Dan’s Story<br />
Meet Dan<br />$<br />
Pains<br />$<br />Business<br />
Customers<br />
Looking Closer<br />Advertising<br />Campaign<br />
Waste<br />Fayette<br />Lexington<br />That’s 40 Counties.<br />100+ miles<br />
Buyers<br />Fayette<br />Out of 40 Counties……<br />Lexington<br />51%<br />of families making $200K+ live in Fayette Count...
So Dan had a thought...<br />If the majority of my customers come from Fayette County…<br />And more than half of the mark...
Great Question Dan<br />
Dan talked to John from Insight Media<br />
Success<br />Sales<br />Costs<br />
How?<br />
Movie Making<br />Fayette<br />Lexington<br />
All of Dan’s commercials were funneled<br />to Fayette, where his consumers are.<br />Fayette<br />Lexington<br />
Dan’s Commercial<br />Dan’s Commercial<br />
What does Insight Media mean to Dan?<br />
The Right Buyer<br />Insight delivered Dan more buyers,<br />rather than shoppers, increasing business.<br />Maximum Value...
Peace of Mind<br />More time on the golf course<br />...and less time worrying about his advertising campaign.<br />…<br />
If you’re like Dan, <br />Let’s talk<br />…<br />859.422.1800<br />www.powerofcable.com<br />
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Dans Story Cvi Movie

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Dans Story Cvi Movie

  1. 1. Dan’s Story<br />
  2. 2. Meet Dan<br />$<br />
  3. 3. Pains<br />$<br />Business<br />
  4. 4. Customers<br />
  5. 5. Looking Closer<br />Advertising<br />Campaign<br />
  6. 6. Waste<br />Fayette<br />Lexington<br />That’s 40 Counties.<br />100+ miles<br />
  7. 7. Buyers<br />Fayette<br />Out of 40 Counties……<br />Lexington<br />51%<br />of families making $200K+ live in Fayette County.<br />
  8. 8. So Dan had a thought...<br />If the majority of my customers come from Fayette County…<br />And more than half of the market’s high-income homes are in Fayette County…<br />Why am I advertising in 40 counties?<br />
  9. 9. Great Question Dan<br />
  10. 10. Dan talked to John from Insight Media<br />
  11. 11. Success<br />Sales<br />Costs<br />
  12. 12. How?<br />
  13. 13. Movie Making<br />Fayette<br />Lexington<br />
  14. 14. All of Dan’s commercials were funneled<br />to Fayette, where his consumers are.<br />Fayette<br />Lexington<br />
  15. 15. Dan’s Commercial<br />Dan’s Commercial<br />
  16. 16. What does Insight Media mean to Dan?<br />
  17. 17. The Right Buyer<br />Insight delivered Dan more buyers,<br />rather than shoppers, increasing business.<br />Maximum Value<br />Wasted advertising was eliminated by<br />funneling Dan’s message to the communities<br />and networks that mattered most.<br />Continued Growth<br />With a more efficient advertising campaign,<br />Dan’s business will continue to grow while<br />also keeping advertising costs down.<br />
  18. 18. Peace of Mind<br />More time on the golf course<br />...and less time worrying about his advertising campaign.<br />…<br />
  19. 19. If you’re like Dan, <br />Let’s talk<br />…<br />859.422.1800<br />www.powerofcable.com<br />
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