linked In: Featured Applications <ul><li>Word Press </li></ul><ul><li>Reading List by Amazon </li></ul><ul><li>Huddle Workspaces </li></ul><ul><li>Polls </li></ul><ul><li>Box.net Files </li></ul><ul><li>Blog Link </li></ul><ul><li>Slide Share Presentations </li></ul><ul><li>Google Presentations </li></ul><ul><li>Company Buzz </li></ul><ul><li>My Travel </li></ul>
  16. 16. Facebook <ul><li>More than 110 million active users, mostly social, some business </li></ul><ul><li>Facebook is the 4 th most trafficked website in the world </li></ul><ul><li>Facebook is most the trafficked social media site in the world (surpassed MySpace) </li></ul><ul><li>About 50% “out of college” </li></ul><ul><li>#1 site for people ages 17-25, 50% of them visit daily </li></ul><ul><li>25-35 yr olds are fastest growing audience </li></ul>
  17. 17. Facebook <ul><li>Regular search: http:// www.facebook.com/srch.php lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks) </li></ul><ul><li>The profile search has the most field criteria choices (interests, location, etc.), but only searches within your network </li></ul><ul><li>Friend finder lets you upload an address book or IM list file, or search by a name or email across all of Facebook </li></ul><ul><li>Join regional networks to find local prospects </li></ul><ul><ul><li>http:// www.facebook.com/networks/networks.php?view =geographies </li></ul></ul><ul><li>Search for former employee and alumni groups </li></ul><ul><ul><li>http:// www.facebook.com/s.php?&ref =search </li></ul></ul><ul><ul><li>Or site:www.facebook.com pitney.bowes </li></ul></ul>Jun 7, 2009 © JobMachine, Inc. All rights reserved. Do not duplicate.
  18. 18. Facebook is Web 2.0 Marketing <ul><li>LinkedIn’s “My company is hiring” </li></ul><ul><ul><li>http:// www.facebook.com/apps/application.php?id =2415694143&b&ref=pd </li></ul></ul><ul><li>Create a company Facebook page </li></ul><ul><li>Contextual advertising: </li></ul><ul><ul><li>Social Ads seen by users who visit your Facebook page or website site </li></ul></ul><ul><ul><li>Contextual impression or per-click ads targeted in various ways </li></ul></ul><ul><ul><li>Metrics are included </li></ul></ul><ul><li>Look at job - and career -related applications developed by companies for Facebook (auto-sorted by popularity). You might get ideas for your own! </li></ul>
  19. 19. Facebook is Web 2.0 Marketing <ul><li>Use it on your wireless devices (e.g., Facebook for Blackberry app , or Facebook’s own mobile app . </li></ul><ul><li>Go to the main mobile section within Facebook which shows how to upload content from your mobile device to Facebook, receive content from others on your mobile, or just browse Facebook from a mobile-friendly browser interface. </li></ul><ul><li>Twitter can be run through your Facebook page, too </li></ul><ul><li>You can find friends’ mobile and other posted phone numbers under Phonebook tab </li></ul><ul><li>Focus your incoming content feeds on things of interest to recruiters (more about groups, and more about profiles) </li></ul><ul><li>Similarly, you can control what friends see about you </li></ul>
  20. 20. Food for Thought <ul><li>Twitter </li></ul><ul><li>Zoom Info </li></ul><ul><li>My Space (Google) </li></ul><ul><li>Google Groups </li></ul><ul><li>Yahoo Groups </li></ul><ul><li>Plaxo Pulse </li></ul><ul><li>Jigsaw </li></ul>
  21. 21. The Conversation Prism
  22. 22. Questions

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